Step into the enchanting world of Zahira Fine Jewellery, where the extraordinary becomes the norm and every piece tells a unique story.
Inspired by rare and one-of-a-kind gems, their vibrant and exuberant creations seamlessly blend the captivating mystique of the East with the refined sensibilities of the West. Crafted with meticulous care, their jewellery radiates with the brilliance of ethically-sourced diamonds and an array of exquisite coloured precious and semi-precious gemstones.
At Zahira, they believe that jewellery should transcend the boundaries of conventionality and we couldn’t agree more. That’s why they tirelessly seek out uncommon stones that embody the essence of individuality, allowing you to express your true self through their creations. Rooted in traditional craftsmanship, their visionary designs embrace the boundless possibilities of the future.
With an unwavering commitment to quality and sustainability, Zahira Fine Jewellery is a testament to the transformative power of exquisite adornments. Each piece they create is a testament to their passion for beauty, artistry, and the joy that comes from wearing something truly extraordinary.
Join us on this journey as we delve into the remarkable world of Zahira Fine Jewellery, where every piece is a testament to the extraordinary within…
How did the idea for Zahira Fine Jewellery come about? What inspired you to start your own brand?
Our late father was a well-known international gems dealer. He eventually turned his business into a high-end jewellery manufacturing facility catering to some of the most well-known and luxurious brands around the world. So, our affinity for jewellery started at a young age since we grew up around beautiful jewellery; we knew it was what we wanted to do.
As sisters, how do you manage to switch off from talking about work when you are together?
We are actually very family-oriented and good at switching from work mode to family mode. Our families, kids, pets, friends, and travelling keep us pretty busy outside the office.
What different skill set and strengths do each of you bring to the business?
My role is in business development and looking after our customers. Nina is a trained gemologist and designer. She’s very talented and draws/paints the most intricate designs for us. As for me, I can’t draw to save my life, but I have a very good eye. So together, we make a strong team. We both look after the manufacturing process and ensure that our jewels are presented exactly the way we want them to be in the world.
Could you share with us the story behind the name “Zahira”? Is there a special meaning or significance behind it?
Zahira is an Arabic name that means “bright” and “shining” and carries connotations of vibrancy and energy. When we stumbled upon this name, we thought it was perfect; this is what we want every Zahira person to feel when wearing our pieces. In their element.
What makes Zahira Fine Jewellery unique and different from other brands in the industry?
Coming from a multicultural background, Thai and American, we are able to capture the exoticness of the East by using rich and colourful gemstones, while incorporating the sensibilities of the West through our design and craftsmanship style. Since we own our own manufacturing facility, we are also able to oversee every aspect of the process to deliver unparalleled quality and service to our customers.
Tell us about the creative process behind designing your jewellery pieces. Where do you find inspiration for your collections?
Rare and one-of-a-kind gems inspire our collections. We search for unique and vibrant gemstones that are not readily available and create one-of-a-kind pieces for our customers so that there will only be one owner. We want each of our center stones to tell a story. This is at the heart of our designs, and our aesthetic is built off of that.
How do you ensure the quality and craftsmanship of your jewellery? Do you have any specific standards or practices in place?
Since we own our own factory, we have a close relationship with all of our artisans. This allows us to oversee every single aspect of the production process, and all of our pieces are subject to intensive quality control. Nina and I personally inspect each piece and ensure it meets our high standards. We would never put anything out that we wouldn’t wear ourselves.
Can you share a memorable moment or experience you’ve had since starting Zahira Fine Jewellery?
As jewellers, we have had the privilege to travel to shows around the world, from Asia, the Middle East, Europe, and the US. We absolutely love meeting new customers from different cultures and hope to continue expanding our clientele.
Are there any particular materials or gemstones that you love working with the most? Why?
I love emeralds; they are fascinating. You can see the history of the earth trapped inside each stone through their inclusions. Their vivid green colour also makes them unique.
Zahira pieces are made in 18k gold. We choose to work with this because of the durability and quality that will last.
Do you have a favourite piece from your collection? If so, which one and why does it hold a special place in your heart?
Our late father gave my sister and me this incredible and rare 22.64-carat blue sapphire to create something beautiful with, and it was exquisite. It actually recently sold. It holds a special place in our hearts as one of our most memorable father-daughter projects that we will never forget.
Is there a specific message or emotion you aim to convey through your jewellery pieces?
Every piece of jewellery is unique, but the one thing they all have in common is the ability to make you feel incredible. “We bring the transformational power of jewellery to our clients.”
What role does sustainability play in your brand’s ethos? Are there any eco-friendly practices or materials you prioritise?
Sustainability is important to us. We are committed to sourcing the finest gemstones and precious metals ethically and responsibly. All of the gold used in our pieces is made from 100% recycled gold. Our factory is also a member of The Responsible Jewellery Council.
Can you share an interesting anecdote about a customer’s reaction to one of your jewellery pieces?
We had a customer tell us once that the “intricacy and finesse” of our design was like no other, which I was very pleased to hear our work described in that way.
How important is it for you to establish a personal connection with your customers? Do you engage with them directly or seek their feedback?
Our customer experience is important to us. Jewellery can be very emotional and personal, so we believe in connecting with our customers meaningfully and authentically by always keeping a line of communication open. I personally look after each customer myself.
What exciting plans or future projects do you have in store for Zahira Fine Jewellery? Any upcoming collaborations or collections you can give us a hint about?
We have many exciting collaborations and exclusive showcases coming up this year that will allow us to engage new customers from around the world. It’s going to be our best year yet.
Our readers love to travel, what destination is at the top of your bucket list?
I also love travelling. Each year, I try to go to a new destination, and this summer I’m going to Split, Croatia. I’m excited about this 🙂
What does self-care mean to you?
For me, it’s about taking a moment for myself away from all the stresses of work and life. It can be playing tennis, getting pampered, or just sitting around watching Netflix and having me-time.
Where do you call home?
We are Thai/American and travel back and forth, but Bangkok is our home base, and we love it here.
Where can people find out more?
www.zahirafinejewellerystore.com IG: Zahara_fine_jewellery
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