Paola Amador, a Mexican fashion designer with an unwavering passion for creativity and entrepreneurship, embodies the essence of empowerment and self-assurance in the world of fashion.
Her journey began with a profound realisation: “As a woman, I know that many of us don’t have the perfect body, but we can find the perfect swimwear.”
Inspired by the vibrant cultures and stunning landscapes of her native Mexico, Paola embarked on a journey fuelled by her love for design and adventure. Despite facing challenges in her pursuit of employment after completing her studies in Fashion Design, Paola refused to be discouraged.
Instead, she embraced her entrepreneurial spirit and took charge of her destiny. Through her distinctive style and relentless determination, Paola made a significant impact in the fashion industry, resonating with individuals who shared her passion for wanderlust and unique fashion.
Her brand, Paola Amador Swimwear, became synonymous with elegance, versatility, and inclusivity, offering women of all shapes and sizes the opportunity to feel confident and beautiful. Paola’s story serves as a beacon of inspiration, reminding us that with passion, creativity, and resilience, we have the power to turn our dreams into reality and leave an everlasting mark on the world…
What initially drew you to the world of fashion design, and how did your background in Guadalajara influence your creative vision?
I’ve always been drawn to creating my own pieces. It was frustrating to go shopping and not find what I wanted. So, I began working with a seamstress when I was around 12 years old. I designed my first beautiful dress, perfect for my age, and from there, it became addictive. I continued designing dresses and tops for myself.
When I turned 19, I moved to Guadalajara to study fashion. After completing my studies, I struggled to find work and couldn’t find the clothes I wanted. This necessity led me to create my own brand. Initially, I focused on dresses and tops, but I saw potential in the swimsuit market. In Mexico, there weren’t many swimwear brands, so I recognized an opportunity for growth in my country and also in England.
Can you share a pivotal moment in your entrepreneurial journey that solidified your decision to pursue your own swimwear brand?
The pivotal moment came when I uploaded pictures of my first swimsuit designs on Facebook. The response was overwhelming; many girls wanted to connect with me, and my inbox was flooded with messages. Even though the initial photos weren’t professional—just mannequins against a white background—the interest was immense. This experience highlighted the power of social media, especially in today’s era where it’s crucial for brand growth.
How do you infuse elements of both London and Guadalajara into your designs, and what challenges or advantages does this duality present?
I strive to create a versatile brand with a wide range of designs, knowing that everyone is different. London and Guadalajara offer unique inspirations. London, being a diverse city, exposes me to various styles and preferences. Guadalajara, on the other hand, influences my designs with its vibrant colors and rich cultural heritage.
However, adapting to the preferences of different beaches worldwide presents challenges. For instance, while thongs may be popular in Portugal, they might not be preferred in Mexico. Hence, I offer customisation options, including colour variations, to cater to diverse preferences.
Your brand celebrates wanderlust and travel. Can you tell us about a specific destination that has profoundly inspired one of your collections?
San Carlos, my hometown beach, holds a special place in my heart. Growing up there, I have countless fond memories that inspire my collections. I’ve dedicated three collections to this beautiful beach nestled in the desert. With its golden sands and breathtaking sunsets, San Carlos continues to influence my designs profoundly.
In a competitive industry like fashion, how do you maintain the authenticity and uniqueness of your brand while also staying relevant to changing trends?
I focus on creating timeless designs that transcend seasonal trends. By designing pieces that remain stylish regardless of the season, I ensure the authenticity and uniqueness of my brand. Additionally, staying connected with my customers and understanding their evolving preferences helps me adapt while maintaining my brand’s identity.
What role does sustainability play in your brand’s ethos, particularly in sourcing materials and manufacturing processes?
We prioritise sustainability as a core value. Our brand follows a slow fashion approach, with handmade processes and made-to-order options to minimise fabric waste. We also offer eco-friendly textile choices and ensure fair wages for our manufacturing partners. While we currently manufacture in our home country, we aim to expand to Portugal in the future to further enhance our sustainability efforts.
As someone who started selling designs on social media platforms, what advice do you have for aspiring designers looking to leverage digital platforms for their businesses?
Don’t limit yourself to one country; leverage the power of social media to connect with a global audience. While the journey may be challenging, it’s not impossible. Consistency and perseverance are key. Additionally, engage with your audience, listen to their feedback, and continuously refine your brand image to stay relevant.
How do you balance the creative aspects of design with the practical considerations of running a successful business?
Balancing creativity with business practicalities can be challenging, but my passion for my work keeps me motivated. I wear many hats, not just as a designer but also as a mother, marketer, and entrepreneur. Despite the demands, I find inspiration in every aspect of my life, driving me to maintain this delicate balance.
Can you walk us through your creative process, from initial inspiration to the final product hitting the runway or store shelves?
For me, inspiration often strikes during travel, especially when I’m by the beach. Each collection begins with a burst of creativity, usually during flights or moments of relaxation. Once I have a concept in mind, I start sketching and refining designs.
From there, it’s a collaborative process involving pattern-making, fabric selection, and meticulous craftsmanship. Finally, the collection is unveiled, whether on the runway or in-store, ready to be embraced by our customers.
What aspirations do you have for the future of Paola Amador Swimwear, both in terms of design innovation and business growth?
My dream is to expand beyond swimwear and establish a haute couture brand. I envision Paola Amador Swimwear becoming a global phenomenon, representing diversity, inclusivity, and quality craftsmanship. I’m committed to pushing boundaries in design innovation while maintaining sustainable practices.
How do you stay inspired and motivated amidst the challenges and pressures of entrepreneurship?
I focus on the positive aspects of my journey and draw inspiration from my family, especially my children. Their presence reminds me of the importance of perseverance and resilience. Additionally, staying busy and engaged with different aspects of my business keeps me motivated and driven to overcome challenges.
What is one lesson you’ve learned along your journey that you wish you knew when you first started your brand?
Believe in yourself and your vision. While external opinions may offer insights, ultimately, trust your instincts and stay true to your creative vision. Don’t let doubt or criticism deter you from pursuing your dreams.
Your swimwear brand caters to customers of all colours, sizes, and styles. How do inclusivity and diversity factor into your design philosophy?
Inclusivity and diversity are at the core of our design philosophy. We strive to create designs that cater to all body types and styles, ensuring that every woman feels confident and beautiful in our swimwear. By offering a wide range of sizes and styles, we celebrate the uniqueness of every individual and promote body positivity.
Can you share a particularly memorable interaction with a customer that reaffirmed the impact of your brand on their lives?
Many customers have shared their stories of empowerment and confidence after wearing our swimwear. One memorable interaction was with a mother who expressed gratitude for our designs that allowed her to comfortably conceal her post-Caesarean scars. Such interactions reaffirm the impact of our brand on women’s lives, motivating us to continue creating inclusive and empowering designs.
How do you see the future of fashion evolving, and what role do you hope Paola Amador Swimwear will play in shaping that future?
I envision the future of fashion becoming increasingly inclusive and sustainable. Paola Amador Swimwear aims to lead by example, inspiring other brands to embrace diversity and prioritise sustainability. We strive to be a beacon of change, promoting inclusivity, diversity, and ethical practices within the fashion industry.
Beyond swimwear, are there any other avenues or industries you envision expanding into in the future?
I’m passionate about digital marketing and AI and see great potential in these fields. While swimwear remains our primary focus, I’m open to exploring opportunities in these industries to further expand our brand’s reach and influence.
As a founder based in both London and Guadalajara, how do you navigate the cultural differences and business landscapes of both locations?
Navigating cultural differences and business landscapes in both London and Guadalajara requires adaptability and perseverance. While I’m well-acquainted with the business landscape in Guadalajara, establishing myself in London has been a learning process. I’ve had to invest time in research, language learning, and networking to build a presence in a new environment. Despite the challenges, the diversity and opportunities in both locations enrich my journey as an entrepreneur.
What advice do you have for aspiring entrepreneurs, particularly those looking to break into the fashion industry?
Consistency, patience, and belief in your vision are key to success in the fashion industry. Embrace challenges as opportunities for growth, and don’t be afraid to seek guidance and support from mentors or peers. Stay true to your unique voice and values, and never underestimate the power of hard work and determination.
How do you cultivate a sense of community and connection among your customers, both online and in-store?
While we don’t have a physical store currently, we prioritise building connections with our customers through digital channels. We engage with our audience through social media, responding to inquiries, sharing behind-the-scenes content, and celebrating our customers’ stories. Additionally, we offer personalised sizing consultations and ensure a seamless online shopping experience to foster a sense of community and connection with our brand.
If you could collaborate with any other designer or brand, who would it be, and what kind of collection would you create together?
My dream collaboration would be with Balmain and designer Olivier Rousteing. I admire his bold and luxurious aesthetic, and I believe a collaboration between our brands would result in a stunning collection that merges his high-fashion sensibilities with our swimwear expertise.
What’s your go-to quote when lacking motivation?
“My kids are my motivation. I always try to have plans with the family.”
Our readers love to travel, what destination is at the top of your bucket list?
Japan is at the top of my bucket list. However, I also highly recommend exploring the beautiful beaches of Mexico, as we have some of the best in the world.
Where can people follow you and find out more?
You can follow us on Instagram @paolaamadorswimwear, find us on Facebook at Paola Amador Swimwear, and visit our website www.paolaamador.com for more information and updates.
As we conclude this inspiring interview with Paola Amador, we are reminded of the transformative power of passion and perseverance. Paola’s journey from a young fashion enthusiast to a successful entrepreneur is a testament to the limitless possibilities that await those who dare to dream and take action. Her story encapsulates the spirit of empowerment and self-belief, inspiring us to embrace our uniqueness and pursue our aspirations with unwavering determination.
At House of Coco magazine, we are committed to sharing stories of remarkable individuals like Paola who are shaping the world with their creativity and resilience. We invite you to explore more inspiring features and discover the extraordinary journeys of entrepreneurs, artists, and innovators from around the globe. Join us as we celebrate the diversity and ingenuity that make our world a vibrant and exciting place.
Visit House of Coco magazine today and embark on a journey of inspiration and discovery. Because behind every great story lies the potential to ignite our passions and ignite our dreams.
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