Welcome to an exclusive interview with the visionary founders of SANDCAT, Lea Vatsel and Alan Rebane. Join us as we delve into the captivating story behind the birth of this remarkable fashion brand that celebrates self-expression.
Lea and Alan’s unwavering passion for empowering individuals to embrace their unique styles has driven the creation of SANDCAT, a brand that goes beyond mere fashion to become a symbol of confidence, innovation, and boundary-breaking creativity.
Discover the inspiration, the vision, and the relentless pursuit of timeless designs that make SANDCAT a true pioneer in the industry.
Get ready to be inspired and immersed in the world of SANDCAT as we unravel the fascinating journey of two visionaries who have revolutionized the way we express ourselves through fashion….
How did the idea of founding SANDCAT come about, and what was your vision behind creating a fashion brand that celebrates self-expression?
Although SANDCAT launched recently, the idea of SANDCAT as a non-traditional fashion brand took root many years ago. We observed a rising trend in events that embraced unique and unconventional outfits. While Burning Man is widely known, similar events were gaining traction worldwide. What struck us was that it wasn’t just about clothing; it was about valuing self-expression and breaking boundaries. People sought to express their individuality through their attire, but finding truly unique and bold outfits was often a challenge. These events occurred regularly, each demanding fresh and exceptional clothing combinations. As we immersed ourselves in these vibrant occasions, we were inspired by the people and the captivating outfits that stood out from the crowd. This inspiration propelled us to create a brand that would embrace and empower this vibrant community of self-expressionists.
SANDCAT’s mission is to encourage women to confidently own their styles. How do you ensure that each piece from your brand embodies this message and empowers women to stand out?
Indeed, our goal is not only to make women stand out but to do so with unwavering confidence. When selecting our collection, we focus on finding the right balance where you feel incredible in what you wear without compromising comfort. One key element you’ll notice is our extensive use of stretchy fabrics. These fabrics provide comfort and are tailored to fit various sizes and body shapes. We also love that our designs are all handmade, adding a special quality to each item, making them look unique and exclusive. Most importantly, we listen to our customers and continuously strive to improve our designs. This helps us cultivate a community where women can openly share experiences, express themselves, and draw inspiration from one another. That’s the essence of our brand.
Fashion is ever-evolving, with trends coming and going. How does SANDCAT stay relevant in the fast-paced fashion industry while maintaining a distinctive brand identity?
We take great pride in our distinctive brand identity, setting ourselves apart in the fast-paced fashion industry. Instead of chasing temporary trends, we believe that lasting relevance comes from embracing our unique and futuristic approach. Our focus is on creating timeless, innovative, and forward-thinking designs. That’s why we are actively exploring the realm of AI designs, which allows us to push the boundaries of creativity. We look forward to unveiling our AI collection soon!
Collaborations with influencers and celebrities have become common in the fashion world. Have you engaged in any exciting partnerships or collaborations that have had a significant impact on SANDCAT’s journey?
Collaborating with influencers is highly important to us as it helps us gain credibility and trust from our audience. When influencers partner with us, their loyal followers also start to trust our brand, gradually building our SANDCAT community.
In the early stages, we collaborated with the talented Estonian actress, Ingrid Margus (@ingridmargus), who modeled our products and promoted them on Instagram. This collaboration had an immediate positive impact on our brand visibility and paved the way for further partnerships, including one with the highly successful Estonian influencer and media personality, Brigitte Susanne Hunt (@brigittesusanne). As we continue to expand into new markets, we have been fortunate to collaborate with a diverse range of international artists, DJs, and other creative minds. Working with influencers is an ongoing journey for us, and we will continue to collaborate with them to expand our brand.
Could you share feedback and testimonials from your customers regarding their experience of wearing SANDCAT designs?
The main feedback we receive from our clients is the overwhelming number of compliments they receive when wearing our designs. Many people approach them to express admiration for their visually striking outfits. We strive for every design we choose and create to have such an impactful effect. It’s as if our fashion serves as a means to connect with others, acting as a conversation starter.
Our clients also appreciate the attention to detail and unique style that our designs offer, making them feel confident and special on any occasion. We continue to seek new ideas and inspirations to ensure that each SANDCAT design creates a lasting impression and fosters meaningful connections among people.
Where can people find out more?
To explore more of the SANDCAT world, visit our website at thesandcat.com. You can also find us on Instagram @sandcat_official, where we share the latest updates and showcase our clients and collaborators wearing our designs, providing loads of style inspiration.
Comments are closed.