Looking good under pressure can be a real challenge–especially if the pressure includes a strong, sudden downpour. In the past, a lot of traditional rainwear brands made jackets that were only available in dark colours and big, baggy silhouettes. While rainwear hasn’t always had the reputation for being fashion-forward, these new brands have decided to challenge that notion.
In recent years, we’ve seen the advent of brands that are both durable and fashion-forward. By incorporating style and choosing silhouettes that flatter various figures, brands have found a way to merge fashion and function.
In this article, we give you the 411 on rainwear brands to watch if you’re looking for something that looks good and works well too. Keep reading to see which brands are leading the rainwear revolution with new designs that are flattering and functional!
- The North Face
The North Face is an American brand that has proven its longevity over the years with rainwear that’s sturdy and stylish. Most of their jackets and raincoats are waterproof and made from the finest waterproofing technology while still remaining breathable and light.
In an industry that often forgoes style for function, The North Face is one of the first brands to move toward making rainwear in various colours and shapes. They have managed to take a silhouette as bulky as the parka and reinvent it in a way that’s stylish and flattering.
With their revolutionary Thermoball Parka, for example, they were able to incorporate a form-hugging silhouette into the design while also making it available in various colours such as light pink and blue. You can shop The North Face on REI and Amazon.
Uniqlo has revolutionized the world of rainwear and outdoor gear through its lightweight, breathable, and sturdy jackets that come in more colours and silhouettes than ever. Because the material is so breathable, it’s also very flattering and doesn’t puff up the way that most rainwear does.
Uniqlo has numerous styles that flatter different body shapes and sizes. They’ve also managed to come up with designs that work across a number of occasions. Their Ultra-Light Wide Down Jacket, for example, is great for rain, snow, and is also light enough to be worn on a regular day.
True to their namesake, Rains specializes in raincoats and rainwear. They’ve put a spin on traditional raincoats by giving them their signature trench coat silhouette. This design is the epitome of understated elegance meets statement sportswear.
Their Curve Jacket comes in red, blue, green and grey. It has a very stylish tie-up at the waist that allows the wearer to customize to their needs. As stylish as it may be, don’t let its sweet exterior fool you: this jacket is equipped with 4000mm water-resistance, a ventilated storm shield, and an aqua guard coil zipper. The Curve Jacket, as well as all their other rainwear, is available on their website.
- Mia Melon
Mia Melon is one of the most fashion-forward brands in the rainwear industry. They’ve taken traditional raincoats, parkas, and trench coats and turned them into the season’s statement designs. Their brand promise isn’t just that you’ll stay dry–but that you’ll look great while doing it.
The epitome of their stylish designs is the Ava Modern Light Weight Rain Shell which comes with a high-necked collar, cinched waist, and unique colours including light, robin’s egg blue, and mustard yellow. You can shop these stylish looks on their official website.
Didriksons is known for its sleek, nordic designs that are durable, edgy, and bold. If you want to feel like the star of your own action movie, then Didriksons is definitely the brand for you. They include innovative ribbing and fleece lining into their designs, making each one look like the love child of a stylish coat and a James Bond power outfit.
Their Annema jacket is a high-necked, wide-collared beauty that has unique, v-shaped ribbing throughout the bodice. It’s also water-repellent and excellent for the winter, with the fabric being partially made of polyester knit and lined with fleece. You can get this and their other stylish designs on MK Nordika.
- Ilse Jacobsen
Ilse Jacobsen is the only rainwear brand that will offer water-repellent, waterproof, and water-resistant raincoats in a print as bold as animal print. This trendy brand has been going strong for the past twenty years, providing stylish options for the stormy weather. You can buy Ilse Jacobsen online in the US from stores like MK Nordika.
Their DKK950 Yellow Raincoat usurps expectations by dousing the traditional rainwear in a splash of colour. Their animal print raincoat ironically named their White Raincoat takes rainwear to another level by making it fun and playful.
- Ralph Lauren
Ralph Lauren is a classic brand that’s become very well known for its clean, neat silhouettes and preppy designs. However, not a lot of people know that Ralph Lauren is also a pioneer in designing durable, well-made rainwear.
Their Moto Down Jacket comes in the shape of a black bomber jacket, complete with the silver (water-repellent) clasps. This stylish number will keep you dry and warm while making you feel like a million bucks as you walk down the crowded avenue. You can shop Ralph Lauren on the official website as well as on Amazon.
With these modern, stylish brands coming up with designs that won’t clash with your Coach bag or sleek Manolos, you don’t have to choose between form and function–you can have both. Rainy weather no longer has to mean staying at home or going out but feeling blue.
You can enjoy the rainy season when you put on rainwear that’s well-designed and chic like those we’ve listed in this article.
Stay protected against harsh weather and look great as you get where you have to go this rainy season. Check these new brands out and make a worthwhile investment that will last you for years to come!