In a world driven by dreams and ambition, the path of an entrepreneur is both exhilarating and daunting. Behind every successful business lies a story of resilience, passion, and unwavering determination. It is a tale of countless hours, sleepless nights, and the unyielding pursuit of turning a vision into reality.
In this interview, we delve into the inspiring journey of Chloe Polo, a remarkable entrepreneur who embarked on the thrilling adventure of starting an e-commerce business.
Join us as we explore the depths of her entrepreneurial spirit and glean wisdom from her experiences. From humble beginnings to the blossoming of a brand, we uncover the secrets that have propelled her forward, touching upon her unwavering commitment to excellence.
Discover the pivotal moments that shaped Chloe’s entrepreneurial mindset and the invaluable insights they have gained along the way.
So, fasten your seatbelts and embark on this captivating voyage with Chloe…
Tell us about the journey that led you to launch your jewelry subscription business, Chloe Polo.
Launching Chloe Polo felt like the natural next step for me. I've always loved jewelry and had a habit of buying cheap pieces that I could switch up often. But as I got older, I realized that quality really does matter, especially when it comes to jewelry. So, I started looking for more premium brands that were still affordable.
As I was building my own collection, I realized that it could get pretty expensive over time, and that's when I had the idea to start a jewelry subscription business. I wanted to offer high-quality pieces at a more reasonable price point so that everyone could enjoy them. Plus, by subscribing, people could keep their collection fresh without breaking the bank.
I decided to attach my name to the brand because I wanted to hold myself accountable to a certain level of quality. I'm not just running a business; I'm providing people with something that I'm passionate about and that I wear myself. So, it was essential to me that every piece that goes out to my subscribers is something that I would personally wear and love.
Overall, launching Chloe Polo has been a journey fuelled by my love of jewelry and a desire to make high-quality pieces accessible to everyone.
Where did your passion and interest in jewelry come from?
My passion for jewelry is pretty straightforward. I didn't wear much jewelry until I was in my early twenties, but when I started, I quickly fell in love with it. However, I discovered that my skin is super sensitive to certain metals and materials, which made it challenging to find pieces that didn't irritate my skin.
So, I started doing research and found that high-quality materials made a huge difference. As a student, I didn't have a lot of money to spend on jewelry, so I loved searching for brands that offered high-quality pieces at an affordable price. This passion for high-quality, affordable jewelry stayed with me and eventually turned into a business idea.
When I launched Chloe Polo, I knew that quality had to be a top priority. I wanted to provide people with jewelry that they could wear without worrying about reactions or quality issues. It's been an exciting journey so far, and I'm thrilled to see where it takes me next!
If you could start over with the business, would you do anything differently?
Starting an e-commerce business has been an absolute eye-opener, and I'm really proud of where we are right now. To be honest, I wouldn't change anything at this point. We're taking things at a good pace, and we don't want to rush or take on too many subscribers at once. Although Chloe Polo was officially launched in November of last year, we've only been up and running since September, so we're still a relatively new brand.
My main focus right now is to listen to the feedback we receive from our subscribers and make adjustments as needed. It's important to me that we continue refining our product and offering the best possible service to our valued subscribers. It's an exciting journey, and I'm simply enjoying every moment of it!
How do you want people to feel when they receive their monthly jewelry boxes?
I absolutely love this question! When someone receives our monthly jewelry box, I want them to experience the excitement of opening up a little treasure trove. You know that feeling when you stumble upon something unexpected and it brightens your entire day? That's the feeling I want to bring to our subscribers. I want them to feel special, cherished, and to know that each piece has been carefully chosen exclusively for them.
Packaging plays a significant role in this experience, and we want our subscribers to sense that each box has been lovingly and thoughtfully packaged. It's crucial to me that we create a luxurious experience while also making our subscribers feel like they're part of our extended family. Ultimately, our goal is to bring a touch of joy into our subscribers' lives, and I sincerely hope that's exactly what we're accomplishing!
For anyone wanting to start a business, what advice would you offer?
For anyone wanting to start a business, I have some advice to offer based on my own experience. First and foremost, thorough research is crucial. Take the time to delve deep into your market and understand your target audience. Knowing exactly who you're targeting will help you define your brand positioning and create a product or service that resonates with your customers.
Another important tip is to invest time in learning skills related to social media and website management. As a business owner, you'll be creating a lot of content and making changes to your website, so having a basic understanding of these areas will save you both time and money in the long run.
However, the most vital piece of advice I can offer is to avoid comparing your journey to others. It's easy to look at your competitors and wonder why you aren't as successful as they are, but remember that everyone starts from humble beginnings. Building a successful business takes time, patience, hard work, and consistency.
Listening to entrepreneurial podcasts, especially those that cover lessons learned, has been incredibly helpful for me. Hearing about other people's experiences and the mistakes they've made along the way can provide valuable insights. Additionally, don't overlook the Reddit community. There are excellent threads where business owners share their knowledge and experiences.
Now, here's a lesser-known fact about me or the brand: I actually built my website myself. I've been dabbling in website building since I was a teenager, so I was excited to take on the challenge. It took me a couple of weeks to build the initial site, but I spent a few months perfecting it while juggling my full-time job.
To be honest, if I had let my perfectionism take over, we would still be waiting for the site to go live in 2025!
Tell us one fact about you that people wouldn’t know and you or the brand…
I actually built my website myself. I've been dabbling in website building since I was a teenager, so I was excited to take on the challenge. It took me a couple of weeks to build the initial site, but I spent a few months perfecting it on the side of my full-time job.
Honestly, if I had let my perfectionism take over, we would still be waiting for the site to go live in 2025!
Where do you plan to take the brand in 2023?
Currently, my primary goal for the business is to test and learn. I am fully committed to creating a service that our subscribers will absolutely adore. Therefore, this year, I am dedicating more time to developing our product and working on enhancing our reward club.
There are numerous exciting initiatives in the pipeline. However, as I mentioned earlier, I want to approach the growth of this business with caution and steadiness. It is crucial to me that we avoid encountering any issues or problems down the line. Ultimately, my aim is to ensure our subscribers receive the highest quality products and have an amazing experience as valued members of our growing community.
To date, what has been the highlight since launching?
Being featured in a magazine is an exhilarating opportunity for any brand, and it holds a particularly significant meaning for us as a new and expanding business. It grants us the chance to share our story, values, and products with a wider audience and connect with individuals who may be interested in what we have to offer.
We are sincerely grateful for the opportunity to be featured in the magazine and to have the chance to engage with readers who are keen on learning more about us.
Our readers love to travel. What destination is at the top of your bucket list?
Sri Lanka has always been a dream destination of mine, and I would absolutely love to visit there someday. I can't imagine a better way to spend a few weeks than exploring all the incredible offerings of the country.
One thing about me is that I have a deep fascination for venturing off the beaten path and discovering the lesser-known parts of a country. In Sri Lanka, I would be particularly interested in immersing myself in the local culture and experiencing the country from the perspective of its residents. I envision Sri Lanka as an extraordinary place to visit, adorned with breathtaking natural beauty, captivating history, and a rich cultural heritage. It would be an amazing adventure to explore everything this country has to offer, and I eagerly await the opportunity to turn this dream into reality!
Where can people find out more?
My website is chloepolo.co.uk
You can find us on IG by searching @chloepolouk