Tarra Rosenbaum, a London-based artist, produces exquisitely designed, limited edition and bespoke pieces using ethically sourced gemstones and eco-friendly sourced precious metals. Her works have been inspired by her studies of ancient mastered technique and travels to the countries in which they have become synonymous.
When did you launch the brand and what was the reason behind it?
In 2006 I took a 5 month sabbatical, walking away from corporate America in order to tap back into my creativity, make jewellery and start the Tarra Rosenbaum brand. I wanted to make jewellery that would be unique, bold in statement and empowering to women in what was increasingly becoming a homogenised world, talismans actually.
What’s your background?
I come from a long lineage of creativity and was raised artistically. My early education was informed by Rudolph Steiner’s Waldorf School, and as a consequence, I have been continually creating things with my hands since the age of 4. I developed a deep respect for our natural world at an early age, particularly enjoying the sciences. I went on to become a pre-med major at university, with a minor in art. After a life-evaluation, I was fortuitously welcomed into the field of Art Conservation and worked with prominent museums on their collections, as well as with private collectors.
How many people are involved in the company and what are their roles?
My mother Joan Rosenbaum, a retired clothing designer, and I run the business together. She oversees the US branch and I oversee the European side but we are in communication daily. We both have our respective staff who help with the running of various areas, but I am the sole Creative Director and have a personal involvement in every piece we produce from conception through design and production until we send our beautiful creations to their new homes.
If you could start over with the business, would you do anything differently?
The evolution of the Tarra Rosenbaum brand has been an amazing and invaluable experience that has opened many doors. There have, of course been some challenging moments along the way, but inevitably these have led me to create some of my favourite pieces. As such I have greatly cherished the learning process. I would have liked to have been able to introduce full 18ct collections and precious stones sooner, as my original designs in 1999 were all based around the innate power of stones, but it is even more of a pleasure to be in a position to create them now with all my experience behind me.
What is the hardest challenge you have faced since you started the company?
As I’m sure so many will be familiar, balancing creativity with business can be conflicting at times. I am doing what I love so I can very happily lose myself in work all day but in order to maintain some balance, I make it a practice to meditate, exercise and cook as well as set aside time to indulge purely in creativity.
Tell us one fact about you that people wouldn’t know?
My greatest pleasure in life is painting. Occasionally I paint a self-portrait for personal reflection.
2018 is nearly here; where do you plan on taking the brand?
I particularly enjoy the design element and the start to finish nature of the creative process and, of course, the unique interaction and accompanying stories that arrive with each client. Therefore, naturally, it is the bespoke pieces that I am hoping to expand upon.
To date, what has been the highlight since launching?
When I opened the Financial Times, and saw Vivienne Becker’s article in “How To Spend It” highlighting my Sugar Pine Cone Necklace. It was such an honor to be in the company of great design houses such as Cartier and Van Cleef & Arpels. Though nothing quite puts a pop in my step as seeing someone on the streets of London wearing one of my pieces.
Which city do you feel most at home in, London, Paris or New York?
I am very settled in London but I love to travel and find each and every country I visit to have their unique cultural attributes which inspire my work.
Best thing about London to you?
Undoubtedly the people, their warmth and accepting nature. I have a true soft spot for the parks and wild fields. I do enjoy the juxtaposition of nature with the glamour of fine dining and wonderful national events such as Goodwood and Henley. It feels like the perfect place to call home!
Three beauty products you can’t leave the house without?
Chanel eye shadow, Luzern Force de Vie Oxygen Creme and for my hair, Oribe Matte Waves Texture Lotion.
Being confident in all that you do and wear, whilst expressing your own personality.
Statement shoe or statement bag?
Shoe. The right pair of shoes can make me feel invincible.
What one piece from your wardrobe would you wear every day?
My Aurora ring is Aegean Blue and has my grandmother’s diamond set in the centre. I wear it every day and couldn’t imagine not wearing it.
Favourite love song?
I prefer dancing but if I had to choose, Edward Sharpe & The Magnetic Zeros’ “Home.”
Most memorable piece of advice given to you?
Be authentic, passionate and caring, both inward and outwardly.
Rococo chocolates, Gelateria 3BIS… and good shoes!!
If you could spend 24 hours anywhere in the world, where would it be?
For a tried and tested 24 hrs, I would go to Bali. A day at the beach, with an amazing dinner at Locavore and dancing the night away with friends. For an unknown adventure, I would choose Patagonia and stay at the Explora Hotel, starting the day bright and early at the Puma reserve at Torres del Paine, followed by an exploration for which this adventure-packed hotel is known.
In future, how do you plan on expanding the company?
As with all businesses, one cannot be complacent as there is continual evolution to keep on top in every area, but over the next few months, we will be introducing new collections, updating the website and, of course, travelling to keep the creative inspiration at the forefront of all we do.
Where can people find out more?
Please do visit our website https://tarrarosenbaum.com/
And follow us on