Everyone can use the power of social media to build their careers. The fact of the matter is, social media, and the internet at large, can be used by potential employers, networking connections, clients, and more. When you have a great social media presence, you have an automatic introduction. Depending on your career, your social media presence can make you more sales, get you more clients, and so on. Social media stars make it big themselves as brand influencers. If you want to use social media to boost your career, follow these steps:

  1. Your Niche Is Your Gold Mine

It doesn’t matter if you are a beautician or a mathematician, who you are is the key to your success. There are so many blogs out there and so many social profiles that there isn’t room for imitators. You need to focus on your talents and personality in order to break through the world of the Internet. Your niche is your gold mine, you just need to narrow down what that niche is and maybe get help from Imperial Leisure who is a social media agency.

  1. Start a Blog

Everyone has something to say, but unless you put direction to your thoughts you won’t be able to manage a blog nor will you be able to become a thought leader in your field. Everyone, from academics, to travellers, to mechanics, can and should start a blog. For example, if you have a keen interest in cars, you could become the best resource for car buyers. You could talk about which car dealerships are best to buy from, like Edinburgh’s Eastern BMW dealership who will go so far as to fly you to Edinburgh for free to pick up your new car.

Blogs are excellent ways to get your name out there, and they can even help you make your blogging into a profession in and of itself. That’s because blogs are where your knowledge and personality shine. This can be excellent for SEO, for gaining new clients, or for getting hired.

  1. Build Up Your Social Media Profiles

Your private life should stay private. What you show to the public, however, should work to your advantage. Artists of all kinds can benefit immensely from showcasing their work on social media, and if you aren’t already doing this, you’re making a huge mistake. For those who are not artists, social media might seem like a dead-end, but it’s not. At the very least, having and working on improving your social media will help divert traffic to your blog or website. You can also network, connect, and find new customers, clients, and more on social media.

Style icons, fashionistas, designers, artists, and all creatives can use social media to build their career, client-base, and their reputation. Those who are in more scientific or business fields can still use social media to build their career, because social media is for everyone, by everyone. If you have something to say, put it out there. The more your name is out there, the more renowned and respected you will become.


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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