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Worldwide Wonders: From Passion to Purpose with Jessica Steele

Step into the world of Jessica Steele, where jewellery isn’t just an accessory; it’s a conduit for storytelling, emotion, and sustainability. As the visionary founder of The Jewellery Consultant, Jessica has redefined luxury by infusing it with purpose and authenticity.

Step into the world of Jessica Steele, where jewellery isn’t just an accessory; it’s a conduit for storytelling, emotion and sustainability. As the visionary founder of The Jewellery Consultant, Jessica has redefined luxury by infusing it with purpose and authenticity.

With over 16 years of experience in the jewellery industry, Jessica’s journey is a testament to resilience, creativity and unwavering passion. From her humble beginnings to establishing her own brand, she has remained steadfast in her commitment to creating pieces that stand the test of time, both in craftsmanship and sentiment.

In an exclusive interview with House of Coco magazine, Jessica shares her insights, inspirations and the driving force behind her Metamorphosis collection, a stunning fusion of artistry and profound storytelling.

Join us as we delve into the world of Jessica, a trailblazer whose creations not only adorn the body but also resonate deeply with the soul…

Your brand, The Jewellery Consultant, is described as “sustainable, meaningful luxury.” Can you delve deeper into what sustainability means to you and how it influences your design process?

Looking after the planet is a really important part of my ethos. When I first entered the jewellery industry over 16 years ago, I never understood the impact that the beautiful materials I worked with could have on the environment and people living within it. Thankfully, I, and the industry, have come a long way since then. I am a big advocate of designing pieces that stand the test of time, not only from a point of view of wear but also by not jumping onto trends but leading my own way with pieces I feel will be passed down and enjoyed throughout generations.

The Metamorphosis collection is both visually stunning and emotionally profound. How do you navigate the balance between creating aesthetically pleasing pieces and infusing them with personal and societal significance?

I think my pieces are naturally infused with personal and societal significance because jewellery is my way of storytelling. There is no surprise that the significance that Metamorphosis holds within my own life also applies to others worldwide. We all experience loss and transformation in some way during our lifetime, and that, in itself, is beautiful! But creating something visually appealing that also shows that deep meaning can sometimes be tricky, but I am still so proud of how this collection continues to grow!

Nature seems to be a significant source of inspiration for you, especially evident in the Metamorphosis collection. Can you share more about your connection to nature and how it informs your creative process?

I spent a lot of time in nature as a child, and I was thankful enough to understand the importance of things much smaller than myself. I fear that the younger generations are so distracted that they don’t always have the opportunity to immerse themselves in it the way I did as a child. Any opportunity for me to share my love of this in my work is something I cannot pass up!

Collaborations can often bring new dimensions to a brand’s identity. Are there any dream collaborations you envision for The Jewellery Consultant in the future?

In terms of other brands, I have always dreamed of creating an exclusive Metamorphosis Collection for Liberty London because I think their prints would look incredible on the wings of my butterflies.

In your journey as a jewellery designer and business owner, what has been the most unexpected lesson you’ve learned about yourself or your craft?

I think resilience is one thing I learned about myself while running a business. My empathy allows me to connect with people on a deeper level, which I think is what ultimately led me to jewellery. But for years, I was told that I was too sensitive to run a business, which is clearly not the case. I have faced many difficult hurdles in my 4 years, but I am more resilient because of it, and I continue to learn and grow every step of the way, despite setbacks.

Many aspiring designers look up to you as a role model in the industry. What advice would you give to someone just starting out in the world of jewellery design and entrepreneurship?

To understand that the foundation of your business is you, but also whom you surround yourself with. Running a business is not for the faint of heart. You will have to be your biggest cheerleader, and it will be tricky, but so worth it if you are able to keep going. I think social media creates the idea of overnight success, but often you don’t see the decades of work and failures which went in beforehand, so don’t be put off by those – it will make you better in the long term.

Your commitment to exceptional customer-focused experiences is evident. How do you ensure that each client feels valued and understood throughout their journey with The Jewellery Consultant?

Communication is key. It was purposeful that each client would have 1:1 time with me in person at each step of their journey. Too often, people experience distraction in today’s world, and when someone is purchasing a piece of jewellery, often with huge sentimental value, they should be made to feel special. I hear horror stories of clients who have visited jewellers only to be totally ignored or pushed to purchasing something they didn’t want. I want every client to leave my office knowing that they received something far beyond their expectations.

The concept of creating future heirlooms is both romantic and enduring. Can you share a story of a particularly memorable piece that holds special significance for you or your clients?

Remodels are one of my favourite things to do, but one of my favourite remodels was a piece that we created for a client who had lost his mum. We combined gold and diamonds he had inherited from his late mum to create a custom signet ring, including lots of hidden meaning and important dates engraved. To anyone else, the ring may be beautiful, but the hidden symbols were a super important part of the design and something which is so personal for my client.

Your journey from college to establishing your own brand is inspiring. What were some pivotal moments or decisions that shaped your path to where you are today?

From the age of sixteen, I always knew what I wanted. The vision of my first studio was something I had dreamt of from that age. I offered to volunteer for so many local jewellers just to gain experience in my teenage years but was always turned down, so I decided to teach myself. Years later I entered the jewellery industry and gained another level of expertise which far surpassed what I had learnt myself at the bench. Ultimately, I always had a burning desire to fulfil this dream, and to this day that continues. Passion for jewellery drives me to learn as much as I can about this fascinating industry.

The pandemic brought unprecedented challenges to businesses worldwide. How did you navigate the uncertainties and adapt your business model to thrive during such difficult times?

There was a hell of a lot of pivoting! It was a roller coaster really; the market was changing constantly so learning a new way of working was crucial in making it through. I remember I had a client who was looking for a specific colour of sapphire for his engagement ring, one which is only available in Montana in the US but suppliers in the UK had not been overseas on their usual buying trips so sourcing this colour was virtually impossible. I managed to find an artisan husband & wife team in Montana who mine & cut their own stones; they sourced a sapphire in the rough for my client & cut it to requirements. This all happened during the height of the pandemic, with multiple lock downs & the ring was delivered to my customer on Christmas eve of 2020.

Your brand ethos seems deeply rooted in authenticity and personal connection. How do you maintain these values as your business continues to grow?

For sure & sometimes I wonder as the business grows how I maintain that. I think it is possible but it’s all about ensuring the right people are on board. That being said, I believe what you put out you attract, so my optimistic outlook is that when we look to recruit in the future we’ll be able to find the right people to expand the team.

Innovation often drives progress in the world of design. Are there any new techniques or materials you’re excited to explore in future collections?

It would be wrong to ignore how AI is changing the landscape for jewellery. It can be fascinating to see how brands are offering a different customer experience by utilising AI for designing & manufacture. I have personally witnessed AI programmes set up for allowing customers to design their own pieces. While it was interesting to see, it felt soulless & did not compare to the human experience that my clients love.

Your dedication to creating meaningful jewellery extends beyond aesthetics. How do you ensure that each piece tells a unique story and resonates with its wearer on a personal level?

Jewellery for me is storytelling, so it’s all about understanding the person or people I’m creating for. In a consultation, I make a conscious effort to get to know my clients on a deeper level. Oftentimes we take our own lives stories for granted in that they are not interesting to us, but those are the ones which I want to hear from my clients so I can translate them into a beautiful design that honours them in the pieces I create.

Balancing work and personal life can be challenging, especially as an entrepreneur. How do you maintain harmony between your professional endeavours and family life?

I think that was one aspect of my business which I always found difficult. When I fell pregnant with my son in 2020, I knew I would have to take a step back from my business, but it was not easy for me. Since then, I have made sure I am strict with my working hours, and I switch off notifications for downtime. Most recently I have changed my working weekend to be off with my family. My son is still young, and he is ultimately my priority, so maintaining 1:1 time with him is incredibly important.

As your brand expands internationally, how do you ensure that The Jewellery Consultant remains true to its roots while embracing diverse cultural influences?

I think universally there are a lot of things in humanity which bring us together, even vastly different cultures have the same or similar core beliefs, so I think embracing who I am and what my brand represents at its core is a key value of remaining true. I’m really lucky to have a member of my team who has spent her life travelling and working abroad; she is also multilingual, so it helps to have her on board while we explore together the international market.

The journey of grief and transformation is reflected beautifully in the Metamorphosis collection. How do you approach translating such profound emotions into tangible works of art?

Usually, I start with a gemstone or at least a vague concept, with Metamorphosis, my work was driven by my grief, and creating pieces has always been a cathartic process for me. It allowed me to make sense of something which is unique to me but also something every person has to go through in life. I think there is a lot to be said for creating something beautiful from a very sad story.

Community engagement seems integral to your brand identity. How do you foster connections with your audience both online and offline?

Absolutely, and as I mention all the time, I absolutely love people! So speaking to my audience and understanding them is, of course, a part of running my business, but I actually really enjoy it. Human connection has changed vastly over the years, but I have a global audience and people whom I’ve shared true connection and championship with all the way from Florida to Milan. I made these connections by engaging with people through various social media platforms; it fascinates me!

Continuous learning is essential for growth in any field. What are some resources or practices you rely on to stay inspired and informed in the ever-evolving world of jewellery design?

My love for this industry never waivers, so being a part of it has always remained even while running my independent business. I regularly attend trade shows to keep in the loop, and I stay connected to the likes of Fair Luxury who are constantly driving for better ethical practices in the industry and the conversations surrounding that.

Your commitment to sustainability sets a commendable standard in the industry. Can you share some initiatives or practices implemented within The Jewellery Consultant to minimise environmental impact?

I am constantly looking for new ways to make my business better in this regard, and I don’t think that ever stops. Providing transparency has always been at the top of my list for my customers. I also provide various options for my customers like Fair Trade Gold, Single Mine Origin Gold, and most recently connecting with a gemstone supplier which provides end-to-end traceability with mines in.

Looking back on your journey so far, what legacy do you hope to leave behind through your brand and your creations?

I really hope that people remember my brand as being authentic luxury but with sustainable practices that make a difference. I would love to have my brand grow in a way where I can make a larger positive impact on the world. One of the reasons I was drawn to jewellery making so much is having pieces that are hallmarked with my mark, in centuries to come, perhaps someone will pick up one of my items & admire it.

Our readers love to travel, what destination is at the top of your bucket list?

I’d love to visit Japan, for the cuisine and the country’s beautiful landscape, but I also adore the rich history they have. Alongside jewellery, I have always admired the work of ancient armoury & the decorative aspect of swords, so it is my dream to see a traditional katana being made.

What’s your go-to quote when you are lacking motivation?

“No one is going to save you but yourself.” Sounds harsh but it’s true. When I’m in a bit of a funk, I have to remind myself that I can only be accountable for myself and I am the driving force in my life and business.

Where can people follow you and find out more?

You can follow me on Instagram @jessicasteelejewellery, and my website is www.thejewelleryconsultant.co.uk.

If you’re hungry for more tales of resilience, creativity, and unwavering determination, dive into our treasure trove of inspiring stories. Let’s embark on a journey together, exploring the boundless possibilities of the human spirit.

Visit House of Coco today and ignite your own spark of inspiration.