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Margot Robbie & Ryan Gosling Set to Embark on an Eight-City Global Tour for 'Barbie'

Margot Robbie & Ryan Gosling Set to Embark on an Eight-City Global Tour for 'Barbie'

The marketing campaign for Greta Gerwig's upcoming movie with live-action Barbie is in full swing, leaving no stone unturned

July 4th, 2023

The marketing campaign for Greta Gerwig's upcoming movie with live-action Barbie is in full swing, leaving no stone unturned to generate excitement among fans. The creative team is pulling out all the hiccups, from heartwarming clips of the lead actors engaging with Mattel dolls to an immersive experience that allows fans to step inside Barbie's Dreamhouse. And now, the film's stars, Margot Robbie and Ryan Gosling, have taken to Twitter to announce they will further embark on a worldwide tour to amplify anticipation for the highly anticipated feature.

In a vibrant pink-themed video (because Barbie is synonymous with pink), Robbie and Gosling reveal their plans to hit the road and offer fans a chance to get up close and personal. The duo will appear not only in major cities across the United States, like Los Angeles and New York, but also across the globe, including stops in Toronto, Sydney, Seoul, Mexico City, London, and Berlin. While the tour specifics and ticket availability still need to be addressed in the promo clip, we can expect further information to be announced in the coming days as the film gears up for its theatrical release on July 21.

While the promo doesn't disclose the tour's itinerary or surprise elements, one thing is clear: it will be a sensational event that Barbie enthusiasts won't want to miss. Gosling hints that he won't bring his rollerblades along, leaving fans speculating what surprises lie in store. However, there's no doubt that the tour will be a feast for the eyes, so it might be wise to rush to the mall and grab that eye-catching pink outfit before it flies off the shelves.

Now, let's dive into what the live-action Barbie movie is all about. While Barbie has been featured in numerous animated films for home viewing, this will mark the first time the iconic doll receives the live-action treatment on the big screen. Robbie and Gosling take on the roles of Barbie and Ken, respectively, in this adaptation. The story follows Barbie as she is forced to leave her home in Barbie's land and navigate the challenges of the real world. With a star-studded cast that includes Simu Liu, Kate McKinnon, John Cena, Dua Lipa, Issa Rae, Rhea Perlman, Will Ferrell, Kingsley Ben-Adir, Michael Cera, and many others, the film promises a delightful cinematic experience. This is Gerwig's third directorial venture, following her successful and Academy Award-nominated films "Lady Bird" and "Little Women." With such a talented team behind it, Barbie is set to captivate audiences with its charming storyline and memorable performances.

Barbie's highly anticipated big-screen debut this summer is set to make a significant impact. However, there is an imbalance in the distribution of property between the Barbies and Kens, according to Margot Robbie in a recent interview with Vogue. Robbie explained that the Kens would have nothing at the start of the upcoming movie while everything in the beautiful pink world belonged to the Barbies. This aligns with how the characters are portrayed in their toy counterparts, whose focus has always been on the titular doll. Robbie elaborated on the situation, stating, "The Kens have a journey ahead of them. At the beginning of the movie, nobody thinks about Ken. Nobody worries about Ken. Ken doesn't have a house, or a car, or a job, or any power. And, um, that is going to be sort of unsustainable."

Although most of the characters are content with this established dynamic, it may not be practical in the long run, leaving the Kens without the means to support themselves in case of emergencies. Ryan Gosling will play the role of Barbie's counterpart as they embody their characters' "stereotypical" versions. This classification stems from their world, where Barbies and Kens are categorized based on their favorite hobbies or societal roles.

Barbie's world unravels when she starts questioning her existence one fateful day. As she ponders the dolls' mortality and purpose, she transforms, making the other dolls uncomfortable. Her journey ultimately leads her and Ken to the human world, where they encounter a top executive from a toy company, portrayed by Will Ferrell. To return to their pink-dominated world, Barbie must learn valuable lessons about the human experience.

As the release date draws near, audiences eagerly anticipate how the storyline will unfold and the exploration of deeper themes within the Barbie universe. The film has a fresh perspective on the iconic doll's journey, delving into existential questions and personal growth. Get ready to dive into a vibrant world where pink reigns supreme as Barbie embarks on a transformative adventure that challenges her understanding of life and purpose.

As the release date approaches, fans eagerly await the announcement of tour dates and further details, ready to immerse themselves in the magical world of Barbie. Stay tuned for more updates and prepare to join the excitement surrounding this highly anticipated live-action adaptation.

Laura Bartlett

Laura Bartlett

Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.