In celebration of whisky festival season this month, The Scotch Malt Whisky Society (SMWS) have created a sensory experience like no other – based on the science of memory recall and creation. The Scotch Malt Whisky Society have designed the world’s first literal memory boxes.
Partnering with professional psychologist Dr Ansgar Endress, Scottish chef Bruce Clyne-Watson and rollercoaster designer and thrill engineer Brendan Walker, the boxes will be available exclusively at the 2022 London Whisky Weekender this coming Saturday 14th May, and in SMWS Members’ Rooms across the UK.
Utilising tasting notes from six small batch festival bottlings specially released by the SMWS throughout the month, the six distinct boxes use touch, taste, smell, sight and sound to transport people back to happy moments or places in their life.
The ‘Nan’s House of Tea’ box, which includes Haggis spiced lamb breast with caramelised red wine pineapple, malt loaf and toasted oats is one such memory.
Renowned Scottish chef Bruce Clyne-Watson expertly crafted the memory-evoking canapes to feature alongside each box. ‘Camping Out’ embraces warm autumn nights huddling around the fire with rabbit liver rillette dressed in marmalade chutney, candied walnut, and nasturtium leaves.
Paired with a peaty whisky, ‘Watching the Harbour Boats’ is matched with smoky langoustine sprayed with seawater and a smoke gun, served on pebbles alongside a deep-fried Mars Bar with Irn bru & tobacco essence, conjuring fond memories of the seashore. A proper Scottish taste sensation.
The SMWS sensory experiences engage with the episodic memory, the part of the memory that takes in a whole experience and commits it to long-term memory, creating a pathway to a positive time. Experiencing these alongside the whiskies also gives our brains the power and tools to create new, happy memories over a dram.
The Scotch Malt Whisky Society membership is about more than just whisky; visit one of the UK Members’ Rooms to begin a discovery of flavour.
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