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Are you hosting a fashion show? Consider these tips!

Are you hosting a fashion show? Consider these tips!

Are you planning to host a fashion show to launch your new apparel collection?

July 20th, 2022

Are you planning to host a fashion show to launch your new apparel collection? If yes, you must know that you need to consider certain things while planning the event. For instance, London fashion week is an inspiration for all the people who look to host such shows. It helps them learn how to use a stage, match themes, and create the right ambiance for the show.

We understand that fashion shows allow you to showcase your creativity to the level best. It can be a launch event or a yearly show to showcase your unique collection to the world. To host a successful event, you need to put in extra effort to plan it correctly. We mention some guidelines to help you organize an innovative fashion show.

The venue

Before you begin planning the layout of the show, you must first finalize a venue. It is a plain canvas to work on and bring your vision to life. The place will depend on the theme of the new collection. It is vital to match your theme and the venue because it will help create the right ambiance for the fashion show. Next, you should also look for the seating capacity to house all your guests. The guest list will include friends, family, other designers, and even the media house people. Another important point is to visit the venue personally to understand the dynamics and how you can use it for your show.

The Security

Whether you have a small gathering of fewer than 50 people or a grand collection launch for more than 100 people, it is crucial to look for security in your event. You can consult the security providers with your requirements, and they will suggest the number of guards for your show. Interestingly you can also choose between plain clothes security or uniformed security. It will help safeguard the place from burglars and thieves and control the crowd for better management during the show.

The Production

The production plays a significant role in hosting a great fashion show. It includes planning the model walk-through, lightning, etc. You should consult the service providers to ensure that the lighting in the venue is appropriate and helps create the right illusion and dramatic effect for your show. It is one of those elements that need extra attention. So, it would help if you started preparing in advance to check the right light setup and walk directions for your models. Some designers allow their models to walk through the audience, while others use optical illusions for their guests. The uniqueness in your production and stage directly impacts the amount of publicity your show will get from the media houses and other people.

The Refreshments

Refreshments are a good way to immerse your audience in an after-party. There is no written rule to end the event right after the show’s completion. Instead, you should provide refreshments and some drinks to your guests. It will allow you to talk to them and take their feedback about the collection and the event. In addition, you may get an opportunity to put out your vision to some interested people and gain business from them. Many people these days use themed food catering to match the vibe of the fashion show. It creates an impact that the host has done thorough research and planning to put forward the great show.

Final Words

Everybody prepares a guest list and looks for the nicest models to show their collection. However, certain other important things impact the integrity of your show. We hope the information above helps you put out a great fashion show to launch your collection.



Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.