Step into the world of creativity and passion as we sit down for an exclusive interview with William West. Beyond the lens, beyond the frames, lies a story of love, family, and a journey of self-discovery. In this captivating conversation, we delve into the vibrant tapestry of William’s life, where his greatest passions intertwine seamlessly: a devotion to his beautiful wife and three incredible daughters, an insatiable wanderlust for the beauty of the world, and an unyielding love affair with the art of photography.

It was in 2006 that William’s life took an unexpected turn, one that would lead him down a path he never anticipated. A single photograph captured at a friend’s wedding ignited a spark within him that would fuel his imagination for years to come. The magic of that moment set the stage for his remarkable journey as a wedding photographer. With an unquenchable thirst for innovation, he found himself not just capturing moments, but weaving together a symphony of documentary, fashion, and editorial styles in a single assignment, showcasing his versatility and creative prowess.

Yet, the roots of William’s love for photography dig deeper, intertwining with his fascination for art, design, and culture. Before his lens became his canvas, he specialized in graphic communications, collaborating with distinguished clients that spanned the spectrum from MTV to Architectural Digest, from Rolling Stone to The New Yorker. Each experience contributed to his unique perspective, enriching his ability to tell stories through the lens of his camera.

William West’s journey is a testament to the power of passion, the allure of diversity, and the beauty of self-expression. As we embark on this insightful conversation, we invite you to join us in discovering the intricacies of his life’s tapestry, the inspirations that shape his work, and the boundless horizons he continues to explore. Dive into a world where every frame captures not just an image, but an emotion, a narrative, and a piece of his soul. For those seeking inspiration and a glimpse into a life lived artfully, this interview promises to be an enlightening and enriching experience.

You have an extensive portfolio of photographs from all around the world. What draws you to travel photography, and how do you choose your destinations?

As a photographer, traveling is both a passion and a means to capture the beauty and diversity of the world. It allows me to immerse myself in different cultures, landscapes, and people, providing a wonderful opportunity to experience the unique aspects of each destination firsthand. By capturing these moments, I can share the stories of the places I visit with others.

Choosing my destinations is an exciting part of the process. I seek out places that offer a rich tapestry of cultures, traditions, landscapes, and architectural wonders. Particularly, I am drawn to locations with a strong sense of history or a captivating story to tell.

Overall, travel photography allows me to combine my love for photography, exploration, and storytelling. It’s a never-ending journey of discovery, where I strive to capture the essence and beauty of each place I visit.

In addition to travel photography, you also have a passion for art and design. How do these interests intersect in your work, and how do they influence your creative process?

As a photographer with a passion for art and design, these interests play a significant role in my work and greatly influence my creative process.

Art and design principles are essential elements that guide my composition and visual storytelling. I draw inspiration from various art forms, such as painting, sculpture, and graphic design, to enhance the aesthetics and impact of my photographs. Understanding concepts like balance, symmetry, colour theory, and the rule of thirds allows me to create visually compelling and harmonious images.

Many of your photographs capture moments that feel very candid and spontaneous. How do you approach capturing these kinds of moments, and what challenges do you face in doing so?

Capturing candid and spontaneous moments is one of the most rewarding aspects of my work as a photographer. These moments possess an authentic quality that resonates with viewers. To capture these moments, I employ a combination of observation, anticipation, and technical skills.

First and foremost, I strive to be present and fully immersed in the moment. By observing my surroundings and paying attention to the interactions and emotions of people or subjects, I can anticipate when those special, unguarded moments might occur. It’s about being in tune with the environment and the energy around me.

Patience is a key virtue in capturing candid moments. Sometimes it requires waiting for the right convergence of elements—a genuine smile, a fleeting expression, or an unexpected interaction. It’s about being patient and ready to react quickly when that decisive moment arises.

Another challenge is the potential intrusion on people’s privacy. While candid photography is about capturing genuine moments, it’s crucial to be respectful and considerate of people’s boundaries. I always strive to maintain ethical practices, seeking consent when necessary and being mindful of cultural sensitivities.

In summary, capturing candid and spontaneous moments requires a combination of observation, anticipation, technical skills, and an empathetic approach. It’s a delicate balance of being present in the moment while respecting the privacy and boundaries of those involved. Despite the challenges, the reward of freezing those fleeting moments in time and evoking genuine emotions through my photographs is what fuels my passion as a photographer.

What are some of the biggest challenges you face as a professional photographer, and how do you overcome them?

As a professional photographer, I encounter several challenges in my career, and overcoming them requires a combination of perseverance and strategic approaches:

  • Finding clients and establishing a sustainable business: Building a client base and consistently securing photography projects can be challenging, especially in a competitive industry. To overcome this, I focus on networking, building relationships with potential clients, and actively promoting my work through various channels such as social media, online portfolios, and photography communities. I also prioritise delivering exceptional service and quality work to build a strong reputation and generate positive word-of-mouth referrals.
  • Keeping up with technological advancements: The field of photography is continually evolving with advancements in equipment, software, and techniques. It can be challenging to stay updated and adapt to these changes. To overcome this challenge, I invest time in continuous learning and professional development. I stay informed about the latest gear and software updates, attend workshops and seminars, and engage with other photographers to exchange knowledge and learn from their experiences.
  • Managing business and administrative tasks: Running a photography business involves more than just taking photographs. It requires managing finances, contracts, client communications, and marketing efforts. To overcome this challenge, I leverage technology and tools to streamline my workflow. This includes using project management software, accounting software, and scheduling tools to organise and automate administrative tasks, allowing me to focus more on the creative aspects of my work.
  • Dealing with creative blocks and staying inspired: Like any creative profession, photographers can face periods of creative blocks or lack of inspiration. To overcome this challenge, I actively seek inspiration from various sources such as art exhibitions, books, travel, and engaging with other creative communities. Exploring new locations, experimenting with different techniques, and challenging myself with personal projects also help reignite my creativity.
  • Balancing artistic vision with client expectations: Collaborating with clients while maintaining my artistic vision can sometimes be a delicate balance. It’s important to understand and align with the client’s goals and expectations while staying true to my style and artistic integrity. Open and effective communication is crucial in finding a middle ground that satisfies both parties.
  • Dealing with challenging shooting conditions: Whether it’s adverse weather, difficult lighting, or uncooperative subjects, there are often challenges that arise during photoshoots. Overcoming these challenges requires adaptability, preparedness, and problem-solving skills. It involves finding alternative solutions, being flexible in my approach, and making the most of the available resources to capture the best possible images.

Overall, the challenges I face as a professional photographer require a combination of perseverance, continuous learning, adaptability, effective communication, and a focus on maintaining a balance between the creative and business aspects of my work. By actively addressing these challenges, I can grow both as a photographer and as a business professional.

You have a strong presence on Instagram and social media. How has social media impacted your career as a photographer, and how do you think it has changed the way people interact with and consume photography?

Social media, particularly platforms like Instagram, has had a significant impact on my career as a photographer. It has opened up new opportunities, expanded my reach, and changed the way people interact with and consume photography in several ways.

Firstly, social media has provided a powerful platform for self-promotion and showcasing my work to a global audience. It has allowed me to share my portfolio, connect with potential clients, and engage with a community of fellow photographers and photography enthusiasts. Through Instagram, I have been able to attract clients, collaborate with brands, and even sell prints of my work, thus directly impacting my career and generating business opportunities.

Social media has also democratised the field of photography by providing a space for photographers of all levels to showcase their work. It has levelled the playing field, allowing emerging photographers to gain exposure and recognition without the need for traditional gatekeepers. This has created a more inclusive and diverse photography community.

In terms of consumption, social media has revolutionised the way people engage with photography. It has made visual content more accessible and shareable, allowing individuals to discover and appreciate a vast array of photographic styles and genres. Social media platforms serve as virtual galleries, where users can explore the work of photographers from all over the world.

As we bid farewell to William West, his unwavering passion for photography, art, and exploration serves as a reminder that within every frame lies a story waiting to be told, urging us all to embrace our own creative journey and to capture the beauty that surrounds us in every fleeting moment. Follow his adventures here.


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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