Companies spend a fortune on advertising and creating a brand image but, really, successful companies are born when they let their product and customer service speak for them.

There are many examples of how good customer service has propelled many companies to the top. Engaging the customer and ensuring the customer trusts your product and your company is an essential part of building your business.

Customer engagement and customer service are two things that can differentiate a successful business from a business that is struggling to stay afloat.

Thus improving customer engagement should be a very important goal in any business owner’s strategy. One important way to improve customer engagement is customer engagement training.

Who is an Engaged Customer?

Engaged customers are those customers who are attached to your brand, rationally, emotionally and psychologically. They tend to be advocates or ambassadors for your brand and are loyal repeat customers.

How Does Customer Engagement Training Help You?

Statistics show that companies committed to improving customer engagement have better productivity, revenue and customer ratings.

These companies are also likely to have much better customer retention rates.

Let’s see how training your staff can achieve the goal of customer engagement more effectively for your company.

1. Better Employee Motivation and Engagement

Before you try to convince your customers to trust your company, you must convince your employees that their organization trusts them and cares about them.

Other than improving their overall confidence and morale and encouraging them to solve problems for the customer, this also makes employees more engaged in the company, its philosophy and its products and also motivates them to work harder for the betterment of the company.

2. Improved Skill Set

Effective training always results in upskilling. Employees who take customer engagement training will come out with better skills and knowledge on how to handle customers of different kinds.

Training will help them improve communication, listening, problem-solving and team skills and this will directly accelerate the growth of your company.

Flagship courses included in the BSB Training Package offered by eSkilled are exactly what you need to train your employees in customer engagement.

3. Customer Satisfaction

The end goal of customer engagement training is to ensure the customer goes home satisfied.

Your customers must feel valued and must want to come back.

They must also have the trust that if they face any difficulties in the future, your staff will support them and ensure smooth tackling of the problem.

If your employees are trained they can ensure that customers have no problems and face no deficiencies in service. This can automatically increase your customer retention rate significantly and consequently revenue.

4. Loyalty

In most industries, customers are spoilt for choice!

They will be more inclined to choose your business over other options if you can deliver excellent customer service.

Most customers do not mind paying slightly extra if they are guaranteed good customer service, so while other businesses will have to rely on offering discounts and other practices to attract customers, you can easily bring customers in through remarkable service.

As a business, your first goal is to ensure your existing customers return to you.

Buying, product returns and after-sale support are important aspects of customer experience. When your staff is optimally trained to assist customers through their buying journey, customers will not forget how extraordinary their experience was.

5. Profit

The consequence of all the above results is that the revenue you generate will increase and so will your profit.

As employees become highly skilled and enthusiastic, they tend to put in more effort and bring in more revenue. Customers leave satisfied and oftentimes lead new customers.

All in all, your profit will rise with an investment in customer engagement training.


Customer engagement and customer service are two major areas businesses can exploit to increase customer satisfaction and revenue.

By using customer engagement training, you can increase your employees’ enthusiasm to work, improve their skill sets, increase customer satisfaction and loyalty and also bring in more profit.

An investment in customer engagement training should be your next step to ensure your business stays ahead in the very competitive race.


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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