Over recent years the beauty industry has expanded drastically. It’s one of the most prevalent industries to be in at present. It’s ever changing, with new products, new concepts and its level of immediacy is something you can’t escape from. Skincare is ever-growing within the beauty industry and is set to grow by 12% by 2024. So #TeamCoco have researched the shift in skincare and picked the Top 5 trends that we foresee to be key in 2018, along with some top products that fall within them.

The first trend started in 2017 yet with the amount of future launches that fall into this category; it’s safe to say that anti-pollution products are going nowhere. With most millennials being ambitious and putting a good career first in life, we’re being driven to live in cities, which although is amazing for our job prospects, it’s not so good for our skin. Blockages, enlarged pores, blemishes and dull skin are the result of impurities and toxins causing congestion in your skin. Cleansing and even double cleansing can only do so much, this is where anti-pollution products come in. Lightweight and full of antioxidants the below products unveil luminosity, boost resilience, offer protection and fortify skin’s natural defence cycle.

Fresh – Black Tea Kombucha Essence Treatment; £59
A leave-on formula powered by kombucha, fermented sweet black tea that increases moisture and luminosity for a radiant, complexion.

Chantecaille; Anti-Pollution Finishing Essence; £112
Free of animal components, sulphates, synthetic colours, synthetic fragrance, parabens and GMO’s Infused with powerful botanical extracts and antioxidants, relieving dry skin and signs of redness.

The next trend is again influenced by millennials, with juggling work, long commutes, eating well, exercising and socialising, a noticeable surge in dual action products has made way for hybrid beauty. From skincare products that have benefits from cleansing and toning and moisturising all in one to skincare brands who have ventured into colour providing cosmetics (mainly foundations and primers) that have skincare benefits too. This isn’t a new trend by any means but expect brands to be capitalising on it, so keep an eye out for new product launches and start investing because who doesn’t want to shave off 15 minutes of their skincare routine?

MZ Skin Cleanse and Clarify, Dual Action AHA Cleanser and Mask; £56
This product is formulated with Alpha Hydroxy Acids, it cleanses, clarifies and exfoliates all whilst helping skin retain moisture and boosting skins renewal process.

La Prairie Skin Caviar Concealer Foundation; £162
This foundation is a cream emulsion that offers natural full coverage foundation and concealer paired with La Prairie’s legendary caviar extracts and SPF15.

Face Mists
The next isn’t a trend per say, nor is it a new venture however, this year, expect to see a few brands releasing face mists and prepare to add it to your must-haves. From hydration to make-up setting, face mists are key, providing an array of skincare benefits and also perfect for waking you and your skin up whether it be at your desk or on a flight.

Clinique – Moisture Surge Spray; £22.50
Following on from Clinique’s hero product; moisture surge, this face spray has the exact same benefits just in liquid form,

Omorovicza Queen of Hungary Face Mist; £50
Inspired by the Queen of Hungary Water, the world’s first recorded perfume, formulated for Queen Elisabeth of Hungary in the 14th centur, this toner is both purifying and hydrating.

The highest searched beauty product last year was of course, face masks. Overnight masks, sheet masks, hydrating masks, deep cleansing masks, you name it; masks are still huge and are going nowhere anytime soon. The array of benefits and styles available have made masking more accessible and flexible to incorporate into our daily routines, no longer having to lay still for 20 minutes (an absolute luxury) you can mask or even multi-mask whilst doing yoga or making a cup of tea.

Snake Oxygenating & Cleansing Bubble Mask;£48
This mask bubbles so is instantly a fun addition to your routine, it removes dead skin cells, oils and the charcoal in it unclogs pores along with a blend of collagen for plumping, leaves skin fresher smoother looking skin.

Glamglow Glitter mask Gravity Mud Firming Treatment; £44
This innovative treatment is also super fun, glitter holographic stats that peels (no mess) off to reveal tighter, toned and more radiant skin.

We may have moved on to other approaches since clean eating first arose however a clean lifestyle is still sought after and it’s now transforming how we look at beauty too. With our skin being our largest organ and absorbing up to 80% of what we put on it, there’s no surprise that the ingredients in our skincare have come under question. The trend encompasses products that are free of harmful ingredients, avoid animal testing yet still have noticeable benefits. It’s of course impossible to have a brand or product that does everything without any harmful ingredients in at present but with the increase in veganism and a genuine concern for wellbeing, it’s something that is set to be key in the future.

Tropic Skincare Super Greens Serum; £42
This serum is a shot of healthy greens for your skin, boosting your skins natural defences, nutrient levels and cams irritated skin.

Sand & Sky Purifying Pink Clay Mask; £39.90
Detoxifying skin, tightening pores and radiance boosting, this product also falls under masks and anti-pollution so is technically also a hybrid, winner.

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