In a world where the fashion industry often sets its own rigid standards of beauty, Claudia Hoth, the visionary founder of Canela Swim, is carving her own path, one that champions authenticity, inclusivity, and empowerment. Her journey is a testament to the transformative power of passion and purpose, and her brand, Canela Swim, stands as a beacon of hope in an industry that too often perpetuates unattainable ideals.

In this exclusive interview, Claudia Hoth shares her compelling story and the values that drive her brand forward. With unwavering dedication, she has transformed Canela Swim into more than just a swimwear brand; it’s a movement. A movement that challenges stereotypes, breaks down barriers, and celebrates the beauty of diversity in all its forms.

Welcome to the world of Canela Swim, where Claudia Hoth is making waves, and her message of body positivity is spreading like wildfire…

What inspired you to start Canela Swimwear, and how did your personal experiences influence your decision to create a brand focused on inclusivity and body positivity?

I was inspired to start this brand with a deep-rooted passion for empowering women and promoting body positivity. What inspired me the most was the desire to help women feel comfortable and confident in their bodies, especially in settings where they might feel exposed to societal judgment, like the beach.

Growing up, I faced my own struggles with body image and self-acceptance, particularly during my teenage years when I weighed around 280 pounds. Those experiences were transformative for me as they made me reevaluate the importance of self-love and embracing our bodies just as they are. It was during this time that I realized the significance of feeling comfortable in our own skin, and how it can profoundly impact our self-esteem and overall well-being.

The beach can be a challenging environment for many women. Societal standards often promote unrealistic body ideals, leading to feelings of insecurity and self-doubt. I wanted to change that narrative and create a brand that celebrates diversity and inclusivity, where all women could find swimwear that not only looks beautiful but also makes them feel comfortable and confident.

In the journey of building Canela Swimwear, what were some of the biggest challenges you faced, and how did you overcome them?

In the journey of building Canela Swimwear, one of the biggest challenges I faced was the competitiveness of the market. The swimwear industry is highly competitive, with numerous established brands and new players constantly entering the market. Standing out among the crowd and gaining a significant market share required a strategic approach and innovative thinking.

To overcome this challenge, I focused on creating a unique value proposition for Canela Swimwear. I wanted the brand to be more than just another swimwear company; I wanted it to be a symbol of empowerment and inclusivity. By staying true to our mission of promoting body positivity and providing swimwear options for a diverse range of women, we were able to carve out a niche in the market that resonated with our target audience.

Another significant challenge I encountered was realizing that Canela Swimwear was meant for a specific target audience. While inclusivity and body positivity were at the core of our brand, not everyone would be open to accepting and embracing these ideas. Some people may not be receptive to the notion of celebrating diverse body types or might be resistant to change and breaking away from conventional beauty standards.

To address this challenge, I understood the importance of staying true to our brand’s values and vision. Instead of trying to please everyone, I focused on building a strong community of like-minded individuals who shared our beliefs. By nurturing this community and fostering a sense of belonging, we were able to create a loyal customer base and advocates who helped spread the message of body positivity and inclusivity.

How has Canela Swimwear contributed to changing the landscape of swimwear fashion, and what impact do you believe it has had on women’s self-confidence and body acceptance?

Canela Swimwear’s focus on embracing real design and incorporating innovative elements like asymmetrical cuts has had a profound impact on boosting women’s self-confidence. By catering to diverse body types and recognising that beauty comes in all shapes and sizes, the brand has shattered the stereotypical standards of swimwear fashion. This approach encourages women to embrace their uniqueness and celebrate their individuality, instilling a sense of empowerment and pride in their bodies.

For far too long, the fashion industry has perpetuated narrow beauty ideals that often leave women feeling inadequate and insecure about their bodies. Canela Swimwear’s commitment to creating designs that enhance women’s body shapes rather than hiding or altering them has sparked a positive shift in how women perceive themselves. By offering swimwear that celebrates their natural curves and features, women are no longer pressured to conform to unrealistic beauty standards.

The use of asymmetrical cuts is a testament to the brand’s dedication to making every woman feel beautiful and confident in her own skin. These designs strategically accentuate the body’s unique contours, flatter different body types, and draw attention to areas that women may want to showcase. This thoughtful approach to swimwear design empowers women to feel proud of their bodies and embrace their perceived flaws as unique attributes that make them who they are.

As women slip into Canela Swimwear, they are greeted with designs that are not only fashionable but also an extension of their personality and confidence. This transformational experience encourages women to shed self-doubt and self-consciousness, fostering a positive body image and a newfound sense of self-assurance. The confidence radiated by women wearing Canela Swimwear serves as a powerful statement against body shaming and unrealistic beauty standards.

Moreover, by challenging the conventional norms of swimwear fashion and promoting inclusivity, Canela Swimwear has created a welcoming community of like-minded women who support and uplift each other. This community fosters an environment where women feel accepted and valued for who they are, further boosting their self-esteem.

In what ways does Canela Swimwear go beyond just offering a range of sizes and styles? How do you ensure that your brand promotes a genuine sense of inclusivity and empowerment?

Canela Swimwear goes beyond merely offering a range of sizes and styles by actively promoting a genuine sense of inclusivity and empowerment in several key ways:

  1. Body Positivity as a Core Value: Canela Swimwear has made body positivity a central pillar of its brand ethos. It is not just about providing various sizes, but also about showcasing diverse body types in their marketing, social media, and advertising campaigns. By featuring models of different shapes, sizes, and backgrounds, the brand aims to celebrate the beauty of all women and challenge the conventional beauty standards set by the fashion industry.
  2. Thoughtful and Inclusive Design: The brand’s designs are not just about catering to different body sizes but also about creating styles that flatter various body shapes. By incorporating innovative elements like asymmetrical cuts, strategic color blocking, and supportive structures, Canela Swimwear ensures that each piece is designed to make women feel comfortable, confident, and beautiful in their own skin.
  3. Customer Engagement and Feedback: Canela Swimwear actively listens to its customers and takes their feedback seriously. The brand encourages open communication with its community through social media, surveys, and other channels, allowing customers to voice their opinions and suggestions. This approach helps the brand understand the needs and desires of its audience better and ensures that their products truly resonate with their customers.
  4. Community Building: The brand focuses on building a supportive and inclusive community where women can connect, share their experiences, and uplift each other. By fostering a positive and empowering environment, Canela Swimwear creates a space where women feel encouraged to embrace their bodies and celebrate their individuality.
  5. Representation and Diversity: Canela Swimwear is committed to showcasing a wide range of diverse models, not just in terms of body types but also in terms of ethnicity, age, and cultural backgrounds. This commitment to representation ensures that women from all walks of life feel seen, heard, and valued, contributing to a stronger sense of inclusivity and empowerment.
  6. Educational Initiatives: The brand is looking forward to actively engage in educational initiatives to promote body positivity, self-confidence, and empowerment. collaborations with body-positive advocates, Canela Swimwear seeks to challenge societal norms and inspire women to embrace their uniqueness.
  7. Charitable Involvement: Canela Swimwear also wants to get is involved in philanthropic endeavour’s and supports organizations that promote body positivity and women’s empowerment. By giving back to the community, the brand wants to reinforce its commitment to making a positive impact beyond just the realm of fashion.

As a founder, what values and principles have guided your decisions in shaping the brand’s identity and mission?

Canela Swimwear’s mission is deeply rooted in our commitment to innovative design, inclusivity, sustainability, transparency, and social responsibility.

Our focus on innovative design elements, such as asymmetrical cuts and strategic color blocking, allows us to create swimwear that flatters and enhances different body shapes. We believe that every woman should feel represented and valued, regardless of her size or background. Our swimwear is a reflection of this commitment to inclusivity, making women feel confident and empowered when they wear our pieces.

Sustainability is a core value at Canela Swimwear. We recognize the impact the fashion industry has on the environment and are dedicated to minimising our carbon footprint. From sourcing eco-friendly materials to implementing ethical manufacturing processes, we strive to ensure that our swimwear is not only stylish but also environmentally responsible.

Transparency is key to building trust with our customers and community. We are open about our values, practices, and the journey of our brand. Our commitment to social responsibility extends beyond our products. We actively support initiatives and organizations that promote body positivity, women’s empowerment, and environmental conservation.

As a young brand, we understand the challenges that fellow entrepreneurs face, especially women in business. We proudly support other small businesses, such as our lawyers—an all-woman firm that started just two years ago. We believe in collaboration and lifting each other up, creating a network of support and encouragement within the entrepreneurial community.

Our manufacturer is as young and passionate as we are. By working together, we not only ensure the quality of our products but also empower each other’s growth and success. We take pride in fostering meaningful partnerships that align with our values of empowerment and support.

Our customers are at the heart of everything we do. We actively seek and welcome feedback, engaging with our community through various channels. This customer-centric approach helps us continuously improve our designs and services to better meet the needs and desires of our valued customers.

We have created more than just a brand; we have built a supportive community of like-minded individuals who share our values of inclusivity and empowerment. We create spaces for women to connect, share their experiences, and uplift each other. Through our community-building efforts, we aim to foster a sense of belonging and camaraderie among our customers.

What strategies have you employed to create a strong and engaged community around Canela Swimwear, and how do you maintain a genuine connection with your customers?

Creating a strong and engaged community around Canela Swimwear has been a priority for us, and we have employed several strategies to achieve this goal.

  1. Active Presence on Social Media: We love engaging with our customers on social media platforms.
  2. Customer Feedback and Surveys: We actively seek feedback from our customers to understand their needs and preferences better. Through surveys and feedback forms, we gather valuable insights that help us improve our products and services continuously.
  3. Personalized Communication: Maintaining a genuine connection with our customers is essential. We respond to their inquiries, comments, and messages with personalised and thoughtful responses, showing that we value and appreciate each individual in our community.
  4. Customer Appreciation Events and Activations: We love organizing events and activations that involve our customers directly. From online contests to in-person meetups (when possible), these activities allow us to interact with our customers and show our appreciation for their support.
  5. Collaborations and Co-Creation: We believe in involving our customers in the creative process. Through collaborations and co-creation initiatives, we seek their input in designing new collections and ensuring that our products truly resonate with their preferences.

The fashion industry can sometimes perpetuate unrealistic beauty standards. How does Canela Swimwear challenge these norms and contribute to a more positive and diverse representation of women’s bodies?

One of the ways we achieve this is by offering an inclusive range of sizes and thoughtfully crafted designs that flatter and enhance different body types. We want every woman to feel confident and beautiful in our swimwear, regardless of her shape or size.

In our marketing campaigns, we showcase real women who represent a diverse spectrum of body sizes, shapes, ethnicities, and backgrounds. Our visual content aims to empower women and encourage them to embrace their bodies with pride and self-love.

At Canela Swimwear, we reject the idea of a “one-size-fits-all” approach to beauty. Instead, we celebrate and uplift individuality, encouraging women to embrace their unique attributes. We firmly believe that beauty comes in all forms, and we aim to promote this message through our brand.

Additionally, our commitment to sustainable and ethical practices aligns with our goal of promoting positive body image. By rejecting the harmful narrative of disposable fashion, we contribute to a more conscious and mindful approach to beauty and fashion consumption.

In your view, how important is it for fashion brands to align themselves with social causes and advocate for body positivity and inclusivity?

Advocating for social causes and promoting body positivity and inclusivity is essential for fostering a positive and inclusive society. Brands have a unique platform to influence cultural norms and empower individuals.

When brands promote body positivity, they challenge unrealistic beauty standards, fostering self-acceptance and increased self-confidence. Representation of diverse body types and backgrounds in marketing campaigns promotes empowerment and a sense of belonging for consumers. Moreover, brands’ commitment to social responsibility and inclusivity builds strong connections with customers and inspires positive change in the industry.

Canela Swimwear has undoubtedly made an impact on the lives of many women. Can you share any heartwarming customer stories that exemplify the brand’s mission and values?

Canela Swimwear’s impact on the lives of women is truly heartwarming, and we have received countless customer stories that exemplify our brand’s mission and values. One such story involves Sofia, a woman who had battled with body image issues for years. Upon trying on one of our swimsuits, she was amazed by how the innovative design and inclusive sizing flattered her body and made her feel confident and beautiful. Sofia shared her transformational experience on social media, expressing her gratitude to the brand for creating swimwear that celebrated real women’s bodies. Her heartfelt post resonated with many others, inspiring them to embrace their bodies and seek empowerment through our swimwear.

As a female entrepreneur in the fashion industry, have you faced any specific challenges or biases? How do you navigate and overcome them?

As a 23-year-old female entrepreneur in the fashion industry, I have indeed faced specific challenges and biases. Being a young woman in the fashion industry can lead to people not taking you seriously or underestimating your capabilities. However, I have navigated and overcome these challenges through determination, resilience, and a relentless pursuit of excellence.

One of the ways I address biases is by demonstrating my knowledge and expertise in the fashion industry every day. I consistently seek to expand my skills and stay updated with the latest trends and developments. By showcasing my dedication to the business and showcasing my talents, I have been able to earn the respect and recognition of others in the industry.

I firmly believe that age and gender should never define one’s potential for success. Instead of letting biases discourage me, I use them as motivation to prove that I am capable of achieving great things in the fashion world. Each challenge becomes an opportunity to push beyond my limits and show that I can overcome any obstacles that come my way.

Building a strong support network has also been instrumental in my journey. Surrounding myself with mentors, peers, and advisors who believe in me and my vision has been invaluable. They provide guidance, encouragement, and a sense of camaraderie that bolsters my confidence and keeps me focused on my goals.

I recognise that representation and breaking stereotypes are essential. By promoting diversity and inclusivity in my brand and business practices, I aim to be a positive example for other aspiring entrepreneurs, proving that age and gender should never hinder one’s ambitions.

Canela Swimwear has grown significantly since its inception. How do you balance the pursuit of growth and profitability with staying true to your brand’s core values?

We balance the pursuit of growth and profitability with staying true to our brand’s core values by prioritizing mission-driven strategies, putting customers first, adhering to ethical practices, maintaining a long-term vision, and seeking strategic partnerships. Transparency and continuous improvement ensure brand integrity while promoting body positivity, inclusivity, and sustainability.

Sustainable and ethical practices are becoming increasingly important in the fashion world. How does Canela Swimwear address these concerns and ensure responsible manufacturing and sourcing?

  1. Eco-Friendly Materials: We prioritize the use of eco-friendly and sustainable materials in our swimwear production. Our fabrics are carefully selected to reduce the use of harmful chemicals and minimize water consumption during the manufacturing process.
  2. Fair Labor Practices: We ensure that all the individuals involved in our manufacturing process are treated fairly and ethically. Our production partners adhere to strict labor standards, providing safe working conditions and fair wages to their employees.
  3. Local Production: We opt for local production to support local economies and reduce our carbon footprint through shorter transportation distances. All our suppliers are Mexico City-based.
  4. Reducing Waste: We actively work to reduce waste during the manufacturing process by optimizing pattern cutting and production methods.
  5. Limited Edition Collections: To promote sustainability, we often release limited edition collections, encouraging conscious consumption and discouraging fast fashion trends.

What role does social media play in promoting body positivity, and how does Canela Swimwear leverage these platforms to spread its message?

Social media plays a vital role in our brand’s mission to promote body positivity and empower women. Through diverse representation and unretouched images, the brand challenges beauty norms and celebrates individuality. Engaging with the community fosters inclusivity, and inspirational customer stories showcase the positive impact of embracing one’s body. Educational content on body positivity and sustainability sparks meaningful conversations. Inclusive campaigns and community events amplify the brand’s message of self-love and acceptance. Leveraging social media strategically, Canela Swimwear reaches a global audience, becoming a powerful advocate for positive change in the fashion industry.

Many young women aspire to become entrepreneurs and create meaningful businesses. What advice would you give to those who want to follow a similar path and make a positive impact in the fashion industry?

To young women aspiring to become entrepreneurs in the fashion industry and create meaningful businesses with a positive impact:

  1. Believe in Yourself: Have confidence in your abilities and believe in your vision. Embrace your unique perspective and don’t let self-doubt hinder your dreams. You have the power to make a difference in the industry.
  2. Identify Your Values: Determine the core values that will guide your business. Whether it’s sustainability, inclusivity, or ethical practices, let your values be the foundation of your brand and decisions.
  3. Stay True to Your Mission: As you navigate challenges and opportunities, stay committed to your mission. Your purpose will serve as a compass, guiding you towards creating a positive impact.
  4. Learn and Adapt: The fashion industry is ever-evolving. Stay curious, continuously learn, and adapt to changing trends and consumer needs. Be open to innovation and embrace new opportunities.
  5. Empower Others: As you build your business, empower those around you. Support other women, foster diversity, and create an inclusive work environment that promotes growth and creativity.

Remember, the journey of entrepreneurship is not always smooth, but it can be incredibly rewarding. Embrace your passion, stay true to your values, and take each step with determination and purpose. By making a positive impact in the fashion industry, you have the potential to inspire others and create meaningful change.

Looking ahead, what exciting plans and developments can we expect from Canela Swimwear in the future? How do you envision the brand’s continued contribution to the body positivity movement?

Canela Swimwear is thrilled to embark on exciting plans and developments that will further contribute to the body positivity movement. We envision expanding our product offerings to include sportswear and athleisure, creating a holistic experience for women to feel comfortable and confident not only at the beach but also while engaging in various physical activities and leisure pursuits.

Our foray into the sportswear and athleisure market aligns perfectly with our brand’s core values of promoting body positivity and empowering women. We aim to design functional and stylish activewear that caters to diverse body types, celebrating the beauty of every individual. Whether it’s hitting the gym, practicing yoga, or simply enjoying a casual day out, our sportswear line will be designed to embrace and enhance the natural beauty of women, inspiring them to feel empowered in all aspects of their lives.

In addition to our expansion, we will continue to leverage social media and community engagement to foster body positivity and inclusivity. Our platform will remain a safe and empowering space for women to share their stories, celebrate their uniqueness, and connect with others who resonate with our brand’s message. Through diverse representation and authentic content, we will reinforce the notion that every woman deserves to feel confident and beautiful in her own skin, regardless of societal standards.

Where can people find out more?

To learn more about Canela Swimwear and stay updated with our latest designs, body-positive messages, and community engagement, please visit our website at You can also follow us on Instagram @canelaworld. Join us on our journey of promoting body positivity and empowering women to embrace their uniqueness.


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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