Have you noticed that recently there are more and more businesses making their way to social media and taking advantage of everything it has to offer? Are you wondering why social media seems to be blowing up in the business community and how well it actually works in terms of marketing?

The world is becoming more and more digital every day. This means that almost everything we do in our lives is done online either through social media or on other websites. Social media is so important to businesses these days as it gives them an opportunity to go above and beyond just advertising, but also gives them the opportunity to communicate and connect with their customers. Social media is a great way to create brand awareness and in turn brings in lots of new clients too.

It can be used as a marketing tool, and can help increase sales by letting people know about the latest promotions or offers that are currently happening. In today’s day and age it is more important than ever for a business to be focusing on social media, and if you aren’t aware of why, here are a few reasons.

Target and connect with an audience

Different social media platforms are targeted towards different people and demographics, making them all useful for different reasons. When making use of any social media platform, a business can use it as a way to target a specific demographic which they know will be interested in their content and products.

A great way to figure out who your target audience is and what kind of content they like is by looking at your analytics and seeing what kind of content is doing better among the masses.

Social media platforms also have multiple other features that are a great way for businesses to connect with their audience, the most prominent one being hashtags, as well as growth services, like Growthoid, that are used to get real Instagram followers. You can also connect with your audience through comments, like, shares, direct messages, and even following them back.

To create brand recognition

One of the best things that any social media platform can offer any brand if used correctly, is to give the brand some recognition. Social media platforms have hundreds of millions, if not billions, of users that make use of the platforms daily. By marketing your brand on social media you allow for your brand to have the opportunity to be seen by an incredibly large audience.

On top of that, it also allows for brands to create loyalty among their customer base. The more the customers see of a brand they like, the more they will be inclined to share their content or even purchase their product, as it creates a sense of trust.

Direct traffic

The idea of any kind of marketing, social media or traditional, it to drive more traffic to your stores or websites. The only difference is that traditional marketing is so much more expensive and you can only target a small area of people. Social media marketing on the other hand is a way to extend your reach and marketing globally and gain the attention of an international audience.

Not only do you get the attention of a much larger audience but by making use of social media you give potential customers a direct link to your website making it that much easier for them to be able to visit your site and purchase your products.

It’s free, kind of

Quite possibly the biggest advantage of using social media as a part of your businesses marketing strategy it that, for the most part, advertising your brand on social media is completely free. All of the apps are completely free to download for both individuals and businesses, it is free to post on all of the regular posting features of any platform, and there is no extra charge to be a business on a social media platform, you are treated the same as any other user would be.

The only costs come in if you want to be sponsoring posts or pushing out advertisements to people who don’t follow you, but that shouldn’t stop you from trying anything to get followers quite easily. Typically various social media sites will offer different packages at different price point that are suited to whoever is looking at purchasing them, but even so, it is still a lot cheaper than traditional advertising.


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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