With over a billion active users, Instagram has become a thriving platform for individuals, businesses, and influencers to connect, inspire, and engage with their audience. Understanding how to generate genuine, organic Instagram engagement is essential for every brand using the platform. While sharing content is best, your account will suffer if no one likes, comments, or shares it. To make your Instagram account more engaging you can visit Popularity Bazaar for social media services. Here, we will explore fascinating facts that can help you craft a captivating presence on Instagram and foster meaningful connections with your followers.

What is a good Instagram engagement rate?

The amount of likes and comments you get on each post divided by the number of followers you have, then multiplied by 100, is your Instagram engagement rate. Anything above three is regarded as an excellent engagement rate, while results between one and three gets regarded as good.

Consistency is Key

Consistency plays a vital role in building an engaging Instagram account. Regularly posting high-quality content helps to establish a sense of reliability and expectation among your followers. Create a content schedule that aligns with your audience’s preferences and stick to it. Whether you decide to post daily, a few times a week, or on specific days, maintaining consistency ensures that your followers have something to look forward to, keeping them engaged and eager to see your latest updates.

Visual Storytelling

Instagram is a visually driven platform, and storytelling through images and videos is a powerful way to captivate your audience. Craft a cohesive visual aesthetic using consistent filters, colour schemes, and editing styles. Curate your feed to tell a story or evoke a particular mood. Consider the composition, lighting, and subject matter of your photos and videos to create visually appealing and engaging content that resonates with your audience.

Authenticity Matters

Authenticity is a cornerstone of building a strong, and engaging Instagram account. Share genuine moments, experiences, and insights that reflect your true self or brand identity. Avoid being overly curated or overly promotional. Embrace vulnerability and show the human side of your account. By being authentic, you build trust with your audience, fostering a deeper connection and encouraging them to engage with your content through likes, comments, and shares. You can approach Popularity Bazaar to get more Instagram services to make your Instagram account next level.

Captions with Purpose

Don’t underestimate the power of captions. Captions provide an opportunity to engage with your audience on a more personal level and convey additional information or context about your content. Craft compelling captions are aligned with your brand voice, encourage conversations, and prompt your followers to take action. Ask thought-provoking questions, share interesting anecdotes, or provide valuable insights to spark engagement and encourage meaningful interactions.

Utilise Instagram Stories

Take advantage of features such as polls, quizzes, question stickers, and swipe-up links to encourage participation and gather feedback. Behind-the-scenes glimpses, tutorials, and exclusive content are great additions to your Stories. Regularly update your Stories to stay top-of-mind with your followers and provide them with fresh and engaging content.

Embrace User-Generated Content

User-generated content (UGC) is a powerful tool to create engagement and build a sense of community. Encourage the creation and sharing of content for your business or field by your followers. Feature their UGC on your account and give them credit. UGC showcases the loyalty of your followers and increases the likelihood of them engaging with and sharing your content. It fosters a sense of belonging and encourages others to participate, expanding your reach and engagement.

Engage with Your Audience

Engagement is a two-way street on Instagram. Engage with your followers directly by leaving comments, admiring their posts, and starting dialogues. This personal interaction creates a positive impression and strengthens the bond between you and your followers. Additionally, explore relevant hashtags and explore pages to discover new accounts and engage with their content. Meaningful engagement leads to loyal followers more likely to support and promote your account.


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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