In the midst of uncertainty and isolation during the onset of the COVID-19 pandemic, one individual took a leap of faith to turn her lifelong dream into reality. Maela, the creative force behind Maëla Jewelry, embarked on a journey to establish an iconic jewelry brand that would resonate with individuals seeking pieces as unique and diverse as they are.

Maela’s story is one of resilience, creativity, and a deep passion for both fashion and animals. Her journey began with a desire to create jewelry that seamlessly transitions from everyday wear to elegant accessories for special occasions. The result? The Precious Souls Collection, a manifestation of her love for both versatility and her furry friends.

But the road to success wasn’t without its challenges. In a year marked by disruptions, Maela faced hurdles in sourcing materials and establishing herself in the industry. Yet, her determination and unwavering commitment to her craft propelled her forward. She sought out personal connections with gemstone traders and pearl dealers, fostering relationships built on mutual respect and shared passion.

Maela’s designs are not just about aesthetics; they are about storytelling. Each piece reflects her unique perspective, inspired not only by nature but also by the personalities and dreams of her clients. With a keen eye for detail and a dedication to craftsmanship, she brings these stories to life, creating jewelry that speaks volumes without saying a word.

One standout aspect of Maëla Jewelry is its inclusivity. Maela rejects the notion of gendered jewelry, offering pieces that cater to individuals of all genders, races, and religions. Her creations exude confidence and pride, encouraging wearers to embrace their individuality and stand tall in a world that often demands conformity.

Central to Maela’s vision is the concept of uniqueness. She celebrates the beauty of individuality, rejecting mass-produced pieces in favor of one-of-a-kind creations that serve as heirlooms for generations to come. With Maëla Jewelry, every wearer can adorn themselves with a piece as special and distinctive as they are.

Looking to the future, Maela’s ambition knows no bounds. She seeks to inspire others to embrace their uniqueness and celebrate their individuality through her creations. With each piece she designs, Maela aims to put an exclamation mark on the beauty of diversity, leaving an indelible mark on the world of jewelry.

Maëla Jewelry isn’t just about adornment; it’s about empowerment. It’s about embracing who you are and wearing it proudly for the world to see. In a landscape dominated by conformity, Maela’s creations stand out as beacons of authenticity, reminding us all that true beauty lies in embracing our differences.

As we reflect on Maela’s journey and the essence of Maëla Jewelry, we are reminded of the profound significance of Mojo. Mojo isn’t just a piece of jewelry; it’s a symbol of comfort, resilience, and hope. It harks back to a time when a simple hand-sewn doll provided solace in the face of uncertainty and fear. Just as MO stood by the little girl through thick and thin, Mojo serves as a reminder that we are never too old for comfort, a talisman, or a lucky charm.

In a world where chaos often reigns, Mojo offers a beacon of light, a touchstone of stability amidst the turbulence of life. It embodies the enduring spirit of Maela’s creations, encapsulating the essence of her jewelry: authenticity, individuality, and unwavering resilience.

So as we adorn ourselves with Maëla Jewelry, let us carry Mojo with us, not just as an accessory, but as a reminder of the strength that lies within us all. For in times of uncertainty, it is the simple comforts that sustain us, the talismans that guide us, and the lucky charms that remind us of our inherent resilience.


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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