If you’re lucky enough to have some disposable income, you’d be smart to think about investing it so it grows to be worth even more. Why You Should Invest in High-End Jewellery? But there are so many ways to invest, that it can be overwhelming to choose where and how to do it. Sure, you could put your money into the market. Safe? Perhaps. Fun? Not really. You could consider tossing it into a new restaurant or startup, but we’re willing to bet your financial advisor wouldn’t be too thrilled about the high risk involved in that.

One option you shouldn’t overlook is investing in high-end jewelry and luxury watches. Though it may not yield as big of a return as a traditional market investment, jewelry brings so many amazing benefits that offset the potential of a loss. At the same time, you can usually recoup a chunk of your initial investment anyway (or even turn a profit) so long as you’re buying collectable brands or only purchasing pieces made with precious metals and stones. This makes it a smarter investment than, say, cars or businesses.

Here are some more reasons why expanding your high-end jewelry collection is a great way to spend your money.

It’s one of the Few Investments You Get to Wear

And, yes, you should wear it! Because, unlike stocks or real estate, jewelry is meant to provide you with some joy while it retains or grows in value. Who doesn’t love donning a gorgeous american diamond jewellery or a limited edition timepiece? It is a classic special occasion essential that can bring you joy during all life’s special moments, so it’s well worth the upfront cost for many! Because, unlike stocks or real estate, jewelry is meant to provide you with some joy while it retains or grows in value. Who doesn’t love donning a gorgeous statement necklace or a limited edition timepiece? Jewelry is a classic special occasion essential that can bring you joy during all life’s special moments, so it’s well worth the upfront cost for many. We are in the camp that says even the rarest and most expensive pieces should get wear; just make sure you always take them to the jeweler for a deep clean and inspection afterward.

2. The Materials Alone Are Worth Something

We all know that precious metals and gemstones can retain their value, which is why people invest in them alone quite frequently. Luckily, even if the piece goes out of style, the materials themselves can generally be salvaged or melted down. Seen as a diversifying investment, precious metals can serve as a hedge against inflation and a backup through the market’s ups and downs. For the best bet, invest in jewelry made of precious metals that you know will retain some value.

3. Some Jewelry Can Turn a Profit

If you’ve ever seen Antiques Roadshow, you know that anything emblazoned with an antique Cartier or Tiffany & Co. logo tends to fetch a serious profit. While the market for antique jewelry fluctuates like any other market, some of the higher-end makers are seen as a “safe bet.”

For example, you’re pretty unlikely to lose a ton of money reselling a vintage Rolex, Patek Philippe, or Breitling watch. The same goes for Tiffany & Co., Van Cleef & Arpels, Harry Winston, and Cartier jewelry. It also helps to get familiar with the most iconic, popular and high-grossing pieces from these brands.

For example, a Rolex Daytona or Submariner will undoubtedly hold or appreciate in value due to these models’ collectability and consistent popularity. Always be sure to maintain the piece’s original box, papers, and manuals (for watches) to ensure that you yield the max value when reselling.

Why You Should Invest in High-End Jewellery


4. It Becomes a Family Heirloom

One of the best reasons to buy jewelry, period—whether you intend for it to serve as an investment or not—is because it’s one of the longest-lasting family heirlooms you can buy. By its very nature, high-end jewelry is built to endure. It’s often constructed from long-lasting materials like gold, silver, and steel, so it’s highly likely that it will stay in the family for decades or even centuries to come. Passing along fine pieces of jewelry to your children and, ultimately, your grandchildren is a great way to keep wealth within your family. It’s also quite common to be buried with your finest pieces.

5. It Can Mark a Big Occasion

Most people don’t just go out and buy a diamond-studded watch or a ring bedazzled with hefty precious stones on a random Tuesday (but, by all means, we support it). We buy these things in honor of life’s milestones, accomplishments, and celebrations. Birthdays, weddings, anniversaries, retirements, graduations, and beyond Investing in jewelry helps you remember all the good memories in your life and makes an amazing way to mark an extra-special occasion.

Collecting Quality Pieces is Fun

This is especially true for those of us who collect jewelry pieces that have a fairly big following, especially Swiss-made watches or jewelry designed by the bigger fashion houses (i.e., items from the Dentelle de Monogram line by Louis Vuitton). When you spot another collector rocking a particularly desirable piece, you can’t help but get excited. Indeed, collecting some kinds of heirloom jewelry is as exciting as going birdwatching or spotting rare and vintage cars.


There are so many reasons why high-end jewelry makes a smart investment, but, to us, the most important one is the simplest: Because it makes you happy. For many people, the experience of selecting or designing, wearing, and caring for a unique piece of heirloom jewelry is pleasure enough. Add in the potential for a profit, and you’ve got an all-around ideal investment—one that makes you money and brings you joy!


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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