Ibukunoluwa Oyerinde is the brainchild behind Lola Tara and a fierce designer who has fashion in her DNA. Her story is that of strength, inspiration and one that will encourage you to always rise and conquer.
We spent some time with her to find out more about her brand, plans for the future and so much more…
Tell us about the journey that lead you to launching your brand, Lola Tara…
From when I was young with my mother’s patterns books, through my years modelling and after my university studies, fashion has always taken up a large place in my heart. I always knew this is what I wanted to do. After studying Business Marketing, I thought that I had enough of a 360 view of the business to embark on my life dream. It has been a challenging journey but extremely fulfilling.
You’re well traveled and Africa is your mama, where do you feel most at home?
I feel at most at home with my dog, a good meal and good music. I am not attached to an- ywhere physically or geographically.
Since launching the brand, are there any decisions you have made that you later went on to regret?
I don’t really believe in the concept of regret, everything happens in order to learn a lesson in order to be better version of myself. I never lose, I only learn and then win.
How do you want people to feel when wearing your designs?
Empowered, Gorgeous, Comfortable.
If you to describe your brand in three words, what would they be?
Versatile, Stylish, Fun
What advice would you offer to anyone wanting to launch a fashion label?
It is not an easy road but if it is something you really love, then go after your dreams. It is better to try and not succeed in the traditional sense, then it is to regret never trying.
How would you describe your personal style?
Timeless.
Talk us through an average day in your life…
Pray, meditate, stretch, walk my dog and answer emails. Work changes day by day, which includes factory visits, fabric sourcing, meetings with various people, etc. I can tend work late especially when I get into a creative groove. I love food so I enjoy going out for dinner or cooking at home. Pray, meditate, read and sleep.
How much has social media played a role in the success of your brand?
Not as much as I would thought. It has served the purpose of creating an image for the brand and giving it a bit of validation but ultimately it has been word of mouth and referrals that have played a major role. Also, joining platforms like Wolf and Badger has really given us a boost.
Our readers love to travel, what destination is at the top of your bucket list?
Bhutan, Osaka, Lima
What is your go-to quote when lacking motivation?
Closed mouths don’t get fed. Ask for help when you need it.
What’s next for you and the brand?
Expanding distribution and producing the next collection, which I am very excited about.
What does self care mean to you?
Taking the time to ensure your peace of mind. Removing anyone or anything that stands in the way of that.
Where can people find out more?
Our Instagram @lolataraofficial and our website www.lolatara.com
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