Wine Unpacked is a fantastic new wine tasting subscription service that aims to debunk any smoke and mirrors surrounding wine and transform even the most novice wine drinker into an expert of the grape.

Tom Planer founded Wine Unpacked after taking part in a wine course where he finally learned to understand the ins and outs of wine after years of being faced with long and scary restaurant wine lists. He launched the company with the aim of empowering others and giving them the opportunity to gain quick, simple and practical wine knowledge, equipping them with the ability to confidently buy and order wine that they actually enjoy.


Finding the perfect bottle of wine is like finding a needle in a haystack and many people play it safe with the same types or take the risk and then have an open (and sometimes expensive) bottle that isn’t right for them. To figure out individual preferences, Wine Unpacked send a one-of-a-kind tasting pack with 12 fun-sized wine samples that come with the first month’s delivery, as part of the wine subscription. This pack expertly guides wine lovers to learn more about what they like (and don’t like!) and puts together an individual taste profile. Once complete, subscribers just need to sit back and enjoy the personalised selection of wines every month that are delivered to their door. Every box is accompanied by a video featuring Holly Willcocks, ex-Noble Rot sommelier and co-founder of Camden’s Half Cut Market – a true expert on all things vino.

Every bottle (all of which are from small, independent and quality-focused producers, with an RRP of around £20) is accompanied by tasting notes and pairing suggestions so that recipients can learn a bit about their new favourite grapes, styles and regions – from organic orange wine to fruity and fizzy. There are no minimum terms and subscribers can skip, pause and cancel at any stage. If taste preferences change with the seasons, they can be updated at any time and if requested, the team can even surprise drinkers with a wild-card that doesn’t match the usual profile. Change can sometimes be good!

A Wine Unpacked subscription that includes two tailored wines each month, starts from £39.00.


The six month Understanding Wine course gives users the knowledge to buy the right bottle of wine for every occasion. Each month, drinkers that are thirsty for tips and tricks will receive 6 x tasters of incredible wines alongside video tastings from some of the country’s top sommeliers. The Wine Unpacked team will guide drinkers through the wines from the comfort of their own home. All you need to do is decide whether you want regular (best for one person) or large (perfect for two)!

Wine Unpacked, founder Tom Planer says: ‘We’re so excited to bring this exciting, immersive and interactive wine tasting subscription experience to the public. I have been nervously ordering wine in restaurants for years, but having the knowledge to order and drink confidently has been a game-changer for me. Working alongside Holly Willcocks, we can’t wait to help make wine more fun and less confusing.’

Regular 6 x 60ml subscription, starts from £29.95.

Wine Unpacked is also set to launch a bottle shop that will allow subscribers to purchase full-sized bottles of their favourites from each tasting box.

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