Welcome to this exclusive interview with the visionary founder, Gil Marcondes, from GoldFi. Here we delve into the captivating story behind this remarkable jewellery brand. Embark on a journey of inspiration and innovation as we hear firsthand from the entrepreneur whose passion for precious jewellery and cutting-edge technology sparked the creation of GoldFi. From childhood memories that left an everlasting imprint to unexpected twists in career paths, this interview unveils the driving forces that led to the birth of GoldFi.

So, join us on this enlightening voyage, and let the brilliance of GoldFi’s story leave an indelible mark on your heart, just as it has on the world of jewellery…

Can you share the story behind GoldFi and how the brand came to be? What inspired you to start this venture?

As a child, my mother sold jewelry to support our family. One day, I came across a star pendant necklace in her display and was instantly captivated by its beauty. My mother noticed my admiration and kindly gifted it to me. That moment left an imprint on my heart and later became a source of inspiration for me.

With a background in civil engineering, I always dreamed of holding an executive position in a large company. However, in 1996, I received an unexpected job offer from a jewelry company in the USA, which completely changed the direction of my career.

Back in 2013, I made the decision to venture out on my own and start my own business. GoldFi, which combines the words “gold” and “Wi-Fi,” was born out of my passion for both precious jewelry and cutting-edge technology. It wasn’t until 2021 that GoldFi became available to the public as an exclusively online business.

GoldFi has gained significant recognition in the market. What unique factors do you attribute to its success?

Innovation is the key factor that sets GoldFi apart from its competitors. Unlike the traditional gold-filled industry, GoldFi offers customers unique and innovative jewelry designs. By incorporating new materials, the brand showcases its creativity and provides customers with something fresh and exciting. Additionally, GoldFi values customer feedback and has made its products easily accessible online, with reasonable prices and excellent quality.

If you could turn back the clocks and change anything about your journey with GoldFi, what would it be and why?

It’s crucial to recognise that the journey we take in life is shaped by a variety of experiences that reveal our strengths and weaknesses. These experiences are instrumental in our personal growth and self-discovery. My experiences with GoldFi and life, in general, have significantly impacted my approach to entrepreneurship, my moral compass, and my beliefs. I’m deeply grateful for my journey and feel fortunate to have been inspired by it to create GoldFi.

If I had to change anything, it would mean being ungrateful for what life has given me – the experiences that shaped me and led to the creation of GoldFi.

Sustainability and ethical practices are becoming increasingly important in the fashion industry. How does GoldFi incorporate these values into its business model?

Maintaining the highest quality for our final product is of utmost importance to us. Therefore, we are mindful of our environmental impact and take necessary measures to ensure that our practices align with our values.

Rest assured that when you wear GoldFi jewelry, you can do so without concern about harsh chemicals like nickel, lead, or cadmium. Our products are hypoallergenic, making them the perfect choice for anyone looking for a safe and worry-free accessory.

Our Brazilian factory strictly adheres to the legal process of cleansing contaminated water before discharging it into the environment. Despite the significant effort involved, we take pleasure in the fact that we are contributing to a contamination-free environment and doing things the right way. You can be confident that our gold is only obtained from Ouro Minas, a company with an outstanding reputation, and certified by ISO 14000. Their process of extracting gold is meticulous and follows strict environmental standards, guaranteeing that our product is sustainable and of the best quality.

GoldFi seems to have a strong online presence. Can you share your strategies for building and engaging with your online community?

At our company, we value personalised communication with our customers. Whether they reach out through social media, webchat, or phone, we strive to provide attentive and helpful responses. I have personally assisted many customers in these channels.

We are committed to being proactive in customer service, going above and beyond to solve problems and provide options for unique situations. Human interaction is crucial for successful online business – issues are best solved by humans. This does not mean we are opposed to artificial intelligence, but we value the warm welcome of an actual human on the other end of customer interaction with the company.

Collaboration is often a key factor in business growth. Have you partnered with any other brands or organisations to expand the reach of GoldFi? If so, can you tell us about those collaborations?

Absolutely. Along with designing for our GoldFi brand, we also undertake design and production projects for other brands. We strive to deliver the best possible product in such cases, which is why our process involves multiple stages to gain a deeper understanding of the project. Before launching the product, we conduct extensive testing and engage in extensive discussions to finalize all the details. The most rewarding aspect of this process is witnessing other companies utilize our products with a unique design approach that differs from ours, resulting in spectacular and innovative results.

The fashion industry is constantly evolving. How does GoldFi stay ahead of the trends and maintain its relevance in the market?

A team of creative individuals with a keen eye for design trends is crucial for success. We constantly explore the world of jewelry, experiment with new materials, refine our products, and stay up-to-date with the latest trends to enhance our creative approach.

How would you describe your dream customer in just three words?

It’s a challenge to encapsulate in only three words, but I’ll do my best: sensitive, delicate, and one-of-a-kind.

If one celebrity could wear your designs, who would you want it to be and why?

It would have been wonderful if my mother were still alive to wear the designs I create. She was my biggest inspiration.

In a competitive industry, customer loyalty plays a crucial role. What steps does GoldFi take to cultivate a loyal customer base and ensure repeat business?

We take pride in our high rate of repeat business, which we attribute to three key factors: fair pricing, excellent quality, and exceptional customer service.

Our readers love to travel; what destination is at the top of your bucket list?

Exploring Japan is something I have always dreamed of. Immersing myself in their culture and visiting unique places would be an incredible experience. The country’s beauty and its people would undoubtedly leave a lasting impression.

Where do you call home?

This is a fascinating question, as I value my freedom and enjoy combining travel with work. However, Miami holds a special place in my heart as I have spent most of my time there and developed a deep appreciation for the city.

What are your plans for the future of the brand?

Our main goal is to enhance our customers’ online experience by segmenting them and catering to their needs accordingly. To achieve this, we are investing in a project to provide a fresh and improved experience, from browsing our product listings, viewing pictures and videos to completing their purchase.

At GoldFi, we aim to provide a platform for anyone seeking to feel valued by a product. Additionally, we strive to support the industry by collaborating with other brands.

Where can people find out more?

For more details regarding the brand, kindly visit our website at https://goldfi.com. You may also check out our Instagram account by searching for @goldfijewels.


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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