We interviewed the founder of AcARRE, a natural prestige brand of multi-use bioactive beauty products. Tracey Kearse talks to us about how she started her business, what struggles and breakthroughs she has gone through, and where AcARRE is today. We even found out where she’d like to go on holiday and which of her products she would take on the trip! Read on to find out more.
Tell us about the journey that led you to launch your skin care and scalp care brand AcARRE™…
As the Founder, CEO, and Chief Chemist, I am an esteemed chemical engineer who has worked in product development and marketing for over eighteen years. While working for a skin and hair care company, I was approached by a friend looking for a product that she could use on her scalp. At this time, my sister also came forward requesting a high-quality multi-use product for her face and scalp. These inquiries planted the seed for me to develop a product with multiple uses for skin and hair. Coming from a family of entrepreneurs, the decision to begin my own company was a natural one, and soon AcARRE™️ was formed.
Shortly after starting AcARRE™️, I discovered I was expecting my first child. Becoming a mother, working full-time, and being a business owner, inspired me to develop multi-use bioactive products made from natural ingredients for balance to the skin, for the beauty minimalist.
Creatively, I enjoy brainstorming on innovative ideas that have a direct impact on consumers and the influence that drives those changes. Taking my aspiration to another level allows me to pursue my passion every day.
In this current turbulent climate what’s been the biggest challenge you’ve faced and how did you overcome it?
The biggest challenge faced is packaging for my main SKU, Beauty Edit multi-use bioactive dry oil. I was low on inventory and the primary packaging supplier was out of stock and did not know when they would have inventory again. I had to start over and find packaging that was not only similar but also compatible with the formula. I went through a few options that were not suitable as they leaked during transportation. It was a struggle but I was able to find another supplier with low order quantities and short lead times, which I am thankful for.
If you were to describe your business mantra in three words, what would they be?
Multi-use, minimalism, microbiome
What advice would you offer anyone interested in venturing into the world of skincare?
Do your research of the market and find your niche to solve a particular problem well. This way you stand out in the crowd.
Talk us through an average business day in your life…
My day varies from meetings with potential raw material supplier for new products, collaborating with other brands to grow awareness, speaking on a panel to future entrepreneurs, and traveling to trade shows to promote AcARRE.
Also, a typical day could consist of creating ads or video for social media, applying for grants, and putting together the marketing strategy to achieve growth for AcARRE.
Business can be an upward struggle at times, what do you do to stay positive?
I speak with other founders to stay positive. There is nothing greater than speaking with other founders about their brand, and their stories, and just catching up on all they are doing helps keep me positive and instils the confidence I need to keep going. I also, talk to my parents about what I am working on for their feedback and words of encouragement.
What is your go-to quote when lacking motivation?
Keep it simple and keep going!
Tracey Kearse
How much has social media played a role in the success of your brand?
Social media has played a role in reaching more potential consumers but when I first started out, word of mouth has been and continues to be a success for AcARRE.
How do you want people to feel when they first try your Bioactive Dry Oil?
When they smell it like they are at spa and when they use it, they feel silky smooth skin.
What do you personally use your dry oil for?
I use the dry oil as the last step in my skincare routine before SPF in the morning, as the last step in my skincare routine at night, and on my scalp to hydrate before styling.
Our readers love to travel, what destination is at the top of your bucket list, and would you take your oil and gua sha beauty tool on your travels?
The destination on my bucket list is Maldives and I would definitely take my oil and gua sha to use during my travels as I always do.
What’s next for you and your brand?
A new product launch for Q1 2022 and getting into prestige retailers is next for AcARRE.
Where can people find out more about AcARRE™?
You can visit www.acarre.co, Thirteen Lune, Inside Outer Beauty Market, Product Junkie, BLK & GRN, Adaya Beauty, oneKIN, YutyBazar, and Beauty Bridge.
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