Camille Defago might only be 21 years old, but this girl is one to watch. Born and raised in Lima, Peru she is passionate about fashion. Her mission as a designer is to empower creativity in to everyone that wears her clothes and she offers something original, vivid, and extrovert with her designs. Think bold and bright, Camille Defago is the brand that will brighten up even the darkest of days.
Entrepreneurial from a young age, Camille was always destined for greatness. We spent some time with her to find out more about her, the brand and her plans for the future…
Tell us about the journey that lead you to Camille Defago the brand…
Oh my god I’ve been through so much, hahaha. When I was 15 I started designing collages but didn’t have the confidence to publish them or show them. When I moved to Buenos Aires I decided to create a Instagram account with a fake name and started posting my collages. I started getting lots of engagement and reactions so I decided to change the name to By Camille Defago. Then I moved back to Lima and printed my collages on big frames, I sold every single one of them. This encouraged me to create my first brand called Viva la Vida, it was a brand of men’s swimwear that were printed with my colorful collages. I had such a terrible experience making my first summer campaign for Viva la Vida (because of the photography and video team) that when I sold every swim short I decided to leave the brand aside and not continue with it. I didn’t want people to know me as a random brand, I wanted people to know me by my name, Camille. This is when I decided to launch myself as a designer and started creating pieces under my name as a designer.
You want your customers to feel empowered when wearing your designs, how do you achieve this?
I achieve this by offering extrovert, colorful, joyful designs. Each collage has a story and great memories behind them. People highlight from the rest each time they use my clothing because of the color. I don’t want them to feel ashamed about standing out from the croud, from breaking boundaries, for being different and original, I want them to feel empowered, GREAT. Achieving this through strong and bold collages.
Bright, colourful and bold, your designs make a statement. Who is your dream customer?
My dream customer would definitely be top celebrities. I would love someday to dress Chiara Ferragni, Alexa Chung, Bella Hadid and other jet setters. But my actual dream customer is a girl who is confident of herself, who loves everything about her, LOVES to travel and spend her summer’s in Mykonos or on the beautiful beaches of France. She is confident, strong, bold, she is light and definitely stands from the crowd. She doesn’t care what people think about herself, she is true to herself and to her personal essence.
Only 21, you have achieved so much with the brand already. What has been your proudest moment?
I know I have achieved a lot of things by now but I have so much to go through. I have so many projects, visions and idea to take my brand to the next step. My proudest moment was my first fashion show which was this December 2019. We put on a great show: 20 international and national models, we did it at a huge house which was built 50 years ago so it had a renaissance twist to it, my collages were projected on the walls of the house, 150 guests, it was amazing.
Talk us through an average day at the business?
We have a weekly team meeting every Monday in which we talk about each months objectives and each team member’s tasks. Once a month in a week meeting we brainstorm about new ideas and visions that can be added to the brand. In this way I involve my team members and consider their ideas and opinions. I want them to feel as part of the family, part of The C Team. I want them to be as passionate to the brand as I am.
What are your plans for the future?
I have changed my mind many times. I wanted to open physical stores in London, Dubai, Japan, New York and others. But learning about the new consumer now a days I have decided to invest 100% on e-commerce. Our consumers are changing into online consumers, not physical. So now my plans for the future is to focus on keep selling worldwide through fashion e-commerce platforms. I also have in my plans making pop up’s in beaches like Mykonos, Ibiza, Majorca, Sardinia, Santorini, Marbella, Corfu and other top destinations.
I want to focus also on creating mind-blowing fashion editorials, amazing marketing campaigns, and taking my brand all around the world!
My plans for the future and my main goal right now is to have the opportunity to showcase my collections at any fashion week: Paris, London, NYC, Milan. Anyone of them would be great and huge for the brand.
Since launching the brand, what has been your highlight?
Definitely having the possibility of being featured on respected fashion magazines. Literally when I started my brand, my long term goal was to be showcased in Vogue. I had less than a year with the brand and I was featured on the most respected fashion magazines in the world: Vogue, Tatler, Vanity Fair, Condé Nast Traveller.
Looking back, is there anything you would do differently?
I believe everything I have been through has happened for a reason. I wouldn’t do anything different because it has made me who I am today as a designer, brand and person. I have learned so much in the business, without even studying Fashion Design. (I study communications hahaha). I know all of my experiences will take me somewhere big.
Our readers love to travel, what destination is at the top of your bucket list?
Definitely, The French Rivera, Mykonos, Amalfi, and Bali.
What quote do you like to read when you are lacking motivation?
“You will never influence the world by trying to be like it”
For anyone wanting to start their own fashion business, what advice would you offer?
Everything is about taking risks, you got to take risks in order to grow.
Don’t worry about stress, its just part of the process. That’s the beauty of it. Enjoy it.
JUST GO FOR IT.
What are your plans for the business in 2020?
My future for this year is to produce a swimwear collection for summer 2020 (Europe & USA), focus on creating mind-blowing editorials, and creating a beautiful campaign that involves my country, Peru. I will take and empower my collages into the three regions of Peru: Coast, Highlands & Jungle..
Camille has recently launched a blog on her website to talk about entrepreneurship, culture, fashion, art, and other factors that have made her and the brand what they are today..