There’s no doubt that good skin, health and wellness comes from within. Periods of being busy or having fun can mean we don’t always eat a balanced diet, get enough rest or hit our weekly exercise goal which is why it’s good to get a little helping hand. Cutting edge, premium nutrition brand, Swiss Vitae offers a range of science backed supplements that support and improve health and wellbeing. House of Coco Wellness Editor, Anji McGrandles caught up with founder, Peji Kanani to find out more about the brand that is taking the wellness market by storm.
What led you to set up Swiss Vitae?
I began my career in one of the world’s largest technology companies, specialising in bringing FMCG brands to market through tech solutions. Years of working in a high-intensity corporate environment began to take its toll on my health and in 2021, I left the corporate world to focus on my own health and wellness.
In pursuit of optimal health, my research led me to Switzerland, whose population is one of the healthiest in the world and to set up Swiss Vitae. As a brand we are committed to produce the highest quality, scientifically backed supplements. Our mission is to empower every customer with the ability to gain and maintain optimal health, from the inside out.
What sets you apart from other supplements on the market?
We need our nutritional support to be flexible, and what better way than to choose liquid vitamin and minerals. Our shots are developed in Switzerland and produced in a state-of-the-art GMP certified facility. Liquid vitamins take less time to break down and be absorbed. If your body struggles to absorb nutrients, a liquid vitamin is easier to take than pills or tablets.
Bioavailability refers to how an ingredient is transported and absorbed into the bloodstream. Some ingredients on the market are less bioavailable than others. Swiss Vitae uses hydrolysed marine collagen peptides which are so small they are absorbed faster and more efficiently into the bloodstream ensuring they get to work immediately with very little wastage. Liquid shots have almost 95% absorption into the body versus pills or powder which is around 30%.
Tell us a bit about Swiss Vitae and the range
The current product range consists of three products. Immunity is a multivitamin for everyone. It’s a blend of 20 unique vitamins and minerals to strengthen your natural defence and immune system to help you feel more energetic.
Weight Control stimulates fat burning and boosts your energy. The unique blend of l-carnitine, garcinia cambogia, corn stigma and chromium picolinate improves the body’s metabolism, counteracts the absorption of fats and can help the body from producing free radicals.
Marine Collagen improves your skin. Our liquid shot is 12 times more powerful than any gel or powder. Each shot contains 3000mg of hydrolysed type 1 marine collagen, 120ml hyaluronic acid, which means you will see results much quicker and faster with our formula than any gel or powder.
Collagen is trending right now, who should take it and why?
Collagen is a type of protein that gives structure to tissues such as the skin, bones, ligaments, tendons, organs, teeth, muscles, and blood vessels. Collagen accounts for 33% of the body’s total protein mass. As we age, our collagen supply naturally depletes. This can result in tired and dull-looking skin, which is prone to wrinkles, and limp, lifeless hair. Using only natural ingredients, our unique formula is proven to support healthier, better-looking skin. Our collagen shot contains marine collagen, hyaluronic acid, and seven different vitamins and minerals for improved skin health.
How important is it to include a supplement in your wellness routine?
We are all putting our best efforts into living our best life. We know to eat a balanced diet, get a good night’s sleep and live as active a lifestyle as our body allows however it can be difficult to tick every single box, every day. Adding supplements into your routine is a great way to give your health that extra boost.
How do you know the right supplement for your needs?
Healthy eating is important, there is no discussion about that. Many people are healthy eating on a daily basis, but still lack vitamins in their diet. Only a small percentage of people consume 250 grams of vegetables and two portions of fruit daily. Therefore there is a good chance that you are also deficient in some vitamins and minerals every day. Taking a high quality, all-round supplement like our Immunity Shot will ensure you are giving your body a good boost of vitamins.
What are the ‘essentials’ when it comes to supplements (i.e. what should everyone be taking for optimum health)?
Everyone has a different lifestyle and at different stages of their health journey so there is no ‘one size fits all’ answer. Our essential product would be Swiss Vitae Immunity which is a blend of 20 vitamins and minerals to support a healthy immune system. Thereafter, it really depends on what your specific goals are. If you are active and looking to strengthen your joints and recover faster from workouts along with improving your skin elasticity, the collagen shot is a good option. If you are looking to reduce your body weight, our weight control drink which contains essential amino acids together with natural herbs will help you.
With stress levels rising and people looking for ways to boost their immunity levels and enhance their nutrition, wellness experts say this is the ideal time to introduce supplements into your wellness routine. Adding our easy-to-take supplements to your daily food intake and exercise regimen could go a long way towards keeping you healthy during pressured, challenging periods.
Do you have any top tips for people looking to boost their overall wellbeing?
A healthy lifestyle is important. If you take good care of yourself, you will feel better both physically and mentally. Time for yourself is key so aim to get a good night’s sleep, social contact and frequent exercise, as well as a balanced diet. Make sure you are drinking plenty of water to stay hydrated. Swiss Vitae products are an easy way to incorporate positive healthy changes into your lifestyle. With one shot, you are all set for a new day.
What’s your vision for the brand?
Our vision is to inspire people to live healthy and happy lives. To realise that self-care is not a chore and that building good habits can be very simple. We expect further growth to come from the expansion of the product range and innovative product introductions such as sleep, anxiety, sexual well-being and recovery.
House of Coco readers can receive 40% off their first Swiss Vitae order just add HouseofCoco40 at checkout.
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