In today’s era, it is important for everyone to make sure that they take care of their image. Perception equals reality. Therefore, for those who are looking for ways to improve their appearance, communication, behavior, and job prospects, it is important to think about the role that image is going to play. This is where an image consultant can help. There are lots of people who are looking for ways to start an image consulting business and there are a few important points that everyone should keep in mind.

What Is Image Consulting?

First, it is important for everyone to understand what image consulting is. The job of an image consultant is to guide individuals and making sure they present themselves in the best light possible. In this manner, an image consultant can also help people reach their full potential. There are several key areas in which an image consultant can aid. This includes physical appearance, communication, behavior, and more.

In this manner, an image consultant is going to please people in the best position possible to succeed. An image consultant will help people find the environment in which they are comfortable, providing guidance that can help everyone reach their goals. As a result, image consulting is a field that is growing quickly. There are situations where an image consultant might be able to help someone land a job, receive more interview requests, and boost their prospects.

Getting Certified in Image Consulting

In the past, image consultants would be able to call people up and receive more job opportunities purely based on word-of-mouth. In today’s era, this is no longer possible. There are countless universities and colleges, particularly those who offer MBA courses, that hire image consultants to help their students prepare for future interviews. Therefore, it is no longer enough for image consultants to simply get by on the reputation alone. Now, with so many people looking for image consultants, this is a field that has become very competitive. With this in mind, image consultants need to make sure they get certified.

For those who are looking to become certified in this field in order to build a business, The Image Institute of Training and Testing International, commonly shortened to IITTI, provides testing that can help people get certified in this field. This can go a long way toward helping someone start an image consulting business.

How to Start an Image Consulting Business

For those who are looking for ways to start an image consulting business, there are a few important points to keep in mind. First, many professionals who decide to go into this field have a background in an area such as fashion, which spends a lot of time working with people’s appearances. At the same time, it is also important for those who want to start a business in this deal to gain a lot of experience in the retail world. Those who work in this field need to make sure they understand the latest trends, clothing, fashion, and dealing with people. A lot of this business is going to be dealing with the fears, flaws, and emotions of individuals. Therefore, image consulting is both direct and raw.

In addition, it is also important to think about the equipment that is required to get started in this field. This includes mirrors, makeup, fashion books, magazines, and more. Then, it might be a good idea to invest in some computer software as well. All of this can go a long way toward improving someone’s visual appearance; however, image consultants are also going to work with how people communicate as well. Even though this might not require any commitment, it will require experience.

3 Things to Keep in Mind About Being an Image Consultant

Finally, those who want to become an image consultant need to keep a few things in mind. These include:

1. Use Your Senses: First, it is important for you to remember that image consulting is going to require you to use all your senses. Yes, image consultants are going to be working with people’s appearances; however, this field is so much more than that. This also includes hearing, tactile, smell, and more. After all, every scent is involved in someone’s image.

2. Focus on the Details: When it comes to the world of image consulting, the devil is in the details. Everyone who wants to succeed in this field must be able to pick up on tiny details and be able to improve them to help their clients for themselves in the best light possible. Focusing on the details is going to provide someone with the best chances to succeed.

3. Networking Is Critical: Much of the world of image consulting still spread by word of mouth. Therefore, relationships are going to make or break someone’s career in this deal. It is important for everyone in the world of image consulting to get out there and shake as many hands as possible. This can go a long way towards success.

If you are looking to learn more about the world of image consulting, then reach out to the team at London Image Institute today. At London Image Institute, we have everything you need to become a successful image consultant. Contact us today to learn more about how we can help you accomplish your goals!


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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