Inspired by traditional Japanese craftsmanship yet with a decidedly modern aesthetic, Emotional World Vintage is undoubtedly the luxury bag brand of our dreams.
Founded by enigmatic duo Log and Liao and conceived to be a ‘cultural transmission’ of traditional craft cultures, Emotional World Vintage is a luxury bag brand brand that is so much more than just a passing trend.
Explaining the brand’s unique philosophy, A said: “Our use of sustainable fabrics, mixed with traditional Japanese craftsmanship techniques, is what sets us apart from other luxury bag brands today. We really wanted to create something that was both modern yet celebrates the history of where we come from and shows where we are going.”
TeamCoco sits down with the fashionable trio to discuss Emotional World’s Eastern influences, its sustainable practices and also how fashion can be used to convey authentic meaning and culture in a world full of vapid excess.
Tell us a little bit about yourself and your background – what inspired you to start Emotional World?
Our common goal and original intention for the brand is cultural transmission.
Log: I live in Japan and have been deeply influenced by the lifestyle and attitude of the Japanese. Having spent a long time working the fashion and apparel industry, it has been my greatest wish to continue tradition of Japanese craft culture. I hope that through our Japanese-inspired craftsmanship and our natural and unique fabrics, we can preserve this traditional craft — whilst coming from a familiar aesthetic perspective that today’s luxury consumers would recognise.
Liao: I’ve always been deeply influenced by the heritage of European craftmanship and am inspired by traditional crafting techniques. I have a wealth of experience in the research and production of high-fashion products. I want to redefine familiar aesthetic elements through the lens of ‘remade craftsmanship’ and spread the charms of craft culture more widely. I have a lot of knowledge in bag production and to help preserve the environment, all Emotional World Vintage’s bags are made with only pure natural fabrics.
Where did the name Emotional World come from?
Quite simply, it conveys our wish for the world to be filled with emotions and vitality.
Why have you decided to launch a vintage luxury bag brand? What was the biggest challenge you’ve overcome so far?
We have been exploring rare and unique fabrics and processes but didn’t want to be limited to any of them. We wanted to create a luxury bag brand that could be a cultural carrier that can simultaneously conform to modern aesthetics and offer more interesting designs and diverse products. We believe our brand vividly conveys the charm of craft culture.
Emotional World has a sustainable element too. Could you walk us through the production process of a bag in your line?
We source unwanted fabrics and bring them to our studio to be remade. We also use natural dye through an exclusive process that puts colour directly on the fabric. Afterwards, we invite craftspeople to transform the fabrics into bags with our high-quality accessories.
How would you describe the Emotional World aesthetic in three words?
‘Craftsmanship, nature and classic’ are the three words can express our luxury bag brand’s aesthetics.
Tell us about your Timeline Series – what makes this collection unique from other items in your range?
The Timeline series was inspired by Boro craftsmanship and represents the core of our Emotional World aesthetic, Boro craftsmanship is made through the Sashiko pure hand-stitch sewing process, wherein natural rags are woven and dyed through the natural dyeing processes, so that each Timeline series bag is presents a unique seam. From the texture to the fabric, each stitch embodies the human touch, reflecting the charm of traditional crafts and culture.
In your view – what sets Emotional World apart from other luxury bag brands today?
Our use of sustainable fabrics, mixed with traditional Japanese craftsmanship techniques, is what sets us apart from other luxury bag brands today. We really wanted to create something that was both modern yet celebrates the history of where we come from and shows where we are going.
Our focus on combining both sustainability and traditional craftsmanship techniques is something we feel that other luxury bag brands these days forego. Other brands simply follow trends and cater to the market, whereas our goal is to be ourselves and to attract people who can appreciate our original style.
What’s next for you and Emotional World? Any exciting projects in the pipeline?
We just launched a new collection that contains more than 100 styles. Everyone is welcome to check them out at our website at emotionalworldvintage.com and see the quality and craftsmanship of our bags for themselves!