How a business can take advantage of social media

We live in the age of social media where every person, brand and business is online in some way or another. [...]

We live in the age of social media where every person, brand and business is online in some way or another. Social media has become an important aspect of a business’s success and every business needs to be part of the social media world. There are many benefits that come with using social media for your business that include attracting more customers, increasing your market reach and developing your brand, just to name a few. The way businesses market has completely been revolutionized and the old way of doing things does not offer much success anymore. 

If your business is new to social media and you are unsure how to use it to your advantage, here are a few tips to help you:

Choose a platform

The very first step you need to take is to choose a social media platform that you want to use. Twitter, Instagram and TikTok are amongst the most popular apps used for businesses and each of them have a different audience. On Twitter 66% of the users are male and the largest age group that uses the app is 30-49% year olds who make up 44% of the users, and there are also growth services available for you to boost Twitter followers, so that’s something to keep in mind too. Twitter users are also passionate and influential who love to spread knowledge. The benefits of twitter are that you get to reach a wide audience which could equal more customers, it also offers direct communication to your customers. 

 Instagram on the other hand is predominantly used by women at 57% female and 43% male. The largest age group on Instagram is 25-34 year olds at 33. Instagram is a good platform to use for your business because you can actually make money directly from the app. Instagram also has influencers who have a large following and if you partner with them, your business will reach a larger mass of people. 

Lastly, TikTok is an app most popular amongst the younger generation, more specifically generation Z which are youngsters born between 1996- mid 2000’s. It’s important to know your audience because when you understand them, you are able to cater more specifically to them. TikTok has many benefits including a huge growing audience, video marketing and TikTok advertising. 

Developing a marketing strategy

To be successful on Social media you need to have a marketing strategy. To market on social media you need to post text, images, videos and any other content that you can think of that will boost audience engagement. Also make use of social media ads. 

Having a social media marketing strategy will benefit your business in many ways. Some of these ways include: 

  • Increased website traffic
  • Raising brand awareness
  • Creating brand identity and positive brand association
  • Interaction with your target audience

Your social media marketing strategy should include the following:

  • Great content
  • A consistent brand image 
  • Social media for content promotion
  • Shared curated links
  • Tracking competitors 
  • Measuring success and analytics
  • Social media crisis management

Engage with others

Engagement on social media is very vital. By engaging you have the potential to increase communication and interaction, boost website traffic, increase sales, build a community and increase the amount of followers you have

To engage with users on social media is simple. All you have to do is share peoples content, comment and like people’s posts, reply to comments on your posts, ask questions, have polls and have giveaways and contests. These are guaranteed to boost your engagement. 

Use influencers and user generated content

Influencers are very popular on social media and they are a great tool for marketing because they have a large following. If you collaborate with influencers in your niche, you have the potential to expand your brand awareness and gain new customers and followers. Influencers have generated a large following by choosing a niche and then specialising in that niche. They have a lot of power over their audience and if they suggest a product or service, their followers are likely to try it. 

User generated content is also a good marketing strategy. User generated content is content such as images and videos etc, that users upload onto social media. The benefits of this is that you don’t have to do the advertising yourself, the user does it for you. It also boosts your social media reach and gives you insight into your audience. 

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Laura.Bartlett

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