It’s sort of difficult to remember a time before price comparison websites existed. For about ten to 15 years now, they’ve steadily been establishing themselves more and more as an essential part of e-commerce, expanding from single services to comparisons on everything from mobile phone deals to every form of insurance you could possibly ever think of.

For some of us, the comparison website is a staple for whenever we do an important bit of shopping. Meanwhile, others may never have been near one. If you fall more into the latter of those two categories, here’s why it makes sense to start using comparison websites more often.

Save Money

Starting with the most important and obvious thing, comparison websites do what they say on the tin: find you the best deal on the market. Now, there’s an argument to say not every business chooses to be featured, but comparison sites are so universally used that most businesses dare not be on them for the sake of losing custom.

Car insurance is one of the premier examples of comparison sites working at their best. Within a matter of minutes, you have a list of providers with the best deal clearly stated at the top. You can either select this deal or use it to barter down your current provider. Particularly for the young drivers’ market, moves like this are worth hundreds of pounds, which isn’t a bad return for five minutes of your time.

Time Efficient

Speaking of time, comparison websites will offer you the best quote prices from potentially hundreds of suppliers, all in exchange for filling out a few pages of information. There was a time when to ‘shop around’ meant a full day of phone calls or an arduous marathon around the local high street.

Now it means a visit to a single website and a few follow-on clicks, which we can all agree is a fairly spectacular improvement.


Even with some retailers or providers missing, the capacity of a comparison website gives you a breadth of search otherwise impossible or impractical to undertake. Whether you want the cheapest possible price or a certain level of service, you can almost certainly find what you need to via a comparison platform.

You can also play around with the data you provide as much as you please to see if you can find a better deal under certain circumstances.

Added Incentives

The promise of a good freebie is bound to draw most of us in, and plenty of comparison websites will incentivise purchases through them with additional bonuses. Take Compare the Market for example, who offer an Amazon gift card through their life insurance search, as well as plenty of two for one deals on meals and cinema trips.

Incentives on top of seemingly best deal prices are a nice touch that make any purchase that little sweeter. Indeed, it’ll make buying life insurance a little more fun at the very least.

In our culture of convenience, comparison sites seem somewhat of a modern essential. Certainly, if you’re the type who doesn’t get excited about the prospect of renewing your car insurance, then they make a hell of a lot of sense.


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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