In the realm of conscious entrepreneurship, there are visionary individuals who transcend conventional boundaries to create meaningful change in both society and the environment.
Sasha Plotitsa, the creative mind behind Formr, stands as a remarkable exemplar of this remarkable breed. His journey unfolds as an inspiring narrative of redefining design, repurposing construction waste, and empowering formerly incarcerated artisans to rewrite their life stories.
As we delve into the insightful interview with Sasha, prepare to be captivated by a story that blends artistry, sustainability, and social impact into a harmonious symphony of change.
Welcome to the world of Sasha Plotitsa and Formr, where good design meets the power of doing good…
Can you share the story behind the creation of The Formr and how you came up with the idea of combining empowering formerly incarcerated artisans with repurposing construction waste?
I was at a turning point in my life where I wanted to get back to doing design work, decades after I studied industrial design. I was looking to create a business model that focused on design, while somehow giving back to the community. I was doing silly searches on Google for “the worst problems in the world”, trying to find a cause that resonated for me. One day, while being in “sponge mode”, I came across an image of a coffee table on Instagram, which is when the first seed was planted to make furniture. But how would it become a model of positive impact? Inspired by my previous experience in interior design when I would see never ending piles of waste disappearing somewhere out of sight. Maybe I could find a way to divert some of that construction waste and reincarnate it into furniture building material. It seemed plausible, but would that be enough? I wanted to make more of an impact with this venture than that mission alone.
I began thinking about the workforce. How could I provide opportunities to an underserved population? Who was that population that needed support? That’s when I thought about the failed drug war, huge quantities of people being imprisoned, and what a significant challenge recidivism is in our society. Within 3 years of their release more than 50% are incarcerated again. People come out of prison looking for opportunities. Many companies refuse to hire people with a record, but those are the opportunities these people desperately need to be productive members of society.
I decided to join these two causes with my passion for design and began exploring what that socially responsible business model might look like. I came up with the name Formr, which connects a few concepts: the term “formerly incarcerated”, furniture building material that had a former life, and the word “form” (symbolising design).
The Correction Collection is a unique concept that combines social impact and design. What inspired you to focus on showcasing creations by formerly incarcerated artisans specifically?
The intention behind the Correction Collection is to give a platform for formerly incarcerated artisans to create objects from their imagination and to fulfil that satisfaction of seeing something materialise from concept to a finished piece. The resulting object brings with it a sense of pride and increased self worth, and consequently a new identity of an artisan begins to form, while the identity of a felon fades away.
“Good design, doing good” is a powerful motto for The Formr. How do you ensure that the design aesthetics and the mission of social impact align seamlessly in your products?
We often let the debris guide the form of the objects. The shape of many objects is dictated by the thickness and size of the material. Even the functionality is guided by the material at times, such as the Cool sunglass holder, which was designed within the constraints and inspirations of a piece of lumber.
Second chances for people and the planet are at the core of your mission. Could you tell us about a particularly inspiring success story of a formerly incarcerated artisan whose life was transformed through your platform?
It’s difficult to point out the impact on a single individual, but we have had people working at Formr that have been incarcerated between two years to forty-five years. The person who was incarcerated forty-five years was released not too long ago. Having spent most of his life behind bars, it was very difficult to come out and adjust to a new world, especially a bizarre pandemic-absorbed world. Think about how much the world has changed in forty-five years. But he has been resilient and focused. He has moved on to make a positive impact with the endeavour to build an organisation that provides showers for the unhoused population. We still stay in touch and his resilience is an inspiration for me.
Repurposing construction waste is an innovative approach to sustainability. Can you walk us through the process of how you transform these materials into thoughtfully designed objects?
We check in with general contractors periodically to see who has construction debris that they are looking to remove from the site. We will then come to the site and pull out the lumber that we can repurpose into objects. Once we bring it back to the studio, we clean it by removing nails, screws, etc. Then we fabricate with the material. We try to find a use for as much material as possible, including the small scraps. As a matter of fact, some of our most popular products (Skyline shelf and Mr. Hook coat rack) are made from scrap pieces. The saw dust that gets generated is also donated to a local farm, near San Francisco. We try to minimise our ecological footprint.
The Formr’s commitment to reducing recidivism is commendable. How do you see your work positively influencing the perception of formerly incarcerated individuals in society?
Many people have a narrow perspective of the incarcerated population. Yes, they have made mistakes…but I don’t judge people for their crimes. They have been sentenced and did their time. Now they are out and looking to start their lives over with new opportunities and a fresh start. We want to be there to support them because our system is not set up well enough to get people on their feet. There are amazing organisations in the San Francisco Bay Area that are doing extremely important work to help lessen the barriers. Many of these returning citizens want to have a positive contribution to society and thrive. And one of the biggest challenges is mental health. That has been an eye-opening experience for me. Whether the mental health issues have resulted from life trauma or from incarceration itself, it’s a massive challenge, and there are stigmas with seeking mental health support in certain communities (and in prison) so it makes it even more difficult to navigate through those circumstances. This often leads to people falling back into crime or substance abuse and this becomes part of the cycle. In general, prisons are not set up for rehabilitation in the US. Most of the focus is on punishment. Eventually people reenter society, but usually with a worse state of mind, more trauma, and no soft skills. And we expect them to succeed? California is rolling out an exciting new program that is geared towards rehabilitation, which I anticipate will have a positive result on the community and show the benefits of a progressive approach.
In a world where fast consumption is prevalent, how do you encourage your customers to invest in pieces that embody both aesthetic value and a meaningful cause?
My hope, and I believe we are moving in this direction, is that people make choices to “purchase with a purpose”. There are many brands out there that are socially responsible and customers are seeing that they can buy objects that they can feel good about. They can put that table or a piece of art on the wall in their living room and know that they actually made a positive impact with their pocket book. We try to have a stronger connection with our customers. We have tremendous appreciation for their decisions to buy our products and support Formr because I know how many options are out there. We show that appreciation by including a pouch with every purchase. In that pouch we include a personal handwritten thank you note from the team (which includes the Formr story on the back) as well as a sticker and a bookmark. We also sign every piece which fosters a sense of pride around the craftsmanship for the team. All these extra details create a special connection that I believe is appreciated by the customer.
Your products are not only environmentally conscious but also creatively unique. How do you balance innovation with practicality in your designs?
We have a few collections: furniture, kitchen and dining, plant accessories and even art. I typically approach a new concept with the intention to redefine the functionality, essentially to make the functionality innovative. One example of this is the 7 table, a console table that leans against wall to allow it to stand up. We frequently get inquiries about it and how it stands up. It’s just geometry.
Looking ahead, what exciting plans do you have for The Formr’s future? Can you give us a sneak peek into the upcoming artisans and projects you’ll be launching?
We are releasing an artisan’s new collection soon. He has interesting clocks and other items in his collection. We are also focusing on a few new pieces I’m excited about in our collection, and a few collaborations that are very cool and innovative. We can’t show the collaborations yet, unfortunately. Another new direction that I’m excited about is the hospitality art, especially since the important conversation about ESG (Environmental, Social and Governance) is top of mind these days in the hospitality sector. We obviously are very focused on those causes in our mission so it’s a natural fit for us.
Our readers love to travel, what destination is at the top of your bucket list?
Ooh, I would say that it would have to be Ukraine. Sounds strange, I know. I was born in Odessa and, when the time is right, I would want to go back to see where I spent the first years of my life. Of course with everything happening there now the future is uncertain, but I am trying to stay optimistic that the war will end soon, Ukraine will recover, and I will be able to show it to my family.
Where can people follow you and find out more?
Our website is theformr.com. Our Instagram is @theformr. We can also be found online on some other partner websites.
Embarking on a journey towards well-being and empowerment is like setting sail on uncharted waters, where every step holds the promise of transformation and growth.
In this exclusive interview, we have the privilege of delving into the remarkable odyssey of Anna, the visionary force behind Ceiba Tree, a platform dedicated to cultivating healthier lifestyles and empowering individuals to prioritize their own vitality. Anna’s tale is one that epitomizes the fusion of passion and purpose, where personal experiences and tireless dedication converge to create a profound impact on the lives of countless others.
Throughout this interview, you’ll witness Anna’s unwavering commitment, relive her moments of triumph over challenges, and glean insights that will undoubtedly kindle the flames of inspiration within you. So, prepare to embark on a voyage of discovery, where resilience, ingenuity, and a quest for betterment intertwine to illuminate the path to a healthier and more fulfilled existence…
Anna, your dedication to creating a platform that promotes a healthier lifestyle is admirable. Could you share a personal experience that fuelled your passion for this mission?
Before starting Ceiba Tree, I was working full time as a management consultant which meant long hours in the office, business travels and high pressure. I was constantly pushing myself to the brink, until I found myself on the edge of burnout. It was a wake-up call that forced me to learn the importance of prioritising self-care and physical well-being for both performance and happiness.
Going through that, I came to truly understand how stress and exhaustion impact every aspect of our lives. That realisation became the catalyst for Ceiba Tree. Our mission is simple, – to help people like you and me prioritise their health. We want to share knowledge and empower everyone to make positive, sustainable changes in their daily routines.
I believe that when we’re at our best, we can achieve remarkable things and make a real difference. So, through Ceiba Tree, we’re not just offering supplements – we’re on a journey to create a community that values well-being and supports each other in leading healthier lives. It’s about finding that balance and creating more energy, so we can thrive in every aspect of our lives.
Ceiba Tree’s focus on small, consecutive steps toward a healthier lifestyle is inspiring. What’s one small habit that has made a significant positive impact on your own well-being?
Making sure I get enough sleep. Research is clear, you need +8 hours of sleep. I used to underestimate its importance, but after digging into the research and consistently getting eight hours of sleep, I’ve seen some real changes. I’m more focused during the day, which has boosted my productivity at work. Plus, my mood is more stable, helping me handle stress better and enjoy better interactions with people. I feel like I can be my fully ambitious self, and I am also a better wife, daughter, friend and leader for it. I think many people would be surprised at how something as simple as sleep can be a foundation for a healthier life.
Building a business takes a lot of perseverance. Can you tell us about a moment when you faced a significant challenge while setting up Ceiba Tree and how you overcame it?
It was 2020, and we were ready to buy our first batch of products. Together with a nutraceutical consultant, we landed on a recipe that met our standards, and we wrote a contract. But then one key ingredient was backordered throughout the entire EU. Our manufacturer terminated our contract claiming force majeure and we were back to square one on finding a manufacturer.
The supplements market has grown rapidly, and 2020 was no exception. Manufacturers knew this. We did not get a single response. Eventually, Oskar took the car to a tradeshow a couple of hours away. We had one specific manufacturer that we wanted to talk to, famous for their exceptional quality and state-of-the-art facilities, and he came back home with a contract.
Your emphasis on making the supplement-buying process simpler and more supportive is refreshing. What’s the most rewarding feedback you’ve received from someone who benefited from your platform?
Reading customer reviews is my favourite activity of being an entrepreneur. One of my favourites is our latest one: “I absolutely love this product and can recommend it to everyone! I fall asleep so fast, sleep deeply and wake up with so much energy since I started with “Sleep & Recovery”!”. It feels amazing to be able to help people live a life with more energy.
Ceiba Tree’s name carries a lot of significance. Could you share the story behind choosing the name and how it relates to your mission?
The name Ceiba Tree came about on a trip Oskar and I made around New Years 2018-2019 to Costa Rica, which has been a favourite destination of mine for +15 years.. We were both working our first year as management consultants, and this trip provided a welcomed break to our very hectic lives, especially after our first 6 months as graduates entering the corporate world. On a canoe trip on the river Río Grande de Atenas, we first heard the story about the Ceiba tree, which is often referred to as the “Tree of Life” or “Sacred Tree”. I vividly remember our guide explaining the importance it carries for ‘the Ticos’, and how it is a symbol of strength and resilience. I was in awe of this majestic tree and its towering presence. Ceiba Tree seemed like a fitting name, as our brand aims to provide a solid foundation for well-being. We also believe in harnessing the power of nature to support your health journey, and each of our products is a thoughtfully crafted blend of nature and modern science.
Researching the best supplements must have been quite a journey. Can you recall a particularly fascinating discovery about a supplement that you’d like to share with our audience?
I knew that there was room for a new brand focusing on premium and high quality ingredients, but I was shocked to learn exactly how bad the quality is in the overall industry. Most household brands are filled with unnecessary fillers or additives, and sugars or even worse artificial sweeteners and colours. And even though it is a highly regulated industry, there is so much bad stuff out there that it demands a lot from the customers to be knowledgeable and find the right balance between active ingredients and avoiding harmful doses. It’s quite depressing and I do hope change is coming big in the industry soon. I’m actively working to raise standards and awareness, aiming for a positive shift in the industry. It’s challenging, but I’m determined to make a difference.
Your guides, like “How to remember to take your vitamins – 5 easy hacks” are valuable resources. Could you give us a sneak peek into one of those hacks that has personally helped you stay consistent?
Glad you like it! Buying supplements is not easy, so we are obsessed with helping people navigate this jungle and try to create resources like this for our customers that are fun and easy to use. My favourite hack is to keep your vitamins in plain sight. Most supplements jars are so ugly that you throw them in the kitchen cupboard or nightstand, but I need my jars out in the open either on the kitchen counter or my desk as a visual reminder to take them.
Humour can be a great motivator. What’s one funny anecdote from your personal experience with supplements that you included in your guide “Do you just pee out vitamins?”?
Well, we like to joke that there are two types of parents. The ones that put out a single vitamin for you each day, or the ones that dryly and very confidently said that there’s no need to take vitamins unless you want ‘to pay for incredibly expensive pee’. In fact, this is our most asked question since launching Ceiba Tree: So do you actually pee out vitamins? The short answer is no. But there’s a reason this myth has become so widespread. There are two things to consider: 1. The type of vitamin: Some vitamins are water-soluble, and some are fat-soluble, out of which any surplus of are stored in your fat cells, which makes it easier to overdose on them. 2. Bioavailability, meaning how well the body is able to absorb nutrients. High-quality supplements should have a high bioavailability. So you know your body will be able to absorb as much as possible of the supplements. If you are investing in a high quality supplement and brand then you can feel confident it will not be money down the drain
As a founder, you wear many hats. How do you manage your time and stay organised while working on both the business and your personal well-being?
Oh yes, one day I’m in a strategic meeting with potential investors only to be on customer support duties in the afternoon. I will say that the secret is to be very disciplined, both in my work habits and how I consistently work towards achieving my goals, but also in setting aside time for my well-being such as exercising and meditating. It sounds like the advice you hear from everyone else, but making sure you value your recovery and nourish your body is a cliché that is true and really works.
When it comes to time management, my best advice is to not over-analyse but instead take immediate action and keep the momentum going. I always prioritise the ‘needle moving’ actions, the ones that will make you make the most progress. I also have a ‘drop list’ of things you need to stop doing to make time for the business. For me, I don’t drink alcohol and I don’t watch Netflix, to give some examples. This is my way of creating space for a productive weekend where I work on my goals. On the drop list, there can also be tasks for the business that are no longer providing the results that you want. I also make sure to revise my list frequently as priorities change in the business.
The Ceiba Tree Community is all about support. Can you share an instance when a community member’s journey touched your heart and showcased the power of this community?
I’m so blessed to have our customers leaving reviews and emailing and DM’ing their stories. I particularly remember one tired mother explaining how she finally got relief from our “Sleep & Recovery”. We recognise that sometimes in life you don’t have the opportunity to get 8+ hours of sleep, be it as a parent (or as ourselves when we started, management consultants at capacity) – and that’s why we designed “Sleep & Recovery” so that the sleep that you actually get is as restful and recovering as it can be.
Balancing personal development and entrepreneurship can be challenging. Are there any books, podcasts, or resources that you’ve found particularly insightful on this journey?
I totally agree with that. Personal development is one of my biggest interests, so I very consciously make sure to take time for this on a daily basis, and especially in my role as an entrepreneur. There are too many resources to mention, but I love Brendon Burchard’s advice on high performance habits and how to live a more fulfilled life.
When it comes to practical tips on a more healthy living, I want to recommend Dr. Mark Hyman. He is a big advocate for functional medicine and holistic health and we follow his tips and recipes daily.
For business and entrepreneurship, we are also very inspired by Ramit Sethi’s copywriting and take a lot of cues from his direct and no-nonsense writing style, albeit in a completely different field than us.
Lastly, I can highly recommend Dean Graziosi and his philosophy on sales which is centred around authenticity, value, and serving the needs of customers. It’s very inspiring and easy to implement.
Launching your own website is a big achievement. What’s one feature of the Ceiba Tree website that you’re especially proud of and think sets it apart?
We just switched up our photos to more lifestyle pictures of Oskar and I, reflecting our daily lives. I was naive starting Ceiba Tree thinking that our impeccable ingredient list would speak for itself, but we have come to realise that our customers love hearing about our products from us, and how our products fit in our own busy lives. In my career, I’ve always had a role in front of the computer, and as a consultant I never take the spotlight, so that’s been quite a learning experience for me. But before starting Ceiba Tree we always managed to influence our friends to try new supplements so it makes sense that we as founders need to show up more and tell the story behind the brand and the craft of our products.
Sharing personal experiences can foster a strong connection with the audience. Could you tell us about a moment when you had to overcome your own skepticism about a supplement and how it changed your perspective?
Before I started taking vitamins, I always thought that adding supplements to my diet could be good but I was not really sure and it felt a bit overwhelming, to be honest. I first started taking Vitamin D and fish oil because the evidence and science behind it were just so strong. Only later did I learn and feel the power of adaptogens, such as Ashwagandha. So for me, it has been a journey similar to what I think many others have done or are doing right now.
Ceiba Tree’s journey is undoubtedly inspiring, and you’re helping others create their own inspiring stories. What’s your vision for the impact you hope Ceiba Tree will have on people’s lives in the coming years?
Thank you! It’s been our vision from the start to revolutionise the supplements industry. We are tired of the cheap and low quality products that characterise the market. If we can play a part in changing this and raising the standards in the industry of what quality consumers accept and the quality they expect, we would be happy. For us, only the best ingredients are good enough to put in the body, so we adopt an even higher standard than conventional brands and applicable regulations. We don’t have any fillers or additives in our products and all our products are designed for maximum absorption for the body, all to ensure optimal results.
Our readers love to travel, what destination is at the top of your bucket list?
I’m currently dreaming of Bhutan. Early mornings catching the sunrise over the monasteries. Long hikes and endless views of the Himalayas. Prayer flags waving in the wind. I see myself ending the day soaking my tired body in a hot stone bath. And of course I can’t wait to explore traditional Bhutanese Medicine.
Lastly, Anna, what advice would you give to someone who is just starting their journey to a healthier lifestyle and is looking for that first step to take?
I would recommend starting tracking your energy levels, and to get to know what makes you feel energised waking up and throughout the day. Focus on doing more of that. Health can be such a vast word, but for us health is energy. To be able to sustain energy throughout the day for performance to accomplish your goals and dreams, and to have fun and enjoy life with family and friends. We like to imagine ourselves as grandparents one day, having the energy to at least try and keep up with our grandkids haha.
Some concrete tips are establishing a routine allowing for sufficient sleep, sufficient exercise and proper nutrition. Skip processed food, excessive caffeine and energy drinks, and try supplementing with natural energy-boosters, such as ashwagandha and maca root.
In the realm of fashion, innovation often stems from the interplay between personal experiences and a fervent desire to make a meaningful impact. Our journey into the creative universe of Catherine Clark, the visionary mind behind Love, Ceil, takes us on an exhilarating exploration of how heartfelt inspiration can weave itself into remarkable ventures.
Join us as we delve into an interview that unveils the story of a brand deeply rooted in family history and values, and discover how Catherine’s unwavering commitment to authenticity, style, and mental health advocacy is leaving an indelible mark on the fashion landscape. From the defining moment that ignited Love, Ceil’s inception to the heartfelt narratives of each accessory design, Catherine’s tale resonates as a testament to the transformative power of fashion fueled by emotion and purpose. With her brand’s journey mirroring her mother’s legacy and radiating empowerment,
Catherine’s story is an ode to the strength that comes from embracing life’s challenges and transforming them into a catalyst for change. Embark on this riveting encounter as we uncover the facets of Love, Ceil that transcend mere accessories, and immerse ourselves in Catherine’s inspiring vision for the future.
This is an interview that reflects the harmonious fusion of fashion and meaningful connection, ready to inspire hearts and minds on every step of the journey…
How did the idea for Love, Ceil come about, and what was the defining moment that led you to start this venture?
Like many new ideas, Love, Ceil was born out of the need to solve a problem. My daughter, a University Athlete, possesses strong legs and a tiny waist, making it nearly impossible to find fitting trousers. One day, while trying on clothes in Atlanta and growing increasingly frustrated by the lack of options, she questioned why cute belts weren’t readily available. That was the moment when everything clicked into place.
Could you share a memorable story about your mother, Ceil, and how her style and influence continue to shape Love, Ceil’s designs?
I fondly recall a time when I purchased a black and white zebra print skirt (a nod to the late 80s fashion) and my mother advised me, “Try to choose something other than black, white, or red to pair with that. Think of a color that’s equally stunning yet unexpected, like purple.” Each time I design a new piece, her words echo in my mind: “Opt for something unexpected…”
Love, Ceil is described as “fun and incredibly individual.” How do you ensure that your accessories cater to a diverse range of personalities and styles?
While crafting a new design, I make a conscientious effort to consider the wearers. I aim to create pieces that resonate with multiple generations. An excellent example is “Sugar Magnolia,” a design that seamlessly complements evening gowns, casual day dresses, and even denim.
Your passion for teen and young adult mental health is evident in Love, Ceil’s mission. Could you tell us more about how your brand supports organizations like the JED Foundation?
The year Love, Ceil came into existence marked a challenging time for my family. My sister’s son tragically lost his life to suicide, my own son was diagnosed with schizophrenia and bipolar disorder, and my mother’s battle with depression was progressively consuming her. With antiquated views on mental health and addiction, my parents were ill-prepared to cope with our new reality. With two other children whose emotional well-being was at stake, we made a concerted effort to break the cycle. We openly discuss “scary thoughts,” depression, anxiety, and their connections to substance abuse. We often ponder if possessing the knowledge we do now might have led us to seek help more promptly. Establishing Love, Ceil and dedicating resources to the emotional health of teens and young adults serves as our endeavor to regain control over our lives and to prevent others from succumbing to the hopelessness that depression and anxiety can foster.
In what ways has travel, literature, and vintage jewelry inspired your designs, and how do you incorporate these elements into Love, Ceil accessories?
For instance, “Abbey Road,” one of my favorites, originated from an unexpected source: a Parisian flea market where I chanced upon a framed box of preserved green beetles. Their captivating iridescence prompted me to include them in one of my belt designs. Another piece, “Mint to Be,” draws inspiration from a vintage ring I stumbled upon in Rome. Regular visits to vintage stores, perusing brooches and buttons, continually influence my work. Additionally, a recent visit to the Ferrari Museum introduced me to a captivating milky blue hue that you can anticipate seeing in an upcoming design.
Love, Ceil encourages people to “stand up straight and put your shoulders back.” How does this philosophy translate into your brand’s identity and message to your customers?
Growing up as one of four daughters in a household without sons, my mother was immensely proud of us. She instilled the importance of self-assuredness and self-care, evident in her insistence on wearing real clothes, lipstick, and mascara whenever we left the house. She firmly believed that how we carried ourselves had a significant impact. If any of us slouched while standing in her presence, she’d grasp our shoulders and gently pull them back, reminding us that our posture conveyed a message. Our belts serve as a subtle reminder to stand tall and proud, much like my mother advocated.
As the co-founder and creative director, how do you strike a balance between maintaining the brand’s core values while embracing new trends and ideas in the fashion industry?
Striving to avoid an excessive lean towards “precious” or “trendy,” I keep an eye on emerging trends within the industry. For instance, the shift towards more personalized and less rigid work attire aligns with Love, Ceil’s philosophy. Pairing our “Pegasus” design with a suit for the office would undoubtedly be perceived as confident and bold rather than outlandish.
What has been the most rewarding aspect of running Love, Ceil so far, and how do you envision the brand’s future?
The most rewarding aspect has undoubtedly been the incredible response we’ve received. Launching one’s own business can be nerve-wracking, and opening your creations to judgment leaves you vulnerable. The enthusiastic feedback from various corners of the US, Canada, and the UK has been truly exhilarating. Our next step involves expanding into custom bridesmaids’ accessories, allowing for a seamless transition from wedding ensembles to more casual outfits by simply changing the belt strap.
Love, Ceil is all about creating accessories that complement one’s mood and outfit. Could you share a personal favorite from your collection and the story behind it?
Among my cherished designs is “Pegasus,” one of my earliest creations. Curiously enough, the inspiration came while I was setting the table for a holiday meal, contemplating the image of a flying dragon from my dinner china on a belt. When I wear “Pegasus,” I feel a surge of confidence. The compliments it garners are heartening, and knowing that it emerged from my own dining room adds a special touch.
How do you approach sustainability and ethical practices in your brand’s manufacturing and sourcing processes?
We forge partnerships with manufacturers who can substantiate ethical practices. Additionally, in South Carolina, we collaborate with the South Carolina Work Experience Program, providing employment opportunities for young adults aged 17-24 who are currently on assistance. Our emphasis on creating a supportive environment that values employee input contributes to a mutually beneficial collaboration.
Love, Ceil offers a wide range of accessories. Do you have a particular collection or piece that holds special significance to you and why?
The inaugural piece in the collection, “Don’t Go Breaking My Heart,” carries profound meaning. Shortly after our launch, a dear friend lost her son, William Nolan. In a touching tribute, her friends send her images of hearts discovered in unexpected places, which she shares on Instagram. A portion of the sales from this design is directed to “Shatterproof” in honor of her son. Mailing that check to them instills a sense of connection and purpose.
What advice would you give to aspiring entrepreneurs looking to enter the fashion industry and create their own unique brand?
In a podcast, I encountered a piece of advice that struck a chord, although I can’t recall its source. The essence was, “Reach out to others about your brand more times than you’re comfortable with. What feels significant to you might not register as such on their radar. If your message isn’t at the top of their inbox, it might not receive a response. Even if your persistence becomes slightly bothersome, it’s better to receive a clear answer.”
Love, Ceil’s journey seems to be deeply rooted in family history and values. How do you maintain a sense of family and connection within the brand as it grows?
During our early days of shipping products, an instance arose where a staff member deemed something as “good enough.” I used the opportunity to convey the message that every detail mattered. I reminded them that my mother’s signature adorned each box and that “good enough” wasn’t the standard we aimed for. Seeing her signature serves as a constant reminder of the significance of every facet. My daughter and I initiated this brand together, and by remaining aligned with our initial design philosophy, our consumers, and our message, our staff naturally embraces the same mindset.
Our readers love to travel. What destination is at the top of your bucket list?
Russia used to be at the pinnacle of my travel wishlist until recently. Instead, I ventured to India, an experience that unexpectedly inspired me. I’m about to revisit India to delve deeper into its allure. As for the next destination, I’m leaning towards Vietnam.
Lastly, if you had to describe Love, Ceil’s impact on the world in just a few words, what would they be, and how do you hope to inspire others through your brand’s story and mission?
If Love, Ceil were to leave a mark on the world, it would be due to my mother’s legacy of style, messages, and vision that she imparted to us. She would wish for everyone to discover a sense of self, pride, and a hidden treasure that brings joy.
Where can people find out more?
To learn more about Love, Ceil, visit our website at www.loveceil.com or reach out to us via email at hello@loveceil.com.
Step into the world of Shifa Aromas, where the fragrant allure of Arabian oils and natural resins intertwines with the pursuit of deep relaxation. The inception of this remarkable journey was sparked by a passion for crafting moments of tranquility and the quest for tools that can elevate the soul.
As co-founders, Jabar and Nafeesa have orchestrated a partnership that resembles a symphony of evolution. From the moment Shifa Aromas was born, it embarked on a transformative odyssey that saw it carve an indelible identity in the home fragrance market. Rooted in an unwavering commitment to crafting products that foster relaxation, mindfulness, and a haven in any space, the brand has flourished under their guidance.
In the midst of a competitive beauty and wellness landscape, Shifa Aromas stands apart as an embodiment of love and care. As a family-run venture, each product carries with it a piece of their hearts. They aren’t chasing the title of the next colossal home fragrance brand; rather, their ambition lies in creating enduring quality that becomes an heirloom, cherished by generations.
What defines Shifa Aromas is the alchemy of nature captured in aroma. Their fragrances have been described as soft yet evocative, like walking through a vibrant garden. Their philosophy resonates deeply with their personal values as entrepreneurs seeking moments of serenity amidst the bustling entrepreneurial journey.
Undoubtedly, building a triumphant brand requires perseverance and fortitude. Their journey has been punctuated by challenges – from sticker mishaps to uphill pallet deliveries, and even the occasional ‘no.’ These obstacles have only fortified their understanding of the brand’s worth. Their alliance with reliable local suppliers and their open mindset toward learning and growth have been instrumental in surmounting these hurdles.
At the heart of Shifa Aromas lies an unwavering commitment to natural ingredients and sustainable practices. Each product is a testament to meticulous sourcing, ensuring eco-friendliness without compromising efficacy.
Shifa Aromas, a champion of self-care and holistic wellness, crafts experiences that transcend the physical. Their ‘Take time to…’ collection extends an invitation to escape and heal through fragrances. They believe in the transformative power of carefully blended essential oils and high-grade perfumes to instill a sense of calm and peace, fostering an appreciation for nature’s botanical gifts.
Navigating their roles as co-founders, Jabar and Nafeesa have come to understand and leverage each other’s strengths, continuously growing together to steer Shifa Aromas toward greatness. To those poised to embark on a journey in the natural beauty and wellness industry, they offer this counsel: Research diligently, prioritise originality, and brace for the rollercoaster ride of highs and lows.
Reflecting on their voyage, a trade order of £80 marked a pivotal moment, fuelling their belief in their vision. Recently, launching in over 40 UAE stores was a milestone that underscored Shifa Aromas’ ascent.
As they gaze into the future, a collection in luxurious amber glass is the latest offering, with ambitions to delve into skincare and more opulent creations. Their Silk Route collection, inspired by ancient trade routes, invites travelers to explore a world steeped in culture and culinary delights.
For Jabar and Nafeesa, self-care encompasses nurturing physical, spiritual, and mental well-being in a way that cultivates positive, lasting transformation. It’s a testament to the choices they make today that shape their tomorrows.
Curious to delve deeper into the world of Shifa Aromas? We chatted to the founders to find out more
What inspired you both to start Shifa Aromas, and how has your journey as co-founders evolved since its inception?
Our journey was inspired by the love of Arabian oils and natural resins encompassed with the search for deep relaxation and tools to aid this.
The brand has evolved since its inception as it gained an identity in the home fragrance market as a high-quality product. We’ve kept to the ethos of the brand which about creating products that aid in relaxation, help mindfulness, and create a sanctuary in any space.
The beauty and wellness industry is highly competitive. What sets Shifa Aromas apart and makes it unique in the market?
What’s makes us unique is our sprinkle of love and care that goes into each product. As a family run business, we take and pride in every product that leaves the workshop. We are not aiming to be the next big home fragrance brand but aim to produce quality products that we stay with families through generations.
Tell us about the philosophy behind Shifa Aromas and how it aligns with your personal values as entrepreneurs.
The philosophy behind Shifa Aromas is about capturing nature in the form of aromas and allowing individuals to experience this by using our products, often people have commented that our fragrances are soft but not overpowering and they feel like they are walking through a garden and can smell all the various aromas through our products that they would typically experience in a garden.
An entrepreneur’s life can be very hectic and finding the moment of peace is particularly important to prosper and excel and we feel that the philosophy we have for Shifa Aromas aligns with our personal values.
Building a successful brand requires dedication and resilience. Can you share some of the challenges you faced along the way and how you overcame them?
We experienced many challenges from getting the printer to print the stickers correctly, to receiving pallet deliveries on a sloped drive and to hearing the word ‘no’ from companies.
Over time we’ve learnt the value of our brand and made contacts with local suppliers who have both provided trustworthy services and advice. We’ve acknowledged that your mindset always needs to be open to learning something new things and accept constructive criticism/feedback for the benefit of the brand.
Shifa Aromas places a strong emphasis on natural ingredients and sustainable practices. How do you ensure that your products are both eco-friendly and effective?
We ensure to source quality ingredients that are manufactured locally where possible and ingredients that eco friendly. We take our time in choosing our suppliers and ensure they share the same ethos as us.
Shifa Aromas promotes self-care and holistic wellness. How do you believe your products contribute to your customers’ overall well-being?
Products in our ‘Take time to…’ collection have a lifestyle element related to each fragrance like ‘Take time to escape’ ‘Take time to heal’
We believe our carefully curated fragrances that have been infused with essential oils as well as high quality perfume grade fragrances have a positive impact of the user giving them a sense of relaxation and peace.
The botanicals on the candles and in the diffusers are aesthetically pleasing to eye allowing one to appreciate nature and the beautiful flowers it has given us. Bringing a smile on our face
As founders, you must wear many hats in your roles. How do you balance your individual strengths and skills to drive the company forward together?
We wear many hats throughout the day but now running Shifa Aromas for several years we’ve learnt each other’s strengths and skills but at the same time thriving to learn more as we’ve just touched the surface.
What advice would you give to aspiring entrepreneurs who want to venture into the natural beauty and wellness industry?
Research, research & more research… but originality is important as this sets you apart from the crowd. Don’t look for the easy route and be ready for a rollercoaster that has its highs and lows…
Looking back at your journey so far, what has been the most rewarding moment or achievement for both of you as co-founders?
We remember when we received our first trade order worth £80 it was the most profound moment that someone believed in us and our product. More recently we launched in the UAE region in over 40 stores which has been a milestone for Shifa Aromas.
The future of the beauty and wellness industry is ever-evolving. Can you give us a glimpse of what exciting developments or products we can expect from Shifa Aromas in the coming months?
We’ve just launched a naturals collection in amber glass in luxurious packaging but are looking go into more skincare and produce more luxurious products.
Our readers love to travel, what destination is at the top of your bucket list?
Snap! So do we, our Silk Route home fragrance collection is inspired the ancient Trade route and we love travelling to locations where you can learn about the culture and enjoy the food. One of the places on our bucket list is Samarkand…
What does self care mean to you?
It’s mean taking care of your physical, spiritual, and mental wellbeing both internally and externally. Self-care also means making healthy choices that have a long-term positive impact on your wellbeing.
In a world where love transcends boundaries and embraces the kaleidoscope of human experiences, Sinja Berndt stands as a visionary force behind the mesmerizing tapestry of Colors of Love.
A true advocate of celebrating diversity and uniqueness, Sinja has redefined the art of wedding planning along with her business partner Johanna Lampe, infusing each celebration with the authentic essence of couples’ love stories. As co-founders of Colors of Love, their journey is a testament to their unwavering commitment to crafting weddings that mirror the individuality and cultures of those who entrust them with their dreams.
Join us as we delve into an enchanting conversation with Sinja, where she unveils her insights, inspirations, and the vivid palette of emotions that breathe life into each wedding they orchestrate. From embracing the spectrum of colors that love exudes to infusing every detail with personal touches, Sinja’s and Johanna’s story is an ode to the power of love in all its shades and hues.
Get ready to embark on a journey that celebrates the magic of “I do” and the brilliance that is Colors of Love…
What inspired the creation of “Colors of Love” and the focus on highlighting the uniqueness of each couple’s love story?
The inception of “Colors of Love” is rooted in the celebration of diversity. The core essence of our brand revolves around embracing the myriad facets of love. We firmly believe that love transcends borders, limitations, and biases. This conviction is what propels us to ensure that every couple we work with shines in their distinct brilliance. We’re committed to unveiling the individuality within each love story, recognizing that the essence of uniqueness is present in every narrative—irrespective of the partners’ ethnicity, gender, or background.
If “Colors of Love” were to embody a color, what would it be and why?
Our identity resonates with the vibrancy of orange. This choice symbolizes both vitality and emotional warmth, characteristics that are synonymous with “Colors of Love.” Just as the color orange exudes confidence and uniqueness, we strive for our couples to embrace their authenticity and embark on their own unique journeys. Our desire is to empower them to revel in their distinctive colors, cultures, and love stories.
How do you ensure that each wedding planned by your brand reflects the couple’s individuality and creates an unforgettable experience?
At the heart of our approach lies a deep understanding of our couples from the very start. We invest time in comprehending their narratives and aspirations. This foundation enables us to craft a fully tailored Wedding Experience that resonates with their essence and desires. By harmonizing their backgrounds and dreams, we curate a celebration that encompasses their unique love story. Each element, from the venue selection to color schemes and even guest management, is meticulously infused with their identity. We believe it’s the smallest details that coalesce to shape cherished memories, ultimately painting a vivid and unforgettable picture.
The wedding planning process can be overwhelming. How do you transform this journey into joyful moments for your clients?
Navigating the wedding planning journey can indeed be akin to a roller coaster. The proposal marks the beginning of a whirlwind of excitement and anticipation, followed by a range of emotions and challenges. Our role, however, is to accompany our couples on this exhilarating ride, infusing it with our expertise, empathy, and genuine passion. We transform these moments into a Wedding Experience that mirrors their lifestyle. By taking charge of the research, preparations, and logistics, we enable them to savor the highlights of their wedding adventure. An embodiment of this is the personalised welcome gift that kick-starts their journey. From venue visits to tastings, our couples are never alone. Celebrating the journey together, we ensure that their wishes are brought to life, so they can focus on what truly matters.
If you had the opportunity to plan a dream wedding for any celebrity couple, who would it be?
Among our dream couples, Jay Shetty & Radhi Devlukia-Shetty immediately come to mind. Though they are already married, we believe every moment together is precious. We’d be thrilled to organize a second wedding to celebrate their journey. Radhi & Jay, should you come across this, our hearts are open and dedicated to infusing your love story with a kaleidoscope of colors.
“Colors of Love” emphasizes the significance of personal support. How do you ensure couples feel valued and supported throughout the planning process?
Our top priority revolves around forming an authentic connection with the couples. This connection is forged through meaningful exchanges that unveil their aspirations and needs. We recognize that time is a cherished commodity, and we invest ours in truly understanding them. If they present a unique request, our motto remains, “Impossible does not exist!” We go above and beyond to manifest their dreams because we comprehend the singular importance of their special day. This unwavering support extends even beyond the planning process, marked by thoughtful gestures on special occasions. The essence of our approach lies in the minutiae, in making our couples feel understood, appreciated, and cherished—like friends on a shared journey.
If “Colors of Love” were a soundtrack, what songs would grace the playlist, and why?
Our playlist would encompass “Better Together” by Jack Johnson—a melody that celebrates the beauty of shared love and life. Additionally, “Same Love” by Macklemore & Ryan Lewis ft. Mary Lambert would hold a prominent place. This song is a powerful anthem that champions equality and resonates with the diverse spectrum of love. Just as love is patient and kind, our playlist would echo the many hues of love.
What extraordinary wedding would you love to plan one day?
An Indian wedding or a fusion of Indian and Jewish traditions would be an extraordinary endeavor we’d cherish. A celebration teeming with colors, diversity, and cultural richness—this is what we envision as a pinnacle of uniqueness.
How do you foster innovation in the wedding planning industry and continually introduce fresh and creative ideas to your clients?
Innovation is our guiding star. We embrace collaboration with industry peers worldwide, exchanging ideas that spark innovation and drive novel projects. This collaborative approach brings forth new perspectives that inspire our creativity. Even during our personal travels, we find inspiration in the world around us—nature, culture, colors, and shapes. This constant pursuit of fresh ideas is the lifeblood that keeps our approach inventive and dynamic.
How would you describe your wedding planning style in three words, and why?
Our style can be encapsulated as “Unique, Detailed, Personal.” These words capture the essence of what sets us apart. We prioritize crafting events that are one-of-a-kind, replete with intricacy, and deeply resonant with the couple’s personality. Each wedding becomes a canvas on which their story is painted, resulting in a celebration that exudes their essence.
As couples embark on their journey together, what advice do you offer to newlyweds?
The advice we tender to newlyweds is to savour the journey, cherishing each moment shared. Embrace the beauty of your differences, and always remember that love thrives in the diversity of life. Every day is an opportunity to reaffirm your bond and celebrate the colors that make your love unique.
Lastly, what destination tops your personal travel bucket list?
Hawaii is a destination that tugs at our hearts with its traditions, shimmering seas, and way of life. “Mahalo” is a sentiment that encapsulates our desire to experience this enchanting locale. While Hawaii reigns supreme, there are numerous other countries we yearn to explore, deriving inspiration from diverse cultures and landscapes.
I’ve been binge watching Maritime Masters, on Discovery+, for those not in the know, it’s a sneak peek behind the scenes of luxury super yacht, the Scenic Eclipse as it takes to the seas delivering guests an extraordinary, luxe travel experience like no other.
The first episode sees the Scenic Eclipse begin its epic voyage to Antarctica from San Diego. The episode also introduces and follows the ship’s ‘Masters’, the dedicated experts who lead the voyages. The Masters include VP Oceans Hotel Operations, Chef Tom Goetter. Goetter who oversees up to ten dining locations on board the yacht, managing chefs, and menus from producers to table is a handsome, mild mannered German with oodles of experience under his belt.
Goetter is no stranger to fame, he competed on “Top Chef Germany” in 2018 where he finished as a finalist. He trained under Thomas Keller and his team in Napa Valley and has travelled the world extensively, specialising in international cuisine with experience working at Michelin-starred restaurants, high-end hotels and ultra-luxury cruise ships. Since then, he has been the Executive Chef for the Scenic Eclipse, a six-star world’s first Discovery Yacht, serving a variety of cuisines, including Modern Asian, Asian Street Food, French and Italian. He features heavily in the show, alongside his team, innovating and showcasing unique, memorable creations.
House of Coco caught up with Goetter to get the skinny on what goes on in the kitchen of a super yacht and how he manages to switch things up while still deliver quality cuisine at sea.
The key to delivering exceptional dishes comes down to the preparation. Goetter and his team are at sea for around nine months of the year, so it requires lots of planning. “For Scenic I spent time on a river ship in Cologne where I created menu cycles, you need to have lots of recipes. We started with 3,000 and now have 5,000.It’s a complex process, our longest menu cycle is 30 days as we don’t usually have a guest on for longer than that. I calculate each dish down to the gram so we can prepare six months in advance and start sourcing the produce.” The menu reflects the destination, and this is mostly due to highlighting local produce which quite often is the biggest challenge. “Moving around is hard, you are relying on suppliers and resources on the ground which can change so you have to be creative and flexible.”
Goetter is known for his creativity, he takes inspiration from people and places. He says, “I travel to lots of places and listen to people from mothers to street food stand holders, they are all full of knowledge and that’s how you learn something.” Unlike some chefs, his kitchen is somewhere you can speak up. “I lived in Bali and was recently in the Scenic kitchen cooking a Balinese dish. The dishwasher in our kitchen is from Bali and he tried it and said that’s no good. I said cook it with us, teach us so we can get it right.” Some chefs wouldn’t have taken too well to criticism, but Goetter is free spirited, he wants to hear others input into the project so the food quality is excellent. He concludes “I don’t use fear in my kitchen, when you mentor people and give them a level of respect they are loyal and want to work for you and that’s important.” Which probably explains why all his staff returned to his kitchen post covid. I can tell just from our chat that Goetter is one of the good guys, someone you’d want in your team.
Having been on Top Chef, Goetter is used to having a camera in the kitchen and it doesn’t faze him. He thinks Maritime Masters has turned the chefs in his team into ambassadors and given them a platform to showcase their skills.
Goetter and his team want guests to have a culinary experience like no other. He says, “I love it when a guest gets on the yacht with prefixed ideas about a particular food or dish, then tries it and changes their mind. We want our food to make an impact, the experience comes when guests change the way they would normally eat and appreciate something new.”
The culinary ethos on Scenic is rooted in sustainability and innovation. Goetter tells me, “Sourcing local should be obvious, it’s extremely important to be sustainable. We don’t want to waste food on the ship, so we recreate dishes out of single produce. For example, we might take a carrot, dehydrate the carrot skin and use it again in another dish. If we see strawberries turning, then we will make something using them. We have sustainability competitions on the ship to see who can create the most innovative dish so there is no waste. We also grow our own herbs on board and produce our own fresh water.”
When he’s not onboard the Scenic you’ll find Goetter exploring tastes around the world. He says, “I eat where I am, I always go where the locals go, that way you get the best food. If I’m in Japan, I’m at the fish market or the spice market in Dubai. I love street food.” Goetter is travelling when we speak, he landed in Germany a couple of hours before our interview and is off on another trip the following day, sourcing more inspiration and ideas to make sure his cuisine remains ‘fresh’.
I can’t wait to see what Goetter gets up to in the next series of Maritime Masters. To follow his journey download Maritime Masters on Discovery+.
To book the Scenic 13-day Antarctica in Depth voyage from Buenos Aires calling at Ushuaia and Antarctica, visit Antarctica in Depth – ScenicPrices start from £12,745 with FREE business class flights included*, based on a 17th December 2024 departure date.
Step into the world of creativity and passion as we sit down for an exclusive interview with William West. Beyond the lens, beyond the frames, lies a story of love, family, and a journey of self-discovery. In this captivating conversation, we delve into the vibrant tapestry of William’s life, where his greatest passions intertwine seamlessly: a devotion to his beautiful wife and three incredible daughters, an insatiable wanderlust for the beauty of the world, and an unyielding love affair with the art of photography.
It was in 2006 that William’s life took an unexpected turn, one that would lead him down a path he never anticipated. A single photograph captured at a friend’s wedding ignited a spark within him that would fuel his imagination for years to come. The magic of that moment set the stage for his remarkable journey as a wedding photographer. With an unquenchable thirst for innovation, he found himself not just capturing moments, but weaving together a symphony of documentary, fashion, and editorial styles in a single assignment, showcasing his versatility and creative prowess.
Yet, the roots of William’s love for photography dig deeper, intertwining with his fascination for art, design, and culture. Before his lens became his canvas, he specialized in graphic communications, collaborating with distinguished clients that spanned the spectrum from MTV to Architectural Digest, from Rolling Stone to The New Yorker. Each experience contributed to his unique perspective, enriching his ability to tell stories through the lens of his camera.
William West’s journey is a testament to the power of passion, the allure of diversity, and the beauty of self-expression. As we embark on this insightful conversation, we invite you to join us in discovering the intricacies of his life’s tapestry, the inspirations that shape his work, and the boundless horizons he continues to explore. Dive into a world where every frame captures not just an image, but an emotion, a narrative, and a piece of his soul. For those seeking inspiration and a glimpse into a life lived artfully, this interview promises to be an enlightening and enriching experience.
You have an extensive portfolio of photographs from all around the world. What draws you to travel photography, and how do you choose your destinations?
As a photographer, traveling is both a passion and a means to capture the beauty and diversity of the world. It allows me to immerse myself in different cultures, landscapes, and people, providing a wonderful opportunity to experience the unique aspects of each destination firsthand. By capturing these moments, I can share the stories of the places I visit with others.
Choosing my destinations is an exciting part of the process. I seek out places that offer a rich tapestry of cultures, traditions, landscapes, and architectural wonders. Particularly, I am drawn to locations with a strong sense of history or a captivating story to tell.
Overall, travel photography allows me to combine my love for photography, exploration, and storytelling. It’s a never-ending journey of discovery, where I strive to capture the essence and beauty of each place I visit.
In addition to travel photography, you also have a passion for art and design. How do these interests intersect in your work, and how do they influence your creative process?
As a photographer with a passion for art and design, these interests play a significant role in my work and greatly influence my creative process.
Art and design principles are essential elements that guide my composition and visual storytelling. I draw inspiration from various art forms, such as painting, sculpture, and graphic design, to enhance the aesthetics and impact of my photographs. Understanding concepts like balance, symmetry, colour theory, and the rule of thirds allows me to create visually compelling and harmonious images.
Many of your photographs capture moments that feel very candid and spontaneous. How do you approach capturing these kinds of moments, and what challenges do you face in doing so?
Capturing candid and spontaneous moments is one of the most rewarding aspects of my work as a photographer. These moments possess an authentic quality that resonates with viewers. To capture these moments, I employ a combination of observation, anticipation, and technical skills.
First and foremost, I strive to be present and fully immersed in the moment. By observing my surroundings and paying attention to the interactions and emotions of people or subjects, I can anticipate when those special, unguarded moments might occur. It’s about being in tune with the environment and the energy around me.
Patience is a key virtue in capturing candid moments. Sometimes it requires waiting for the right convergence of elements—a genuine smile, a fleeting expression, or an unexpected interaction. It’s about being patient and ready to react quickly when that decisive moment arises.
Another challenge is the potential intrusion on people’s privacy. While candid photography is about capturing genuine moments, it’s crucial to be respectful and considerate of people’s boundaries. I always strive to maintain ethical practices, seeking consent when necessary and being mindful of cultural sensitivities.
In summary, capturing candid and spontaneous moments requires a combination of observation, anticipation, technical skills, and an empathetic approach. It’s a delicate balance of being present in the moment while respecting the privacy and boundaries of those involved. Despite the challenges, the reward of freezing those fleeting moments in time and evoking genuine emotions through my photographs is what fuels my passion as a photographer.
What are some of the biggest challenges you face as a professional photographer, and how do you overcome them?
As a professional photographer, I encounter several challenges in my career, and overcoming them requires a combination of perseverance and strategic approaches:
Finding clients and establishing a sustainable business: Building a client base and consistently securing photography projects can be challenging, especially in a competitive industry. To overcome this, I focus on networking, building relationships with potential clients, and actively promoting my work through various channels such as social media, online portfolios, and photography communities. I also prioritise delivering exceptional service and quality work to build a strong reputation and generate positive word-of-mouth referrals.
Keeping up with technological advancements: The field of photography is continually evolving with advancements in equipment, software, and techniques. It can be challenging to stay updated and adapt to these changes. To overcome this challenge, I invest time in continuous learning and professional development. I stay informed about the latest gear and software updates, attend workshops and seminars, and engage with other photographers to exchange knowledge and learn from their experiences.
Managing business and administrative tasks: Running a photography business involves more than just taking photographs. It requires managing finances, contracts, client communications, and marketing efforts. To overcome this challenge, I leverage technology and tools to streamline my workflow. This includes using project management software, accounting software, and scheduling tools to organise and automate administrative tasks, allowing me to focus more on the creative aspects of my work.
Dealing with creative blocks and staying inspired: Like any creative profession, photographers can face periods of creative blocks or lack of inspiration. To overcome this challenge, I actively seek inspiration from various sources such as art exhibitions, books, travel, and engaging with other creative communities. Exploring new locations, experimenting with different techniques, and challenging myself with personal projects also help reignite my creativity.
Balancing artistic vision with client expectations: Collaborating with clients while maintaining my artistic vision can sometimes be a delicate balance. It’s important to understand and align with the client’s goals and expectations while staying true to my style and artistic integrity. Open and effective communication is crucial in finding a middle ground that satisfies both parties.
Dealing with challenging shooting conditions: Whether it’s adverse weather, difficult lighting, or uncooperative subjects, there are often challenges that arise during photoshoots. Overcoming these challenges requires adaptability, preparedness, and problem-solving skills. It involves finding alternative solutions, being flexible in my approach, and making the most of the available resources to capture the best possible images.
Overall, the challenges I face as a professional photographer require a combination of perseverance, continuous learning, adaptability, effective communication, and a focus on maintaining a balance between the creative and business aspects of my work. By actively addressing these challenges, I can grow both as a photographer and as a business professional.
You have a strong presence on Instagram and social media. How has social media impacted your career as a photographer, and how do you think it has changed the way people interact with and consume photography?
Social media, particularly platforms like Instagram, has had a significant impact on my career as a photographer. It has opened up new opportunities, expanded my reach, and changed the way people interact with and consume photography in several ways.
Firstly, social media has provided a powerful platform for self-promotion and showcasing my work to a global audience. It has allowed me to share my portfolio, connect with potential clients, and engage with a community of fellow photographers and photography enthusiasts. Through Instagram, I have been able to attract clients, collaborate with brands, and even sell prints of my work, thus directly impacting my career and generating business opportunities.
Social media has also democratised the field of photography by providing a space for photographers of all levels to showcase their work. It has levelled the playing field, allowing emerging photographers to gain exposure and recognition without the need for traditional gatekeepers. This has created a more inclusive and diverse photography community.
In terms of consumption, social media has revolutionised the way people engage with photography. It has made visual content more accessible and shareable, allowing individuals to discover and appreciate a vast array of photographic styles and genres. Social media platforms serve as virtual galleries, where users can explore the work of photographers from all over the world. As we bid farewell to William West, his unwavering passion for photography, art, and exploration serves as a reminder that within every frame lies a story waiting to be told, urging us all to embrace our own creative journey and to capture the beauty that surrounds us in every fleeting moment. Follow his adventures here.
Welcome to this exclusive interview with the visionary founder, Gil Marcondes, from GoldFi. Here we delve into the captivating story behind this remarkable jewellery brand. Embark on a journey of inspiration and innovation as we hear firsthand from the entrepreneur whose passion for precious jewellery and cutting-edge technology sparked the creation of GoldFi. From childhood memories that left an everlasting imprint to unexpected twists in career paths, this interview unveils the driving forces that led to the birth of GoldFi.
So, join us on this enlightening voyage, and let the brilliance of GoldFi’s story leave an indelible mark on your heart, just as it has on the world of jewellery…
Can you share the story behind GoldFi and how the brand came to be? What inspired you to start this venture?
As a child, my mother sold jewelry to support our family. One day, I came across a star pendant necklace in her display and was instantly captivated by its beauty. My mother noticed my admiration and kindly gifted it to me. That moment left an imprint on my heart and later became a source of inspiration for me.
With a background in civil engineering, I always dreamed of holding an executive position in a large company. However, in 1996, I received an unexpected job offer from a jewelry company in the USA, which completely changed the direction of my career.
Back in 2013, I made the decision to venture out on my own and start my own business. GoldFi, which combines the words “gold” and “Wi-Fi,” was born out of my passion for both precious jewelry and cutting-edge technology. It wasn’t until 2021 that GoldFi became available to the public as an exclusively online business.
GoldFi has gained significant recognition in the market. What unique factors do you attribute to its success?
Innovation is the key factor that sets GoldFi apart from its competitors. Unlike the traditional gold-filled industry, GoldFi offers customers unique and innovative jewelry designs. By incorporating new materials, the brand showcases its creativity and provides customers with something fresh and exciting. Additionally, GoldFi values customer feedback and has made its products easily accessible online, with reasonable prices and excellent quality.
If you could turn back the clocks and change anything about your journey with GoldFi, what would it be and why?
It’s crucial to recognise that the journey we take in life is shaped by a variety of experiences that reveal our strengths and weaknesses. These experiences are instrumental in our personal growth and self-discovery. My experiences with GoldFi and life, in general, have significantly impacted my approach to entrepreneurship, my moral compass, and my beliefs. I’m deeply grateful for my journey and feel fortunate to have been inspired by it to create GoldFi.
If I had to change anything, it would mean being ungrateful for what life has given me – the experiences that shaped me and led to the creation of GoldFi.
Sustainability and ethical practices are becoming increasingly important in the fashion industry. How does GoldFi incorporate these values into its business model?
Maintaining the highest quality for our final product is of utmost importance to us. Therefore, we are mindful of our environmental impact and take necessary measures to ensure that our practices align with our values.
Rest assured that when you wear GoldFi jewelry, you can do so without concern about harsh chemicals like nickel, lead, or cadmium. Our products are hypoallergenic, making them the perfect choice for anyone looking for a safe and worry-free accessory.
Our Brazilian factory strictly adheres to the legal process of cleansing contaminated water before discharging it into the environment. Despite the significant effort involved, we take pleasure in the fact that we are contributing to a contamination-free environment and doing things the right way. You can be confident that our gold is only obtained from Ouro Minas, a company with an outstanding reputation, and certified by ISO 14000. Their process of extracting gold is meticulous and follows strict environmental standards, guaranteeing that our product is sustainable and of the best quality.
GoldFi seems to have a strong online presence. Can you share your strategies for building and engaging with your online community?
At our company, we value personalised communication with our customers. Whether they reach out through social media, webchat, or phone, we strive to provide attentive and helpful responses. I have personally assisted many customers in these channels.
We are committed to being proactive in customer service, going above and beyond to solve problems and provide options for unique situations. Human interaction is crucial for successful online business – issues are best solved by humans. This does not mean we are opposed to artificial intelligence, but we value the warm welcome of an actual human on the other end of customer interaction with the company.
Collaboration is often a key factor in business growth. Have you partnered with any other brands or organisations to expand the reach of GoldFi? If so, can you tell us about those collaborations?
Absolutely. Along with designing for our GoldFi brand, we also undertake design and production projects for other brands. We strive to deliver the best possible product in such cases, which is why our process involves multiple stages to gain a deeper understanding of the project. Before launching the product, we conduct extensive testing and engage in extensive discussions to finalize all the details. The most rewarding aspect of this process is witnessing other companies utilize our products with a unique design approach that differs from ours, resulting in spectacular and innovative results.
The fashion industry is constantly evolving. How does GoldFi stay ahead of the trends and maintain its relevance in the market?
A team of creative individuals with a keen eye for design trends is crucial for success. We constantly explore the world of jewelry, experiment with new materials, refine our products, and stay up-to-date with the latest trends to enhance our creative approach.
How would you describe your dream customer in just three words?
It’s a challenge to encapsulate in only three words, but I’ll do my best: sensitive, delicate, and one-of-a-kind.
If one celebrity could wear your designs, who would you want it to be and why?
It would have been wonderful if my mother were still alive to wear the designs I create. She was my biggest inspiration.
In a competitive industry, customer loyalty plays a crucial role. What steps does GoldFi take to cultivate a loyal customer base and ensure repeat business?
We take pride in our high rate of repeat business, which we attribute to three key factors: fair pricing, excellent quality, and exceptional customer service.
Our readers love to travel; what destination is at the top of your bucket list?
Exploring Japan is something I have always dreamed of. Immersing myself in their culture and visiting unique places would be an incredible experience. The country’s beauty and its people would undoubtedly leave a lasting impression.
Where do you call home?
This is a fascinating question, as I value my freedom and enjoy combining travel with work. However, Miami holds a special place in my heart as I have spent most of my time there and developed a deep appreciation for the city.
What are your plans for the future of the brand?
Our main goal is to enhance our customers’ online experience by segmenting them and catering to their needs accordingly. To achieve this, we are investing in a project to provide a fresh and improved experience, from browsing our product listings, viewing pictures and videos to completing their purchase.
At GoldFi, we aim to provide a platform for anyone seeking to feel valued by a product. Additionally, we strive to support the industry by collaborating with other brands.
Where can people find out more?
For more details regarding the brand, kindly visit our website at https://goldfi.com. You may also check out our Instagram account by searching for @goldfijewels.
In a world often overwhelmed by chaos, we find solace in the vibrant brushstrokes and captivating artworks of talented individuals like Emma Baxendale. Emma’s artistic journey is nothing short of awe-inspiring, taking her from the halls of academia to the prestigious galleries of Paris and beyond. Today, we are privileged to delve into the story behind the visionary artist as she opens up about her triumphs, struggles, and the transformative power of her craft.
From her early days as a Master of Fine Arts graduate at the University of Ulster to the challenges she faced as a dedicated teacher, Emma’s passion for art has been a constant force throughout her life. Her unwavering devotion to creativity led her to establish a nurturing environment for young minds, infusing her artistry into the education and well-being of the next generation.
However, life’s unpredictability took its toll on Emma, pushing her to the brink of despair with personal and business setbacks. Yet, in the darkest moments, she found an unexpected beacon of hope and love in the form of Simon, who stood by her side through the storm, reigniting the spark that had been dormant for far too long.
As Emma dusted off her paintbrush and let her imagination run wild, she unleashed a whirlwind of colours, emotions, and stories onto her canvas. The response was nothing short of extraordinary, propelling her from a humble Instagram page to the world’s most celebrated art exhibitions, alongside legendary names like Banksy and Damien Hirst.
Join us as we embark on a captivating journey with Emma Carey Baxendale, a visionary artist, a revolutionary spirit, and a woman determined to break the barriers in the art world. Her mesmerizing artworks transport us to our happy places, inviting us to explore the depths of meaning and connection within each stroke. Through her art, Carey aims to inspire fellow women artists and leave an indelible legacy that transcends borders and touches hearts worldwide.
Get ready to immerse yourself in the radiant universe of Carey Baxendale, where art becomes therapy, and colors breathe life into dreams. Be prepared to discover the empowering tale of a woman who dares to challenge conventions and empowers others to find their voices through creativity. This is an interview that will ignite your passion, ignite your soul, and remind you that the world needs more colour and more dreams.
So, without further ado, let us embark on this journey with Carey Baxendale, a journey that will undoubtedly leave us inspired and in awe of the remarkable power of art…
Tell us about the journey that led you to launch your brand, Carey Baxendale…
This is quite a story to tell! In 2002, I graduated with my Masters in Fine Art from the University of Ulster, Belfast, Northern Ireland. At that time, the art industry was highly competitive, and securing representation by an art gallery was a challenging task. Seeking new experiences, I decided to travel to New Zealand for six months and also explored Singapore before enrolling in a PGCE program in Art & Design at Manchester Metropolitan University.
After completing my PGCE, I became a Teacher of Art at the Secondary School level, which was a role that truly resonated with my passion for art and creativity. However, my life took a turn in 2015 when I suffered a mini-stroke and became a mother of three lovely girls. This pivotal moment led me to reevaluate my life’s direction.
In 2016, I made the bold decision to start a private teacher-led day nursery for children aged 0-5 years. My vision was to incorporate my artistic background into their education and well-being. Little did I know that this journey would be intertwined with a marriage and business divorce, initiated by my partners, nearly bringing my business and dreams to ruin. It was a tough and challenging three years, but I fought fiercely for myself and my children’s future.
It was during the Christmas of 2021 that my life took another turn. My partner, Simon, noticed my struggle with the aftermath of the personal and business turmoil and asked me what would make me truly happy and bring me back to my artistic roots. Without hesitation, I expressed my love for art and my desire to paint professionally once again, a passion I had not pursued since 2002. Simon and I decided to take action, and he supported me in ordering canvas, paints, and all the equipment needed to reignite my creative journey.
With newfound determination and nothing to lose, I started creating art as therapy and a means of self-expression. Utilizing Instagram, I shared photographs and close-ups of my artwork, hoping to find appreciation and connection with others. To my astonishment, the response was overwhelming. Positive comments and support poured in, reaffirming my confidence and self-belief.
Within a few weeks, I received an email from an Art Gallery based in New York & Toronto, expressing interest in representing me at their upcoming Art exhibition at Carrousel Du Louvre in Paris. It was a dream come true as I stood among my artworks at the Louvre, exhibiting alongside globally renowned artists like Banksy, Damien Hirst, and Kaws. From that iconic moment, my art career soared, and I went on to exhibit at prestigious events such as Art Basel in Switzerland, New York, Barcelona, and Madrid. My artworks have been featured in esteemed publications like Vogue, Tatler, Vanity Fair, and World of Interiors. Today, I wake up with excitement, wondering what this wonderful day will bring me through my artwork, my true happy place.
In three words, how would you describe your art?
Visionary | Revolutionary | Interconnecting
While art is subjective, what do you hope people feel when they look at your work?
I want people to immerse themselves in the colours and meanings of my artwork, to delve deep into the stories behind each piece and feel a strong connection that captivates and intrigues them.
With your versatile skills, what makes you feel most alive and why?
My family and my art are what truly make me feel alive. Additionally, using unconventional equipment to produce my artworks, not limiting myself to traditional paint brushes, adds an extra spark of creativity to my process.
What is the process behind creating a new piece of art, and who is involved in the process?
I follow a spontaneous approach inspired by one of my favorite artists, Picasso. Much like him, I allow my artworks to take shape in the moment, reflecting my life journey, mood, and the challenges I’ve faced as a mother, wife, and businesswoman. When a vision strikes, I head to my art studio and channel my emotions onto the canvas.
If you hadn’t pursued this career, what else would you have liked to do?
Art has always been at the heart of my teaching career, and my experiences over the past two decades have enriched the depth and meaning of my artworks today. However, had I not embarked on my art journey, I might have explored other avenues within the realm of creativity and education.
Can you walk us through an average day in your life?
My day typically starts at 6:30 am, where I begin organizing my three children for school and college. Following this, I have an onsite briefing with my staff at my day nursery. Three days a week, I engage in swimming, which helps me relax and recharge. When inspiration strikes, I head to my art studio to create new artworks, and then I focus on photography and uploading content to various platforms and social media. The evenings are reserved for family time and planning for the next day.
Looking back since launching the business, is there anything you would do differently?
Looking back, I can honestly say there’s nothing I would change. I wholeheartedly dedicate myself to my art business, working seven days a week, consistently creating and promoting new works, and connecting with interior businesses and art collectors. My heart and soul are poured into my art, and I have no regrets.
Our readers love to travel. What destination is at the top of your bucket list?
The Maldives is at the top of my bucket list. I dream of spending two weeks there with my husband, enjoying the tranquility and natural beauty of the remote and pristine surroundings.
Where do you call home?
Originally from Ballymena, Northern Ireland, I currently reside with my husband and three children in West Didsbury, Manchester.
Running a business can be non-stop. What do you do to switch off?
To unwind and find balance, I swim three times a week and practice meditation for 10 minutes three times a day.
What’s your go-to quote when you’re lacking motivation?
“You have only one life and have been chosen for the gift of Art; don’t waste a minute!”
In five years from now, where do you see the brand?
In five years, I envision Carey Baxendale Art achieving global recognition, gracing the fashion houses and interiors of the world, and breaking barriers for women artists. My goal is to be among the top ten women artists, empowering and inspiring other women in the artistic realm.
Where can people find out more?
To learn more about my artwork and journey, visit my website at www.careybaxendale.com or find me on Instagram at @carey_baxendale_art. Feel free to reach out to me directly at 07483118819.
Step into the world of SATYA ÈN RO LONDON, where truth, elegance, and sustainability converge to create a remarkable fashion experience. We are thrilled to present an exclusive interview with Isabella Cavalli, the visionary founder and creative director behind this innovative and captivating brand.
As a pioneer in the world of sustainable fashion, Isabella has redefined the concept of “Royal practicality” with her handbag designs that seamlessly blend functionality and luxury. Her commitment to creating a positive impact on both the fashion industry and the environment has garnered recognition from prestigious fashion magazines and influential voices within the field.
In this interview, Isabella shares the fascinating story behind the brand’s tagline, “Because even Queens spill their coffee,” and how this lighthearted acknowledgment of everyday mishaps led to the creation of handbags with removable inner liners. These versatile liners not only make a bold fashion statement but also offer a practical solution for women and men on the go.
Furthermore, we delve into the heart of SATYA ÈN RO LONDON’s mission – sustainability. Isabella reveals the brand’s unwavering commitment to ethical practices, zero-waste designs, and the use of eco-friendly materials. She candidly discusses the challenges faced on the journey towards sustainable fashion and the profound impact of spreading awareness and educating consumers.
Join us as we explore the essence of SATYA ÈN RO LONDON and its handbags, discovering how Isabella’s personal journey as an entrepreneur and her dedication to authenticity have shaped the brand’s unique identity.
Be inspired by Isabella’s advice to aspiring entrepreneurs in the sustainable fashion world, and learn how to incorporate sustainable practices into your daily fashion choices, making a positive difference for the planet and future generations.
Discover the captivating significance behind the brand’s name, SATYA ÈN RO LONDON, as Isabella shares the heartfelt inspiration that led to its creation, including the profound bond with her beloved companion, Rocky.
Prepare to be enchanted as Isabella takes us on an imaginary journey to Paris and Monaco, two dream destinations at the top of her bucket list, filled with romance, glamour, and joie de vivre.
Lastly, experience SATYA ÈN RO LONDON in three powerful words – exquisite, innovative, and empowering – as Isabella encapsulates the essence of her brand’s vision and the transformative impact it has on people’s lives.
Get ready to be inspired and uplifted as we embark on an unforgettable conversation with Isabella Cavalli, the visionary force behind SATYA ÈN RO LONDON, as she shares her remarkable journey and the inspiring innovations that continue to shape the world of sustainable fashion…
Isabella, as the founder of SATYA ÈN RO LONDON, could you share with us the story behind the brand and what inspired you to create sustainable and functional handbags?
I would be delighted to share the story behind our innovative handbags with changeable inner liners and shed light on the inspiration that fueled their creation! My favourite story!
My passion for design and fashion has been a lifelong affair, but it was during my years of exploration and introspection that I realized the pressing need for sustainability in the industry. Witnessing the adverse environmental impact caused by fast fashion and disposable accessories left me deeply concerned. I felt compelled to contribute to a more conscious and responsible approach to fashion.
As I delved deeper into the world of sustainable fashion, I discovered the transformative power of versatility and functionality. It became evident that designing accessories with adaptable features could not only enhance practicality but also minimise waste. And thus, the concept of handbags with changeable inner liners was born.
Women, like myself, lead dynamic lives and embrace various roles throughout the day. We require accessories that effortlessly adapt to our needs and seamlessly complement our diverse styles. By creating handbags with changeable inner liners, SATYA ÈN RO LONDON aims to empower women with the freedom to customize their bags according to their unique personalities, moods, and occasions.
Moreover, our commitment to sustainability goes beyond aesthetics. We strive to reduce the carbon footprint of our products and minimize waste in every possible way. By offering changeable inner liners, we enable our customers to refresh their bags’ look without needing to purchase an entirely new handbag. This approach not only promotes mindful consumption but also contributes to the longevity of our products, ensuring they remain cherished and relevant for years to come.
SATYA ÈN RO LONDON’s handbags are crafted with meticulous attention to detail, blending timeless elegance with modern functionality. Each design is a testament to our dedication to ethical sourcing and responsible manufacturing practices. We prioritize the use of high-quality, durable materials that stand the test of time, reducing the need for frequent replacements.
In essence, my decision to design and create handbags with changeable inner liners for women stems from a deep-rooted belief in the power of sustainable fashion. By offering versatile and functional accessories, SATYA ÈN RO LONDON strives to empower women to embrace their individuality, reduce waste, and make a positive impact on the environment.
We love the concept of removable and washable inner liners in your handbags. How did you come up with this innovative idea, and what makes it a game-changer in the world of fashion?
Picture this: I was once a makeup enthusiast who, like many others, had experienced the horror of makeup spills ruining a beloved handbag. I vividly remember the frustration of desperately trying to wash the liner, only to discover that it was stubbornly sewed in, taunting me with its immovable presence.
As I lamented the tragedy and contemplated the hefty quote of £167 to change the liner professionally, a light bulb moment struck me like a flash of glittery eyeshadow. Why not create handbags with changeable liners? It seemed like such a simple solution to a problem that countless fashionistas face.
And so, the idea was born – the concept of handbags with removable and washable inner liners. We set out on a mission to combine functionality and practicality with impeccable style. Our goal was to empower individuals like yourself to embrace life’s little accidents without sacrificing your hard-earned designer investments.
Not only do these removable and washable liners allow you to quickly and easily clean up after makeup spills, but they also open up a whole world of possibilities in terms of organization and personalization. Imagine being able to switch up your bag’s interior to match your mood or outfit effortlessly. It’s like having a brand new bag every time you change the liner!
But here’s the real kicker: our innovative approach isn’t just about convenience and style. It’s also a nod to sustainability. By offering removable and washable inner liners, we significantly reduce the need for frequent bag replacements. You can enjoy the luxury and durability of your designer handbag for years, while minimizing your impact on the environment. It’s a win-win situation!
A bag with changeable liners is an essential accessory for dog owners who love to travel with their canine companions. It offers the perfect solution to the common challenges faced during dog walks and trips. Treat mishaps, which can easily ruin a regular bag, are no longer a worry with the ability to replace liners. Additionally, these bags effortlessly blend style and functionality, ensuring you look chic while tending to your dog’s needs. The convenience of changeable liners eliminates the need for multiple bags, providing a versatile option for every outing. With customized liners for different purposes, such as organizing dog-related essentials, you can stay well-prepared and organised at all times. Ultimately, a bag with changeable liners is a game-changer for dog owners, offering both practicality and style in one compact package.
SATYA ÈN RO LONDON combines practicality and sustainability. Can you tell us more about the materials you use in your handbags and how they contribute to a more eco-friendly fashion industry?
We strive to create handbags that are not only practical but also environmentally conscious. To achieve this, we carefully select materials that prioritise sustainability and minimize our impact on the planet.
One of the primary materials we utilize is real recycled leather. We understand that leather is a luxurious and timeless material, but we are also aware of the environmental concerns associated with traditional leather production. That’s why we have sought out innovative methods to repurpose and upcycle discarded leather scraps and remnants. By using real recycled leather, we not only reduce waste but also give new life to existing resources, minimizing the need for additional raw materials.
In addition to recycled leather, we also incorporate other eco-friendly materials into our handbags. We source fabrics made from recycled fibers, such as recycled polyester and organic cotton. These materials are produced using processes that require less water and energy compared to conventional production methods. By choosing eco-friendly materials, we aim to reduce our carbon footprint and support a more sustainable fashion industry.
Furthermore, we embrace the principles of zero waste design. Our skilled artisans meticulously plan patterns and utilize innovative cutting techniques to maximize material efficiency. This approach ensures that we make the most out of every piece of fabric, minimizing waste during the manufacturing process. We strongly believe that by adopting zero waste practices, we can significantly reduce the environmental impact of our products.
By incorporating real recycled leather, eco-friendly materials, and practicing zero waste design, SATYA ÈN RO LONDON is dedicated to creating handbags that combine practicality with a genuine commitment to sustainability. I believe that by making conscious choices and embracing innovative approaches, we can pave the way for an eco-friendly fashion industry.
How do you ensure that the removable inner liners of your handbags are not only functional but also stylish? Are there multiple design options for customers to choose from?
When it comes to the removable inner liners of our handbags, style and functionality go hand in hand. We understand that our customers value both aspects, and that’s why we ensure that our inner liners are not only designed to be practical but also to make a fashion statement. We offer a diverse range of stylish design options for our customers to choose from, allowing them to customize their handbags and reflect their unique sense of style. With our removable inner liners, you can effortlessly switch up the look of your handbag and express your individuality. We have a basic collection of three different liners in red, pink, and black, and each new collection comes with its own set of liners.
Your brand’s tagline, “Because even Queens spill their coffee,” is intriguing. Could you share a memorable anecdote or story that inspired this statement and its connection to your handbags?
Oh, it should really be, “Because even Queens spill their Double Wear foundation.” You see, I was working as a makeup artist at the time, fully immersed in the world of beauty and glamour, so I should have known better. Just a few days after purchasing my brand-new handbag, disaster struck. In a moment of sheer irony, I managed to spill my trusty Estée Lauder Double Wear foundation all over my beloved brand new designer handbag.
Now, you can imagine how I felt. This incident fueled my determination to create something unique and practical. I realized that there was a need for handbags that not only complemented the world of beauty but also embraced the realities of everyday busy women. Our tagline, “Because even Queens spill their coffee,” became a light-hearted acknowledgment of those moments when even the most skilled among us can encounter mishaps.
We crafted handbags with removable inner liners, catering to the needs of all women and men too. These inner liners offer both functionality and style, so you can effortlessly switch them out if an unexpected spill occurs. We want to empower you to face those makeup mishaps with a sense of humor.
Sustainability is becoming increasingly important in the fashion industry. How does SATYA ÈN RO LONDON contribute to the larger movement of sustainable fashion, and what challenges have you faced along the way?
At SATYA ÈN RO LONDON, we are committed to making a positive impact on the environment and our local community. One of the ways we do this is by collaborating with artisans who bring their craftsmanship and expertise to our handbag designs. By working with skilled artisans, we not only support traditional artistry but also ensure that our products are crafted with care and attention to detail.
Another aspect of our commitment to sustainability lies in our focus on zero-waste designs. We strive to minimize waste during the production process by implementing efficient cutting techniques and utilizing every inch of material. This way, we reduce our environmental footprint and promote a more circular economy.
Of course, the journey towards sustainable fashion comes with its own set of challenges. One of the main hurdles we’ve encountered is sourcing materials that align with our sustainability goals without compromising on quality and durability. It has taken extensive research, collaboration with suppliers, and constant innovation to find the right balance. As a small business, we make sure that whatever collection we launch is aligned with our values. There have been instances in the past where we had to delay a new collection due to supplier problems.
Spreading awareness and educating consumers about the importance of sustainable fashion has been an ongoing challenge. We strive to not only create beautiful products but also to communicate the value of conscious consumption and the positive impact it has on our planet.
Despite these challenges, we remain dedicated to our mission. We see sustainability as an ongoing journey of improvement and innovation, and we constantly seek new ways to enhance our practices and contribute to a more eco-friendly fashion industry.
Isabella, what has been the most rewarding aspect of being a founder and creating your own brand?
I must say that the most rewarding aspect of creating my own brand has been the opportunity to bring my vision to life and make a positive impact on people’s lives.
Witnessing the transformation from a mere concept to a tangible reality has been truly fulfilling. The ability to shape every aspect of the brand, from its values to its aesthetics, has allowed me to infuse my personal touch into every detail. It’s a remarkable feeling to see others connect with and appreciate the products and the brand that I’ve poured my heart and soul into.
The ability to inspire and empower individuals through our products has been incredibly rewarding. Seeing our handbags become a part of someone’s personal style, accompanying them on their journeys, and witnessing the confidence and joy it brings them is truly heartwarming. Knowing that SATYA ÈN RO LONDON contributes to making people feel good about themselves and express their individuality is a source of immense pride.
Beyond that, building a brand has given me the opportunity to collaborate and connect with like-minded individuals, industry professionals, and customers who share the same passion for fashion and sustainability. These connections and relationships have been invaluable, enriching my own personal and professional growth.
Lastly, having the platform to make a positive impact on the environment and promote sustainable practices is something I cherish deeply. Being able to align my passion for fashion with a greater purpose, contributing to a more sustainable and conscious industry, brings a sense of fulfillment that is hard to put into words.
Have there been any unexpected surprises or achievements that stand out?
Absolutely! One of the most unexpected and delightful surprises on this journey has been witnessing the incredible loyalty and support from our customers. It’s truly heartwarming to see individuals who started as customers become loyal friends of the brand, embracing our handbags and becoming collectors of our designs. It’s a testament to the connection we’ve built and the trust they have in the quality and style of our products.
Another unexpected achievement that stands out is the recognition we’ve received from the fashion industry and national press. Being featured in prestigious fashion magazines like Vogue and gaining recognition from influential voices in the industry has been an honour. It’s a validation of our commitment to creating exceptional, sustainable handbags that resonate with both fashion enthusiasts and industry insiders.
These unexpected surprises and achievements have fueled our motivation to keep pushing boundaries and innovating. They remind us of the positive impact we’re making and inspire us to continue creating handbags that not only captivate the fashion world but also contribute to a more sustainable future.
We are immensely grateful for the loyalty of our customers-turned-friends and the support of the fashion press. Their belief in our brand has been instrumental in our growth and success. We remain committed to exceeding their expectations and surprising them with new and exciting designs in the future.
How have they made a difference in people’s lives?
Our handbags have truly made a significant difference in the lives of women. Imagine the scenario: a spill occurs inside your cherished bag, causing instant worry. However, with the revolutionary feature of changeable liners, the problem is easily solved. Instead of enduring permanent damage, she can effortlessly swap out the liner and restore the bag’s pristine condition. It’s a relief to know that accidents don’t have to leave a lasting mark.
Yet, the impact extends far beyond spills. The versatility of these changeable liners has brought a new level of organisation and convenience to women’s lives. By simply changing the liner, one can tailor the bag’s interior to suit different days, activities, or even match their mood. Most customers get three liners: one for work, another for gym stuff, and a third one for day-to-day use. It’s like having a customised bag for every occasion, making life more seamless and stylish.
Additionally, our gym and travel bags have become popular with men. They appreciate the fact that they can take out their sweaty gym clothes along with the liner and put it in the washing machine. The bag stays fresh and clean, ready to be used for other activities like travel, for example.
But it doesn’t end there. Changing the liner breathes new life into the bag’s aesthetic. With a fresh liner, the bag is instantly transformed, exuding beauty and radiating a renewed sense of allure. Not only does this elevate personal style, but it also adds value to the bag itself. The ability to resell or pass on a bag with a new liner not only reduces waste but also allows others to enjoy its timeless appeal.
In addition to functionality and sustainability, what other qualities do you consider when designing your handbags?
When designing our handbags, we consider a range of qualities beyond functionality and sustainability. Timeless elegance is at the core of our designs, ensuring that our handbags remain stylish and relevant for years to come. Meticulous attention to detail is also crucial as it enhances the overall craftsmanship and quality of our products.
Versatility is another important aspect we prioritise. Our handbags are designed to adapt to various occasions and lifestyles, providing practicality and convenience for our customers. Comfort and practicality are equally vital, ensuring that our handbags are not only beautiful but also comfortable to carry and use in everyday life.
Emotional connection is a unique factor we aim to achieve. We want our handbags to resonate with our customers on a personal level, becoming cherished pieces that evoke positive feelings and memories.
As the founder of SATYA ÈN RO LONDON, what advice would you give to aspiring entrepreneurs who want to start their own sustainable fashion brand?
My advice to aspiring entrepreneurs who want to start their own sustainable fashion brand is to stay true to your vision and values. Embrace sustainability as the core of your brand’s identity and purpose. Educate yourself about eco-friendly materials, ethical manufacturing practices, and innovative solutions.
Start with a focused product range, gradually expanding while maintaining quality and sustainability. Collaborate with like-minded individuals and brands to amplify your impact. Be transparent about your sustainable practices, building trust with your audience. Connect with your customers, actively listening to their feedback, and involving them in your sustainability journey.
Above all, persevere through challenges, staying resilient, and believing in the positive change your brand can make. By following these principles, you can create a successful and meaningful sustainable fashion brand that contributes to a better future for both fashion and the planet. And, of course, consider offering payment options like PayPal to accommodate diverse customer preferences.
The concept of “Royal practicality” is intriguing. How does your brand embrace practicality while maintaining a sense of luxury and elegance?
We embrace the concept of “Royal practicality” by seamlessly blending functionality, luxury, and elegance in our handbag designs. We understand the importance of creating accessories that not only exude sophistication but also serve a practical purpose in our customers’ lives.
Through meticulous craftsmanship and the use of premium materials, we achieve a harmonious balance between practicality and luxury. Our handbags are designed with carefully considered compartments and features to enhance organisation and ease of use. Each element is thoughtfully crafted to provide practical functionality while preserving the luxurious appeal of the design.
Furthermore, we take great pride in the durability of our handbags. Even after a year of everyday use, they maintain their exquisite appearance and look as new as the day they were purchased. Our commitment to using high-quality materials and implementing impeccable craftsmanship means that our handbags withstand the rigours of daily life while still exuding a sense of refined elegance.
Are there any future plans or developments in the pipeline for SATYA ÈN RO LONDON that you can share with our readers? Any upcoming collaborations or exciting projects?
Yes, indeed! We are thrilled to share that SATYA ÈN RO LONDON has an exciting new collection in the pipeline. We have been hard at work designing and curating a range of handbags that embody our brand’s ethos of practicality, sustainability, and timeless elegance.
Our upcoming collection will feature innovative designs, incorporating feedback and insights from our loyal customers. We are dedicated to continually evolving and pushing the boundaries of fashion, bringing you handbags that are not only functional but also stylish and versatile.
We are also exploring potential collaborations with like-minded brands and artisans who share our commitment to sustainability and craftsmanship. These collaborations will further enhance our offerings and allow us to deliver unique and exceptional pieces to our valued customers.
As always, we remain devoted to promoting sustainable practices in the fashion industry and inspiring conscious consumerism. Stay tuned for more exciting updates and announcements as we continue on our journey to create a positive impact through fashion.
Isabella, if you could choose one word to describe the essence of SATYA ÈN RO LONDON and its handbags, what would it be, and why?
If I were to choose one word to describe the essence of SATYA ÈN RO LONDON and its handbags, it would be “Truth.” SATYA means TRUTH.
Truth represents our commitment to authenticity, transparency, and staying true to our values. At SATYA ÈN RO LONDON, we believe in the truth of sustainable fashion. Our handbags are crafted with integrity, using eco-friendly and recycled materials. We strive to provide complete transparency about our manufacturing processes, ensuring that every step aligns with our commitment to ethical practices.
Truth also extends to the functionality and versatility of our handbags. We want our customers to experience the truth of practicality, where they can easily adapt and organize their belongings through the changeable inner liners. This truth allows them to seamlessly transition between different activities and confidently express their personal style.
Moreover, the truth of SATYA ÈN RO LONDON lies in our dedication to creating a positive impact. We aim to inspire truth in conscious consumerism, encouraging individuals to make informed choices and embrace sustainable fashion as a way of life.
In essence, truth encapsulates the foundation of SATYA ÈN RO LONDON and its handbags. It represents our unwavering commitment to authenticity, transparency, and empowering individuals to make a difference through their fashion choices.
With so many fashion brands in the market, how does SATYA ÈN RO LONDON differentiate itself and stand out? What sets your handbags apart from the competition?
We stand out in the fashion market by offering a truly unique and innovative feature: handbags with changeable inner liners. This sets us apart from the competition, as we are the only bag brand that provides this level of versatility and customisation.
Our handbags empower individuals to express their personal style and adapt their bags to different occasions effortlessly. Whether it’s organizing their essentials for a busy day at work or transforming their bag for a night out, our changeable inner liners offer endless possibilities.
By offering this distinctive feature, we provide our customers with a level of flexibility that is unparalleled in the market. They can easily switch between liners, giving their bag a fresh and new look, while also maintaining the functionality they need.
Furthermore, our commitment to sustainability adds another layer of differentiation. We use eco-friendly and recycled materials, emphasizing zero-waste designs, and ensuring that our products align with our values of ethical and responsible fashion.
Ultimately, SATYA ÈN RO LONDON stands out by combining practicality, sustainability, and unique customisation. Our handbags not only offer functionality but also provide individuals with the freedom to express their style and make a statement. We are proud to be the pioneers in offering handbags with changeable inner liners, and we continue to innovate and inspire a new wave of fashion possibilities.
Your brand’s name, SATYA ÈN RO LONDON, has a unique and captivating ring to it. Can you explain the meaning and significance behind the name?
The name SATYA ÈN RO LONDON holds a deep meaning and significance for our brand. “SATYA” is a Sanskrit word that translates to “truth” or “being truthful” in English. It represents our commitment to authenticity, transparency, and staying true to our values. We believe in the power of truth and strive to embody it in every aspect of our brand.
The term “ÈN RO” is derived from the French words “en” and “rose,” which mean “in” and “rose” respectively. The rose is a timeless symbol of beauty, elegance, and grace. It represents femininity, love, and the delicate balance between strength and softness. By incorporating “ÈN RO” into our brand name, we embrace these qualities and infuse them into our handbags.
The addition of “RO” in SATYA ÈN RO LONDON holds a heartfelt significance that goes beyond words. It represents the profound impact of Rocky, my beloved dog, who plays a transformative role in my life and journey as an entrepreneur.
Rocky, with his unwavering loyalty, unconditional love, and joyful spirit, inspired me to create a brand that encompasses these qualities. His presence taught me the importance of embracing life’s adventures, finding beauty in simplicity, and cherishing the meaningful connections we make along the way.
By including “RO” in our brand name, SATYA ÈN RO LONDON pays homage to the profound bond between humans and animals. It serves as a reminder of the enduring love and inspiration that can be found in the unlikeliest of places.
Rocky’s influence continues to shape the essence of our handbags, as they embody the values of resilience, companionship, and the joy that comes from embracing the present moment. Each handbag carries a piece of Rocky’s spirit, reminding us to live authentically, love passionately, and make a positive difference in the lives of others.
In this way, SATYA ÈN RO LONDON not only represents a brand but a heartfelt tribute to the transformative power of love and the enduring impact of those who touch our lives in extraordinary ways.
Lastly, “LONDON” reflects our connection to the vibrant and diverse fashion capital of the world. It signifies our British heritage and serves as a nod to the inspiration and influence that the city brings to our designs.
Together, SATYA ÈN RO LONDON encapsulates our core values of truth, beauty, and embracing the essence of femininity. It represents our commitment to creating handbags that are not only functional and sustainable but also reflect the unique style and spirit of the modern woman.
Our readers love to travel, what destination is at the top of your bucket list?
One destination that holds a special place on my bucket list is Paris and Monaco. I am thrilled to share that I will be embarking on an exciting journey to these enchanting cities with Rocky, my beloved companion, to celebrate his 5th birthday. Paris, known for its romantic ambiance and iconic landmarks, offers a blend of history, culture, and culinary delights. Monaco, on the other hand, exudes luxury and glamour, with its stunning coastline and renowned Monte Carlo district. It promises to be a memorable adventure filled with joy and unforgettable moments. Can’t wait!
Follow Isabella and her journey to making SATYA ÈN RO LONDON, a household name. We’re rooting for you!
