Ana Dyla is the jewellery brand that is inspired by women. Created with a bit of elegance and a side serving of edgy, the brand is for independent and unique women who know how to get the best out of everything.
Wearing their jewellery will inspire you to never give up and we love the strength that this brand offers so we went along to find out more. Here, we talk to co-owner Hatice to find out more…
Tell us about the journey that lead you to launching your brand, Ana Dyla…
I felt the urge to create awareness in the jewellery industry. I realised that it wasn’t common to ask questions about the materials or the working conditons in the workshop. Searching for the right partners was the hardest because the main question asked when manufacturing are the prices. I couldn’t care about the prices, first I needed to know how happy the silver and goldsmiths were.
Your brand is for the conscious souls, what does this mean?
Conscious souls are the ones who dare to choose to be different.
The modern ambitious woman believes in a world that is moving slower. She loves life and has consciously created her lifestyle to include fun, her ambitions, travel and the ability to discover the world. She is aware of her part to make our world fairer and better and is willing to spend a little bit more money to help towards that. It’s not that she is a champion of certain rights or actively campaigns, but she likes to do the little bits that help. It makes her feel good about the clothes and accessories she wears and the things she buys to know where it comes from comes and who made it. She feels proud and confident. She has an appreciation for life itself. It is her aim to let her personality shine and find her own unique style. She really doesn’t want to follow trends because ‘over-consuming’ does not contribute to the better world she believes in.
How do you want women to feel when wearing your jewellery?
Ana Dyla is a true gift to yourself. I hope woman that wear Ana Dyla are feeling precious and empowered. The conscious modern woman who likes style and finds it important to distinguish oneself, to express oneself and who dares to make a statement.
Looking back since launching your business, is there anything you would do different?
I’m very impatient, so what I would do different is trust the process and take more risks.
Tell us more about what inspires you…
I get inspired by nature, the colours and shapes. It’s so magical what is in front of us and all we have to do is notice. One of the mystics are gemstones for me, the sparkling colours are fascinating, that’s what keeps my attention.
If you to describe your brand in three words, what would they be?
Ethical, sustainable, sophisticated
Talk us through an average day in your life…
Well first of all, if anyone is interested in starting a jewellery label, I would love to share that for one and a half years, I have also been producing for other labels as a manufacturer. I wanted to make ethical production accessible for everyone. So don’t hesitate to contact me.
Every day in my life looks different. There are days when I sit behind my laptop for 8 hours, but also days with customer appointments where I look at the design process together with customers. The feeling of being able to constantly create is fantastic. From the jewellery, to the expression of a brand, including brand visuals. I’m always in contact with the workshops that I work with and also quite often with our customers too. I am always working on strategic choices for the future.
How much has social media played a role in the success of your brand?
In the beginning we worked a lot with influencers. The last year our focus was more on producing for other labels and that’s why social media has had less attention. Currently we are working on getting our social media back on track, it is our shop window.
You’re very well traveled but which place really has your heart?
Cuba is special for me, I had a wonderful time and got close with the locals there. The stories of people are for me the most important thing when travelling. I also love Istanbul and New York, but in crowded cities where there is always a rush I feel more like a foreigner who is observing (which I also like but in a different way).
Our readers love to travel, what destination is at the top of your bucket list?
When travelling get’s back to normal the first stop for me would be Sri Lanka.
What is your go-to quote when lacking motivation?
Nothing works, unless you do – Maya Angelou
For me this quote is also a check-in question: do I really want it? Why is my motivation lacking and how can I do things differently.
What’s next for you and the brand?
For Ana Dyla it will be boosting b2b sales international. First stop UK!
For me personally, it’s to let the control of my brand go, focus more on design and at the same time build other brands with the GEMS method that I developed the last six months. In short, I realised that labels that we produced for didn’t know what to do next after receiving their first order. I created the GEMS method to help these brands to have a sustainable thriving business in jewellery.
What does self care mean to you?
Self care for me is an everyday walk of at least 30 minutes in day light (I prefer 90 minutes). Simply having the time for some fresh air, listening to my favourite music, a new book or I like to have a call with a friend.