In the realm of creativity and passion, there are visionary individuals who dare to transform their dreams into reality, leaving an indelible mark on the world. Catia Vieira, the remarkable founder of Nina Kane Jewellery, embodies the spirit of an entrepreneur whose love for jewelry and unwavering determination led her to create an exquisite brand like no other.
With a heart fueled by a profound desire to share her artistic visions with the world, Catia embarked on an extraordinary journey, guided by sustainability, ethical values, and a dedication to providing exceptional experiences to her cherished customers.
In this exclusive interview, we delve into the captivating story behind Nina Kane, exploring Catia’s inspiring creative process, her unwavering commitment to excellence, and the significance of building a jewellery community that celebrates individuality and craftsmanship.
Join us as we unravel the vibrant tapestry of Nina Kane Jewellery, a testament to the power of passion and the relentless pursuit of dreams…
What inspired you to start Nina Kane? Was there a particular moment or experience that sparked the idea?
I have always wanted to start a business, and my love for jewellery has never left me, so it just made sense that the business I would go into would have something to do with what I love most. The idea came to me fully during COVID, but as a single parent, I had to first save up to be able to buy the stock for the business as well as figure out social media and get my website up and running. Not to mention the years of research for the best suppliers I could find so that I could bring my customers the very best quality and designs from around the world.
How would you describe the essence of Nina Kane in three words?
Bespoke, Waterproof, and Non-Tarnish.
The Nina Kane brand is known for its unique and artistic designs. Can you tell us about your creative process and where you draw inspiration from?
I draw my inspiration from a lot of different sources. I love unique designs, especially pieces that have a deeper meaning, which is why I really wanted to incorporate a spiritual collection of some sort. Our Tarot & Horoscope Collection is truly one of my favourites, with our Angel Number Necklaces and Protection Pendants.
As the founder, what challenges did you face in establishing Nina Kane, and how did you overcome them?
There are so many challenges to overcome when starting a business, especially when you are doing it on your own while raising a family. I think my biggest challenge was raising the capital to be able to start the business, as well as finding the right people to work with and the correct manufacturers for my stock. In the beginning, it was very much trial and error, but I’ve gotten better with practice, and I am proud to say I now have a strong team of great manufacturers and jewellery suppliers with me.
Nina Kane emphasises sustainability and ethical practices. How do you ensure these principles are reflected in every aspect of your brand?
When starting the brand, I considered many steps to ensure Nina Kane jewellery would be exemplary in every way and an industry leader when it came to sustainability. I delved deep into my manufacturers’ practices and made sure to explore and question every step of the process, from sustainable materials and Fair Trade practices to artisan support, supply chain transparency, certifications, and environmental impact. When all of these points were met and the quality was at a level I wanted, I knew I was on the right track.
Collaboration seems to be an important aspect of Nina Kane. Could you talk about any notable collaborations you’ve had and how they have impacted your brand?
In an effort to promote our business, we have approached a few influencers on Instagram and TikTok so that they could honestly review our products, and we have had amazing feedback from every one, which I am so proud of.
The fashion industry can be highly competitive. How does Nina Kane stand out from other jewellery brands, and what do you believe sets it apart?
I believe what sets us apart is our unparalleled customer service and experience, as well as the value for money all our customers enjoy with our products. We really want to build a community of jewellery lovers with Nina Kane, and we want all of our customers to feel special the moment they open our packages. Also worth noting, we found that even many mid-range jewellery brands were still quite expensive for what they were offering, and in this declining financial market, we wanted to provide a product that was truly affordable yet still of excellent quality, which is why you will not find a product in our store above £50.
Social media has played a significant role in shaping the fashion industry. How has it influenced Nina Kane’s growth and brand identity?
Social Media has truly helped us launch the brand and put our products in front of so many people that we may otherwise not have reached. We love hearing from our customers through social media, especially when they tag us wearing their pieces, and this has definitely helped promote the brand and show others how fantastic our jewellery pieces truly are.
Are there any exciting upcoming projects or collaborations that we can look forward to from Nina Kane?
We are currently working on something with a fantastic TikTok superstar, but we cannot divulge anything more at the moment.
The fashion industry is constantly evolving. How do you ensure that Nina Kane stays relevant and adaptable to changing trends and customer preferences?
We have our finger on the pulse, and I am always researching new trends within the fashion and jewellery world. We do have a slightly different aesthetic from most jewellery brands, as we want to offer our customers designs that they wouldn’t easily find in other stores. So we really listen to our customers and their feedback, as well as spotting early trends on social media and in the fashion world.
Our readers love to travel. What destination is on your bucket list?
I have recently become obsessed with Zanzibar. The beaches are straight out of a movie, and I would love to take my little boy on Safari there one day. The other places on my bucket list are Cuba and Japan. I have been to Tokyo only, but there is so much more to explore that I cannot wait for the day I can go back.
Lastly, if you could give one piece of advice to aspiring entrepreneurs looking to start their own fashion brand, what would it be?
My advice would be to fully do your research. I cannot stress enough how important it is to know as much as you possibly can about the industry or business you are looking to pursue. Do not take things at face value, and fact-check every piece of information. If something does not feel right, don’t do it. Follow your intuition. And most of all, have faith in yourself and your vision, even when others try to dismiss it or put you down. You are capable of everything you think you are and more.
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