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8 Positive Accounts To Follow On Instagram

Fed up of covid-19 related news flashing up on your phone?

Fed up of COVID-19-related news flashing up on your phone? Or, perhaps stories about people arguing over pasta and pictures of empty supermarket shelves are making you sigh. One way to inject some positivity into your day is by following positive accounts to follow on Instagram. Whether it’s accounts dedicated to cute animals, breathtaking nature photography, or uplifting quotes, filling your feed with positivity can make a world of difference in your day. From free drinks for NHS staff to toilet paper donations and former footballers offering their hotels, free of charge, to health workers, light in this dark period is a’ plenty, and scrolling on Instagram can show that too.

To sprinkle your day with happiness, we’ve rounded up Instagram users choosing to only publish feel-good news to lift moods in these dark times…

positive accounts to follow on Instagram

The Female Collective

The founder of @thefemalecollective, Candace Reels, created her uplifting Instagram page to support self-love and solidarity among not only women but also the LGBTQ+ community. On the page, which digs deep into empowering themes, you’ll find a whole laod of sunshine, in the form of brightly coloured, positive quotes. The account has now amassed a following of 579,000 all there to celebrate women and to feel uplifted each day.


Upworthy, found on Instagram at @upworthy, regularly shares positive news with its 914,000 followers. The account boasts the tagline: “Delivering you the best of humanity since 2012,” and you can be assured that they do just that. Posts include a granddad meeting his grandson for the very time through a window, as a result of social distancing, as well as some of the funniest isolation videos, tips and tricks to lend a helping hand.

Girl Boss

Holla ladies! Girl Boss is the account with all the sass and savviness you need right now. Popping with colour, this IG is all about fun slogans, laugh-out-loud videos and some seriously relatable sayings. Give them a follow at @girlboss

Good News

Found on Instagram at @goodnews_movement, this account was initially set up when the founder was at home with the flu. Now, tackling a bigger flu than we’ve seen before, the account has become more important than ever, and shares daily updates on the positive ways in which the world is responding to Covid-19. From NBA stars donating money to staff no longer working, to an Italian pretending to be a DJ in his kitchen using his hob, there’s a whole load of joy to go around on this account.


If you love positivity and you love puppies then you’ll want to head over to @happsters. Oozing happiness, this Instagram page posts amazing mantras and every Friday there are puppies – perfect! If that doesn’t bring you joy then we don’t know what to tell you!

Liv Purvis

Liv Purvis is an Instagrammer you need on your positivity radar, like, ASAP. She’s a blogger and the founder of @theinsecuregirlsclub, which is a space she has created for women to empower themselves. As a result, there’s positive content galore on her feed, as well as inspiring quotes for you to dig your teeth into. Give her a follow at @livpurvis

Matt Haig

Matt Haig has been a positive voice throughout the crisis thus far. The author of Reasons to Stay Alive has been sharing a series of uplifting messages, to give people a light at the end of the tunnel. One such message reads: “One day this will be over. And we will be grateful for life in ways we never felt possible before.”

Sofie Hagan

Follow award-winning comedian Sofie Hagan, @sofiehagendk, and expect bucketloads of relatable content from one of the best. Sofie is a fat acceptance campaigner on a mission to stop fat-shaming and change negative misconceptions and she has a right ol’ laugh along the way.