Anastasia Zanadvorova is the founder of Mipholgia Jewelry, originally from Moscow, she now resides by the beach and it was finding peace here that inspired her to launch her brand.
A free spirit, Anastasia is more than a jewellery designer, she’s a creator with heart and an inspiration to aspiring designers. We spent some time with her to find out more…
Tell us the journey that lead you to launching your brand, Miphologia Jewelry…
Since I was a little girl I always aspired to be in the jewelry industry and found a great passion in creating art that I could make wearable. I’ve gained great experience in working for other brands which only increased my desire of making my own unique brand. Step by step I started developing my very own personal style and gained compliments from my surroundings. Jewelry is my form of artistic creations and each piece of Miphologia is based on inspiration I gained from history and Miphologia.
How often do you add new products and what’s the process behind this?
Miphologia has recently launched its latest line at the end of 2020. My plan is to introduce a new line of jewelry every six months that would be added to the existing bestseller pieces. To keep my personal style accessible for my clients I make sure to combine innovative ideas and classic designs.
What has been the biggest challenge you’ve faced as an entrepreneur so far?
Every day is a challenge as Myphologia is my very first business. It is what I had always dreamed of and therefore every minor detail matters to me as my intention is to always make it perfect.
Who’s involved in the brand and what roles do they play?
Apart from the energy and support I continuously receive from my loved ones and clients, most of the work in design, packaging, logistics and customer care is done by me. I can proudly say that it is my independent journey.
Our readers love to travel, you were born in Moscow and you are well traveled. What destination is at the top of your bucket list?
I spend most of my time between Spain and France. As an adrenaline lover I prefer destinations for water sports like the Indian Ocean or French Alps for skiing. My latest preference is the south of Portugal – amazing wile white sand beaches and cliff campings. And my next destination will be South America and Asia.
In your opinion, what sets you apart from other independent jewellery brands?
The entire Miphologia brand is based on my character – my favorite green is used for the packaging, the jewelry is simple yet classy and creative and I also make sure to be very involved in styling the photo shoots.
It started as my artistic hobby and I am deeply grateful it had also interested enough people and turned into my business. Everything about my brand is personal and my clients have shown it is personal for them as well.
Looking back since launching the brand, is there anything you would do differently?
I am beyond grateful for the life lessons and experience I gained and am still learning, though if I could advise young aspiring business owners I would suggest to think before doing and plan and organize in advance. All the small mistakes can be highly costive.
How much has social media played a role in the success of your brand?
Myphologia jewelry is a social media based business. I gained initial acknowledgment online and social media plays a main role in expanding our clientele.
One of its main advantages is that I can be anywhere in the would and still manage my brand.
What is your go-to quote when lacking motivation?
“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” — Albert Einstein
What advice would you offer to aspiring jewellery designers that want to launch their own brand?
My advice for aspiring jewelry designers is to understand that marketing is the most fundamental foundation to make your business successful.
Stay true to yourself during the ups and downs you experience and do your best to enjoy the journey.
What’s next for the business?
My next steps will focus on exploring my creativity and continue producing the desirable products my clients so very appreciate. .
What does self care mean to you?
Self care to me is living life to the fullest and enjoying every minute. Find something you love and never feel like you are obliged to work. Take care of your passion in life and get out of your comfort zone.