Blueberry Milk was the unplanned child, a business that was borne after its founder, Sophie, spotted a gap in the market. Quirky, fun and unique, her accessories are designed to make you stand out from the crowd, in a good way.
Sophie is an accessory designer to watch out for. Her goals with the brand are inspiring and her attitude is that of a winner. We spent some time with her to find out more…
You sell earrings, necklaces and hair accessories that are really fun and unique. How often do you add new items to your collection and what’s the process behind it?
Blueberry Milk is the child that wasn’t planned! I have always been interested in fashion but my head has always been stuck in the early 2000’s and with the struggle of finding the accessories I imagined. I started making custom acrylic Jewellery for myself and found compliments coming from people on social media and this made me realise there was a hole that needed to be filled. after talking to my friends and partner about this they helped set up a business plan and I managed to find a couple of sustainable UK based suppliers. the most important thing to me was that it would be affordable jewellery that was also high quality but with a strong personal and community feel with our customers.
Talk us through an average day in your working life…
I would love to say that I have a hectic working day, but the truth is at the beginning it was a 15 hour a day work day but after the initial launch most of my time work day is spent on social media and finishing of my digital marketing course. I usually put aside a couple of hours a week to look for new stocked items and contacting manufacturers as future plans may contain bespoke Blueberry Milk items.
Our readers love to travel, what destination is at the top of your bucket list?
Japan is definitely at the top of my bucket list! I want to visit Tokyo, and go and experience the fashion and retail in Harajuku, and indulge in the local culture and food.
What does self care mean to you?
My normal self-care means whatever happens in my day, I’ll make time to complete a skin care routine, write down my thoughts on how my day went in my mood and gratitude journal and have a hot drink. However, self-care is different to each person and it should be whatever makes you feel good and calms you down.
For anyone wanting to launch a business in your industry, what advice would you offer?
Research, Research, Research! This is honestly the most important thing, make sure there is a gap in the market for your product, find a niche for your brand to fit into that creates a new gap if you need to. Find out what is working for other brands and find out how you can incorporate similar techniques to your own brand.
Looking back since launching your brand, is there anything you would do differently?
I’m a strong believer in that there are no mistakes, only learning experiences. There are things I only know now from doing things in a slightly different way or ways people would expect not to work, it’s given me the skills to exercise in future opportunities and endeavours.
What has been your proudest moment with Blueberry Milk since you launched the company?
Fairly recently I was diagnosed with a Tumour in my spine, thankfully we have since found out it is benign but my very raw, proudest moment is still being able to run the brand whilst dealing with this diagnosis, it’s been one of the hardest months of my life but I couldn’t be happier with the way I’ve managed to handle everything, it’s something I couldn’t even imagine I’d be going through in my mid-twenties.
What have you learnt about yourself in 2020 that you didn’t know before?
If 2020 has taught me anything, it’s that I’m much stronger and more determined than i have ever been in my life. This year has been so difficult for everyone, and i couldn’t feel any prouder of everyone who has banded together to get through this together.
How much has Covid19 had an impact on your business?
Covid-19 has played a part in the business being slow at times, especially in times of lockdown when people are not going out and socialising.
Social media plays a role in your company, your Instagram feed alone is so creative, how do you switch off from it?
Social media plays a massive part in our company and sometimes it’s very difficult to switch off from, I’m constantly creating content to post, luckily, we have a fantastic team of affiliates who I am really thankful for to help with product and social media photographs.
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