Women Worldwide : The One that loves Patterns with Marrinda Herms

Marrinda Herms is the founder of MYPZ, a graphic designer by heart, she launched this biz to develop her new found love of knitting. A creative Bossbabe, Marrinda is one to watch. With an energy that jumps off the page, we couldn’t wait to spend some time with her to find out more…

Tell us about the journey that lead you to launching MYPZ

Marrinda Herms (1985), born in The Netherlands is a graphic designer and with a love for colors and soft materials. After being a graphic designer at her own designer agency for more than 10 years, she had this strong desire of doing something different. She is a very intuitive person and she wanted to make something.. create something.. use color… but she didn’t know what that could be. She believed something will come her way some day as long as you are able to follow your own intuition. Not long after that she bought this amazing scarf, hand made of fluffy mohair and she fell in love immediately. She knew..

‘This is it, this is what I am going to do, I am going to learn how to knit at crochet this myself.’

She started knitting by the end of 2017. Her eyes fell on a mohair cardigan and how extremely fashionable they look like, but she couldn’t find THAT cardigan with the colors she loved so she wanted to make one herself. As a ‘beginner’ she couldn’t find a pattern that she could understand so she figured it out herself.

It took 4 cardigans before she had it all correctly. Her first tunisian crocheted mohair cardigan was born. In a couple of weeks she had made some extremely colorful pieces and she shared her designs on Instagram. Everything suddenly went very fast. People asked her for the patterns and she thought this was a very nice opportunity to start a brand. She started the luxury handmade knitwear brand MYPZ. It was a very logical step for her to start this brand because she could create everything herself, from designing the brand to building the webshop, making pictures, creating cardigans and import yarn. She found a way to import the finest mohair yarn from South Africa and she started her first collection of different models and colors. She uses this very exclusive and high quality yarns so you can wear the pieces for many years.

What has been the biggest learning curve since launching the business?

That you can do and learn anything, as long as you have the interest. Just ask people and don’t be afraid.

Who’s involved in the brand and what roles do they play?

The people that work for me. They dye yarn, knit and make packages. They play a big role because without them I couldn’t manage it all.

What sets you apart from other fashion brands?

We are very very creative and colorful. We don’t follow trend rules or anything like that. We make what our intuition tells us to create and there are no rules or boundaries in use of color and patterns.

How do you want women to feel when wearing your designs?

I want woman to wear these exclusive colorful statement pieces with joy and confidence. Let people watch you when you walk down the street. You are an amazing powerful woman!

What advice would you offer to anyone wanting to launch a brand in the fashion industry?

Be unique and different. Have your own signature. Thats very important.

Looking back since launching the brand, is there anything you would do differently?

Start advertising as soon as possible. It’s worth it

Talk us through an average day in your life…

I start at the computer, print all the orders that needs to be packed. Than we dye yarn and make the packages. And every day I tae the time to work on new patterns and pieces. In the evening and weekends I always knit.

How much has social media played a role in the success of your brand?

A very big role. Without Social Media our brand would never have grown this fast.

What is your go-to quote when lacking motivation?

Oeh I don’t run our of motivation very fast.. I am too motivated that i can’t stop.. it’s an addiction.

What’s next for the business?

We are going to move to a bigger place and starting a wholesale/reseller program. We would to try out more yarn types and make very exclusive and extreme haute couture pieces….