Ibukunoluwa Oyerinde is the brainchild behind Lola Tara and a fierce designer who has fashion in her DNA. Her story is that of strength, and inspiration and one that will encourage you to always rise and conquer.

We spent some time with her to find out more about her brand, plans for the future and so much more…

Lola Tara

Tell us about the journey that leads you to launch your brand, Lola Tara…

From when I was young with my mother’s patterns books, through my years of modelling and after my university studies, fashion has always taken up a large place in my heart. I always knew this was what I wanted to do. After studying Business Marketing, I thought that I had enough of a 360 view of the business to embark on my life dream. It has been a challenging journey but extremely fulfilling.

You’re well-travelled and Africa is your mama, where do you feel most at home?

I feel at most at home with my dog, a good meal and good music. I am not attached to where physically or geographically.

Since launching the brand, are there any decisions you have made that you later went on to regret?

I don’t believe in the concept of regret, everything happens to learn a lesson to be a better version of myself. I never lose, I only learn and then win.

How do you want people to feel when wearing your designs?

Empowered, Gorgeous, Comfortable.

If you were to describe your brand in three words, what would they be?

Versatile, Stylish, Fun

What advice would you offer to anyone wanting to launch a fashion label?

It is not an easy road but if it is something you really love, then go after your dreams. It is better to try and not succeed in the traditional sense than it is to regret never trying.

How would you describe your personal style?


Talk us through an average day in your life…

Pray, meditate, stretch, walk my dog and answer emails. Work changes day by day, which includes factory visits, fabric sourcing, meetings with various people, etc. I can tend to work late especially when I get into a creative groove. I love food so I enjoy going out for dinner or cooking at home. Pray, meditate, read and sleep.

How much has social media played a role in the success of your brand?

Not as much as I would thought. It has served the purpose of creating an image for the brand and giving it a bit of validation but ultimately it has been word of mouth and referrals that have played a major role. Also, joining platforms like Wolf and Badger has really given us a boost.

Our readers love to travel, what destination is at the top of your bucket list?

Bhutan, Osaka, Lima

What is your go-to quote when lacking motivation?

Closed mouths don’t get fed. Ask for help when you need it.

What’s next for you and the brand?

Expanding distribution and producing the next collection, which I am very excited about.

What does self-care mean to you?

Take the time to ensure your peace of mind. Removing anyone or anything that stands in the way of that.

Where can people find out more?

Our Instagram @lolataraofficial and our website www.lolatara.com


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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