Let’s face it, no business starts off as one that’s ‘grownup’ and established. Even those with large budgets and experienced leaders need to start somewhere, let alone those who are getting started with limited funds and a small team of passionate people who are trying something new. However, at some point every startup needs to grow into a bigger business. It’s not enough for a startup to achieve some level of success and stop, as this isn’t how impressive profits are made. It’s important for a business totransform from a startup to a ‘grownup’.
How to Develop From a Startup to an Established Business
1. Get To Know Your Target Market Well – As a business, it’s not simply enough to have a rough idea of who your target market is and hope for the best. This is unlikely to bring in the leads and sales that you crave, which in turn can majorly hinder business growth. Instead, you should take the time to understand the needs of your customers and work hard to find a solution for their specific problems. Gaining an insight into the needs and requirements of your customers is extremely helpful as a business, as it’s a good place to start when you want to develop new products and services. When you know your target market well, you can better personalise your service.
2. Offer Great Customer Service At All Times – There are a lot of startups out there, which means that you need to stand out for all the right reasons. Not all startups have the opportunity to grow into an established business and this is largely due to customers going elsewhere. Offering great customer service atl all times is a fantastic way to stand out and it singles you out for the right reasons. Customers tend to remember good customer service, which means they are likely to refer others to you and return themselves when you go above and beyond.
3. Don’t Forget About Existing Customers
– A lot of startups make the mistake of looking for new customers and forgetting about their existing customer base. Though bringing in new customers is an important part of growing a business, it’s important to nurture the customers that you already have. It’s a lot easier and cheaper to market to existing customers, as they are already familiar with who you are and what you do. You can do this via email marketing, offering them deals and special offers on the website
, as well as reaching out to them on social media.
4. Utilise Social Media Marketing – When it comes to digital marketing, there is certainly no shortage of techniques for a startup to use. However, developing into a larger and well established business online requires the use of social media. Social media marketing is hugely important and it should be a key part of any digital marketing strategy. It’s a fantastic way to interact with customers, to boost brand awareness and to reach a wider audience.
5. Take Time to Network at Events – It doesn’t matter on the industry that you work in or the type of business you have there’s always a wide range of events, trade shows and conferences to attend. Networking is a great way to build relationships with potential customers and other businesses, and it showcases you as a key player in the industry. Being seen networking is one of the most effective ways to solidify yourself as an authoritative business within your specific industry. By networking, you are able to develop and grow your contacts.
6. Don’t Be Afraid to Fail – If you have put a lot of time and money into developing a startup, failure can be daunting. However, it doesn’t need to be. Running into a problem or two is all part of the growth process as a startup, so don’t be afraid to take a few knock backs. There are very few startups that manage to succeed and establish themselves as a ‘grownup’ business without failing in one way or another. In business, taking big risks can really pay off as long as you are brave enough to take the plunge.