Get ready to be inspired by the story of the unstoppable entrepreneur behind Abyssal Blu, a sustainable swimwear brand that is shaking up the fashion industry. In this exclusive interview with House of Coco, Marley-Kate shares her incredible journey towards launching her brand, fuelled by her passion for sustainable fashion and her unwavering determination to make a difference. She talks about the importance of being eco-friendly and how it inspired her to create a luxury, eco-conscious, and unique brand that stands out from the crowd.
Her words of wisdom and encouragement for aspiring entrepreneurs are nothing short of inspiring, as she urges them to take the leap and just go for it. With her commitment to sustainability and her passion for fashion, she is setting an example for others to follow. If you’re looking for motivation to pursue your dreams, this interview with the founder of Abyssal Blu is a must-read. Get ready to be inspired and make a splash in the world of fashion!
Can you tell us a bit about your journey that led you to launch your brand Abyssal Blu?
I always wanted to start my own brand, so I started by doing a diploma and advanced diploma in fashion design. Studying the fashion industry helped me form the idea of a sustainable swimwear brand and develop how I position my brand in the industry.
Being sustainable and eco-friendly is at the forefront of what you do. Why was this important to you?
The fashion industry is a major cause of waste and environmental destruction. Looking to the future, I think it’s important for all fashion brands to adjust and take on an eco-friendly stance.
Describe the brand in 3 words?
Luxury, eco-conscious, unique.
Tell us about your ideal customer?
Our ideal customer is confident, prefers to own unique pieces, and stand out from the crowd.
How do you want women to feel when they wear your designs?
We want anyone wearing our pieces to feel confident, radiant, and drop-dead gorgeous.
Tell us what a typical day in your life looks like?
A typical day starts with walking my two dogs, then making a quick breakfast. I will pack any orders, schedule some social media posts, check emails, and marketing targets for Abyssal Blu, then head off to my day job. I usually finish the day by winding down in my garden.
Since launching the brand, what has been your proudest moment?
My proudest moment would absolutely be my first sale. It really cemented the reality that I was now a business owner.
Who/what inspires you?
One of my huge inspirations in business is Karina Irby. Her story has really encouraged me to follow my dreams, and her confidence is out of this world.
What are your plans for the brand in 2023?
I am currently developing the next line of swimwear with some new styles, colors, and prints. With slow fashion being our focus, we will only be producing very limited numbers with no restocks.
Did you always know that one day you would be an entrepreneur?
Yes, I have always wanted to be an entrepreneur and be my own boss.
If there’s one entrepreneur activity you could get better at, what would it be?
Social media. It’s a daily struggle.
For people aspiring to run their own company, what advice would you give?
Take the leap and just go for it!
Where can people find out more?
To find out more information about Abyssal Blu and to purchase your piece head to www.abyssalblu.com.
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