Every year the Hilton hosts a ‘Secret Social’ party which features a special guest performer including the likes of Ellie Goulding, Kylie Minogue and Stormzy. This year, the special guest performer was record-smashing six Brit Award winner Raye (and with seven nominations to boot) who serenaded guests at the Hilton Parklane with all her biggest hits.
After a whirlwind week, the singer-songwriter took to the stage to give fans and Hilton Honours members a night to remember, with a performance of her award-winning hits, including Worth It and You Don’t Know Me.
LONDON, ENGLAND – MARCH 05: RAYE delights fans at Hilton Secret Socials – the exclusive event was held for a handful of lucky guests at London Hilton on Park Lane on March 5, 2024 in London, England. (Photo by Dave Benett)
Fans at London Hilton on Park Lane were amazed by the rare opportunity to see the record-breaking artist in such an intimate venue. RAYE has had a strong start to 2024, with a win for best female act at the Mobo Awards, a world tour across nine countries, including selling out London’s O2 Arena, and most recently, a performance at last weekend’s BRIT Awards.
Talking about her performance, RAYE shared, “I love intimate shows, these types of moments just feel so special and personal. I am also very grateful to the London Hilton on Park Lane for hosting such a beautiful evening for us.”
LONDON, ENGLAND – MARCH 05: Pete Wicks and Chris Hughes attend RAYE’s exclusive Hilton hosted event at London Hilton on Park Lane on March 5, 2024 in London, England. (Photo by Dave Benett)LONDON, ENGLAND – MARCH 05: (L to R) Max Balegde, Chris Hughes, Indiyah Polak and Pete Wicks attend RAYE’s exclusive Hilton hosted event at London Hilton on Park Lane on March 5, 2024 in London, England. (Photo by Dave Benett)
Stijn Bastiaens, Vice President Marketing and Loyalty Europe, Middle East and Africa, Hilton commented, “RAYE’s performance at our newly refurbished London Hilton Park Lane gave lucky Hilton Honors members and fans a chance to Stay in the music and create lifelong memories. Our exclusive concerts are just one of the ways we demonstrate our longstanding commitment to supporting the music industry, and how rewarding a stay at Hilton can be, through the unique access we provide our Hilton Honors members.
After the event, we were lucky enough to stay at one of the newly refurbished rooms at Hilton Park Lane. The hotel started an extensive renovation project in 2020 starting with the executive rooms in the higher floors as well as the lobby, Park Corner Brasserie, Reverie Bar and Grand Ballroom among other public spaces. The style of the refurb is modern and contemporary with playful touches of retro nostalgia.
The service is as you’d expect from any Hilton property. Friendly check-in and even a lovely handwritten note from reception greets you at the room. The rooms are dressed in an elegant, almost coastal chic, colour palette of nudes and blues, with massive windows that maximise the breath-taking views of Hyde Park and the London skyline. The rooms are generously sized and equipped with all the luxury amenities you can think of. Breakfast is served either at the Park Corner Brasserie of the Executive Lounge and we were thoroughly impressed with how the Hilton Park Lane caters to all sorts of dietary requirements too. We especially enjoyed the vegan Danishes on offer at the Executive Lounge.
Hilton Park Lane which celebrated its 60th anniversary in 2023, was once the highest hotel in Europe and now offers 454 bedrooms hosting around 20,000 guests per year. The next phase of the renovation will include Galvin at Windows and the 10 Degrees Bar, which will add to the already stellar offer in this historic hotel which is still (in our very humble opinion) reaching new heights and breaking boundaries to this day.
The Beaumont, which was once upon a time the carpark for the luxury clientele of Selfridge’s in the 1920s, has withstood the test of time as one of London’s most beloved Art Deco masterpieces.
In 2020, The Beaumont started a massive renovation project. Our girl Hannah Tan-Gillies ventured into the heart of Mayfair to experience the newly opened rooms in The Beaumont’s extension, take a tour of the sprawling Roosevelt Suite and of course, experience the gastronomic delights of The Colony Grill and discover why The Beaumont is one of the best hotels in London.
The suites in the new wing blend contemporary style with Art Deco elegance
The Beaumont is one of a few independent London hotels that have stood the test of time. The hotel is inspired by the transatlantic hotels of the 1920s with an Art Deco twist. Offering 72 gorgeous rooms and 29 suites and studios, including the well-known Antony Gormley Room, The Beaumont is all about blending old world elegance with a contemporary luxury vibe.
Art is a central theme throughout the hotel which offers an enviable collection of paintings and works throughout both public and private spaces. In fact, the Le Magritte cocktail bar was inspired by a Magritte painting of which the original belongs to the hotel’s owner. (A recreation of the painting hangs behind the bar).
The new rooms embrace the hotel’s Art Deco past and features an elegant colour palette of neutrals and navy. We stayed in one of the Superior Studios which was generously sized and kitted out with every amenity a modern luxury traveller could require. With views over Mayfair rooftops, large bathrooms and a delectable complimentary Beaumont Baker’s Basket, the room was a luxurious home away from home for our one-night stay at The Beaumont.
The Roosevelt Suite, which can be configured to occupy the hotel’s entire fifth floor, is as impressive as its namesake. The Presidential Suite can be extended to include five bedrooms and features a sprawling terrace unlike anywhere else in Mayfair. A rich terracotta wallpaper adds gravitas to the main living space, which features a large seating area and dining table.
Designed by Thierry Despont, elegant Art Deco touches and include a lacquered drinks cabinet serving a delectable selection of Prohibition- era-inspired cocktails. Artworks from acclaimed artists including Henri Matisse, Alexander Calder, Robert Motherwell and Anne Desmet. Feature throughout the space, which is undoubtedly one of London’s finest suites. It is a veritable feast for the eyes.
The Beaumont is one of London’s longest-standing independent hotels (and for good reason)
For dinner, we sampled the classic menu at the Colony Grill, a New York style grill that offers a menu of American classics with panache. The menu is decidedly old fashioned but executed to perfection. We recommend starting with a plate of oysters before indulging in a Rib Eye or Sirloin Steak for which The Colony Grill is famous. This is also where breakfast is served, where we (to banish the sins of the previous evening) opted for the full Vegan.
From check-in to check-out and long after, The Beaumont was an absolute joy to behold. Led by General Manager Duncan Palmer, who regaled us with tales of his hospitality adventures around the world and the important hand he played in the development of The Beaumont, it is no wonder this hotel has remained and will remain a true jewel in London’s hotel scene.
Screenshot
Rooms at The Beaumont start from £700 per person including VAT. Includes: For breakfast, a daily ‘ Beaumont Basket’ of homemade viennoiseries, seasonal preserves, coffee or tea and juices.
Fresh organic coffee, teas, soft drinks, still & sparkling water, & snacks from the in-room bar. lUse of The Beaumont’s chauffeur-driven courtesy limousine for emissions-free local trips (subject to availability). Use of the Spa and 24-hour Gymnasium throughout your stay. For more information visit www.thebeaumont.com.
With a world-class restaurant scene, unparalleled shopping experiences and a plethora of cool boutique hotels nestled amidst picturesque landscapes, Stockholm has emerged as a premier destination on the European travel map.
From exploring hidden gems to venturing into the trendy district of Södermalm, this vibrant city offers an array of off-the-beaten-path experiences waiting to be discovered. Prepare to embark on a journey through Stockholm’s enchanting boutique hotels, where each stay promises a slice of blissful luxury.
As we unveil the top three accommodations in the city, you’ll discover a world of unparalleled hospitality and distinctive charm.
What sets these exceptional havens apart? They belong to the Crafted collection of World Hotels, a carefully curated portfolio that epitomises artistry and innovation.
Within the realm of Crafted by World Hotels, every boutique establishment is more than just a place to stay—it’s an immersive experience crafted with precision and passion. From contemporary arts to fine craftsmanship, these hotels draw inspiration from diverse cultural movements, creating spaces that resonate with authenticity and allure.
Hotel Frantz
Nestled amidst the cobblestone alleyways of Peder Myndes backe and Mariagränd, in the heart of Stockholm’s classic Slussen neighbourhood, Hotel Frantz emerges as a timeless testament to the city’s rich history. Dating back to 1647, this boutique hotel occupies one of Stockholm’s oldest buildings, steeped in heritage and tradition.
But what truly sets Hotel Frantz apart is the story behind its name—a tale woven with the threads of family legacy and entrepreneurial spirit. Enter sisters Tea and Ellen Pettersson, the dynamic duo behind Hotel Frantz, and its sister property, Hotel Ruth.
Our experience was nothing short of magical as we spent time indulging in their world-famous homemade cake by the flickering glow of the firelight in their hidden gem basement restaurant. It was during this memorable moment that we gleaned insights into the inspiration behind their hotels’ names and the ethos that propels their hospitality philosophy.
Stepping into Hotel Frantz, guests are greeted by a sense of timeless charm and familial warmth—an ambiance carefully curated by Ellen to reflect their vision for the hotel. The building’s storied past unfolds before you, revealing Frantz’s affluence and the rich tapestry of history that permeates every corner.
But what truly sets Hotel Frantz apart is the personal touch that Tea and Ellen bring to every aspect of the guest experience. As sisters leading the charge, they infuse their hotels with a sense of authenticity and warmth that is palpable from the moment you arrive. From the carefully curated design to the warm hospitality of the staff, every detail reflects their commitment to creating a truly memorable stay for their guests.
Hidden Gems Around Hotel Franz: After indulging in the warm hospitality of Hotel Franz, take a stroll to nearby Gamla Stan, Stockholm’s Old Town, where charming cafes and quaint shops await around every corner. Don’t miss the opportunity to visit the Royal Palace and the Nobel Museum for a dose of Swedish history and culture.
Hotel Kung Carl
Nestled in the bustling heart of Stureplan, Hotel Kung Carl has undergone a stunning transformation, offering a fresh perspective on luxury in Stockholm’s oldest hotel. With panoramic views of Stockholm’s vibrant core, Hotel Kung Carl’s new entrance on the corner of Kungsgatan and Birger Jarlsgatan beckons guests into a realm of timeless elegance and modern convenience.
Since its acquisition by the Östlundh family in 1977, Hotel Kung Carl has flourished, expanding from 46 rooms to 143, with two bars, a bistro, function rooms, a gym, conference facilities and even a rooftop terrace.
Hotel Kung Carl’s commitment to offering a distinctive hospitality experience aligns perfectly with its inclusion in the WorldHotels Crafted collection. By blending classic elegance with contemporary amenities, Hotel Kung Carl provides guests with an authentic glimpse into Stockholm’s cultural landscape.
Hidden Gems Around Hotel Kung Carl: Explore the trendy neighbourhood of Östermalm, just a short walk from Hotel Kung Carl, where you’ll find an array of designer boutiques, cosy cafes and vibrant markets. Be sure to visit the Vasa Museum to marvel at the world’s only preserved 17th-century ship and explore the beauty of Djurgården Island.
Hotel Nofo
Nestled in the heart of Stockholm’s vibrant Södermalm district lies NOFO Hotel, a charming oasis housed within a historic building dating back to 1780. Founded by a husband and wife duo, NOFO Hotel boasts a witty brand story that reflects their playful approach to hospitality.
Legend has it that the couple couldn’t agree on a single theme for the hotel’s design, so they decided to incorporate them all—an idea that left the interior designer initially shocked but ultimately resulted in a delightful fusion of eclectic styles.
Alexander, the son of the hotel’s founders, has stepped into the role of CEO, bringing with him a fresh perspective and innovative vision for the future. With the next generation at the helm, NOFO Hotel looks forward to building upon its legacy of excellence and innovation, ensuring that it remains a beloved destination for travellers from around the world.
Upon entering NOFO Hotel, guests are greeted by the enchanting atmosphere of the SoFo neighbourhood, known for its trendy vibe and artistic flair. Dining at NOFO Hotel is a culinary delight, with the wine bar and dining space offering a welcoming retreat for guests to unwind and indulge. If you find yourself pondering over the extensive selection of small plates, allow me to suggest a standout dish: the beef tartare drizzled with truffle oil. It’s a real treat for the taste buds, sure to elevate your dining experience to new heights.
Hidden Gems Around Hotel Nofo: Discover the eclectic charm of Södermalm, where NOFO Hotel is located, by exploring its vibrant street art, boutique shops and cosy cafes. Don’t miss a visit to Fotografiska, Stockholm’s renowned photography museum, and indulge in a fika experience at one of the neighbourhoods quaint coffee shops.
In the vibrant tapestry of Stockholm’s boutique hotel scene, these three hidden gems shine brightly, each offering a unique blend of luxury, charm and hospitality. As part of the Crafted collection by World Hotels, they represent the epitome of artistry and innovation, setting a standard of excellence that promises a truly unforgettable experience for every guest.
Embark on a 72-hour journey through Stockholm’s hidden gems, where boutique hotels, delicious food and local haunts await exploration. Whether you’re strolling through Gamla Stan, sipping coffee in Södermalm, or admiring the views from Djurgården, each moment promises to be filled with wonder and discovery.
As you wrap up your stay at each remarkable property, it becomes clear that experiencing Stockholm’s hidden gems in just 72 hours is merely scratching the surface of what this vibrant city has to offer.
Welcome, design enthusiasts, to a journey that promises to bring a slice of Palm Beach paradise right into your living space! Siobhan Murphy, our very own design maven, has scoured the luxurious enclaves of Palm Beach to bring you the essence of its elegant charm.
From the whimsical characters adorning the Colony Hotel’s Living Room mural to the plush linens and botanical motifs that define its interiors, Siobhan has curated a collection of must-have elements to recreate the quintessential Palm Beach look in your own home.
During my recent trip to Palm Beach, I was captivated by the eclectic blend of glamour and tropical whimsy that defines its interiors. From the intricate details of the Colony Hotel’s mural to the elegant furniture choices that exude sophistication, each aspect of Palm Beach style resonated with my love for bold design statements.
Get the Look- showcasing how to achieve a Palm Beach look in your own home.
Step into the world of timeless luxury with a touch of Palm Beach sophistication. In this edition of Get the Look, I’m unveiling the secrets to infusing your home with the breezy opulence synonymous with this iconic coastal destination. Im a huge advocate for using our favourite travel destinations as inspiration for our own interiors, so here’s how to bring the allure of Palm Beach right to your doorstep.
Colour palettes
Begin by embracing the Palm Beach colour palette – think vibrant corals, cool greens, dreamy pinks and soothing aquas. Lots of crisp white can be used as a base too which will ground the scheme and provide a bright base for all that dreamy colour. You can Infuse these hues into your home through carefully selected furnishings, accent pieces, and even a splash of wall colour, wallpapers and murals, The goal is to recreate the refreshing coastal vibe that defines this Floridian paradise.
The Miami collection of paint colours by Yes Colours has an array of the most delicious vibrant pastel shades. When it comes to getting the Palm Beach vibe in your home a few pastel colours will never do any harm, whether you are juxtaposing pinks and aquas, or yellows and lilacs – there is so much fun to be had here experimenting and finding the right combo for your space.
It simply couldn’t be easier, and couldn’t be more colourful.
After all, why wait for a vacation when you can bring the essence of paradise right to your doorstep?
Mural
The Living Room mural by de Gournay in the Colony Hotel’s lobby is full of whimsical characters—like flamingos wearing pearl necklaces! I’ve found some similar wallpapers that you might like!
A charming and sophisticated three-panel mural featuring the intricate architecture of a tropical house and the rich variety of botanicals housed within, set against an ombré background by Palm house by Osbourne and Little.
Miami vibe – wallpaper in green and peach by Lust home
Lush Fabrics and Textures
Elevate the comfort factor with lush fabrics and textures. Opt for plush linens, soft cottons, and natural materials that exude an air of laid-back luxury. Incorporate needlepoint cushions and patterned blankets in lively patterns that mirror the tropical flora and fauna found in Palm Beach, like banana leaves and palm prints to bring the outdoors in.
Harlequin x Sophie Robinson Basket Weave Hand Towel, Rose
Chic Coastal Accents:
The devil is in the details, and Palm Beach style is no exception. Integrate chic coastal accents such as seashell-inspired decor, coral motifs, and bamboo elements. A big trend this year will be sea inspired decor so think bold seascape murals teamed with a strong punchy stripe.
These subtle nods to the coastal environment will transport you to the tranquil shores of Palm Beach without leaving the comfort of your home.
Selecting the right furniture is crucial to achieving the Palm Beach look. Opt for pieces that marry comfort with sophistication – plush patterned sofas, elegant dining sets, and statement-making accent cocktail chairs. Wicker and rattan furniture, in particular, are quintessential Palm Beach choices that effortlessly merge style and relaxation. I’m particularly drawn to lacquered bamboo furniture right now which just epitomises the glamour of Palm Beach.
Reflect the glamour of Palm Beach by incorporating mirrored surfaces and metallic accents. Mirrored furniture and gilded accessories amplify the natural light, creating an atmosphere that sparkles with sophistication. Gold and brass finishes, in particular, complement the warm tones of the Palm Beach colour scheme.
Bring the lushness of Palm Beach’s tropical landscape into your home with an abundance of greenery. Large leafy plants and palm fronds add a touch of exotic allure. Consider botanical prints, wallpapers and rugs to further immerse your space in the verdant beauty that characterises this coastal haven.
Scallops and bows feature heavily in palm beach interior style, decorative trims such as fringe, tassels and feathers also add that next level of fabulousness to your decor!
Further reading and more beautiful inspiration can be found in these coffee table books:
Ready to infuse your home with the vibrant spirit of Palm Beach? With Siobhan Murphy’s expert tips and curated selections, you’re just a few clicks away from transforming your space into a coastal oasis.
Embrace the elegance, embrace the relaxation, and let the sunshine in.
For more inspiring travel guides and home decor insights, head over to House of Coco and embark on your next adventure in style!
Introducing Vanessa Murnane, the brilliant mind behind Amorcito Jewellery. Vanessa’s journey is one of passion, creativity and unwavering dedication to her craft. As the sole designer of Amorcito, she brings to life a stunning array of demi-fine and fine jewellery that defies convention and celebrates individuality.
Since founding Amorcito over a decade ago, Vanessa has stayed true to her vision of creating pieces that are playful, exceptional in quality and distinctly unique. Her background as a certified gold and silversmith infuses her work with a level of craftsmanship that is unparalleled.
The name ‘Amorcito,’ translating to ‘little love,’ perfectly captures the essence of Vanessa’s creations, each piece a manifestation of her own ‘amorcitos.’ With inspiration drawn from the beauty of women, nature and diverse cultures worldwide, Amorcito jewellery reflects a profound appreciation for the world’s wonders.
Vanessa’s commitment to ethical sourcing and responsible practices further underscores the integrity of the brand. Through partnerships with organisations such as The Bee & Butterfly Habitat Fund and Greenspark, Amorcito is not only a purveyor of stunning jewellery but also a champion of environmental conservation and community empowerment.
In this chat, we celebrate Vanessa’s unwavering dedication to empowering women to embrace their beauty, share their essenc, and discover many little loves along their journey.
Join us in admiring the artistry and vision of Vanessa Murnane and the beautiful world of Amorcito Jewellery…
Reflecting on your journey with Amorcito over the past decade, can you share a pivotal moment that defined your approach to jewellery design and business philosophy?
Absolutely! Earlier on, I tried catering to every fleeting trend, shaping my jewellery to other people’s tastes. So my pieces were technically well-made but lacked soul. By doing this, I essentially robbed myself of my creative edge and authenticity, which ended up feeling quite sad and depressing.
I finally woke up and realised that if I did not love and believe in my designs, I couldn’t feel proud of my work and there was no point to any of it. So yeah, I went back to my truth and created only what spoke to me and brought a smile to my face. That was a turning point that gave my brand the identity it was in desperate need of and eventually aided in the business’s growth.
As a certified gold and silversmith, what draws you to the hands-on process of crafting each piece personally? How does this hands-on approach contribute to the uniqueness of Amorcito’s designs?
Well if you ever have the opportunity to melt metal with a torch, you will understand the obsession that comes along with jewellery making. It’s all fun when you’re beading and wire wrapping. The creativity is cute and safe. But then you start working with materials that are next to impossible to mould to your whims and that’s when the real fun starts.
It’s a powerful feeling in knowing that you can manipulate something so non-interesting into something really beautiful. Each creation is always going to be unique because the creator has their very own style and way of doing things. There is never just one way to get to that end design. I think that is what makes my pieces unique. Because I am always the first person to sketch, solder, polish, set the stones and make any necessary tweaks to the designs. They all contain 100% my personality on a good day or bad.
Amorcito is translated to ‘little love.’ How do you infuse love and happiness into each piece you design, and how does this philosophy resonate with your customers?
Every piece I create has such meticulous attention to detail because I personally would never wear uncomfortable accessories, so I wouldn’t design them either. If the design does not cater to all the little but important details, it just doesn’t make the cut. I find that all of the care put into my line speaks to the idea that with a little love, we can all be something truly incredible. It’s all love at Amorcito.
Nature plays a significant role in your designs. Could you share a specific instance where a natural landscape served as direct inspiration for a particular collection, and how you translated that inspiration into your designs?
Yes, of course! My favourite landscape inspiration has been my milkweed flowers in my backyard. I have become curiously obsessed with the raising of monarch butterflies. And because the butterflies lay their eggs onto this flower, I get to spend most of my spring in awe of them. They are everywhere around my shop. You can see throughout many of my designs, I incorporate this flower. It has even inspired all versions of the Amorcito logo. Butterflies mean a lot to me and I use them as inspiration in many aspects of my personal and business life. They are a symbol of change and resilience. That says it all.
Amorcito pays tribute to diverse places and cultures worldwide. How do you navigate the fine line between cultural appreciation and appropriation in your designs, and what steps do you take to ensure authenticity and respect?
I can only design what I understand and that means that everything tends to come from my own life experiences. Sometimes those experiences come through travel and seeing and experiencing other cultures which means the fine line between appreciation and appropriation is always lurking nearby. I just have to trust that my respect for people and places I don’t understand will keep me honest, aware, and far from that area of ignorance.
Your commitment to ethically sourcing materials aligns with a growing trend in the industry. Can you elaborate on the challenges you’ve faced and the importance of maintaining this commitment in the competitive world of jewellery design?
Sometimes it feels like there are so many areas within my business that could use more improvement and attention especially when it comes to ethically sourcing materials. You have the actual product material and all of the components to create the finished piece. You have the tools to make the piece and the conditions under which it is made. You have the packaging and shipping efforts.
There is so much you can control and so much you cannot. For me, this process has been a huge learning opportunity. It takes a lot of thought and commitment but when you pay attention to the little details and areas of which you can implement ethical practices, it forces growth and that always equals success in the long run. The jewellery world is competitive but mostly in the department of honesty. There are so many corners that can be cut. If you don’t cut corners, it always pays off. You win that way.
The partnership with The Bee & Butterfly Habitat Fund and Greenspark reflects your dedication to environmental causes.
How do these partnerships align with Amorcito’s broader mission, and what impact do you hope to achieve through these collaborations?
Just the fact that every Amorcito purchase helps plant a tree and rescue plastic from the ocean is enough for me to feel as if I have already accomplished what my conscience required. I have always loved jewellery and making it is so fun and fulfilling but I wanted there to be a really good reason for it all.
Now I have that and working with these charities has given me that sense of accomplishment and I hope to continue to be impactful in positive ways for the environment and be an example and inspiration for my young daughter. I hope to establish my own charitable events when I gain a bit more free time. I have ideas like ocean cleanups, highway adoptions, fundraising, milkweed planting parties… the list goes on. It’s going to be fun.
In your opinion, how does jewellery empower women to move with confidence, own their beauty, and share their essence? Can you share a customer story that exemplifies the transformative power of Amorcito jewellery?
In my opinion, most times, it is not the actual design, style, brand, or overall look of the jewellery piece that inspires confidence. It’s the sentiment behind it. And if that jewellery has a purpose and that purpose is philanthropic, I think that can make any person feel confident in their beauty because it’s inside where their true beauty lies. And even if that belief lies deep below the surface, every woman recognises this to some extent.
The challenge is accepting this belief as truth. I also think that jewellery often represents a phase in someone’s life. Or it could be a memory or a person too. I think if you are treating your Amorcito jewellery the way it was made to be treated, (as if it will be passed down through generations), then the jewellery will always contain the capacity to make a woman feel confident and special because she knows she is wearing something that tells her she is seen and heard and loved. Those feelings can inspire confidence in anyone.
Your designs often incorporate indigenous stones and materials. How do you ensure fair and respectful collaboration with local suppliers, and how does this contribute to the authenticity of Amorcito’s creations?
I do have a lot of trust and comfort in knowing that the suppliers I work with are all part of the same family network. This family sometimes feels like my own when we check in with each other. There is a real sense of understanding and trust between us and there is never a hesitation when they are asked to provide any type of materials, namely certificates and test results pertaining to the integrity of their business practices.
I did work with another company for a moment while I needed a backup supplier and I quickly became aware of how desperate people can become when trying to make a living. It was sad and quite heartbreaking when I got down to the root of it all but even though I felt empathy towards the situation, I didn’t want to be a part of the perpetuation of the problem. I admire and appreciate the honesty and fairness my suppliers have always provided me with and my customers benefit in knowing that their purchase aids in creating change for the better. It’s small but it’s something.
Amorcito has been a woman and Latina-owned company since its launch in 2012. How has being a woman and Latina shaped your entrepreneurial journey, and what advice do you have for other aspiring women in the industry?
Well, it’s certainly inspired confidence in myself. My mother is very artistic as well and even though she does not own and admit her artistic talent, I know that it exists and I know that my own talent comes from and was inspired by her. She is from Panama. She moved to the states very young and between all the obstacles of raising a family and trying to learn another language, she did not take much time to teach us much about her life growing up and what being a Latina meant to her or even what it should mean to my siblings and me.
Her roots were all very ambiguous to me but somehow I felt this power from having a Latina background and being Latina myself. When I chose to name the business Amorcito, it opened me up to an entire network of Latina women and the feeling that came from this felt like finally coming home. The Latin culture has all of the really good stuff that speaks to my soul and there is this really intense dedication to cheering each other on when they find their path and feel a sense of success or accomplishment.
Not having much of a foundation and network of support built up for myself to grow a business was really scary but I found a lot of safety and security in all of the countless stories of Latina women working their way to the top and taking charge of their lives. I always say that everything is mental. You can’t control where and how your story begins but you can control where you story goes. So I would tell this to any aspiring woman in the industry. If you want it. Well…take it.
Looking back, is there a particular piece from your collections that holds a special place in your heart? What makes it so memorable for you?
Yes. The first ring I ever made was a simple wire letter ring that spelled the word “love”. I made 100’s of these while trying to perfect my skill and this ring was actually the catalyst that pushed me into starting this business. I made too many! I needed to get rid of them! So every time I see someone wearing that ring I get a little emo.
Amorcito’s tagline is “Find many little loves – your amorcitos along your journey.” Can you share a personal story of a ‘little love’ you’ve discovered along your own journey, either in business or in life?
Oh man, can I?! Don’t get me started. I mean from the friends that dedicated their time to helping me grow my business here in California to little old ladies across the ocean taking me on treks to discover the best materials, this business has taken me to places and placed me in front of people that I never knew would be such a big part of my journey.
They are all my Amorcitos. But my original Amorcito was found in the comfort of my home base, San Diego, California. That was my husband. He is and always will be the original Amorcito. I have to say, one of my favourite Amorcito discoveries was a little, not-so-little sweetheart named Amber. She was an elephant in Thailand. I still plan to go back and visit her at the rescue mission she resides in one day.
It may sound funny but connecting with all sentient beings in this human experience is what I define as the meaning of finding your many Amorcitos. There are so many places to see and feel love. It’s all love at Amorcito and there can be nothing else. That’s my motto.
As a founder, how do you balance staying true to your initial vision for Amorcito while also embracing evolution and growth?
Never questioning my intuition. I have begun to look at this type of questioning as almost something sinful and to be ashamed of. Your gift of intuition is always there and it can never be disregarded. That is the constitution I live by and that is how I stay true to my vision.
Your commitment to community is evident in encouraging customers to join the Fun-girl community. How has community engagement influenced the direction and evolution of Amorcito?
Well, this will definitely sound a bit inflated but I just follow my instincts. The voice in my head is always asking “Would I wear this?” If the answer is “no”, it’s probably not substantial, heavy, quality enough and the design is possibly too cheesy for me to get on board with. My style is really all about something very nice quality but not boring so the balance in my designs usually happens pretty effortlessly. I could be wrong but it’s all very subjective in the end, isn’t it?
How do you see the intersection of fashion and jewellery evolving in the coming years, and how does Amorcito plan to stay at the forefront of these changes?
Hmm. Well, I don’t really have a clue. Honestly. It seems to go so fast these days with social media. The lifetime of a trend or style direction is short so I just plan to ride whatever wave comes and be a little more flexible when doing so. Sometimes I don’t want to get on the ride and that’s okay but when it is something that speaks to me or it’s a direction I feel a need to influence or even possibly light the path for, I’ll be there for it.
Your designs are described as “boldly unique.” How do you encourage individuality and self-expression through your jewellery, and what role do customer stories play in shaping the brand narrative?
Listen, when I see a girl walking up to me with some big floral Amorcito earrings styled with a messy bun, no makeup and a bright lip shade or something else just as brave, you’d better believe that whole look will be influencing my choices and the direction of the next season’s creations, the look of our models, the entire brand’s aesthetic eventually.
I think it has always been and will be this way. Amorcito isn’t one type of woman. Our customer base varies so much that I am always surprised by what type of woman I see wearing Amorcito next and I am always very pleased and inspired. Even if I try to niche out the brand and just market to a very specific demographic, it does not work. Women of every age like to feel youthful and fun and full of life. Amorcito is just that.
Can you share a behind-the-scenes moment in the workshop that epitomises the creative process at Amorcito?
Of course. It’s always all about the friends and family in and out of the workshop. I remember when I had just begun working with a major retailer and had a lot of success on our new campaign. I had so many orders to fulfil. Our team pulled it all off and as we were getting ready to make our drops at the shipping office, my daughter (2.5 years old at the time), wandered in and started pulling packages out of their organised bins and ripping them open, putting them in the wrong bins and even taking a few pieces out of their packaging. She put one customer’s ring on and ran out the door laughing.
This is real life at Amorcito. It’s usually cute and calm with zen music playing in the background in the pink office but out of nowhere, a storm hits and everyone is clamouring to keep up. It’s always hilarious and we always pull off little miracles. I love it.
As a business owner and designer, what has been the most unexpected lesson you’ve learned along the way, and how did it shape your perspective on entrepreneurship?
That failures are constantly happening. They are never-ending and you are confronted with them on a daily basis. You have to get used to this and learn to never take anything personal. It’s usually a lot of small losses and really big wins that balance everything out. And you have to celebrate every win because if you don’t, you will always be working towards something nonexistent and that is the trap. There is never an end, there is only the present.
Looking ahead, what excites you the most about the future of Amorcito, and what goals do you hope to achieve in the next chapter of your journey?
Meeting people. Traveling. Learning new skills and insider trick and tips. It’s all such a fun and interesting journey. I hope to achieve contentment and full gratitude in my next chapter. For a long time, I put myself down because I didn’t believe that I was enough or my company was enough. That was all just a construct I made up to keep myself safe from judgment and negativity. My skin is so much thicker now and I welcome all of the support along with all of the criticism and disbelief in my work. I can’t wait to just keep rolling with the punches.
Our readers love to travel, what destination is at the top of your bucket list?
Hmm. Well, I guess that even on days where I do not feel like being the “fun girl”, I still pull it together and try to find the humour in most situations. I think it is this sense of “whateverness” that feels safe and helps to create a community bond. Especially between women. Women just love having fun. It’s undeniable. Sometimes you need a little push in that direction and that is what I have tried to influence with my platform.
When lacking motivation, what’s your go-to quote?
One thing at a time. Not everything needs attention.
Where can people follow you to find out more about Amorcito Jewellery?
You can always head to the site for extra information on our cause and to see the entire line – www.amorcito.us and of course, Instagram for all current happenings and sneak peeks of new releases – @amorcito_jewelry.
Vanessa’s story is just one of many inspiring journeys featured on House of Coco. Dive into our collection of interviews to uncover more captivating stories of creativity, passion, and empowerment. Visit our website today and discover the extraordinary individuals shaping the world around us.
Hit the road with Laura Bartlett as she embarks on a laid-back adventure through the enchanting streets of Marseille. With the Toyota CH-R Plug-in hybrid as her trusty companion, she’s all set to explore every nook and cranny of this vibrant city, uncovering its hidden gems along the way…
As a seasoned traveler and car enthusiast, I’ve traversed some of the world’s most iconic roads, from the winding coastal highways of California to the majestic passes of the Swiss Alps. And let’s not forget about the exhilarating road trip across Nevada, where the vast desert landscape stretched out before me like a canvas waiting to be explored.
One such adventure stands out vividly in my memory—a road trip through the glamorous French Riviera, from Cannes to Monte Carlo, with the roof down and the Mediterranean breeze caressing my skin. As I cruised along the sun-kissed coastline, taking in the sights of palm-fringed beaches and luxurious seaside resorts, I felt a sense of freedom and exhilaration unlike any other.
Despite my extensive travels throughout the south of France, there was one notable omission on my list of destinations: Marseille. Known for its rich cultural heritage, vibrant waterfront and bustling markets, Marseille had long piqued my curiosity, yet somehow, it had eluded my exploration.
So when the opportunity arose to experience the brand-new Toyota CH-R in the enchanting surroundings of Marseille, I knew it was a journey I couldn’t afford to miss. With my wealth of travel experience and a deep appreciation for the beauty of the French countryside, I eagerly accepted the invitation, keen to add another chapter to my travelogue.
Embracing Adventure in the Toyota CH-R
After touching down at the airport, I wasted no time in hopping into the Toyota CH-R Plug-in hybrid to begin my exploration of Marseille. With the wind in my hair and the sun on my face, I set off on a journey filled with excitement and anticipation, eager to uncover the hidden gems and iconic landmarks that this enchanting city had to offer.
Let’s talk about the star of the show—the Toyota CH-R Plug-in hybrid. This innovative vehicle boasts a 2.0-litre engine and runs in all-electric EV mode by default, offering drivers the flexibility to choose from four driving modes to suit their preferences. With a more powerful battery and electric motor than its standard hybrid counterpart, the CH-R Plug-in can travel up to an impressive 41 miles on electric power alone, making it perfect for eco-conscious drivers.
Eco-Friendly Explorations
One thing that really caught my attention was the regeneration boost system. It’s like having a one-pedal driving experience, which makes it easier to control the car, especially in slow-moving traffic. Plus, with the CH-R Plug-in, you get impressive fuel economy of up to 353.1 miles per gallon and low CO2 emissions of just 19 grams per kilometre. So, you’re not only saving on fuel costs but also doing your bit for the environment, all while enjoying great performance on the road.
Charging the battery is a breeze, thanks to the wallbox charger and tri-phase cable, allowing for a quick charge from zero to 100 per cent in less than two-and-a-half hours. And with three equipment grades available—Design, GR Sport, and Excel—there’s a CH-R Plug-in model to suit every lifestyle and preference.
Along the way, I couldn’t resist pausing at various sights and landmarks, each offering a unique glimpse into the rich history and culture of Marseille. From ancient cathedrals to quaint villages nestled in the hills, every stop presented an opportunity to immerse myself in the beauty of this vibrant city.
Marseille Moments
And as I continued my journey, taking in the sights of the ocean along the waterfront and port, I felt the excitement building as I embarked on an epic road trip. Whether cruising through the bustling city streets or venturing onto the open road, the Toyota CH-R Plug-in hybrid proved to be the perfect companion, seamlessly integrating style, performance, sustainability and redefining what it means to drive with purpose.
As I reflect on my journey with the Toyota CH-R Plug-in hybrid, I can’t help but consider its potential to redefine accessible luxury in a crowded market. With its stylish design, eco-friendly performance, and competitive pricing, the CH-R stands out as a compelling option for drivers seeking both sophistication and sustainability.
As the sun painted the sky in hues of orange and pink, signalling the end of what had been quite an exciting day in Marseille, I was buzzing with anticipation to kick back and relax at the nhow Marseille Hotel—a true haven of luxury and style in this lively city. With its funky design and deluxe amenities, like a swanky spa and a pool offering breathtaking views of the Mediterranean, the hotel was the perfect place to unwind after a day filled with thrilling adventures.
And as I drifted off to sleep, with thoughts of the open road dancing in my head, I couldn’t help but smile at the endless adventures that awaited me with the Toyota CH-R Plug-in hybrid. With its sleek design and eco-friendly power, every drive promised to be a laid-back joyride, filled with unexpected twists and turns, and plenty of unforgettable moments waiting to be discovered.
The all-new Toyota CH-R Plug-in hybrid is available to order now, with on-the-road prices starting at £39,145. For more information, visit www.toyota.co.uk and discover the future of driving today.
Paola Amador, a Mexican fashion designer with an unwavering passion for creativity and entrepreneurship, embodies the essence of empowerment and self-assurance in the world of fashion.
Her journey began with a profound realisation: “As a woman, I know that many of us don’t have the perfect body, but we can find the perfect swimwear.”
Inspired by the vibrant cultures and stunning landscapes of her native Mexico, Paola embarked on a journey fuelled by her love for design and adventure. Despite facing challenges in her pursuit of employment after completing her studies in Fashion Design, Paola refused to be discouraged.
Instead, she embraced her entrepreneurial spirit and took charge of her destiny. Through her distinctive style and relentless determination, Paola made a significant impact in the fashion industry, resonating with individuals who shared her passion for wanderlust and unique fashion.
Her brand, Paola Amador Swimwear, became synonymous with elegance, versatility, and inclusivity, offering women of all shapes and sizes the opportunity to feel confident and beautiful. Paola’s story serves as a beacon of inspiration, reminding us that with passion, creativity, and resilience, we have the power to turn our dreams into reality and leave an everlasting mark on the world…
What initially drew you to the world of fashion design, and how did your background in Guadalajara influence your creative vision?
I’ve always been drawn to creating my own pieces. It was frustrating to go shopping and not find what I wanted. So, I began working with a seamstress when I was around 12 years old. I designed my first beautiful dress, perfect for my age, and from there, it became addictive. I continued designing dresses and tops for myself.
When I turned 19, I moved to Guadalajara to study fashion. After completing my studies, I struggled to find work and couldn’t find the clothes I wanted. This necessity led me to create my own brand. Initially, I focused on dresses and tops, but I saw potential in the swimsuit market. In Mexico, there weren’t many swimwear brands, so I recognized an opportunity for growth in my country and also in England.
Can you share a pivotal moment in your entrepreneurial journey that solidified your decision to pursue your own swimwear brand?
The pivotal moment came when I uploaded pictures of my first swimsuit designs on Facebook. The response was overwhelming; many girls wanted to connect with me, and my inbox was flooded with messages. Even though the initial photos weren’t professional—just mannequins against a white background—the interest was immense. This experience highlighted the power of social media, especially in today’s era where it’s crucial for brand growth.
How do you infuse elements of both London and Guadalajara into your designs, and what challenges or advantages does this duality present?
I strive to create a versatile brand with a wide range of designs, knowing that everyone is different. London and Guadalajara offer unique inspirations. London, being a diverse city, exposes me to various styles and preferences. Guadalajara, on the other hand, influences my designs with its vibrant colors and rich cultural heritage.
However, adapting to the preferences of different beaches worldwide presents challenges. For instance, while thongs may be popular in Portugal, they might not be preferred in Mexico. Hence, I offer customisation options, including colour variations, to cater to diverse preferences.
Your brand celebrates wanderlust and travel. Can you tell us about a specific destination that has profoundly inspired one of your collections?
San Carlos, my hometown beach, holds a special place in my heart. Growing up there, I have countless fond memories that inspire my collections. I’ve dedicated three collections to this beautiful beach nestled in the desert. With its golden sands and breathtaking sunsets, San Carlos continues to influence my designs profoundly.
In a competitive industry like fashion, how do you maintain the authenticity and uniqueness of your brand while also staying relevant to changing trends?
I focus on creating timeless designs that transcend seasonal trends. By designing pieces that remain stylish regardless of the season, I ensure the authenticity and uniqueness of my brand. Additionally, staying connected with my customers and understanding their evolving preferences helps me adapt while maintaining my brand’s identity.
What role does sustainability play in your brand’s ethos, particularly in sourcing materials and manufacturing processes?
We prioritise sustainability as a core value. Our brand follows a slow fashion approach, with handmade processes and made-to-order options to minimise fabric waste. We also offer eco-friendly textile choices and ensure fair wages for our manufacturing partners. While we currently manufacture in our home country, we aim to expand to Portugal in the future to further enhance our sustainability efforts.
As someone who started selling designs on social media platforms, what advice do you have for aspiring designers looking to leverage digital platforms for their businesses?
Don’t limit yourself to one country; leverage the power of social media to connect with a global audience. While the journey may be challenging, it’s not impossible. Consistency and perseverance are key. Additionally, engage with your audience, listen to their feedback, and continuously refine your brand image to stay relevant.
How do you balance the creative aspects of design with the practical considerations of running a successful business?
Balancing creativity with business practicalities can be challenging, but my passion for my work keeps me motivated. I wear many hats, not just as a designer but also as a mother, marketer, and entrepreneur. Despite the demands, I find inspiration in every aspect of my life, driving me to maintain this delicate balance.
Can you walk us through your creative process, from initial inspiration to the final product hitting the runway or store shelves?
For me, inspiration often strikes during travel, especially when I’m by the beach. Each collection begins with a burst of creativity, usually during flights or moments of relaxation. Once I have a concept in mind, I start sketching and refining designs.
From there, it’s a collaborative process involving pattern-making, fabric selection, and meticulous craftsmanship. Finally, the collection is unveiled, whether on the runway or in-store, ready to be embraced by our customers.
What aspirations do you have for the future of Paola Amador Swimwear, both in terms of design innovation and business growth?
My dream is to expand beyond swimwear and establish a haute couture brand. I envision Paola Amador Swimwear becoming a global phenomenon, representing diversity, inclusivity, and quality craftsmanship. I’m committed to pushing boundaries in design innovation while maintaining sustainable practices.
How do you stay inspired and motivated amidst the challenges and pressures of entrepreneurship?
I focus on the positive aspects of my journey and draw inspiration from my family, especially my children. Their presence reminds me of the importance of perseverance and resilience. Additionally, staying busy and engaged with different aspects of my business keeps me motivated and driven to overcome challenges.
What is one lesson you’ve learned along your journey that you wish you knew when you first started your brand?
Believe in yourself and your vision. While external opinions may offer insights, ultimately, trust your instincts and stay true to your creative vision. Don’t let doubt or criticism deter you from pursuing your dreams.
Your swimwear brand caters to customers of all colours, sizes, and styles. How do inclusivity and diversity factor into your design philosophy?
Inclusivity and diversity are at the core of our design philosophy. We strive to create designs that cater to all body types and styles, ensuring that every woman feels confident and beautiful in our swimwear. By offering a wide range of sizes and styles, we celebrate the uniqueness of every individual and promote body positivity.
Can you share a particularly memorable interaction with a customer that reaffirmed the impact of your brand on their lives?
Many customers have shared their stories of empowerment and confidence after wearing our swimwear. One memorable interaction was with a mother who expressed gratitude for our designs that allowed her to comfortably conceal her post-Caesarean scars. Such interactions reaffirm the impact of our brand on women’s lives, motivating us to continue creating inclusive and empowering designs.
How do you see the future of fashion evolving, and what role do you hope Paola Amador Swimwear will play in shaping that future?
I envision the future of fashion becoming increasingly inclusive and sustainable. Paola Amador Swimwear aims to lead by example, inspiring other brands to embrace diversity and prioritise sustainability. We strive to be a beacon of change, promoting inclusivity, diversity, and ethical practices within the fashion industry.
Beyond swimwear, are there any other avenues or industries you envision expanding into in the future?
I’m passionate about digital marketing and AI and see great potential in these fields. While swimwear remains our primary focus, I’m open to exploring opportunities in these industries to further expand our brand’s reach and influence.
As a founder based in both London and Guadalajara, how do you navigate the cultural differences and business landscapes of both locations?
Navigating cultural differences and business landscapes in both London and Guadalajara requires adaptability and perseverance. While I’m well-acquainted with the business landscape in Guadalajara, establishing myself in London has been a learning process. I’ve had to invest time in research, language learning, and networking to build a presence in a new environment. Despite the challenges, the diversity and opportunities in both locations enrich my journey as an entrepreneur.
What advice do you have for aspiring entrepreneurs, particularly those looking to break into the fashion industry?
Consistency, patience, and belief in your vision are key to success in the fashion industry. Embrace challenges as opportunities for growth, and don’t be afraid to seek guidance and support from mentors or peers. Stay true to your unique voice and values, and never underestimate the power of hard work and determination.
How do you cultivate a sense of community and connection among your customers, both online and in-store?
While we don’t have a physical store currently, we prioritise building connections with our customers through digital channels. We engage with our audience through social media, responding to inquiries, sharing behind-the-scenes content, and celebrating our customers’ stories. Additionally, we offer personalised sizing consultations and ensure a seamless online shopping experience to foster a sense of community and connection with our brand.
If you could collaborate with any other designer or brand, who would it be, and what kind of collection would you create together?
My dream collaboration would be with Balmain and designer Olivier Rousteing. I admire his bold and luxurious aesthetic, and I believe a collaboration between our brands would result in a stunning collection that merges his high-fashion sensibilities with our swimwear expertise.
What’s your go-to quote when lacking motivation?
“My kids are my motivation. I always try to have plans with the family.”
Our readers love to travel, what destination is at the top of your bucket list?
Japan is at the top of my bucket list. However, I also highly recommend exploring the beautiful beaches of Mexico, as we have some of the best in the world.
Where can people follow you and find out more?
You can follow us on Instagram @paolaamadorswimwear, find us on Facebook at Paola Amador Swimwear, and visit our website www.paolaamador.com for more information and updates.
As we conclude this inspiring interview with Paola Amador, we are reminded of the transformative power of passion and perseverance. Paola’s journey from a young fashion enthusiast to a successful entrepreneur is a testament to the limitless possibilities that await those who dare to dream and take action. Her story encapsulates the spirit of empowerment and self-belief, inspiring us to embrace our uniqueness and pursue our aspirations with unwavering determination.
At House of Coco magazine, we are committed to sharing stories of remarkable individuals like Paola who are shaping the world with their creativity and resilience. We invite you to explore more inspiring features and discover the extraordinary journeys of entrepreneurs, artists, and innovators from around the globe. Join us as we celebrate the diversity and ingenuity that make our world a vibrant and exciting place.
Visit House of Coco magazine today and embark on a journey of inspiration and discovery. Because behind every great story lies the potential to ignite our passions and ignite our dreams.
In a world where the future of food is uncertain and the impact of consumption on our planet weighs heavily on our minds, two visionaries dared to reimagine the possibilities. Meet Julia Schwarz and Lisi Penker, the pioneering minds behind Simiæn.
Driven by a shared passion for sustainability and a deep reverence for nature’s resilience, Julia and Lisi embarked on a journey to redefine our relationship with food and design. Inspired by a docu-fiction that envisioned lichen as a source of sustenance, they saw an opportunity to harness the power of nature’s most elemental resources: lichen for nourishment and stone for craftsmanship.
Simiæn isn’t just a brand; it’s a testament to the transformative potential of innovation and imagination. By leveraging lichen’s nutritional richness and stone’s timeless beauty, Julia and Lisi aim to reconnect people with the purity and vitality of untouched landscapes.
As we stand at the precipice of a new era in food and design, Julia and Lisi stand as beacons of hope, guiding us towards a future where sustainability and beauty coexist harmoniously. Together, they invite us to join them on this remarkable journey, where every choice we make has the power to shape a better world for generations to come…
What inspired you to explore lichen as a source of food and beverage, and what challenges did you encounter in introducing it to the market?
It all began with the research for my diploma project at the University of Applied Arts in Vienna, Austria, where I studied industrial design and design investigations in 2018. I have always been fond of spending time in the woods and wandering in mountains, where I draw much inspiration.
Observing these small plants – lichens – clinging to trees and rocks piqued my curiosity about their resilience and ability to thrive in such environments. Initially mistaking them for moss, I consulted a bryologist – an expert on mosses – who clarified that they were indeed lichens.
This sparked a deep dive into research, collaborating with lichenologists – experts in lichens – around the world. The culmination of this exploration was a docu-fiction project titled “Unseen Edible”, which envisioned lichen as a viable food source even on Mars. This project, showcasing various lichen-based products alongside factual information about lichens and potential farming methods, garnered attention at design exhibitions, prompting the idea of bringing it to market.
However, transitioning from a conceptual stage to market readiness posed significant challenges, particularly navigating novel food regulations and ensuring product viability. Overcoming these hurdles and garnering recognition was indeed a formidable task.
Can you share the journey of conceptualizing and founding Simiæn, from ideation to execution?
With the “Unseen Edible” project initially showcased in museums and exhibitions worldwide, our focus leaned heavily on design-driven research. The pivotal moment came with the organization of a lichen experience dinner, co-hosted by Lisi Penker, co-founder of Simiæn, for a company event.
Each dish featured lichen, including a specially crafted lichen gin. This event marked the transition from conceptualization to tangible reality. Recognizing the initial feasibility of lichen-based beverages, we embarked on creating lichen-infused drinks, starting with a traditional lichen tea in collaboration with Saint Charles pharmacy.
Lichens, renowned for their distinctive taste profile and inherent bitterness, presented a unique challenge in achieving a palatable flavor. After extensive experimentation, we successfully developed a range of aperitif drinks, teas, and stone cups, all derived from lichen and stones, the favored habitat of lichens.
The essence of Simiæn lies in tasting landscapes, as lichens thrive in Earth’s pristine environments, reflecting our commitment to sustainability and sensory experience.
How do you see Simiæn contributing to the future of sustainable consumption, especially in the context of growing environmental concerns?
At Simiæn, we prioritize elemental sources, exemplified by our use of stones sourced from offcuts of stone production for our cups. This not only minimizes waste but also underscores the recyclability and low energy consumption inherent in stone manufacturing.
Lichens, sourced from controlled collections meeting pharmaceutical standards, embody resilience and longevity, making them an ideal candidate for sustainable consumption. With lichens boasting a rich nutritional profile and potential health benefits, their utilization could address future food security challenges, particularly in the face of climate change-induced agricultural disruptions.
By championing lichen-based products, Simiæn advocates for a shift towards environmentally conscious consumption practices, paving the way for a more sustainable future.
What role do you believe innovative and unconventional food sources like lichen can play in addressing global food security issues?
Lichens emerge as a promising solution for global food security, owing to their robustness and adaptability. As one of the oldest organisms on Earth, capable of thriving in extreme conditions, including Martian landscapes, lichens offer a versatile food source. While lichens may not single-handedly solve food security challenges, they represent a valuable addition to the array of alternative food sources.
Their nutritional richness and historical significance during periods of famine underscore their potential contribution to future food systems. Moreover, lichens’ unique ingredients, scientifically proven to possess cytotoxic, antibacterial, and antiviral properties, further enhance their appeal in addressing evolving health concerns.
Integrating lichens into mainstream dietary habits could diversify food sources and mitigate reliance on traditional crops vulnerable to climate fluctuations.
Could you elaborate on the process of sourcing and selecting lichen as a primary ingredient for your products? What criteria do you consider?
Lichens are chosen as our primary ingredient primarily for their distinctive taste profile and nutritional benefits. Collaboration with a reputable pharmacy ensures the procurement of high-quality lichens from controlled collections, prioritizing both food safety and biodiversity conservation.
While over 200,000 lichen species exist, our selection focuses on three types with well-documented historical usage. This cautious approach ensures adherence to established safety standards and minimizes ecological impact.
The complexity of lichen flavor, combining aromatic nuances with inherent bitterness, necessitates meticulous formulation to achieve a harmonious taste profile. Through collaborative efforts with pharmacists, food scientists, and chefs, we refine our recipes to maximise the sensory experience while preserving lichen’s inherent qualities.
How do you balance the nutritional value of lichen-based products with their environmental impact and sustainability?
Our commitment to sustainability extends beyond product sourcing to encompass production practices and packaging materials. By utilizing offcuts from stone production for our cups, we minimise waste and embrace circular economy principles.
Stone, a naturally abundant and recyclable material, epitomizes eco-conscious design, offering durability and tactile appeal. Concurrently, our lichen sourcing strategy emphasizes controlled collections to mitigate ecological impact and safeguard biodiversity.
While lichen’s nutritional potency is undeniable, our focus lies primarily on taste and sensory experience in product development. However, ongoing collaboration with a university in Salzburg explores lichen farming possibilities, further enhancing sustainability efforts. By prioritising both nutritional value and environmental stewardship, Simiæn endeavors to set a precedent for sustainable food innovation.
In what ways do you envision Simiæn products influencing mainstream dietary habits and consumer choices?
Simiæn products transcend mere consumption, embodying a holistic approach to wellness and sustainability. Our stone cups, crafted from reclaimed stone offcuts, epitomize heritage craftsmanship and longevity, fostering conscious consumption habits.
Lichen-infused teas transport consumers to imagined landscapes, encouraging mindfulness and sensory exploration. Meanwhile, our Sprizz offerings, available in both alcoholic and non-alcoholic variants, redefine social rituals with nature-inspired flavors.
Through these diverse product offerings, Simiæn aims to inspire a shift towards healthier, more mindful dietary habits, anchored in reverence for natural resources and biodiversity.
What strategies do you employ to educate consumers about the nutritional benefits and ecological importance of lichen consumption?
Our approach to consumer education prioritizes experiential learning and sensory engagement. Tasting landscapes, evocative of lichen’s natural habitats, serve as a narrative framework for product exploration, fostering curiosity and appreciation for ecological diversity.
While our lichen tea series offers potential health benefits, we emphasize taste and sensory enjoyment to ensure broader appeal. Through transparent communication about sourcing practices and ecological considerations, we aim to cultivate informed consumer choices and foster a deeper connection to nature’s bounty.
Can you discuss any surprising or unexpected reactions you’ve encountered from consumers or the industry regarding your use of lichen?
Consumer reactions to our lichen-based products have been overwhelmingly positive, albeit accompanied by initial curiosity and intrigue.
Many consumers express surprise upon learning about lichens’ unique characteristics as symbiotic organisms comprising algae, fungi, and occasionally cyanobacteria. However, once acquainted with the concept, consumers embrace the novelty and distinctive flavors of our products wholeheartedly.
Our interactive tasting experiences, coupled with playful associations, further enhance consumer engagement and appreciation for lichen’s culinary potential. Additionally, the unexpected comparison of lichen’s taste to licking rocks, as recounted by a consumer in London, underscores the sensory richness and imaginative possibilities inherent in lichen-based cuisine.
How does Simiæn integrate principles of circular economy and zero-waste into its production and packaging processes?
At Simiæn, sustainability permeates every aspect of our operations, from product design to packaging choices. Our stone cups exemplify circular economy principles, repurposing offcuts from natural stone production to create durable, timeless vessels.
By minimizing waste and utilizing recyclable materials, such as glass bottles and cardboard packaging, we reduce our environmental footprint and promote resource efficiency. Moreover, our close collaboration with local suppliers and producers ensures minimal transportation-related emissions, further aligning with our commitment to sustainability.
Through these concerted efforts, Simiæn strives to set a precedent for eco-conscious business practices within the food industry.
What do you hope consumers will take away from their experience with Simiæn products beyond mere consumption?
Beyond mere consumption, we envision Simiæn products fostering a deeper appreciation for nature’s bounty and the interconnectedness of ecosystems. Through sensory exploration and experiential learning, consumers are invited to embark on a journey of discovery, discovering the intricate flavors and narratives woven into each product.
Our commitment to sustainability and ethical sourcing practices encourages consumers to reflect on their consumption habits and embrace mindful, conscious living. Ultimately, we hope to inspire a sense of wonder and reverence for the natural world, transcending the boundaries of traditional consumerism.
How do you navigate regulatory challenges and ensure compliance with food safety standards when introducing novel ingredients like lichen into the market?
Navigating regulatory hurdles and ensuring compliance with food safety standards is paramount in introducing novel ingredients like lichen into the market. Our journey involved close collaboration with food safety experts, regulatory authorities, and scientific advisors to navigate the intricate landscape of food regulations.
By adhering to rigorous safety protocols and conducting thorough risk assessments, we ensure that our products meet stringent quality standards and pose no harm to consumers. Transparency and open communication have been instrumental in garnering regulatory approval and building trust with stakeholders.
Despite the challenges, our unwavering commitment to safety and compliance has enabled us to overcome regulatory obstacles and bring innovative lichen-based products to market.
Could you share any insights into the research and development efforts behind creating innovative lichen-based recipes and formulations?
The research and development process behind our lichen-based products involved interdisciplinary collaboration and iterative experimentation. Drawing inspiration from traditional recipes and historical usage, we embarked on a journey of culinary exploration, guided by insights from lichenologists, pharmacists, and food scientists.
The inherent bitterness and complex flavor profile of lichens presented a unique challenge, requiring meticulous formulation to achieve a harmonious balance of taste and sensory experience. Through extensive trial and error, we refined our recipes to highlight lichen’s distinctive flavors while ensuring palatability and nutritional integrity.
Collaborative partnerships with star chefs and culinary experts further enriched our repertoire, pushing the boundaries of lichen-based cuisine and paving the way for innovative formulations. By combining scientific rigor with creative ingenuity, we continue to push the boundaries of lichen-based gastronomy, unlocking new culinary possibilities and redefining the future of food.
What strategies do you employ to foster a culture of creativity and experimentation within your team at Simiæn?
At Simiæn, fostering a culture of creativity and experimentation is central to our ethos. We cultivate an environment of openness and collaboration, where diverse perspectives are valued and encouraged. Regular brainstorming sessions and ideation workshops provide a platform for team members to explore new ideas and push the boundaries of innovation.
Embracing a spirit of curiosity and exploration, we encourage team members to challenge conventional thinking and embrace experimentation. By providing ample opportunities for skill development and knowledge sharing, we empower team members to contribute their unique talents and insights to the creative process. Ultimately, our collective commitment to pushing the envelope of culinary innovation drives our success and propels us towards new horizons of discovery.
How do you approach partnerships and collaborations with other organisations or experts in the field of sustainability and food innovation?
Collaboration lies at the heart of our approach to partnerships, as we recognize the power of collective action in driving meaningful change. When forging partnerships with other organisations or experts in the field of sustainability and food innovation, we prioritize shared values and mutual respect.
Open communication and transparency are key to fostering productive collaborations, as we seek to align our goals and objectives with those of our partners. By leveraging each other’s expertise and resources, we amplify our impact and catalyze positive change within the industry.
Whether collaborating on product development, research initiatives, or advocacy campaigns, we approach partnerships with a spirit of humility and reciprocity, recognizing that together, we can achieve far more than we could alone.
What lessons have you learned from building and scaling a business centred around unconventional and eco-conscious products?
Building and scaling a business centered around unconventional and eco-conscious products has been a journey of learning and growth, punctuated by valuable insights and lessons along the way. One of the most important lessons we’ve learned is the importance of perseverance and resilience in the face of adversity.
From navigating regulatory challenges to overcoming logistical hurdles, every obstacle has presented an opportunity for growth and innovation. Additionally, we’ve learned the importance of collaboration and community-building in driving meaningful change. By fostering partnerships and alliances with like-minded organizations and individuals, we’ve been able to amplify our impact and reach a broader audience.
Finally, we’ve learned the importance of staying true to our values and vision, even in the face of skepticism or opposition. By remaining steadfast in our commitment to sustainability and ethical business practices, we’ve been able to carve out a unique niche in the market and inspire others to follow suit.
Can you discuss the role of storytelling and narrative in shaping the brand identity and consumer perception of Simiæn?
Storytelling and narrative play a central role in shaping the brand identity and consumer perception of Simiæn, imbuing our products with depth and meaning beyond their functional utility. From the inception of our “Unseen Edible” project to the creation of Simiæn, storytelling has been at the core of our ethos, weaving a rich tapestry of imagery and symbolism that resonates with consumers on a deeper level.
By crafting narratives that evoke a sense of wonder and curiosity, we invite consumers to embark on a journey of discovery, exploring the hidden world of lichens and stones through our products.
Through storytelling, we not only communicate the unique value proposition of our brand but also foster a sense of connection and belonging among our audience. Ultimately, it is through storytelling that we bring our brand to life, transforming mere products into vessels of meaning and inspiration.
How do you measure the impact of your products on both environmental sustainability and societal well-being?
Measuring the impact of our products on environmental sustainability and societal well-being is a multifaceted endeavor that requires careful consideration of various metrics and indicators.
From an environmental perspective, we track key performance indicators such as carbon footprint, water usage, and waste generation throughout the product lifecycle. By conducting life cycle assessments and environmental audits, we gain insight into the environmental impacts of our operations and identify opportunities for improvement. Additionally, we monitor indicators of societal well-being, such as consumer satisfaction, community engagement, and social impact initiatives.
Through surveys, focus groups, and stakeholder consultations, we gather feedback from consumers and stakeholders to assess the social value generated by our products. By integrating both environmental and social metrics into our impact assessment framework, we strive to holistically evaluate the sustainability performance of our products and drive continuous improvement.
What future innovations or developments do you foresee for Simiæn, and how do you plan to stay at the forefront of sustainable food trends?
Looking ahead, we envision Simiæn continuing to push the boundaries of sustainable food innovation, exploring new frontiers in lichen-based cuisine and beyond. From expanding our product line to incorporating novel ingredients and flavors, we remain committed to driving culinary innovation while upholding our sustainability principles.
Additionally, we plan to leverage emerging technologies and scientific advancements to further enhance the nutritional value and sensory experience of our products. By staying abreast of the latest research and trends in sustainable food production, we aim to position Simiæn as a leader in the field, inspiring others to embrace a more mindful and ethical approach to food consumption.
Our readers love to travel, what destination is at the top of your bucket list?
Iceland holds a special place in our hearts, as it epitomizes the rugged beauty and natural wonders that inspire our brand. From its otherworldly landscapes to its rich cultural heritage, Iceland offers a wealth of inspiration and exploration opportunities.
Whether marveling at the Northern Lights, soaking in geothermal hot springs, or venturing off the beaten path to discover hidden gems, Iceland promises an unforgettable travel experience that resonates with our ethos of adventure and discovery.
Lastly, what advice would you give to aspiring entrepreneurs looking to create socially and environmentally impactful businesses like Simiæn?
For aspiring entrepreneurs seeking to create socially and environmentally impactful businesses, we offer the following advice: Stay true to your vision and values, even in the face of adversity.
Building a purpose-driven business requires unwavering commitment and perseverance, but the rewards are immeasurable. Embrace collaboration and seek out partnerships with like-minded organizations and individuals who share your passion for positive change.
By harnessing the collective power of community and collaboration, you can amplify your impact and drive meaningful change. Finally, never underestimate the power of storytelling to connect with your audience and inspire action.
Through compelling narratives and authentic storytelling, you can engage hearts and minds, fostering a sense of connection and belonging that transcends mere consumption.
Where can people follow you and find out more?
You can learn more about Simiæn and stay updated on our latest developments by visiting our website at simiaen.com or following us on Instagram @simiaen.studio.
Additionally, we welcome visitors to our studio in Vienna, where they can experience our products firsthand and learn more about our mission and vision. We look forward to sharing our journey with you and inspiring a more sustainable future together.
As we conclude our journey with Julia Schwarz and Lisi Penker, let their story ignite a spark of curiosity within you. Explore more inspiring interviews and stories of visionary founders like them at House of Coco. Discover the voices shaping our world and be inspired to embark on your own journey of innovation and impact. Together, let’s build a future where sustainability, creativity, and compassion thrive.
Located along the southern edge of the Californian Central Coast is the super scenic, Monterey County. This beautiful seaside city was made famous by writer, John Steinbeck whose novel, Cannery Row was inspired by the renowned, waterfront thoroughfare lined with former sardine factories that is now home to hotels, shops, and restaurants.
What makes Monterey worth a visit is the plethora of things to do. Whether you are looking for adventure, want to explore the local marine life, enjoy a taste of the local wine or kick back with a book on the beach there is something for everyone.
Just further along Highway 1 (which reopens in April) is the neighbouring town of Carmel-by-the-Sea, a charming picture postcard destination that packs some punch for its size.
Carmel’s romantic cobblestone streets are brimming with art galleries, great places to eat and boutique shops. The main stretch of road runs from downtown directly to the sugar-white beach. The town is jam packed with culture, unique backstories and film buffs will also be excited to discover that Clint Eastwood who served as mayor of Carmel resides here, and is often seen dining in Michelin Starred, Aubergine restaurant.
One of the best times to visit is towards the end of summer. It’s less crowded and you can still expect balmy weather. Start in Carmel before exploring Monterey Bay and the surrounding area.
Where to stay
Just a stone’s throw from the beach and a short stroll from the shops and restaurants, is the Carmel Beach Hotel. The hotel opened in 2023 and is one of six new boutique hotels in the town. The vibe here is laid back luxury, this intimate property has just 26 rooms and three suites. My room was contemporary and spacious, with fresh whitewashed walls and bedding with accents of marine blue taking inspiration from the ocean. The large bathrooms comprise of double vanity units, shower and a free-standing roll top bath. There’s a pretty courtyard restaurant, cocktail bar, spa and gym. The staff are friendly and deliver a personal seamless service you don’t get from big faceless chains. During my stay I was running late for a dinner reservation and the manager personally drove me to a local restaurant.
The breakfast here is fabulous, both mornings I had it delivered to my room. A cute basket of continental delights are served alongside your preferred hot dish. The eggs were cooked to perfection, toast still warm and bacon crispy.
The location makes it ideal for sunset walks and picnics on the beach.
The Monterey Plaza Hotel & Spa sits on stilts directly above the crashing surf of the Pacific and in the prime location of Cannery Row. The hotel is plush with lots of polished marble, soft carpet, dark wood and large ceiling to floor windows that look out over the bay. The rooms are spacious and have a similar classic design and décor that continues throughout the hotel.
When it comes to dining you are spoiled for choice. There’s lobby café’s, excellent room service and for more casual cuisine guest can head to Schooners, there’s a heated deck and uninterrupted views of the ocean. The menu includes classic American staples making it the perfect choice for breakfast or a light bite. Coastal Kitchen offers fine dining. Executive Chef Michael Rotondo serves an ever-evolving tasting menu that showcases the culinary treasures from the region.
The adult only spa is decadent retreat for those looking to relax after a day exploring. Located on the roof, with dramatic panoramic views from the sundeck, there are two outdoor hot tubs, a steam room and indoor sauna. There is also a gym.
Eat and drink
Chez Noir’s French inspired menu showcases innovative, seafood-centric dishes that have earned them a well-deserved Michelin star. The menu boasts a fusion of flavours, from tantalizing appetizers to decadent desserts. Highlights include their perfectly seared scallops and the melt-in-your-mouth chocolate fondant. The staff’s knowledge and passion for each dish add a personal touch, making Chez Noir a must-visit for those who appreciate culinary artistry.
Lucia restaurant at Bernardus Lodge and Spa is nothing short of spectacular. Situated in the Carmel Valley it’s nestled on the grounds of rolling vineyards, olive orchards and 28 acres of fragrant lavender. With beautiful vistas, tables at Lucia are sought after. Slick service and a menu dedicated to delicious farm to table fare is what sets Lucia apart from other restaurants. The wood brick pizzas are divine, the seasonal salads are served like a work of art and the larger plates source prime cuts of meat and market fish. Choose from a selection of wines from the Bernardus vineyard to accompany your meal.
For a seafood feast that celebrates the bounty of the ocean, Salt Wood Kitchen & Oysterette is the place to be. This award-winning upscale seafood restaurant is a short drive from Monterey Bay, and exudes coastal charm with a menu that pays homage to the region’s maritime heritage. The raw bar is a standout, featuring an array of oysters and an abundance of seafood. The wood-fired grill adds a smoky richness to dishes like the grilled octopus and honey glazed duck. The casual yet sophisticated atmosphere, coupled with the welcoming staff, makes Salt Wood Kitchen & Oysterette a go-to spot for those craving a seafood extravaganza.
What to do
While staying in Monterey you must pay a visit to the Monterey Bay Aquarium who are celebrating their 40th anniversary in October. Here, you can see leopard sharks meander through kelp forests and sea turtles bobbing amongst schools of colourful fish. Floor to ceiling tanks span two floors at one of the largest aquarium exhibits in the world. There are interactive experiences, a variety of behind-the-scenes tours (some of which allow visitors to feed penguins) and touch pools, where you can get close to sea cucumbers, bat rays and tide-pool creatures. This is no run of the mill aquarium, and it’s easy to see why it’s one of the biggest tourist attractions in the region, it showcases more than 35,000 animals and plants representing over 550 species.
Embark on a wine adventure like no other with Kombi Wine Tours, where vintage style meets exquisite vintages. Board the classic VW Kombi, ‘Sweet Pickle’ and journey through the scenic vineyards and wineries of Monterey, indulging in a curated selection of wines from the region. You’ll be collected from your hotel by their knowledgeable guide, Steve who will keep you entertained with the inside track on all things Monterey. Expect to stop off at some of the finest wineries along the coast, make sure you call in to Galante Vineyards tasting room to see Jack!
Monterey Bay is California’s best location for viewing whales, great white sharks and spotting an abundance of marine life including dolphins, jellyfish and sea lions. Discovery Whale Watch trips depart from Fisherman’s Wharf daily and the team onboard are the best in business for spotting and guaranteeing whale sightings. The three-hour tour is an extraordinary experience that allows you to get up close to these amazing creatures, I got to witness a humpback breech and a pod of dolphins escorted our boat out of the bay. Throughout the trip the crew tee up sightings, impart knowledge and facts with passion, ensuring you have a memorable experience.
House of Coco travelled to Monterey County courtesy of See Monterey.
With the demands of the digital world forever forcing their way in to our lives, we are all craving time away from our devices more than ever. Where better to get away from the noise of online than a night at Hoar Cross Hall. Nestled within thousands of acres of Staffordshire countryside, our Editor in Chief Laura Bartlett explored…
Nothing says ‘perfect girls day out’ more than a visit to the spa. Especially if the spa on your hit list is Hoar Cross Hall. This puts most spas in the UK to shame, think of a spa you have visited that has the most facilities and then times that by ten and you won’t even come close to what Hoar Cross Hall has to offer.
The minute I drove in to their driveway, which is glistening with fairy lights, I knew we were in for a treat. I was visiting with our Interiors Editor Siobhan Murphy and there’s always one guarantee when we are together and that is lots of giggles. They don’t call us the cackling fish wives for nothing!
We arrived late afternoon and we headed straight to our room to get ready for dinner. I say room, it was so big I wouldn’t have been surprised if it had its own postcode. Think two floors, landing area, chandelier, two beds and an entire rooftop area with a hot tub. That’s before you even step foot in to the bathroom. Sign me up!
After snapping a few photos in our not so humble abode, we headed down to The Ballroom for dinner. Now we could have easily been mistaken for being on board the Titanic because this room was so grand, it definitely felt like something out of a movie scene. Fortunately, it was less sink and more swim when it came to this dining experience though. The AA Rosette-awarded restaurant has well and truly earned their stripes. The treacle cured ham with yuzu curd is a winner all day long and you’ll not get food envy if you follow that up with the breast of Staffordshire chicken because the chorizo crumb with charred corn, tender stem and gnocchi will have you wanting seconds.
We skipped out on dessert because you know, self control and all that. Instead, we headed back to our suite and laughed our heads off with a private hot tub party for two. There was a robotic owl perched on the ledge which added an element of surprise slash fear so don’t say I didn’t warn you!
After laughing our way in to the night we were well and truly tucked up and in bed by 11pm like the adults that we are, the earlier to bed then the earlier to rise and enjoy the facilities, that’s my motto. I was up bright eyed and bushy tailed (quite like the owl from the night before) and in the gym by 7am. I’ve seen a lot of hotel gyms in my time but very few that offer what Hoar Cross Hall does. It has every machine you can imagine and I was very quickly reminded that the devil is real and he’s called the StairMaster.
Workout complete, Siobhan came to join me and we headed for breakfast before spending the rest of the day like a pair of sloths moving through the spa at the slowest possible pace so that we could savour every moment.
This is a spa on steroids, it’s an adults playground and the ultimate destination to disappear from the world and cater to all of your senses. From the sights of the tranquil Sanctum, to the smells of the spa shop selling Elemis products, the touch of the water in the saltwater pools and the taste of the food across their different restaurants. I am not exaggerating when I say that you could spend an entire week here and still discover something new. After having our treatments (one word, divine), we hung out in the Snooze Room before whiling away the entire afternoon in a constant state of zen.
The entire 24 hour experience was truly faultless. The staff were all super pleasant and helpful, the facilities were endless, the food was delectable and I guess the company wasn’t bad either!
When it comes to spa hotels, Hoar Cross Hall is the GOAT! The only problem is, if you stay here, one night just isn’t enough.
Hoar Cross Hall is an award-winning Hotel and Spa located in rural Staffordshire. Set within 43 acres of beautiful English countryside, the hotel boasts one of the largest state-of-the-art spas in Europe, 104 stylish suites and bedrooms, spectacular grounds, and decadent dining at its AA Rosette-awarded restaurant, The Ballroom.
From £139 per person, bookings for Dinner, Bed and Breakfast can be made here.
