Watch how this supermarket turn the inglorious into appealing and appetising pieces of fruit!

This new clever marketing campaign shows how a French supermarket Intermarché  won hearts and minds and reduced food waste significantly!

This campaign leads us to question… does everything have to be aesthetically pleasing?

Supermarkets won’t buy ‘ugly’ fruit and vegetables, for risk of not being able to sell them! Watch how this supermarket branded the inperfect and inglorious to make it appealing and appetising!

Promo image Intermarché

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