Step into the enchanting world of Zahira Fine Jewellery, where the extraordinary becomes the norm and every piece tells a unique story.

Inspired by rare and one-of-a-kind gems, their vibrant and exuberant creations seamlessly blend the captivating mystique of the East with the refined sensibilities of the West. Crafted with meticulous care, their jewellery radiates with the brilliance of ethically-sourced diamonds and an array of exquisite coloured precious and semi-precious gemstones.

At Zahira, they believe that jewellery should transcend the boundaries of conventionality and we couldn’t agree more. That’s why they tirelessly seek out uncommon stones that embody the essence of individuality, allowing you to express your true self through their creations. Rooted in traditional craftsmanship, their visionary designs embrace the boundless possibilities of the future.

With an unwavering commitment to quality and sustainability, Zahira Fine Jewellery is a testament to the transformative power of exquisite adornments. Each piece they create is a testament to their passion for beauty, artistry, and the joy that comes from wearing something truly extraordinary.

Join us on this journey as we delve into the remarkable world of Zahira Fine Jewellery, where every piece is a testament to the extraordinary within…

How did the idea for Zahira Fine Jewellery come about? What inspired you to start your own brand?

Our late father was a well-known international gems dealer. He eventually turned his business into a high-end jewellery manufacturing facility catering to some of the most well-known and luxurious brands around the world. So, our affinity for jewellery started at a young age since we grew up around beautiful jewellery; we knew it was what we wanted to do.

As sisters, how do you manage to switch off from talking about work when you are together?

We are actually very family-oriented and good at switching from work mode to family mode. Our families, kids, pets, friends, and travelling keep us pretty busy outside the office.

What different skill set and strengths do each of you bring to the business?

My role is in business development and looking after our customers. Nina is a trained gemologist and designer. She’s very talented and draws/paints the most intricate designs for us. As for me, I can’t draw to save my life, but I have a very good eye. So together, we make a strong team. We both look after the manufacturing process and ensure that our jewels are presented exactly the way we want them to be in the world.

Could you share with us the story behind the name “Zahira”? Is there a special meaning or significance behind it?

Zahira is an Arabic name that means “bright” and “shining” and carries connotations of vibrancy and energy. When we stumbled upon this name, we thought it was perfect; this is what we want every Zahira person to feel when wearing our pieces. In their element.

What makes Zahira Fine Jewellery unique and different from other brands in the industry?

Coming from a multicultural background, Thai and American, we are able to capture the exoticness of the East by using rich and colourful gemstones, while incorporating the sensibilities of the West through our design and craftsmanship style. Since we own our own manufacturing facility, we are also able to oversee every aspect of the process to deliver unparalleled quality and service to our customers.

Tell us about the creative process behind designing your jewellery pieces. Where do you find inspiration for your collections?

Rare and one-of-a-kind gems inspire our collections. We search for unique and vibrant gemstones that are not readily available and create one-of-a-kind pieces for our customers so that there will only be one owner. We want each of our center stones to tell a story. This is at the heart of our designs, and our aesthetic is built off of that.

How do you ensure the quality and craftsmanship of your jewellery? Do you have any specific standards or practices in place?

Since we own our own factory, we have a close relationship with all of our artisans. This allows us to oversee every single aspect of the production process, and all of our pieces are subject to intensive quality control. Nina and I personally inspect each piece and ensure it meets our high standards. We would never put anything out that we wouldn’t wear ourselves.

Can you share a memorable moment or experience you’ve had since starting Zahira Fine Jewellery?

As jewellers, we have had the privilege to travel to shows around the world, from Asia, the Middle East, Europe, and the US. We absolutely love meeting new customers from different cultures and hope to continue expanding our clientele.

Are there any particular materials or gemstones that you love working with the most? Why?

I love emeralds; they are fascinating. You can see the history of the earth trapped inside each stone through their inclusions. Their vivid green colour also makes them unique.

Zahira pieces are made in 18k gold. We choose to work with this because of the durability and quality that will last.

Do you have a favourite piece from your collection? If so, which one and why does it hold a special place in your heart?

Our late father gave my sister and me this incredible and rare 22.64-carat blue sapphire to create something beautiful with, and it was exquisite. It actually recently sold. It holds a special place in our hearts as one of our most memorable father-daughter projects that we will never forget.

Is there a specific message or emotion you aim to convey through your jewellery pieces?

Every piece of jewellery is unique, but the one thing they all have in common is the ability to make you feel incredible. “We bring the transformational power of jewellery to our clients.”

What role does sustainability play in your brand’s ethos? Are there any eco-friendly practices or materials you prioritise?

Sustainability is important to us. We are committed to sourcing the finest gemstones and precious metals ethically and responsibly. All of the gold used in our pieces is made from 100% recycled gold. Our factory is also a member of The Responsible Jewellery Council.

Can you share an interesting anecdote about a customer’s reaction to one of your jewellery pieces?

We had a customer tell us once that the “intricacy and finesse” of our design was like no other, which I was very pleased to hear our work described in that way.

How important is it for you to establish a personal connection with your customers? Do you engage with them directly or seek their feedback?

Our customer experience is important to us. Jewellery can be very emotional and personal, so we believe in connecting with our customers meaningfully and authentically by always keeping a line of communication open. I personally look after each customer myself.

What exciting plans or future projects do you have in store for Zahira Fine Jewellery? Any upcoming collaborations or collections you can give us a hint about?

We have many exciting collaborations and exclusive showcases coming up this year that will allow us to engage new customers from around the world. It’s going to be our best year yet.

Our readers love to travel, what destination is at the top of your bucket list?

I also love travelling. Each year, I try to go to a new destination, and this summer I’m going to Split, Croatia. I’m excited about this 🙂

What does self-care mean to you?

For me, it’s about taking a moment for myself away from all the stresses of work and life. It can be playing tennis, getting pampered, or just sitting around watching Netflix and having me-time.

Where do you call home?

We are Thai/American and travel back and forth, but Bangkok is our home base, and we love it here.

Where can people find out more?

www.zahirafinejewellerystore.com IG: Zahara_fine_jewellery

Welcome to an exclusive interview with Reem, the brilliant founder behind the revolutionary skincare brand, Nomad Skin. With a captivating blend of Syrian and Australian influences, Reem has crafted a brand that seamlessly merges the power of natural ingredients with a deep understanding of skincare.

Join us as we dive into the world of Nomad Skin and learn about Reem’s vision for the brand’s future, her personal style, and the valuable advice she offers to aspiring beauty brand owners.

This is an interview you won’t want to miss, as Reem shares her passion, wisdom, and the driving force behind the extraordinary success of Nomad Skin.

Tell us about the journey that led you to launch your brand, Nomad Skin.

I grew up in a Syrian-Australian household, and Syrians have a strong affinity for natural and alternative remedies. This upbringing instilled in me a deep interest in natural ingredients and their potential to improve our health. From a young age, I observed the women around me applying rose water to their faces while discussing skincare routines. Even then, I recognised the importance of taking care of one’s skin. Inspired by this, I often experimented with different ingredients, using my mother’s pantry as a source of inspiration to create my own face masks.

Driven by my passion, I pursued the study of formulation science, and my first job was as a sales assistant at a high-end skincare retailer. There, I delved into the ingredient lists of the products we sold and found a scarcity of natural products that met my high expectations. Many products focused on a single hero ingredient, which might be beneficial for moisturising but proved ineffective when washed off in a cleanser. They were often heavily scented and overhyped. In my daydreams, I envisioned creating my own line of natural skincare products that would pass my rigorous “ingredient test” and deliver real results.

Of course, being an Aussie, my adventurous spirit led me to travel. During a transformative trip to the Middle East, I discovered the wealth of knowledge that other cultures held, particularly regarding the use of natural ingredients. This experience sparked the idea for Nomad.

How do you want people to feel when they use your skincare?

In a word… free. Achieving healthy skin brings a sense of liberation. It’s about trusting that when you wake up and look in the mirror, you’ll be pleased with your reflection. This confidence is what I aim to inspire. At Nomad, we believe in providing “skin you can take anywhere.”

Your Syrian roots have greatly influenced your brand. Can you elaborate on this?

Certainly. It’s challenging to capture in words, but I’ll do my best to convey it…

Syrians, including my parents and their friends, possess a beautifully balanced approach to life and wellness. Their philosophy revolves around sharing, whether it’s food, drinks, stories, or remedies. They relish gatherings, singing, dancing, and fully embracing each moment. They firmly believe that you are what you eat, so they always strive to eat well. They also prioritise enjoying life and want everyone to eat well and have a good time.

Rather than saying “cheers,” they say “Saha,” which literally translates to “health.” Their spirit of generosity knows no bounds or prerequisites. Anyone can join in.

When it comes to remedies, they prioritise natural solutions. My father, for instance, famously used honey to cure his tinea. He would apply honey to his feet, wear cotton socks, and go to sleep. After repeating this process for a week, the tinea would disappear. Garlic found its way into every meal and was applied topically for stings or styes. Yerba Mate, a highly antioxidant green tea adopted from Argentinian traditions, is consumed throughout the day to promote and maintain health. Occasionally, other herbs like chamomile or mint are added to address specific ailments such as sleeplessness or indigestion.

It is this belief in the power of nature and their open-hearted spirit that both inspired Nomad and that I strive for Nomad to embody.

How would you describe your personal style?

I’m a minimalist at heart, valuing quality over quantity. My style is eclectic because quality comes in various shapes, forms, and colours. Feeling comfortable is crucial, as nothing looks good on you if you don’t feel good in your own skin. Skincare plays a significant role in fostering this comfort. Confidence is another important aspect of personal style. Having the confidence to try new things is easier when you’re comfortable in your own skin. I enjoy adding a touch of edge and spice to my style, so perhaps we can coin a term like “Spicy Australian” to capture it all. Haha!

What advice do you have for beauty brand owners struggling to get started?

I have three pieces of advice:

1. Let passion drive you: If you don’t genuinely believe in your products, it’s difficult to expect others to.
2. Persistence is key: The beauty market is highly competitive and dynamic. It takes time to gain awareness, consideration, and sales. Remember that customers typically replenish their skincare every three months, so persistence is crucial.
3. Action over perfection: As a self-professed perfectionist, I admit that I struggle with this myself. You are often your harshest critic, which can hold you back more than getting every detail right propels you forward.

Looking back since launching the company, is there anything you would do differently?

Honestly, there are so many things I would do differently. I’ve learned countless lessons along the way. As I’m currently self-funded, my most significant lesson is that an amazing product and brand can only take you halfway. It’s essential to save enough for marketing.

Our readers love to travel. What destination is at the top of your bucket list?

My bucket list is extensive, and there’s no particular hierarchy (after all, we’re called Nomad for a reason). However, if I had to choose one destination that is currently resonating with me, it would be the Dominican Republic. I’m drawn to cultures that have experienced multiple historical influences, and that region is rich in that sense. Plus, I’m currently in chilly Melbourne, so I’m yearning for that Caribbean sunshine and the irresistible waters.

What does self-care mean to you?

Self-care, to me, is about listening to your body and respecting its needs, both physically and mentally. Sometimes it involves enjoying a well-crafted Negroni with friends, while other times it’s about sipping ginger tea and applying a face mask. It can mean allowing yourself to sleep in or embarking on an early morning run. Ultimately, self-care is about finding balance and meeting your body’s unique requirements.

Where do you see the brand in 5 years from now?

In five years, I envision Nomad having a more extensive range of products. I’m particularly excited about our everyday essentials and the new products we’re preparing to launch. We are actively working on expanding our global availability, and I hope to see our brand on the shelves of my favourite retailers and in the bathrooms and travel bags of more Nomads worldwide.

Where can people find out more about your brand?

To learn more about Nomad Skin, I recommend visiting our website at www.nomadskin.com.au. You can also find us on Instagram (@nomadskin_) for regular updates. We love answering customer questions, so feel free to reach out to us through the ‘contact us’ page on our website (https://www.nomadskin.com.au/contact-us).

Step into the captivating world of Picco Para, where creativity meets craftsmanship and bespoke jewellery takes on a whole new meaning. In this exclusive interview, we delve into the story behind the brand, uncovering the passion, vision, and artistry that led to its creation.

Join us as we unravel the unique journey of the Beth Manning, the mastermind behind Picco Para, exploring her background, sustainable approach, and the intricate design process that sets them apart. Get ready to be inspired by their commitment to authenticity, their ability to blend trends with personal aesthetics, and their unwavering dedication to creating timeless pieces that resonate with the wearer. It’s time to discover the magic of Picco Para and the remarkable future that lies ahead for this extraordinary jewellery brand.

Can you tell us about your background and what led you to create Picco Para?

I have always been interested in jewelry, finding the craft incredibly fascinating. About 10 years ago, I attended a short course to try my hand at it. Then, by chance, the owner of a local café introduced me to a silversmith who allowed me to use a space in her workshop. I spent countless hours there, learning from failures and gradually developing a style that truly resonated with me.

A few years later, Picco Para came to life when I established my own workspace. Having always worked in creative industries, it has been a wonderful experience to combine my passion for creating with my love for jewellery and fashion.

Picco Para specialises in bespoke custom jewellery. How do you work with clients to bring their vision to life, and what sets your approach apart from other custom jewellery companies?

My process is highly individualised for each project. Sometimes clients approach me with clear ideas, and we collaborate closely to bring those ideas to life. Other times, clients present rough concepts, and I work on realizing them in a way that stays true to the essence of Picco Para. Additionally, I only work with solid materials, allowing each piece to evolve over time with its wearer, creating a sense of magic.

Your designs often incorporate sustainable and eco-friendly materials. How do you prioritise sustainability in your work, and what challenges have you faced in sourcing sustainable materials?

My commitment to sustainability begins with using solid gold and silver, which, when properly cared for, can last a lifetime and beyond. These metals are also fully recyclable, enabling reuse time and time again. Many of my designs incorporate reimagined precious metals that would otherwise be considered scrap.

To source sustainable materials, I rely on trusted suppliers located in the Hatton Garden jewellery district. This area has seen a significant shift towards more sustainable approaches across the industry, making it easier for me to produce in an eco-friendly manner.

How do you stay up-to-date with the latest jewellery trends and technologies, and how do you balance these with your own personal design aesthetic?

I dedicate a lot of time to observing what others in the industry are doing, whether it’s through platforms like Instagram and TikTok or more traditional media. My phone is filled with screenshots of interesting jewellery pieces and innovative techniques that inspire me. It’s crucial to stay informed about the broader category so that I can develop a unique Picco Para perspective. Balancing these trends with my personal design aesthetic involves finding a harmonious synthesis that represents the essence of my brand.

What advice would you give to someone interested in starting their own jewellery business, particularly in the bespoke/custom jewellery space?

First and foremost, it’s essential to find your niche and showcase your unique style to potential clients. How else can they envision what a bespoke piece from you might look like? With numerous talented makers out there, the best thing you can do is find a space where your creativity shines and simply create, continuously. Starting a jewellery business is a hustle, and I’m still figuring things out as I go. However, at the core, it’s crucial to discover your individual spark and promote your brand for the world to appreciate.

Can you walk us through your design process, from concept to finished product?

In the past, I had two distinct design processes. One involved meticulous research, discussion, and planning, while the other was spontaneous, with experiments conducted directly on the workbench. Over time, I have gravitated more toward the latter approach, which often entails taking a rough concept and exploring what happens when combining different materials and tools. In fact, I am about to launch a new collection called the Olto Collection, which truly personifies this organic process where experimentation with metals and ideas leads to remarkable results.

What sets Picco Para apart from other jewellery brands, and how do you hope to differentiate yourself in the future?

Every piece of Picco Para jewellery proudly bears the marks of its creation, making it unique to the wearer. Each piece is meticulously handcrafted using solid, precious materials. As the brand grows, this craftsmanship will always remain at the core. I aspire to continuously push the boundaries of my aesthetic and explore trends from both the past and present.

What do you envision as the future of fine jewellery, and how do you anticipate Picco Para evolving to meet changing trends and consumer preferences?

The future of fine jewellery is intriguing. While seasonal trends come and go, fine jewellery should exist beyond the fast-paced fashion cycle. It is a traditional, slow craft that transcends transient fads. While there will always be seasonal nuances, I hope that as Picco Para continues to grow, it becomes less about checking trend boxes and more about creating precious artefacts that deeply resonate with those fortunate enough to wear them.

As we conclude this mesmerising exploration of Picco Para, we are left in awe of the passion, artistry, and dedication that permeate every aspect of this extraordinary jewellery brand. From the meticulous craftsmanship to the sustainable approach, Picco Para shines as a beacon of authenticity and innovation in the industry.

With an unwavering commitment to creating timeless pieces that transcend fleeting trends, Picco Para is poised to carve its own path in the future of fine jewellery. As they continue to push boundaries, explore new aesthetics, and create precious artefacts that resonate with wearers on a profound level, we eagerly anticipate the captivating evolution of this remarkable brand.

Prepare to be captivated, as Picco Para casts its spell, leaving an indelible mark on the world of jewellery and enchanting hearts one exquisite piece at a time.

In this exclusive interview, we had the pleasure of sitting down with Steve Cooper, one of the brilliant minds behind the Artisan Drinks Company. As a co-founder, Steve’s entrepreneurial spirit and vast knowledge of the beverage industry have been instrumental in shaping the brand’s success. With his passion for creating exceptional mixers that stand out, Steve has helped Artisan Drinks carve its unique place in the market.

Join us as we unravel the entrepreneurial journey of Steve Cooper and discover the passion and innovation behind the Artisan Drinks Company, a brand that continues to redefine the art of mixing drinks.

How did the idea for the Artisan Drinks Company come about?

The founding story of an entrepreneur and an artist walking into a bar isn’t just a line or a joke; it actually happened. That’s where Steve and Al met Mikey and decided to set up Artisan Drinks.

What inspired you to create a range of mixers that stand out from the rest?

When the three founders met, they approached the project from different angles. Mikey noticed that the mixer ranges in his award-winning bars didn’t work well for the bar, lacked great taste, and were one-dimensional, mainly suited for gin. Al observed the dated appearance of the mixers behind Mikey’s bar, which didn’t align with the aesthetic of trendy bars. Steve, with his extensive knowledge of soft drinks, combined these elements and realised they could create something truly exceptional. Each of the founders broke away from large corporate working environments to pursue their passion, which led them to establish Artisan Drinks. As a brand, we always encourage that same independent mentality.

What sets Artisan Drinks apart from other mixer brands in the market? How do you ensure that your products add an exciting dimension to cocktails?

One key element is our premium look, which is achieved by having world-renowned artists design our labels. Additionally, our recipes are developed by Mikey, who owns the winner of the Best Gin bar in the world in 2020. With his vast spirits knowledge, Mikey ensures that our recipes pair well with a wide variety of spirits.

Could you tell us more about the Artisan ethos of “Why blend in when you can stand out…”? How does this philosophy influence your brand and product development?

This ethos guides our actions, particularly in marketing and customer approach. We always strive to stand out and provide others with the opportunity to do the same. We believe that having Artisan Drinks on the shelf or behind a bar allows the venue to make a statement.

Craft spirits have experienced significant growth in recent years. How did this trend stimulate your imaginations and drive you to create the perfect range of mixers?

This trend, especially in premium rum and premium tequila, has always aligned with our mentality of mixing with a wider variety of spirits. The recent trends have only further reinforced our standpoint.

What is the process behind developing a new mixer flavour or recipe at Artisan Drinks? How do you ensure that each product is equally delicious on its own?

All recipes start with Mikey, who is the driving force behind the ingredients and pairings of each flavour. We conduct competitor sampling, but our aim is always to exceed the taste of the competitors significantly. Our newest flavour, launching at the end of summer, is considerably better tasting than our competitors, although we may be biased.

Collaboration seems to be an important aspect of Artisan Drinks’ success. How do the different backgrounds and skills of the founders, Steve Cooper, Alan Walsh, and Mikey Enright, contribute to the brand’s vibrant and exciting identity?

Collaboration plays a vital role in our success, and it has grown significantly in recent months. We have partnered with a roster of spirit brands that we love, leveraging their versatility to showcase our own. Networking is crucial in our business, and Steve, Mikey, and Al each have an interesting network that we utilise to achieve success.

In what ways do your mixers enhance the drinking experience for consumers? Could you share some examples of cocktails or drink combinations that have been particularly well-received?

With the unique flavour combinations of our drinks, consumers often comment on how they elevate their beverages. Our key focus is ensuring that the mixer doesn’t overpower the spirit. For example, typical ginger beers tend to dominate due to the overwhelming ginger flavour. However, our Fiery Ginger Beer maintains that punch while balancing the ginger with a little chilli pepper, providing the desired spiciness without overpowering the spirit.

Sustainability is becoming increasingly important in the beverage industry. How does Artisan Drinks address sustainability in its production and packaging processes?

We recognise the importance of sustainability and have recently moved our production to one of the most carbon-efficient factories in Europe. We are a part of PlanetMark to officially demonstrate our commitment every year, and we are actively promoting our 200ml can products.

What have been some of the most rewarding moments or achievements for Artisan Drinks since its inception?

Recently, we won our first major national bar chain, The Alchemist. Seeing our products across the country in their bars was a significant achievement. Additionally, whenever we see our advertising on Ocean Outdoor screens, it fills us with pride.

Are there any exciting plans or upcoming projects that you can share with us? Can we expect any new flavours or product innovations in the near future?

We have a new flavour coming in late summer, which will complete our offering for the on-trade.

What advice would you give to aspiring entrepreneurs or individuals looking to make a mark in the beverage industry?

Never be afraid to pursue what you love. There are plenty of supportive and friendly people who will help you along the way.

Our readers love to travel. What destination is at the top of your bucket list?

Artisan Drinks is available in 28 different export markets, and we’re working hard to expand into Japan, so that would be our top destination.

Where can people find out more?

For more information, please visit our website at www.artisandrinks.com or find us on Instagram at @artisandrinksco.

Step into the enchanting world of Balushka, where tradition meets innovation, and summer dreams come to life. In this captivating interview, we have the privilege of speaking with Anna Balashova Jones, the visionary founder and passionate driving force behind the esteemed fashion brand. Prepare to be inspired as Anna shares her remarkable journey, filled with determination, creativity, and a burning desire to make a positive impact on our planet.

Join us as we embark on a transformative exploration of fashion, sustainability, and the power of following one’s dreams.

What is the brand identity of Balushka?

Balushka was founded in early 2018 with the aim of sharing traditions and heritage while creating sophisticated and fashionable summer-inspired items that are also fun. Our clothing stands out due to its top quality and sustainable production. We embrace the idea of Eco-chic and sustainable fashion by using linen, which is an eco-friendly and sustainable fabric that minimizes waste and resource consumption. We also prioritize traditional hand embroidery techniques, ensuring the highest quality and durability of our designs. Through this approach, we support small, specialised factories and independent artisans.

In your opinion, what sets you apart from other fashion brands?

Our brand values and identity are simple yet vital for sustainability. Moreover, we have a defining mission that distinguishes us. We combine elegant and timeless styles with a focus on quality and sustainability, something that is often lacking in trendy brands. By aiming for perfection in all these aspects, we create a unique collection that stands out.

How do you want women to feel when wearing your clothes?

First and foremost, we want women to feel comfortable. We prioritize the use of organic and recycled textiles, avoiding synthetic fabrics that can feel uncomfortable on the skin. Secondly, we want women to feel feminine. Even our oversized minimalistic shirts are designed to look sophisticated on a woman’s body. Lastly, we want women to feel confident. Our timeless elegance allows individuals to make a subtle yet impactful statement about their taste and style.

Tell us about the journey that led you to launch your brand, Balushka…

Since I was little, I had a passion for sketching and making dresses, starting with dolls and later attending sewing classes at school. However, when it came time to choose a career path, I played it safe and studied economics for five years, leaving my design aspirations in the background. While I didn’t dislike economics, it didn’t ignite my passion either. At some point, I took a risk and moved to Milan to study fashion management. Although I worked for well-known brands, I realized that my entrepreneurial nature was not satisfied with purely executive roles, which ultimately led me to found my own line in 2018.

Having learned about the fashion industry from the inside, I became increasingly disappointed with its negative impact on our planet and our future, particularly with fast fashion. Temporary trends, false notions of importance, and media influence have resulted in excessive overproduction and consumption, polluting our oceans. Clothing has lost its quality, being poorly produced and violating working conditions in many countries. These are just a few obvious consequences of blind seasonal fashion trends.

Simultaneously, I developed immense respect for artisans worldwide, appreciating the quality of their work and their mission to preserve traditions. In Balushka, we aim to popularise traditional handwork and show younger generations that these traditions are cool too. One challenge for artisanal traditions is that young people often don’t want to follow in the footsteps of their mothers and grandmothers, leading to a decline in heritage preservation.

Therefore, when contemplating the idea of launching a brand in 2017-2018, the only option for me, as someone who still loved making clothes, was to create a sustainable brand. I wanted to consciously produce and have a mission to improve our planet rather than contribute to its destruction. We initially started with a women’s line and have plans to expand our selection to include men and children.

What’s the process behind launching a new collection?

Launching a new collection is a complex and exciting process that can take a considerable amount of time. It begins with shaping the idea, considering styles, colors, and the overall composition of the collection. Then, we search for suppliers and collaborate on designing, usually as a team. This involves numerous attempts and failures until we choose the right style options. We also seek feedback and desires from our customers regarding new styles and colors, as conscious production is a significant part of our brand. We aim to create styles that are in demand and will be genuinely worn, rather than solely satisfying the designer’s ego.

What has been the biggest challenge you’ve faced as an entrepreneur so far?

Among all the challenges of building a business (especially with the interruptions caused by COVID), finding a work-life balance has been the most significant struggle. Many entrepreneurs can relate to the feeling that whatever they are doing is not enough, and they could always do more. While there may be some truth to this, it’s not a healthy conviction for one’s mental well-being. We are not omnipotent, and there are only 24 hours in a day. Spending time with family and friends is vital and shouldn’t be overlooked.

Looking back since launching the brand, is there anything you would do differently?

Probably not. We have faced various challenges as a brand, particularly regarding production, differences in markets and cultural approaches, and finding reliable partners. Personally, I have also encountered challenges throughout the process of building the brand. However, I firmly believe that everything happens for the best, and we learn from difficult times and wrong decisions. Often, the most important lessons and ideas stem from these challenges. With hindsight, decisions that may have seemed wrong at the time have brought us to where we are today as a brand and as individuals.

How much has social media played a role in the success of your brand?

Surprisingly, social media is not yet crucial for us, although we have been working on improving our social media presence lately. It is a powerful tool that we are still exploring. Currently, we primarily sell our products through multi-brand platforms, pop-up stores, private events, and, of course, through our clients’ recommendations.

What is your go-to quote when lacking motivation?

“Remember why you started and where you are going.”

What advice would you offer to aspiring artists who want to launch their own brand?

Just go for it! The sooner you start, the better. You will learn by doing and generate more ideas along the way. Stay true to the identity you define and learn to trust your instincts.

Our readers love to travel. What is your all-time favourite destination and why?

Currently, I’m thinking about the Maldives for its diving opportunities and the feeling of being connected to nature. My husband and I once went there at the beginning of the rainy season when we both had a free week. It was absolutely marvelous! There were fewer people, the sun wasn’t scorching, and I genuinely rested for the first time in a long while.

I also love vibrant cities that inspire and energise me. I’m always happy to return to London, Amsterdam, and New York City.

What’s next for the business?

We are currently working on an evening dresses line suitable for vacations and a winter capsule collection. The philosophy behind these collections remains the same: elegant, timeless designs that can remain relevant for many seasons. We prioritise quality, organic and skin-friendly materials, sustainable fabric sourcing, and conscious production. Additionally, we are collaborating with artisans from Spain and Ukraine on capsule collections, incorporating their traditional embroidery techniques while staying true to our brand roots.

What does self-care mean to you?

Self-care means staying true to yourself and your values. Your heart will guide you through life’s difficulties and lead you to your true essence and passions. It’s important to listen to your internal voice and trust it. Personally, practicing yoga, meditation, and spending time alone have been essential self-care practices.

Where can people find out more?

Visit our website, www.LoveBalushka.com or follow our Instagram https://www.instagram.com/love.balushka/

Welcome to an exclusive interview with Bibi Sakalieva, an emerging fashion designer who has captured the attention of the industry with her unique vision and dedication to timeless elegance. With a focus on empowering individuals to express their uniqueness, Bibi Sakalieva’s designs reflect a harmonious blend of sophistication, craftsmanship, and storytelling.

In this interview, we delve into the creative journey of Bibi Sakalieva, exploring her inspiration, design process, and the mission behind her brand. Discover how she infuses narratives into her collections, maintains high-quality standards, and utilizes social media to connect with her audience. Join us as we explore the challenges she has faced, her dreams for the future, and the impact she aims to make in the ever-evolving world of fashion.

Get ready to embark on a captivating conversation with Bibi Sakalieva, where she shares her insights, experiences, and the essence of her brand…

Can you tell us about the inspiration behind the creation of Bibi Sakalieva and what sets it apart from other fashion brands in the industry?

The inspiration behind Bibi Sakalieva comes from women. As a woman myself, along with my close friends, we often feel unhappy with our appearances and constantly strive to change something about ourselves, whether it’s losing weight or altering our bodies to fit the standards portrayed by fashion magazines. However, we come to the realisation that we are not all perfect. This realisation sparked the idea of creating clothes that look good on every female figure. Whenever I find inspiration for a new design, I try it on myself. If it looks good on me, despite not having perfect measurements, I believe it will look good on any woman. This drive to make every woman feel beautiful, regardless of their figure, sets Bibi Sakalieva apart from other brands in the industry.

How do you incorporate sustainability and ethical practices into the production process of your products?

All of our clothes are produced in-house in my atelier, where we function as a small team that feels like a family. I personally participate in the production process very often. It is important to me that the materials I use come from verified suppliers who guarantee their origin and sustainability. I can assure you that all clothes from Bibi Sakalieva are made to last and accompany you for a long time.

Bibi Sakalieva is known for its unique and artistic designs. How do you ensure that creativity and innovation remain at the core of your brand?

I don’t create overly intricate and extravagant designs that require instructions on how to wear them. My unique signature lies in simple designs that possess a captivating element and emphasize certain details. This approach allows my clothes to become refined and distinctive, ensuring that creativity and innovation are always at the core of the Bibi Sakalieva brand.

How do you approach inclusivity and diversity within your brand? How does this reflect in your designs and marketing strategies?

As mentioned before, my focus is on creating clothes that look good on any type of figure. This inclusivity is the foundation of my brand. I don’t target a specific group; instead, I cater to every single woman, regardless of age, background, or body shape. The ordinary woman, the career-driven woman, the woman with a family, or the woman with limited time for herself—these are my clients. Every woman can find herself in Bibi Sakalieva’s designs. I ensure that my clothes look equally flattering on curvy and thin women, short and tall women, younger and mature women. This approach demonstrates that we can all look beautiful, regardless of our age or appearance.

Bibi Sakalieva has gained international recognition. Can you share some insights into how you’ve successfully expanded your brand globally?

I am still coming to terms with the success and recognition Bibi Sakalieva has achieved internationally. It all began with my participation in LONDON FASHION WEEK, which led to an offer from a PR agency with offices in LA and London. Through my collaboration with this agency, I had the opportunity to work with successful stylists. Following the fashion show, three media outlets published features on my work, which eventually led to an invitation from British Vogue to join their campaign. It felt like a dream come true. I worked even harder to turn my dreams into reality. I aspired to sell my clothes in international boutiques, and that’s when pop-up stores like LDC offered me the chance to participate.

Fashion is constantly evolving. How do you stay ahead of trends and ensure your brand stays relevant in a fast-moving industry?

Fashion indeed undergoes constant evolution. To stay ahead of trends and ensure the relevance of my brand, I believe in a combination of the old and the new. I don’t let myself be heavily influenced by what fast fashion giants impose. Instead, I focus on classic elegance, which always remains in style. There have been instances where I created wide-legged trousers years ago, and initially, they were not well-received. However, now they have become one of my best-selling items. I can’t pinpoint the secret behind this, but it is likely a result of my talent and intuition.

Bibi Sakalieva’s collections often tell stories. Can you share the process of creating a collection and how you infuse storytelling into your designs?

When I create a collection, I draw inspiration from various sources. For example, a few years ago, a friend gifted me a biographical book about Coco Chanel, which led me to design a collection inspired by her. I named it “Little Black Dress,” and the pieces reflected a distinct Chanel style. Similarly, last year, with weddings being a common occurrence in my life, I created a collection that I showcased at London Fashion Week. This collection was suitable not only for weddings but also for holiday wardrobes and everyday office or casual wear. I infuse storytelling into my designs by letting the inspiration behind each collection shine through, allowing the garments to convey a narrative or evoke certain emotions.

The brand’s mission is to empower people to express their uniqueness. How do you achieve this through your products and brand messages?

Empowering people to express their uniqueness is at the heart of my brand’s mission. I achieve this by featuring non-professional models in my photoshoots. I often use close friends who do not have model figures but embody real women. Additionally, I frequently share pictures of various clients wearing my clothes, including myself. This approach allows the audience to envision how the garments would look on different body types and encourages them to embrace their femininity. I firmly believe that every woman possesses beautiful femininity within; we just need to let it shine and show it to the world.

Bibi Sakalieva is praised for her attention to detail and craftsmanship. How do you maintain high-quality standards throughout the production process?

Maintaining high-quality standards throughout the production process is challenging but crucial to uphold the brand’s reputation. All production takes place in my atelier, under my strict supervision. I do not outsource the production to factories. Currently, with limited edition or made-to-order production, I can ensure that all garments are meticulously crafted and fairly produced.

In today’s digital age, social media plays a vital role in brand promotion. How do you use social media platforms to connect with your audience and build brand awareness?

Undoubtedly, social media plays a significant role in our daily lives. It serves as a means for clients to discover me and my brand. For instance, British Vogue reached out to me through Instagram, which led to being featured in their Designer Profile campaign. The same goes for being interviewed by your magazine—it happened because of social media. Currently, I utilize Instagram and Facebook for brand promotion. However, managing social media profiles can be challenging and time-consuming, so I am actively seeking a team to handle these tasks. The younger generation excels in this area, while I find it a bit more difficult and time-consuming.

What challenges did you face as a brand, and how did you overcome them? What lessons did you learn along the way?

There are always challenges in any endeavor. In recent years, the biggest challenge was undoubtedly the COVID-19 pandemic. Like many others, I was not prepared for such a situation. In college, we learned that a company must always have a prepared strategy to navigate unpredictable situations and adapt to changes; unfortunately, I was not prepared at the time. I had just started my brand and was in the process of looking for a shop and studio when the world shut down. Suddenly, no one cared about clothes and fashion.

However, I did not give up. I accepted the situation and decided to wait until things improved. This allowed me more time to finish my education and start again. In the meantime, I returned to my homeland, Bulgaria, and opened my studio there. I worked tirelessly to establish my presence in the international market. It was a long and challenging journey, but I never gave up. I always believe in fighting until the end. This is a lesson I want to instil in my children as well—to never give up in the face of challenges because they make us stronger and more experienced.

Our readers love to travel. Which destination is at the top of your bucket list?

I have two destinations that rank highly on my bucket list. Firstly, Bulgaria holds a special place in my heart. It boasts stunning natural landscapes, including mountains and seas. I highly recommend visiting Plovdiv, the seventh oldest continuously inhabited city in the world. Bulgaria also has exceptional wineries, and our wines could be strong competitors on the global market with better marketing efforts. If your readers are interested in visiting Bulgaria, they can reach out to me for more advice. We have numerous historical places worth exploring.

Secondly, Italy is another destination I yearn to visit. Gelato, Aperol, pizza, and wine are just a few of the highlights that beckon me. In truth, I would love to visit nearly every place on the planet, as each offers unique cultures, cuisines, and adventures.

Where do you call home?

Home, to me, is wherever my family is. It doesn’t matter if we are in Bulgaria or the UK—as long as I am with my husband and children, I feel at home.

Looking back, is there anything you would have done differently?

Looking back, I don’t believe I would change anything. Making different choices in the past could alter my present circumstances. However, I might have pushed myself harder to finish certain projects and been more self-confident about my work. Now I know that I am good enough to accomplish my goals.

And finally, what do you see for the future of Bibi Sakalieva? How do you plan to grow and continue making a positive impact in the fashion industry?

For the future of Bibi Sakalieva, I envision continued involvement in pop-up stores and events. However, my big dream is to have my own boutique on one of London’s bustling streets. I would also love to secure space in renowned stores like Harrods, Selfridges, and John Lewis. While I understand these aspirations may seem like dreams, I believe dreams can come true.

Currently, a boutique in New York has approached me with a proposal to collaborate, and I may join them in September. These opportunities excite me and fuel my motivation to grow and expand my brand further.

Where can people learn more about Bibi Sakalieva?

At the moment, you can learn more about Bibi Sakalieva through my Instagram profile @bibisakalieva and my website: https://bibisakalieva.com/.

In a world where the bond between humans and nature often feels strained, Jack, the visionary founder and CEO of Sowvital, stands as a beacon of hope. With a profound love for plants that began in his childhood, Jack embarked on a journey that would lead him to launch Sowvital, a brand dedicated to nurturing and nourishing plant life like never before. Today, we have the privilege of delving into the mind of this horticultural enthusiast and learning about the remarkable story behind Sowvital’s rise to prominence.

From his early days spent marveling at the magic of seeds and cuttings, Jack’s fascination with plants was deeply ingrained. It was during his time living in London, surrounded by a bustling urban landscape, that he rekindled his passion for greenery. Rediscovering the joy of tending to house plants alongside a dear friend, Jack realized the profound impact that plant care had on their well-being. This realization sparked a quest to create something extraordinary, something that would not only revitalize the relationship between people and their plants but also revolutionize the concept of plant care itself.

Driven by a relentless pursuit of excellence, Jack embarked on a mission to source the finest formulations for his plants. The quest led him to collaborate with top experts in the UK, meticulously crafting unique, scientifically-driven products that catered to the needs of house plants. But Sowvital’s commitment extended beyond mere efficacy; it embraced a holistic approach. Their formulations were not only rich in every nutrient a house plant craved, but also animal-free and vegan, aligning with their deep-rooted values of sustainability and compassion.

As we delve into the interview with Jack, we gain insights into his philosophy—rooted in the belief that plants are not merely decorations, but living beings deserving of utmost care and attention. Sowvital’s three-step ritual—Cleanse, Nourish, Spritz—serves as a gateway to a world where plant care becomes a soul-nourishing, wellness-driven experience. Through this approach, Jack aims to connect individuals with the natural world, fostering a sense of balance, joy, and appreciation for the wonders of nature.

Join us as we uncover the wisdom and passion that fuels Jack’s dedication to Sowvital, his reflections on the booming interest in plant care, and his dreams of a future where Sowvital becomes a global force in helping people cultivate thriving plant sanctuaries in every corner of the world. Prepare to be inspired and uplifted by the vision and purpose that drive Jack and the Sowvital community, inviting us all to embark on a greener, more harmonious journey with our leafy companions.

Tell us about the journey that led you to launch your brand, Sowvital.

Hi, my name is Jack, and I’m the founder and CEO of Sowvital. We specialize in creating premium horticultural products that focus on plant care.

As a child, I was enchanted by the magic of plants. I would grow endless varieties from seeds and cuttings. I used to spend hours at the local garden center, exploring horticultural products that could help me become the best plant parent I could be.

Fast forward to 2020 when I was living in London, and my focus shifted more towards house plants. I rediscovered the joy of caring for plants, which I shared with a friend. The care ritual became something I looked forward to. I would put nourishing fertilizers in empty Aésop and Kiehl’s cosmetic bottles, making it easy to dose and dropper into a small watering can for my house plants. It also ensured that I didn’t forget, as my collection of plant vitamins sat prominently on my shelf, blending in seamlessly.

I searched for plant experts who could provide me with the best formulations for my plants. These formulations needed to be rich in every nutrient a house plant requires, as well as being animal-free and vegan (which many fertilizers are not). Sustainability, ergonomic design, and aesthetic appeal were also important factors. Fertilizers should proudly sit on the shelf, close to the plants they nourish, just like our hand creams sit on our desks. This concept gave birth to Sowvital, with its ritualistic and scientifically-driven ethos. We worked with top experts in the UK to develop our own unique formulations and, after nearly a year of efficacy testing, we brought our products to the market.

Where did your love for plants come from?

Much of my childhood was spent surrounded by plants and the natural world. I would spend summers helping my grandpa in his little vegetable garden, and I fondly remember the excitement of watching a plant race from a seedling to a fully fledged adult, dripping with fruit. Over the years, my connection with plants has only grown, taking on new and different forms, ultimately leading us to the present day, where Sowvital aims to help others reconnect with their plants and cultivate their own love and appreciation for the natural world.

Over the last few years, we have seen a significant increase in people caring for plants. Where do you think this interest came from?

I believe the recent surge in interest in plant care can be attributed to two factors. Firstly, the COVID-19 pandemic confined people to their homes for months, making them realize that many modern homes lack greenery. Without the usual connections to the outside world, people became interested in bringing nature indoors, particularly through houseplants. Secondly, the pandemic emphasized the unparalleled mental and general wellbeing benefits that nature provides. Regularly connecting with flora and fauna is essential for gaining perspective and establishing a sense of connection. Houseplants have been shown to have numerous benefits, such as regulating air quality and lowering blood pressure. Sowvital is dedicated to championing their positive impact on wellbeing.

What advice would you offer to someone making their first plant purchase?

The first thing to consider is the location where you plan to put your plant. Will it be on a windowsill, receiving direct sunlight, or in the corner of a bathroom with higher humidity? This will determine the type of plant that will thrive in that environment.

Additionally, you need to think about how to care for the plant, including the frequency of watering and the cleansers and fertilizers to use. It can be overwhelming! The number one mistake many new plant owners make is overwatering, so it’s important to always be mindful of that. Sowvital’s proprietary three-step ritual—Cleanse, Nourish, Spritz—aims to alleviate some of the pressure by providing a straightforward, all-in-one solution for your plant care routine.

Could you talk us through your philosophy and why it is important to you?

Sowvital is a plant sciences brand with a mission to reconnect people and their plants through scientifically and mindfully informed nourishment and care rituals. We promote a balanced and conscious way of life by incorporating house plants, botanical knowledge, and our three-step routine into the home.

This philosophy underpins everything we do. It is fundamental to us that we provide high-quality products that sustainably improve the well-being of both our consumers’ plants and themselves. The ritualistic aspect of our products soothes the soul, while the products themselves promote plant health and environmental care.

How do you want people to feel when they follow your rituals?

We want our Sowvital community to feel connected and joyful. By taking the time to care for your plants, you are investing in your space and the elements in your surroundings that can improve your well-being. Through our three steps—Cleanse, Nourish, Spritz—we aim to create a sense of wellness and recognition of the importance of plant care rituals.

Do you have plans to expand your product range and launch new products in the future?

Absolutely! Follow us @sowvitalplantcare for some special product releases later this year.

If you didn’t pursue this career, what else would you have liked to do?

I originally studied law at Cambridge. I was fascinated by the philosophical aspects of governance and ideas of justice. An alternative career path would have been pursuing a Ph.D. and conducting research in these areas.

Could you talk us through an average day in your life?

Every day is different. One of the best things about Sowvital is that we are constantly working on a wide range of projects, from developing new formulations to visiting our design studio in Paris. Some days we organize art exhibitions, while others we host potting workshops or pop-ups in NYC. It really depends. The one constant is, of course, setting aside time to care for my plants.

Looking back since launching the business, is there anything you would do differently?

I would take more time to enjoy the process and reflect on how fun it is to develop a brand. Often, we reach milestones quickly without taking the time to celebrate before moving on to the next project.

Our readers love to travel. What destination is at the top of your bucket list?

I would love to go night skiing in Japan! They say the snow there is unbeatable.

Running a business can be non-stop. What do you do to switch off?

To switch off, I find solace in plant care and playing the piano.

What’s your go-to quote when you’re lacking motivation?

A quote that often comes to mind is “Just keep swimming, just keep swimming,” amusingly from Finding Nemo. When facing a lack of motivation, the best approach is to push through it, and you’ll often find that the engine restarts.

In five years from now, where do you see the brand?

In five years, I envision Sowvital as a truly global brand, assisting people in caring for their plants all over the world. We aim to bring our rituals and quality-focused products to homes from Tokyo to LA.

Where can people find out more?

Jack: You can find us at sowvital.com or on Instagram at @sowvitalplantcare.

Welcome to this exclusive interview with the creative mind behind the captivating jewelry brand, Buzz n Sting. We delve into the fascinating journey that led to the birth of this brand, the heartfelt inspiration behind it, and the vision for its future.

With a passion for fashion and a deep appreciation for jewelry design, Brandi Walker has embarked on an extraordinary path that combines traditional metalsmithing with a contemporary flair. Join us as we uncover the story behind Buzz n Sting and gain insights into the founder’s creative process, favorite creations, and the impact this brand aims to make in the world of jewelry.

Prepare to be inspired and captivated by this remarkable entrepreneur and her dedication to crafting opulent pieces that evoke a sense of regal elegance. Without further ado, let’s explore the world of Buzz n Sting and the remarkable individual behind it…

Tell us the journey that led you to launching your brand, Buzz n Sting…

I’ve been sewing since a very young age and decided to pursue fashion as a career in college. I discovered my passion for jewelry design through an Accessories Design elective in my final year. Although I briefly ventured into the health and fitness field, I soon realized that it didn’t fulfill me. This realization fueled my decision to return to school, attending a trade school specializing in traditional metalsmithing in my late 20s. This allowed me to develop the skills necessary to produce and manage my own brand.

Your brand is a loving memory of your friend, which is a beautiful way to honor her. Tell us more about Melissa Machen and what you think she would say about your brand…

Melissa was, and still is, a shining light for everyone she ever called a friend. Her energy was unmatched, and she had an incredible sense of fashion. She continues to inspire me to create from the heart and to embrace life to the fullest. Before she passed away, we had planned for her to be the face of my brand, even before it came to fruition. I believe she would be incredibly proud that I’ve come this far.

How do you want people to feel when they wear your jewelry?

I want people to feel a sense of absolute opulence when they wear my jewelry. I want them to experience a regal and celebrity-like sensation.

What’s the process behind creating a new product, and who is involved in the process?

I am solely responsible for creating new products. First, I seek inspiration from everyday life and sketch a few versions of what I believe would be functional and attractive pieces of jewelry. Then I move on to the wax carving process, which usually takes 1-2 attempts, followed by casting and finishing. Once the piece is in metal, I test its wearability over a few days. If it proves to be exceptional and complements my existing collection, it is added to my site and linesheet.

What has been your favorite custom creation, and why?

That’s a tough question because I only accept custom orders that align with my brand image. However, if I had to choose, it would be one of the first gold tooth designs I created for a close friend. I hope to receive more grillz orders in the future.

Walk us through an average day in your life…

An average day for me begins by waking up with or before the sun and heading to the gym. Then I spend time refreshing and playing fetch with my cat, Garnet, before having breakfast. Next, I head to the NYC Diamond District to run errands and then proceed to my full-time job as a WC Coordinator for another small business. After work, I return home, cook a hearty vegan meal, stretch, shower, and call it a day.

Looking back since launching the business, is there anything that you would do differently?

I don’t have many regrets in life, but I do sometimes wonder where I would be if I had pursued this passion sooner or had the confidence to launch a collection earlier.

Our readers love to travel. What destination is at the top of your bucket list?

I would absolutely love to experience Egypt one day.

Where do you call home?

Home, for me, is in three places:

1. St. Louis, Missouri, where I was born and raised.
2. Savannah, Georgia, where my parents have called home for the past few years.
3. New York City, New York, where I have lived and worked for the past five years.

In five years from now, where do you see the brand?

In five years, I envision my brand being featured on celebrities in cover shoots and styled in TV/Film. I want it to be recognized and celebrated for its unique and luxurious designs.

Where can people find out more?

For more information about Buzz n Sting, readers can visit our website at buzznsting.com or follow us on social media @buzznsting. We regularly update our platforms with the latest collections, news, and behind-the-scenes glimpses into our creative process.