Meet Sharon A. Keyser, the visionary founder of SKCreations, LLC, a beacon of creativity and innovation in the world of textiles and vibrant design. With an unwavering passion for bold colors and originality, Sharon’s journey from a young girl sewing aprons to a distinguished entrepreneur at the forefront of the fashion industry is nothing short of inspiring. Her upbringing, steeped in the elegance of her family’s style and the invaluable lessons passed down by her great-grandmother, laid the foundation for her artistic endeavours.
Driven by a desire to create pieces that resonate with individuality, Sharon embarked on a path that seamlessly intertwines her love for textiles with her innate sense of style. From humble beginnings to debuting collections at New York Fashion Week, Sharon’s dedication to her craft shines through in every stitch.
As a Woman-Owned Certified Minority Business Enterprise, Sharon has navigated the challenges of the industry with resilience and grace, turning setbacks into opportunities for growth. Her commitment to sustainability and ethical practices underscores her belief in using art as a force for positive change.
Join us as we delve into the vibrant world of Sharon A. Keyser, where creativity knows no bounds and each design tells a story of empowerment and inspiration.
What initially drew you to the world of textiles and vibrant colours, and how did your upbringing influence your passion for creating?
My favourite colour is red, which I see as powerful and energetic. Bold and vibrant colors feel full of life to me and speak to my tactile nature, igniting my excitement when incorporated into textiles. My personal style has always leaned towards originality, drawn to unique pieces rather than mass-produced trends. This inclination was shaped by my upbringing, particularly by the stylish women in my family, notably my grandmother, who effortlessly elevated even simple clothing. Additionally, learning to sew from my great-grandmother at a young age allowed me to create outfits that reflected my individuality.
Can you share a memorable experience from your childhood that solidified your love for sewing and fabric design?
As a young girl, spending summers with my great-grandmother, she taught me how to sew. Using her vintage Singer sewing machine, I embarked on my first project, crafting an apron. Impressed with my work, she entrusted me with making throw pillows from red velvet fabric for Christmas, which further fuelled my passion. My mother then gifted me my own sewing machine, and from there, my love for fabrics and design grew. I frequented fabric stores, often sewing outfits after school and wearing them proudly the next day. This love evolved into a desire to create original designs, laying the foundation for my current work.
What inspired you to transition from creating for personal enjoyment to founding SKCreations, LLC?
Initially, I didn’t intend to sell my creations; I was immersed in the joy of my newfound hobby. However, as others admired my work and expressed interest in purchasing, I saw an opportunity. Amidst the demands of school and work, my passion for design persisted, eventually leading me back to sewing. Encouraged by the positive response to my creations, I established SKCreations, LLC.
As the founder of a Woman-Owned Certified Minority Business Enterprise, what challenges have you faced in the industry, and how have you overcome them?
As an artist finding my footing, I encountered numerous rejections before successes. Despite setbacks, I remained steadfast in my belief in myself and my craft. Initially striving to fit into perceived norms, I eventually realised the importance of authenticity and staying true to my vision. These experiences taught me resilience and ultimately contributed to my breakthroughs in the industry.
Can you walk us through a typical day at SKCreations, LLC? What does your creative process look like?
No two days are alike in my business. Some days, I spend hours designing on my computer, experimenting with colors and patterns. Other days involve virtual meetings with international showrooms, coordinating photo shoots, or fulfilling orders. Despite the varied tasks, organisation is key to maintaining balance between creativity and business operations.
How do you stay inspired and keep your creativity flowing amidst the demands of running your own businesses?
Creativity serves as a therapeutic outlet amidst the demands of running a business. I prioritise carving out time for creative pursuits, recognising its vital role in maintaining balance. Even during busy periods, I jot down ideas for future projects, ensuring a steady flow of inspiration. Additionally, listening to my body and allowing myself breaks when needed rejuvenates my creative energy.
What role do you believe creativity plays in everyday life, and how do you encourage others to embrace their own creative passions?
Creativity fosters a positive outlook, allowing individuals to envision possibilities beyond current circumstances. I encourage others to nurture their creative spark, as it can lead to newfound passions and opportunities for growth.
Could you share a particularly rewarding moment or project that stands out to you in your journey as an entrepreneur and artist?
A standout moment in my journey was debuting a collection at my first New York Fashion Week show. Despite the challenges of a freezing outdoor runway, the experience was unforgettable, marking a significant milestone in my career.
In what ways do you strive to incorporate sustainability and ethical practices into your businesses?
I prioritise collaborating with contractors who operate sustainably, preserving environmental and social resources. Ethical business practices are fundamental to my brand, ensuring honesty and fairness in all engagements.
How do you balance the artistic side of your work with the practical aspects of running a business?
While creativity drives my work, my background in accounting and finance equips me to manage the practical aspects of running a business. Balancing both sides requires careful attention, but my experience allows me to navigate this intersection effectively.
What advice would you give to aspiring entrepreneurs looking to pursue their passion in the creative industry?
Embrace the journey, recognising that success takes time and perseverance. Learn from setbacks and trust your intuition, staying true to your vision.
Can you tell us about a setback or failure you encountered along the way, and how you turned it into a learning experience?
Opening kiosks at shopping malls was a challenging endeavour, marked by long hours and fluctuating sales. Despite eventual closure, the experience taught valuable lessons in resilience and preparedness for future ventures.
How do you approach collaboration and partnerships in your business endeavours?
While I primarily operate solo, collaborations offer exciting opportunities to expand my brand’s reach. Working with artists during fashion shows has been particularly rewarding, introducing my designs to new audiences.
What do you hope people feel or experience when they interact with your designs or products?
My designs aim to evoke positivity and inspiration, uplifting those who interact with them.
As someone deeply connected to the creative process, how do you navigate the intersection of art and commerce?
While creativity drives my passion, commerce validates my work and sustains my business. I appreciate the symbiotic relationship between the two, allowing me to pursue my craft while sharing it with the world.
What future goals or aspirations do you have for SKCreations, LLC, and Cultured Wags Swag?
I envision SKCreations, LLC thriving with timeless designs and expanding into gender-neutral products. As for Cultured Wags Swag, I plan to reignite my focus on providing products for pets and their humans.
Can you share any exciting upcoming projects or collaborations that you’re particularly excited about?
I’m thrilled to collaborate on a project focused on a global sustainable future, curated by Fashion Crossover London.
Our readers love to travel, what destination is at the top of your bucket list?
Ghana is currently at the top of my bucket list, drawn to its vibrant textiles and expressive art.
Lastly, if you could offer one piece of advice to your younger self when you were just starting out on this journey, what would it be?
Persist in following your dreams, embracing setbacks as opportunities for growth.
Where can people follow you and find out more?
For more information, visit my website at www.skcreations.com and follow me on Instagram at @skcreationsllc.
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