Here’s a cold truth: creating a near-perfect website isn’t easy. You need to ensure that your webpage is a cumulation of all the necessary elements that add to its success. Besides, since not everyone is a design professional, we mostly rely on appealing themes and pre-made templates on such platforms.
However, it’s not enough. Since most people settle with ready templates, you must ensure that you’re ahead of the others. So in this article, we look into some unique do’s and don’ts of effective website designing that take you a long way in delivering professionally-perfected websites. Let’s look at some do’s and don’ts in the following sections.
Do’s & Don't Of A Website Design
Keep Your Website’s UI Consistent
Consistency in interface design across the board in a product is one of the pillars of strong UX. All pages on your website should have the same general layout and style. Usability and UX can benefit from consistency in navigation, color schemes, fonts, and writing style.
To ensure your visitors have a seamless browsing experience, adhere to user experience (UX) suggestions while structuring your website's style. A webpage is not an adventure. Therefore, ensure that the navigation on your website is simple and intuitive and that all clickable elements (such as links and buttons) are uncomplicated and straightforward to comprehend.
Do: Focus on creating a usable design first. Consistency comes afterward.
Don’t: Avoid adding too many moving elements to your website’s design.
Focus On The Visuals
Visuals are one of the most determining aspects of any website. There's a reason it's called the "background"; it ought to be lovely but not overpowering. The better the images are visuals on the background, the higher your chances of standing out from your competition and ultimately selling more.
So, ensure your website backdrop is consistent with your site's primary goals, whether you use stock videos, vectors, photographs, or any other graphic form. The purpose of the background is to create a mood, strengthen your branding, and facilitate browsing. Lastly, ensure that the backdrop and the text on top of it are in stark contrast.
Do: Say goodbye to stock photos that can be found everywhere on the internet.
Don’t: Limit your focus on emphasizing sales rather than creating a unique, sensual experience
Space Distribution Is Important
A nice website is like a wonderful feast to browse through. Besides, nobody likes to gulp down their food without first having the opportunity to chew and savor it, no matter how delicious it may be!
Therefore, when designing your website, stay cautious about space distribution. Don’t cram too much material into the screen while designing your website. When you overwhelm your visitors, they will unavoidably miss something.
Do: Use enough white space (areas without any content) to provide a smooth transition between the various parts of your website.
Don’t: Clutter the screen.
Are Your Color Schemes On Point?
In web design, colors are important. The psychological effects of color on website visitors may significantly impact how people interact with and perceive your business. Because of this, you can't base your color scheme on a haphazard assortment of hues you enjoy.
Try learning about color theory to comprehend how various hues interact with one another. Then, make wise decisions about the color scheme of your website, and it will reward you with a fantastic online presence.
Do: Focus on making smart combinations that match psychology.
Don’t: Use colors solely because they look appealing.
Modify The Colors Of Previously Visited Sites
Links are a crucial aspect of a user’s surfing journey. They’re meant to bookmark a user’s journey and provide an overview of the crucial details on a website.
However, it can be not very reassuring if you accidentally continue the same website again. This is where you could modify the colors of a previously visited site for your users. This avoids repetition and allows you to decide where to surf next is simpler when you know your past and present places.
Do: Try innovating the customer’s site visit journey.
Don’t: Use similar colors for previously visited websites.
Don’t Overlook Your Website Content
Your website's copy is equally as crucial as its design. Since most information on the internet (more than 95%) is textual, it is one of the major aspects of your website.
Besides, even if your site is brilliantly designed, it will be nothing more than an empty frame without it. Remember, a good website needs both outstanding design and amazing content. Adding a blog to your site is a great way to add quality content to your site continually. Consider using a blog writing service to manage your content and allow you to focus on other aspects of your website.
Do: Create a sound-proof content strategy.
Don’t: Target random keywords.
Keep The Checkout Process Minimal
Customers tend to abandon a cart if there are numerous steps between adding a product to the cart and checking out. So the next time you’re designing your checkout process, try streamlining the overall user experience.
It’s possible by keeping the website minimal with a human touch. This way, you can streamline the overall purchase process on your platform.
Do: Wrap the checkout process in two or three stages.
Don’t: Avoid adding KYC forms in between checkout.
Introduces Flexible Payment Options
Apart from a seamless user experience, customers today want to have options when it comes to payments. Therefore, try including new forms of payment like e-wallets, debit or credit cards, and cryptos, among others.
You needn’t develop a payment gateway to accept crypto payments. With platforms like Coingate offering plugins to accept payments in digital assets, you could acquire new, tech-savvy customers at no additional transaction costs.
Do: Keep your crypto payments limited to selective altcoins.
Don’t: Assume that all crypto transactions are the same.
Optimize Your Website’s Speed & Performance
Your SEO and conversion rate are significantly impacted by how quickly your website loads. Because of this, it's crucial to reduce and compress your photos, limit add-on scripts, and be mindful of the number of fonts you employ in your design.
Do: Research the fonts that match your brand’s story.
Don’t: Assume all fonts are the same.
Did You Map Out Your Customer Journey Yet?
Concluding our list is advice on mapping your customer’s journey. Besides, since your website's main goal is to increase your service or product sales. To give you a start, you must first plan how to guide visitors from point A (discovery) to point X before you can design a website that accomplishes that efficiently (sale).
Do: Research competitors around your niche.
Don’t: Assume, research, and analyze the journey.
Now You Know!
Most of us create complicated websites due to putting too much emphasis on making the web design distinctive. The more clutter there is, the less appealing it is. So the next time you’re revamping your website, we hope you follow these tips and observe what works best for your users; we'd like to remind you that there are no hard and fast rules for creating. All the best! The Bee Spotted website design company is one that delivers innovative and visually appealing designs, combined with strong functionality and user experience, all while meeting the specific needs and goals of their clients, find out more here.