Embark on a journey through the vibrant world of Marqueeta Hughes, a visionary designer whose footsteps resonate with empowerment and authenticity.
In this exclusive interview, we delve into the transformative moments that shaped Marqueeta’s odyssey from overcoming childhood challenges to establishing her own footwear label.
With a passion for fashion, an unwavering commitment to individuality, and a global perspective cultivated in the diverse landscapes of London and Dubai, Marqueeta shares the compelling narrative of her brand, where each step is not just a stride but a declaration of self-affirmation.
Join us as we unravel the layers of inspiration, resilience, and creativity that define Marqueeta Hughes’ extraordinary journey in the world of fashion…
Could you please share the pivotal moments in your life and career that led you to establish your own footwear label?
I have always had a passion for fashion, especially shoes, but my relationship with it was a love-hate one. Growing up, I faced teasing about my feet, leading me to wear shoes that were too small and avoid certain styles and colors.
A crucial moment occurred during my undergraduate years when I couldn’t find a single pair of shoes that made me feel good in a footwear store. It was then that I decided to channel my energy into building my own footwear brand, using every class to hone my skills. Post-graduation, each career move, course, and relocation was a deliberate step towards creating what I envisioned as the Apple of Footwear.
Your educational background includes a Fashion Marketing and Management Degree from the Art Institute of California and an MBA from Hult International Business School in London. How have these experiences shaped your approach to designing and running your own fashion brand?
My undergraduate studies were instrumental in allowing me to explore every facet of the fashion industry, from design to store operations. As I delved deeper into building my business, I felt the need for a solid business foundation, which prompted me to pursue an MBA.
This decision not only provided me with a sense of security but also opened doors for travel, inspiration, and networking. I realized that even major companies grapple with uncertainties, reinforcing my belief in building my brand step by step. My education taught me to begin with a product meeting essential needs – beauty, functionality, and quality.
Marqueeta, your first collection is deeply personal, inspired by your move abroad and the decision to live life authentically. How does this collection reflect your journey, and what message do you hope it conveys to women worldwide?
Considering a career in law over fashion for its perceived respectability, I struggled with the tension between conformity and rebellion. Eventually choosing fashion, I opted for Marketing and Management over Design. When I moved abroad to study and launch my business, I had to trust my instincts and live the life I desired.
My first collection, the “I am Collection,” names each shoe after my favorite affirmations – “I am enough,” “I am confident,” “I am magic,” and “I am unique.” I want women worldwide to embrace these affirmations with every step they take.
Living between London and Dubai must have exposed you to diverse cultural influences. How do these experiences manifest in your designs, and how do you incorporate a global perspective into your brand?
London and Dubai, with their rich cultural influences and striking architecture, inspire subtle design elements and color choices in my work. For instance, I draw inspiration from the lines of buildings and incorporate meaningful colours, such as the green from the Nigerian flag in my upcoming collection, symbolizing wealth. My intentional choice to study in Dubai and London reflects in my brand’s global accessibility – designed anywhere, shipped almost anywhere, and crafted for all women.
Your brand is not just about footwear; it’s a symbol of empowerment for women. Can you elaborate on how you envision your label inspiring women to break free from societal expectations and embrace their individuality?
While still in the building stage, my goal is to create a community of empowered women who feel a sense of strength when they wear my shoes. I am mindful of comfort and functionality in my designs, steering clear of the pain threshold seen in many beautiful yet uncomfortable shoes. My brand aims to adorn women without suggesting they need my products to feel enough. Future plans include offering custom-made designs and accessories, further enhancing individuality.
In a world where fashion often sets rigid standards, your brand stands out for encouraging women to drop societal labels. How do you navigate the balance between staying relevant in the industry while promoting individuality and self-expression?
Extensive market research and conversations with women have revealed that, while many love fashion, they don’t consider themselves fashionistas. To strike a balance, I infuse my minimalist/modern design aesthetic with trending elements, typically expressed through colour.
I avoid mass production, limiting the number of produced pairs, and implement demand-based production. This approach ensures that designs go into production based on pre-orders and customer feedback, preventing decision fatigue and aligning with the ethos of individual expression.
Your love for art, fashion, and travel is evident in your work. How do these passions come together in your designs, and how do they contribute to the overall aesthetic of your brand?
At this point in my life, my brand is all about vibes. I am building it around the lifestyle I love – art, fashion, and travel. These elements manifest in various ways, whether through imagery, fabric choices, or colors. The first collection served as a live test, and the next one will more prominently reflect these passions in the overall aesthetic.
As a female entrepreneur in the fashion industry, what challenges have you faced, and how have these experiences influenced the mission and values of your brand?
The fashion industry can be exclusive, fostering an environment of “you can’t sit with us.” Rejecting this attitude, I prioritize uniqueness and authenticity, taking a different path by avoiding traditional “paying dues” routes.
Bootstrapping and crowdfunding my business, I faced capital challenges, and at times, gender biases led to a lack of initial support. In response, I aim to collaborate and hire women, emphasising inclusivity. My vision includes building a foundation to support women creatives, providing education and resources for aspiring entrepreneurs.
The House of Coco audience comprises trendsetters and fashion enthusiasts. How do you ensure that your designs resonate with your personal journey and also appeal to the tastes of a diverse and discerning audience?
My primary focus is sharing my passion for fashion and shoes. While staying informed about trends and customer preferences, my mission is to express myself authentically. By doing so, I attract those who resonate with my love, passion, and knowledge. Designing shoes is my true calling, and the magnetic pull of my authenticity draws in those who connect with my ministry of expression.
The name “Marqueeta Hughes” carries a strong personal brand. How do you cultivate and maintain authenticity in both your personal and professional life, and how does this authenticity translate into your designs?
Initially, I attempted to separate my personal identity from the brand, using a different name. However, feedback highlighted the uniqueness and sophistication of my own name, akin to iconic brands like Chanel and YSL.
Realising that I am the secret sauce, I embraced authenticity by intertwining my personal and professional identities. People connect with the real me, and messages of relatability keep me going. As a naturally private individual, I’ve learned to share my authentic self in a way that aligns with my well-being.
In the competitive world of fashion, sustainability is gaining importance. How does your brand contribute to sustainable practices, and how do you envision the role of sustainability evolving in the fashion industry?
Sustainability is ingrained in our brand DNA, evident in our small collections and demand-based production. Full traceability of our supply chain ensures transparency in manufacturing. While acknowledging that certain sustainable practices can be costly for a small brand, we plan to invest in recycled materials, trims, and packaging as capital grows. The goal is to align with evolving sustainability standards in the fashion industry.
As a designer who encourages women to embrace their true selves, what role do you see fashion playing in promoting inclusivity and diversity, and how does your brand contribute to this movement?
Fashion’s role in promoting inclusivity and diversity goes beyond token gestures. True progress involves inclusivity and diversity at all levels of influence and opportunity within the industry. My brand contributes by incorporating diversity, equity, and inclusion principles throughout the creative process, hiring practices, messaging, and collaborations. This commitment aims to foster a more inclusive fashion landscape.
Looking ahead, what aspirations do you have for the future of your brand, and how do you hope to continue inspiring women to live boldly and authentically through your designs?
This is just the beginning; I am building the Apple of shoes. Future plans involve physical stores designed as unique experiences, incorporating technology for improved fit and customer experiences. Collaboration with other artists and designers will create a community or tribe, expanding my product offerings into a lifestyle brand.
Above all, I hope to inspire women by showcasing that, despite challenges, pursuing dreams leads to success. My journey from facing obstacles to building a dream brand in Dubai serves as a testament to the power of bold, authentic living.
Our readers love to travel. What destination is at the top of your bucket list?
South Africa.
Where can people follow you and find out more?
Follow Marqueeta for her personal updates @iammarqueetahughes and the brand Page for everything else @marqueetahughes Website: www.marqueetahughes.com
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