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Pregnancy, Creativity, and Egyptian History Unite in Khonsu Swim

In the enchanting world of Khonsu Swimwear, the threads of creativity, love for the ocean, and a fascination with Egyptian history converge to create a brand that transcends mere fashion.

Founder Colette Brewster, inspired by her own journey into motherhood, weaves a tale of resilience and passion. House of Coco dives into the depths of Khonsu Swim, a brand that echoes the divine feminine, celebrating the beauty of pregnancy and the strength of women…

Moonlit Inspiration: Naming the Goddesses of Style

The genesis of Khonsu Swim began during Colette’s third pregnancy when the quest for a suitable maternity swimsuit led her to a realization – there was a gap in the market.

Drawing from her past experience in swimwear design, Colette resurrected connections and gradually sculpted the brand. The name ‘Khonsu,’ representing the moon god who watches over travelers and symbolises fertility and protection, resonated deeply.

It mirrored Colette’s own journey, where her husband Alex, akin to the moon god, provided unwavering support, love, and protection, embodying the essence of the moon goddess.

Motherhood Chronicles: A Swimwear Line for Every Stage

Colette’s personal motherhood journey became the compass guiding Khonsu’s course. Recognising the challenges women face in finding suitable swimwear, especially during and after pregnancy, Colette set out to create a line that understood and supported women at every stage. From post-pregnancy core support to coverage for tummies, Khonsu aims to alleviate the daunting task of swimwear shopping for mothers.

Beyond Boundaries: Expansion Plans and Lessons Learned

Having previously co-founded a swimwear brand, Colette brings over a decade of experience to Khonsu. Despite the challenges of separation, she walked away to pave the way for a new venture.

The vision for Khonsu extends beyond maternity wear, with plans to launch a postpartum collection, diastasis recti-safe certified items, cover-ups, and even swimsuits for little girls – a holistic approach to catering to every stage of motherhood.

Age as a Catalyst: Understanding the Varied Stages of Motherhood

For Colette, the journey of having babies in her 20s compared to her 40s unveiled distinct challenges.

Khonsu aims to bridge the generational gap, providing a versatile and wide-ranging swimwear line that resonates with women at different stages, both mentally and physically. Through Khonsu, Colette strives to create a sense of solidarity among women facing similar experiences.

Crafting Style with Substance: The Heart of Khonsu’s Designs

Collaborating closely with her seamstress Marieneis, Colette infuses style into practicality. Feedback from moms is not just welcomed but cherished, as Colette continually upgrades and adjusts to ensure that Khonsu’s creations resonate with the real needs of mothers. The ultimate vision? To become a household name within the global mom community.

Environmental Consciousness: Crafting a Safe Alternative

At Khonsu, being a responsible brand is paramount. Colette emphasizes the importance of a safe alternative in swimwear, steering clear of recycled plastics and materials with uncertain long-term consequences.

The brand is committed to achieving this by the end of 2024. Currently engaging in responsible slow fashion, Khonsu sources fabrics and manufactures exclusively in Brazil, minimising its carbon footprint. Every drop of water used in the process is treated and reused, reducing waste and excess water use.

Quality Over Quantity: Khonsu’s Commitment to Lasting Fashion

In a world where fast fashion dominates, Khonsu Swim takes a different stance. Colette’s commitment to quality is reflected in limited quantities and the use of the highest-grade fabrics, ensuring that each swimsuit can withstand the test of time – a decade, if cared for properly. In every stitch, Khonsu echoes a commitment to longevity, sustainability, and the celebration of motherhood.

Khonsu Swim emerges not just as a swimwear brand but as a testament to the power of creativity, resilience, and the unwavering support that defines the journey of motherhood. Colette Brewster’s vision, as showcased through Khonsu Swim, is not just a brand; it’s a celebration of womanhood in all its phases, with style, substance, and a purpose that reaches beyond the surface.

Khonsu Swim invites us to dive deeper into the currents of motherhood, to celebrate the beauty of change, and to embrace the journey with open arms. In each meticulously crafted swimsuit, there is a story of empowerment, resilience, and a reminder that, like the moon and the tides, motherhood is a force that cannot be contained—a force that Khonsu Swim beautifully captures and shares with the world.

House of Coco Magazine is thrilled to bring you an exclusive interview with Sarah Turner, the visionary founder of Dijo Life. In this candid conversation, Sarah opens up about the mission driving Dijo Life, the fluidity of her vision, and the powerful impact she envisions for women around the world.

As the driving force behind Dijo Clothing, Sarah shares her passion for creating a movement in fashion that advocates for mindful choices and ethical production.

Prepare to be inspired as Sarah discusses her journey, the challenges faced in establishing Dijo Life, and the resilience required to navigate the ever-evolving landscape of sustainable fashion. Join us as we delve into the personal side of Sarah, exploring her travel dreams, motivational mantras, and the influences shaping her Irish heritage.

Discover the story behind Dijo Life and get to know Sarah Turner—the entrepreneur, artist, and advocate empowering women through original healing artwork and authentic leadership.

House of Coco Magazine invites you to step into the world of Dijo Life and be inspired by Sarah’s commitment to making a positive impact on women’s lives globally…

Inspirations and Beginnings

Dijo Life focuses on empowering women to own their authentic stories. Can you share a pivotal moment from your own journey that inspired you to create this platform, emphasising the importance of authenticity?

I remember holding my newborn daughter Dixie; she must have been a few weeks old. I had just turned 30, been medically retired from the military, and was so lost.

It was a dark period in my life, perhaps even darker than I realized at the time. She just stared at me, and I had this beautiful moment of clarity. She was so defenseless, perfect, and innocently trusting.

I understood in that one moment that nothing in my childhood was my fault. I had been looking at my past with hindsight, rather than kindsight. I cried for how hateful I was to myself. I had no idea how to start, but in that one moment, I promised myself I would do whatever it took to be the guide she deserved.

The thought of her ever not loving herself made me feel physically ill and I knew little me deserved that same fierce love. Why was I not doing this for myself?

That was my pivotal moment, the commitment to learn to love myself was made, and I have never left my little self alone in the darkness since.

Embracing Vulnerabilities

Creating a space for removing the “mask of perfection” is powerful. How do you encourage women to embrace their vulnerabilities and turn them into sources of strength and resilience?

By reminding them none of us really have it all together. Some days it flows and others we cannot even face the thought of a shower. Both versions of ourselves are worthy of our love. Both versions of ourselves are asking us to listen to internal needs.

When we allow our vulnerability to show we create safe spaces for others to be their authentic selves. When expressing these vulnerabilities become our norm they lose their power to shame us and a shameless woman is a force to be reckoned with.

When we are authentically, unapologetically ourselves, we know our strengths and weaknesses better than anybody. You cannot shame someone who is already friends with their darkness. They do not seek external validation and that is their greatest strength.

Guilt-Free Self-Care and Boundaries

Guilt-free self-care and healthy boundaries are fundamental aspects of Dijo Life. In your experience, what are some effective self-care practices that women often overlook, and how do these practices contribute to overall well-being?

I think practicing gratitude for your wondrous body is the most overlooked self-care practice. We criticise our weight, we hate our wrinkles, we tan our spotty skin, dye our mousy hair and starve ourselves to meet a notion of society’s beauty.

A secret price we pay to be accepted, but how often do we give thanks. Thanks for the strong heartbeat, eyes that see beauty, ears that reveal the wonderful symphony of nature, tongues that can tell a morning latte from a midnight chamomile tea. We are each an incredible mini universe, literally born from stardust.

If we practiced more gratitude for this phenomenal connection, many of life’s complexities would become a lot simpler. True self-care begins when we make peace with the vessel we will journey in.

If you love something and are grateful for it you will naturally want to take the best care of it. A simple daily gratitude practice will foster this connection and bring infinite joy to your relationship with your body.

Healing Journey and Support Strategies

Your personal experience with PTSD and childhood trauma led you to create Dijo Life. How has your own healing journey influenced the strategies and support you offer to survivors within your community?

I try and teach others to be their own guru. You already hold the answers; the trick is learning to nurture and love yourself enough to not get in your way. Trusting in your own innate intuition and wisdom. I have also learned to not stress the hard times as much. Life is a cycle and sometimes I’m in the dark, but the light will come again.

Melancholy can be beautiful and reflection does not need to be filled with shame. There is a time for every season in your life. Reflection is a powerful tool. As I look back at my journey I see how the dark times allowed me to now fully embrace the glorious gifts I am given.

Diverse Talents Intersecting

Being an international author, fashion designer, and speaker is a unique combination of talents. How do these diverse skills intersect in your work, and how do they contribute to the multifaceted approach of Dijo Life?

For so long, women have been taught they are one thing. Women were stereotyped to fit a mould, serious scholars didn’t wear frilly frocks. A beautiful woman could never be a true intellect. A woman who spoke her mind was inevitably a bitch.

For a long time I restricted the creative part of my soul because I was the warfare officer, the serious science lady in a military uniform. I wanted to break these notions. I wanted other women to feel safe to follow any path that sparked joy.

That a life without creativity and authentic expression was a life half-lived. So a pivotal idea for me is that we are not trees; we can move, morph, and constantly change direction. No woman is one thing. You do not owe anyone the version they have created of you. Spice it up, explore your creativity, keep them on their toes.

Unconditional Love and Community Support

Unconditional love and support are core beliefs of Dijo Life. How do you cultivate a sense of community and support within your platform, ensuring that every woman feels valued and heard?

I don’t actively encourage community; there is no need with women. We are amazing at supporting each other, particularly when we are in safe places. So I create safe places. I have found the easiest way to teach is to lead by example. I expose my vulnerabilities while still modeling self-care and unconditional self-love.

Women don’t need to be taught community or support; they just need safe spaces to find compassion for their own stories. The telling gets easier, and then these women naturally create their own safe spaces. This is my foundation of community.

Navigating Complex Relationships

Navigating relationships, both with ourselves and others, is a complex journey. What advice do you offer to women striving to establish healthy boundaries in their personal and professional lives, especially when faced with challenges?

I am still a work in progress with boundaries, I think I will be to the day I die. As an empath, the thought of hurting others pains me. So firstly I remind them they are not alone and unlearning a lifetime’s worth of self-soothing behaviors.

We don’t honour our boundaries because we have learned it is unsafe to take up space. Unfortunately, it is still unsafe for most women. My best advice is to start small. Saying an outright “no” can be hard, so start with something simpler like, “let me get back to you on that”.

I have found boundaries get easier to set when I remember to honor myself and my own needs. I often have to repeat to myself that I am not responsible for the emotions of others. Women want to be strong and fearless, but for a lot of us, this is not the reality.

We are super sensitive and nurturing and really bad at confrontation. Age definitely helps; hopefully, in my next decade, I can master the compassionate boundary.

Challenging Traditional Notions

Empowering women often involves breaking societal stereotypes. How does Dijo Life challenge traditional notions of womanhood and promote a more inclusive and diverse definition of femininity?

A woman is not one thing! I am a mother, a War Veteran, an artist, a businesswoman, a clothing designer, a scientist, a badass, and sometimes a scared little girl. These are all parts of me, but they do not define me. I am fluid and will continue to morph as I age and discover different parts of myself I want to explore.

This is what makes me feminine, my joy of life and all its possibilities. My support and connection with other women, no matter the path they walk. The only challenge I ask of women is to live their most creative lives. Take up space and shine; we need more lighthouses.

Community Impact

Community plays a vital role in healing. Could you share a story from Dijo Life’s community where the support and empowerment provided made a significant difference in someone’s life?

My greatest joy is when ladies find the support to leave toxic relationships. We have supported many women through this journey. Supporting them as they learn the tools to begin a journey where they are worthy of better. Often becoming the cycle-breaker for their own little tribe. These women always go on to flourish, and it’s truly beautiful to be a small part of their journey.

Transforming Pain into Strength

Resilience is a common thread among survivors. How do you help women transform their pain into strength, encouraging them to view their experiences as sources of power rather than hindrances?

Growing up, I was always taught “what doesn’t kill you makes you stronger.” This is rubbish advice. What doesn’t kill you inevitably gives you poor coping mechanisms and repressed trauma. Trauma doesn’t make you stronger; your resilience does.

Your ability to take another breath when you just want to curl up and quit. Resilience will pull you through, but eventually, you must face this darkness and reclaim your power. My trauma enabled me to understand the darkness in others and learn that it was my choice to carry this darkness or leave it with them and choose love instead. Again creating safe spaces for women to talk and process this trauma is key to this shift.

Mindfulness and Self-Reflection

Incorporating mindfulness and self-reflection is crucial in personal growth. What mindfulness practices do you recommend to women, and how can these practices help them connect with their authentic selves?

Mindfulness doesn’t need to be sitting in meditation for hours. Mindfulness is simply being present in the moment as it unfolds. When starting it can be helpful to set yourself an alarm that goes off 3 times throughout the day. When it does, stop what you are doing and take 3 deep breaths, holding and exhaling for at least 4 seconds. Then look around you, what can you see, smell, touch. Be completely in the moment.

Check in with tension in your body, release your shoulders and jaw. As you practice this more, you will find yourself naturally doing it throughout your day. Breath is the key to everything. Mindful showering is also a great start. Every shower consciously chooses to breathe slower and wash away anything that is not sparking joy.

Then stay in the moment; how does the soap feel against your skin? As you rub your arms, give thanks for everything your strong arms allow you to do. Paint a love heart on the shower screen….sing!

Evolving Conversations

Dijo Life has been empowering women since 2011. How have you seen the conversation around mental health, trauma, and self-empowerment evolve over the years, and what positive changes have you witnessed within your community?

When I first started on this journey, not many safe spaces existed. It is so empowering to watch this conversation change. We are starting to be much more aware of mental health and trauma. Women, in particular, are leading this resurgence of empathy, compassion, and mindful leadership. Within my own community, I am seeing less shame and more self-acceptance. It is my greatest joy that I have played a small part in empowering this change.

The Power of Storytelling

The power of storytelling is evident in your approach. How do you believe sharing personal stories within the Dijo Life community helps in breaking down stigmas surrounding mental health and trauma, fostering understanding and compassion?

Without a doubt, and for so long, women have been holding their breath. When we are given a safe space, we exhale. We exhale because we are surrounded by other survivors.

We exhale because we are seen and heard. We exhale because our pain is understood. We are no longer alone, we are no longer isolated in our shame, but validated in our struggles. This naturally fosters a sense of understanding and compassion. Safe spaces are the key.

Embracing Self-Acceptance

Many women struggle with self-acceptance. What steps do you suggest for embracing one’s true self, flaws, scars, and all, and how can this self-acceptance lead to a more authentic and fulfilling life?

I mentioned earlier the importance of practicing gratitude for your wondrous body. I think it is the most overlooked self-care practice, probably because it is the most difficult. We have watched generations of women hate their bodies.

We learn to criticise, fight and change ourselves. Very few of us were ever taught to honor, nourish, and celebrate our uniqueness. Practicing gratitude for your body shifts this mindset. When you are truly grateful for your ability to dance, there is no space for cellulite shame; it just becomes a silly notion. You shift from fighting yourself to asking what your body needs for nourishment.

Dijo Life’s Vision and Empowering Women Globally

Looking ahead, what aspirations do you hold for Dijo Life? How do you envision the future of your platform, and what impact do you aim to make on the lives of women worldwide in the coming years?

I have never had a specific vision for Dijo Life; it remains a fluid idea with one clear mission — to empower women. Dijo is as much a source of healing for me as it is for other women.

I cannot perceive it as a mere business; it holds too much significance for that. It’s a higher calling, empowering my voice as much as others. I aspire for Dijo Clothing to initiate a movement in fashion that promotes mindful clothing choices, recognizing the potency of patterns and ethically produced clothing to effect change for both the wearer and the producer.

I strongly oppose fast fashion and its detrimental social and environmental impacts; we must strive for better. Dijo Clothing is my passion, providing a tangible way to physically empower women through my original healing artwork. It allows me to practice authentic leadership and create employment opportunities for other women.

Wanderlust Dreams – Top Destination on the Bucket List

Our readers love to travel; what destination is at the top of your bucket list?

I am incredibly privileged to have traveled extensively across the globe. My heart longs for an extended holiday in Northern Ireland to retrace my father’s childhood and gain a deeper understanding of how my Irish heritage has shaped me.

Born in Belfast, my father emigrated to Australia in the 1950s. My nostalgic dream involves a winter retreat in a cottage on the West coast, surrounded only by my books and an in-house potato bread chef.

Igniting Motivation – A Go-To Quote in Times of Need

When lacking motivation, what’s your go-to quote?

“The only person you need to impress is your 5-year-old self.” This quote always propels me forward because that younger version of myself is always eager for an adventure.

Connect with Dijo Life – Where to Follow and Learn More

Rish Reddy, the Director of Dewdrop Skincare™, is a visionary entrepreneur whose journey into the world of skincare was sparked by a personal struggle with eczema.

Her deep-rooted connection to traditional wisdom, particularly inspired by his grandmother’s teachings and family stories from India, became the catalyst for the creation of Dewdrop Skincare™.

With a background in chemical engineering and chromatography, Rish seamlessly blends science with Ayurvedic principles, leading to the development of innovative skincare solutions…

Rish’s commitment to sustainability, ethical practices, and the sourcing of high-quality ingredients from around the world reflects in the brand’s values. Her extensive travels, including a transformative experience in India, have left an indelible mark on Dewdrop Skincare™, shaping its ethos and formulations.

As a founder dedicated to promoting natural beauty, inclusivity, and self-love, Rish envisions Dewdrop Skincare™ as a global leader in the skincare industry, setting standards for innovation, sustainability, and holistic well-being….

Your journey with Dewdrop Skincare™ began with a personal struggle with eczema. Can you share a specific moment when you realised the potential of botanicals and Ayurvedic treatments in skincare, transforming your skin and inspiring the creation of your brand?

Having tried several dermatologically tested brands that offered little to no relief for my inflamed eczema, my grandmother suggested gathering plants from her garden to create a paste as a calming mask for my skin. The immediate relief was unmatched!

My grandmother often shared stories of her family in India, emphasizing Ayurveda’s integral role in their lives. Recognizing nature’s incredible healing power, I decided to dedicate myself to a brand combining botanicals and Ayurveda for effective skincare solutions.

Growing up with stories from your grandmother about the benefits of botanicals, how do these traditional wisdoms continue to influence the formulations and ethos of Dewdrop Skincare™ today?

When creating Dewdrop Skincare™, I wanted it rooted in Ayurveda and traditions. Our Brightening Saffron Elixir Serum is produced using traditional techniques, preserving botanicals and their nutrients.

We prioritize responsible practices, support local communities, and preserve the environment. My grandmother’s wisdom instilled the belief that skincare is about holistic well-being. Our formulations encourage self-care rituals, fostering a mindful and soothing skincare routine. Traditional wisdom inspires us to create formulations rooted in nature, crafted with care, enhancing natural beauty.

The intersection of science and skincare is a unique aspect of Dewdrop Skincare™. How does your background in chemical engineering and chromatography contribute to the innovative processes used in your products, such as cold press, CO2 extraction, and steam distillation?

Chemical engineering provides a foundation in understanding chemistry, materials science, and process engineering, ensuring effective and stable formulations. Chromatography, a powerful separation technique, helps extract botanicals’ active ingredients precisely.

This scientific background, combined with innovative processes, ensures our skincare products retain botanical potency for optimal efficacy. Our approach delivers high-quality, effective, and innovative skincare solutions to our customers.

Your travels to India played a significant role in finding the highest quality ingredients. Can you share a memorable experience or encounter during your search that left a lasting impact on you and the formulations of Dewdrop Skincare™?

During my travels, visiting Agra and witnessing the Taj Mahal was breathtaking. Encountering a family-owned store, I met the matriarch deeply passionate about sustainable farming, transforming her family’s life. Their traditional farming techniques, commitment to organic and sustainable methods, and respect for nature inspired me.

This encounter influences Dewdrop Skincare™, ensuring our products are made with care, attention to detail, and the finest ingredients from around the world, carrying the essence of their origin.

Dewdrop Skincare™ emphasizes the idea of embracing natural beauty, including blemishes and scars. How do you believe this philosophy resonates with your customers, and what message do you hope it conveys in the beauty industry?

In a society pressuring a narrow beauty definition, we encourage embracing natural beauty, including blemishes and scars. Imperfections tell a story of resilience, growth, and humanity. We aim to empower individuals to redefine beauty standards, fostering inclusivity and authenticity. Skincare, to us, is about holistic well-being, promoting self-love.

Through our philosophy, we aspire to inspire a positive change, encouraging authenticity, diversity, and self-acceptance in the beauty industry.

Luxury and elegance are key inspirations for Dewdrop Skincare™, drawing from the palace architectures and royal traditions in India. How do you translate this sense of opulence into your products, creating a truly luxurious experience for your customers?

We infuse opulence into our products through premium, high-quality ingredients known for efficacy and luxurious feel. Our formulations, curated for visible results, offer a sensorial experience for a pampered feel.

Inspired by palace designs and royal motifs, our packaging embodies elegance with intricate patterns, luxurious finishes, and opulent colors, evoking grandeur and sophistication. Unveiling our serum in carefully designed packaging sets the scene for a luxurious morning and evening routine, aiming to make customers feel pampered and cared for like royalty.

The sourcing of high-quality ingredients from around the world is a crucial part of your brand. How do you ensure sustainability and ethical practices in the process of procuring these botanicals, aligning with Dewdrop Skincare™’s values?

Dewdrop Skincare™ is deeply committed to sustainability and ethical practices in sourcing botanical ingredients. We prioritize suppliers committed to environmental conservation and vet them rigorously. This includes assessing farming and harvesting practices to minimize environmental impact and promote biodiversity.

We favour organic and fair-trade ingredients, minimising harmful chemicals and ensuring fair wages and working conditions. Our commitment extends to recyclable and eco-friendly packaging materials through our sister company, Mulch Mailers, offering 100% home compostable mailers. We aim to minimize waste and reduce our carbon footprint, aligning every step with our values of sustainability and ethical practices.

Ayurveda is deeply rooted in your brand’s philosophy. How do you incorporate Ayurvedic principles into your formulations, and what specific benefits do these ancient practices offer in modern skincare routines?

Dewdrop Skincare™ believes in the power of Ayurveda for holistic well-being. We incorporate Ayurvedic principles by selecting botanicals used for centuries in Ayurveda. These principles emphasize balancing mind, body, and spirit, achieved through ingredients like sandalwood and rose known for calming and soothing properties.

Ayurvedic ingredients bring antioxidants, vitamins, and minerals to nourish and revitalize the skin. Their anti-inflammatory and anti-aging properties reduce redness, irritation, and fine lines. Ayurvedic practices focus on long-term results, promoting a consistent skincare routine tailored to individual needs.

This holistic approach enhances mental well-being and self-confidence, offering a unique blend of ancient wisdom and modern science for healthy, radiant skin.

Can you share a success story from a Dewdrop Skincare™ customer, someone whose skin transformation through your products particularly moved or inspired you?

Certainly! We had a customer share her painful story of a routine hysterectomy gone wrong, resulting in major abdominal surgery and severe scarring. Using our Brightening Saffron Elixir Serum, she experienced tremendous healing of her scars.

Knowing our product played a role in assisting this resilient woman fills me with gratitude. We’re proud to provide products that genuinely work and support individuals through challenging times.

In the world of skincare, trends often come and go. How do you maintain the timeless essence of Dewdrop Skincare™ while also staying relevant and innovative in an ever-changing market?

Dewdrop Skincare™ maintains its timeless essence by staying rooted in core values and Ayurvedic principles. Our commitment to holistic well-being forms a constant foundation. We listen to customer feedback, adapting formulations to evolving needs and preferences.

Investing in research and development keeps us at the forefront of skincare innovations. While exploring new ingredients and technologies, we prioritize sustainability and ethical practices, resonating with conscious consumers. By combining these strategies, Dewdrop Skincare™ remains a brand that is both timeless and relevant, providing innovative, effective, and sustainable skincare solutions.

Your products are curated to unveil the inner glow of individuals. How do you believe self-love and self-care are interconnected with skincare, and how does Dewdrop Skincare™ contribute to this holistic approach to beauty?

Self-love and self-care are integral to a holistic approach to beauty, with skincare playing a significant role. Skincare rituals offer moments for self-care, promoting mindfulness and body connection. Dewdrop Skincare™ understands this interconnectedness, curating products to address skin concerns while promoting indulgence and self-worth.

Our formulations, crafted with high-quality ingredients, provide a sensory experience, uplifting the spirit. By encouraging individuals to embrace their unique beauty and celebrate their individuality, we contribute to a holistic approach where skincare becomes a pleasurable journey of self-love.

Collaboration is a powerful way to expand a brand’s reach. Are there any dream collaborations or partnerships you envision for Dewdrop Skincare™, aligning with your brand’s mission and values?

Certainly! Dewdrop Skincare™ envisions collaborating with environmentally conscious brands, emphasizing sustainability. Partnerships with wellness and mindfulness experts would enhance our holistic approach to skincare. Supporting social impact organisations focused on women’s empowerment, mental health, or sustainable practices aligns with our commitment to giving back.

Collaboration with respected dermatologists and skincare experts would validate our products, providing expertise in development, education, and evidence-based skincare advice. Dream collaborations align with our values of sustainability, inclusivity, and making a positive impact on the community.

Personal rituals often play a role in skincare routines. Do you have a favourite Dewdrop Skincare™ product or ritual that you personally find most invigorating, and if so, what is it?

My favorite ritual involves applying our Brightening Saffron Elixir Serum followed by our Rejuvenating moisturizer. The scent profiles transport me back to India, creating a calming effect, especially after a long day.

Looking into the future, what are your aspirations for Dewdrop Skincare™? How do you envision the brand evolving, and what kind of impact do you hope to make on the skincare industry and the lives of your customers?

Looking ahead, Dewdrop Skincare™ aspires to be a recognized leader, known for innovative and effective products, and a trailblazer in sustainable skincare. We aim to develop a comprehensive range, set industry standards for responsible practices, and expand globally.

Supporting social impact initiatives aligning with our values is a priority. We envision making a positive impact on customers’ lives by providing high-quality, sustainable skincare, fostering authenticity, diversity, and self-acceptance.

Our readers love to travel, what destination is at the top of your bucket list?

The Maldives! Pristine beaches, turquoise waters, and stunning coral reefs make it a dream luxury destination!

Looking back, since launching the brand, is there anything you would do differently?

No, looking back, I wouldn’t change anything. Every trial and lesson has led to valuable insights, shaping our journey and approach to building the brand.

Where can people follow you and find out more?

You can find me on Instagram and check out our website here.

Meet Malgorzata Rafalowicz, the visionary founder behind DoodlePals, a brand that transcends the ordinary, seamlessly blending style with compassion. In the heart of this venture lies not just a business, but a profound movement towards a conscious lifestyle—one that embodies goodness for people, pets, and the environment.

The journey of DoodlePals began in the world of dog breeding, where Malgorzata led her own breeding business named Cavadoodle. A moment of realization struck her as she sought resources like leashes, toys, and harnesses for her canine companions.

Unwilling to compromise on quality and disheartened by the plastic-filled assortments in chain stores, Malgorzata embarked on a mission. Fuelled by her love for dogs and a genuine concern for the environment, she birthed DoodlePals—a brand that produces animal-focused items, emphasizing a deep respect for nature and an unwavering commitment to aesthetic excellence.

In essence, this interview with Malgorzata Rafalowicz is an exploration of a brand that transcends the realms of commerce, embodying a compassionate lifestyle where style and consciousness coexist harmoniously. It’s an inspiring narrative that invites readers into the world of DoodlePals, where every purchase is a step towards a better, more considerate world…

Tell us the story behind DoodlePals. What inspired you to create a brand that focuses on goodness for people, pets, and the environment?

It’s a lengthy story, but I’ll try to condense it. It all began while I was leading my own dog breeding business named Cavadoodle. I noticed the need for resources like leashes, dens, toys, or harnesses.

However, I couldn’t tolerate the poor-quality, plastic-filled assortment offered in chain stores. Loving dogs and caring about the environment, I aimed to make people around me joyful and happy. That’s when the idea of establishing DoodlePals was born—a brand that produces animal-focused items, respects nature, and embraces aesthetic design.

The concept of “all goodness for you, your pet, and the environment” is powerful. Can you share specific initiatives or products that reflect this philosophy?

Every decision at Doodlepals revolves around social and environmental responsibility. From choosing only eco-friendly materials and local producers to educating people through the Cavadoodle blog, I give my 100% to improve our lives. Details like non-plastic packaging and delivery by courier companies using electric cars are crucial for me.

Sustainability is a key focus for DoodlePals. How do you ensure your products are environmentally friendly, and what challenges have you faced in maintaining this commitment?

While I trust people in everyday life, at Doodlepals, I meticulously control product quality and every step of manufacturing. Each batch of material must be checked and labeled as ecological during sourcing and production.

Ensuring my choices reduce the carbon footprint sometimes involves numerous calls and emails, resembling detective work. The main challenge is measuring the social justice of my choices, such as ensuring fair salaries for workers. That’s why I opt for small businesses, often family-led, instead of mass production.

In what ways does DoodlePals contribute to animal welfare? Are there any partnerships or initiatives aimed at helping animals in need?

Charitable actions are usually kept discreet, but every month a percentage of revenue goes to a local shelter. This donation supports the shelter directly or is used to purchase quality dog food. Additionally, I collaborate with a foundation supporting blind people, introducing dog therapy by providing them with a dog from my breeding.

The blog also serves as a form of contribution by educating people about the care and treatment of dogs, not limited to Doodles.

DoodlePals is not just a brand but a movement toward a more conscious lifestyle. How do you envision your customers adopting this ethos into their everyday lives?

Most of my customers are conscious consumers who align with environmental and social commitments. Emails and calls received at Doodlepals often indicate that they are already conscious consumers, asking questions about the eco-friendliness of products.

For those not yet sure about choosing eco-friendly items, the quality and design of Doodlepals goods serve as proof that green products are reliable.

Collaborations with publications like Vogue indicate a strong sense of style associated with your brand. How do you balance aesthetics with functionality in your products for both pets and their owners?

Doodlepals claims to produce both aesthetic and functional products, rejecting the notion that mass products must sacrifice one for the other. By not focusing on mass production or prioritising revenue, the brand creates products that meet the needs of dog breeders and owners alike. I personally use Doodlepals accessories for all the dogs in my breeding.

Your website mentions a variety of products. Could you highlight a particular product that embodies the essence of DoodlePals and share the thought process behind its creation?

If I were to choose one product, it would be our “Vanilla Friends” den – one of our first products. Recognising that every dog, like a human, needs a comfortable and safe place to rest, the creation process prioritized quality over quantity.

Eco-friendly components with the best quality were chosen, even if they were more expensive, to meet the expectations of customers valuing social responsibility and top-level production.

Building a brand often involves overcoming challenges. Can you share a challenging moment in DoodlePals’ journey and how you navigated through it?

Starting the business was the most challenging part, as is the case for many entrepreneurs. Doubts about the success of the idea and whether people would think similarly were prevalent. After sleepless nights and discussions with family and friends, I decided to overcome the obstacles with all the energy I had. The leap of faith turned out to be successful, reinforcing my belief in myself and the Doodlepals brand.

Community engagement seems important to DoodlePals. How do you involve your customers in shaping the brand, and what role do their feedback and suggestions play in your decision-making process?

Doodlepals is portrayed as an open book where customers can leave their mark and write their story. All opinions are welcome, as long as they aren’t hate speech.

Customer feedback provides insights into product expectations, surprises, shortcomings, or positive experiences. Each opinion prompts the brand to find a solution and implement it quickly. Customers are viewed as honest, helpful advisors, and friends rather than mere sources of revenue.

What advice would you give to aspiring entrepreneurs who want to start a business that is not only successful but also socially and environmentally responsible, based on your experience with DoodlePals?

The strongest advice would be simple: believe in your actions. Despite discouragement from some who may consider eco-friendly materials expensive or a marketing trick, maintaining belief in your social and environmental mission is key. This belief becomes part of your brand identity, and people will eventually believe in it as a value of your product.

DoodlePals’ presence in both national and international publications is impressive. Can you share how your brand connects with diverse cultures and audiences, and what you’ve learned from these interactions?

The most crucial lesson is that love is an international and universal language. Regardless of origin, gender, or wealth, if you love animals, you belong to a vast and strong community. Exchanging experiences with dog breeders and their audiences worldwide fosters international partnerships, contributing to the brand’s growth.

Innovation is crucial in any industry. How does DoodlePals stay ahead of the curve when it comes to creating new and innovative products for pets and their owners?

Doodlepals focuses on dog comfort and joy when creating new products. By not prioritising fashion or design trends, the brand stays ahead of the industry, where many producers focus on marketing or using affordable materials for higher revenue. Prioritising the well-being of dogs over profit allows Doodlepals to be considered innovative in a capitalistic world.

DoodlePals seems to blend style with compassion seamlessly. Can you share an anecdote or a customer story that encapsulates the impact your brand has had on someone’s life, either human or furry?

A few weeks ago, I created a dedicated subpage on my Cavadoodle website titled “How my life changed after Doodle.” The most inspiring impact, in my opinion, is the cooperation with Dogs for Life, a foundation gathering disabled people requesting various forms of dog therapy.

Contributing one of my Goldendoodles to their foundation, making it the first Doodle in Poland working in dog therapy, will undoubtedly have a positive impact on them, me, and the well-being of the dog.

Looking ahead, what exciting plans does DoodlePals have for the future? Are there upcoming product launches, collaborations, or initiatives that your customers and followers can look forward to?

While I don’t plan many things in advance, collaborations with graphic designers and local manufacturers will continue. A new collection of dog accessories, crucial for winter, will be launched soon. Living in the moment and staying stress-free is my approach, allowing life’s surprises to unfold.

Our readers love to travel; what destination is at the top of your bucket list?

Sudety or Beskidy – these two mountain chains in the south of Poland offer beautiful views and a magnificent, mysterious aura. Perfect for active hikers, alone or with their dogs, these destinations are worth visiting. The local cuisine and hospitality, especially in Sudety, make it a perfect travel destination.

When lacking motivation, what’s your go-to quote?

Michael Jordan’s quotes are a source of inspiration in challenging moments. Two that resonate with me are: “I can accept failure because everyone fails at something, but I can’t accept not trying” and “If you quit once, it will become your habit – don’t quit.”

Where can people follow you and find out more?

If you’re curious about Doodlepals, check my Instagram or browse through my store at doodlepals.pl. Additionally, visit cavadoodles.pl for more detailed information about Doodles and dogs in general.

Introducing Wendy Brobbey, the visionary founder behind the enchanting world of Aduwham. In this exclusive interview, we unravel the scented tales and cultural richness woven into every candle crafted by Wendy and her team.

Join us as we delve into the heart of Aduwham, discovering the inspirations, stories, and timeless legacy that make this brand a unique and cherished presence in the realm of home fragrances.

Wendy’s passion for preserving and celebrating African culture through the artistry of scent is sure to captivate and inspire as we explore the olfactory wonders that define Aduwham…

Aduwham’s commitment to using 100% natural soy wax without any harmful additives is admirable.

What motivated you to create candles with such a focus on purity and quality, and how do you believe it sets Aduwham apart in the market?

The motivation behind our dedication to purity and quality in our candles is deeply rooted in a desire to create an honest and safe product for our customers.

In today’s market, there are unfortunately numerous candles and diffusers that contain carcinogenic elements and other harmful additives, which can be detrimental to both our health and the environment.

Recognising this, I felt a responsibility to provide a safer alternative for people who enjoy candles and fragrances. To achieve this, I embarked on a year-long journey to meticulously study and select our ingredients, ensuring that they met the highest standards of safety and quality.

I also made it a point to be acutely aware of the broader environmental and health impacts of our products. Each fragrance oil we use is accompanied by a Safety Data Sheet, which provides a comprehensive description of its components.

This enables us to make informed choices that prioritize the well-being of our customers. Our dedication to transparency and safety underscores our commitment to creating candles that people can enjoy with peace of mind.

The scents you offer are diverse, ranging from sweet and delicate to full-bodied and spicy, each capturing the essence of Africa. How do you go about selecting these fragrances, and what kind of experiences or emotions do you aim to evoke through your candle scents?

Selecting these fragrances is a labor of love, driven by the desire to create an unforgettable and exclusive olfactory experience that pays homage to the rich tapestry of African culture. My approach to curating these scents begins with a deep appreciation for the vast olfactive landscape that Africa offers.

I’ve had the privilege of gaining insights into the world of olfactive notes, which has equipped me with the knowledge to skillfully blend and innovate, resulting in fragrances that are truly unique and sometimes pleasantly unpredictable.

When developing our candle scents, I aim to evoke a range of emotions and experiences that are closely tied to the heart and soul. A customer reached out to me a few months ago on how my Bogolan candle reminded him of his grandmother’s closet, and it truly brought so many memories to him.

I seek to offer our customers more than just a candle; I aim to provide a cultural and emotional connection to Africa through the art of scent. It’s my hope that these fragrances not only bring joy but also serve as a means of celebrating the diversity and richness of African culture.

The Fabric Edition of Aduwham seems to celebrate the vibrant beauty of traditional African fabrics. Can you share the inspiration behind this edition and how it ties into the overall narrative of your brand?

This edition is a true celebration of the vibrant beauty and rich cultural heritage found in traditional African fabrics. The inspiration behind this edition is deeply rooted in my passion for highlighting the excellence and fantastic stories that these fabrics carry. African fabrics, with their intricate designs and symbolism, have gained well-deserved recognition in the fashion industry.

I wanted to take this recognition a step further by introducing an edition of candles that not only stands out from other brands but also serves as a vehicle for education and cultural appreciation.

In this edition, our candles are a tribute to the iconic fabrics of Africa, each one representing not just excellence and symbols but also a unique and compelling story. These fabrics are more than just materials; they are a testament to the diversity, creativity, and history of African culture.

By incorporating them into our candles, we aim to reintroduce and educate people about the significance of these fabrics, making them more accessible and appreciated by a wider audience.

Hand-pouring candles in small batches in London suggests a meticulous approach. Could you describe the creative process involved in developing a new candle scent, from conceptualisation to the final product that reaches your customers?

The process begins with ingredient selection, where I meticulously choose the finest materials to ensure the highest quality of our candles. This includes carefully sourcing natural soy wax and selecting premium fragrance oils.

These oils are the heart and soul of our scents, and each one is chosen for its unique olfactive profile and compatibility with our vision. Once the ingredients are ready, we start by melting the soy wax. This is a crucial step, and it’s performed with precision to ensure that the wax is at the perfect temperature for fragrance incorporation.

When blending fragrances, we take great care to achieve the right dosage, making precise calculations to maintain the integrity of the scent we’re aiming for.

The conceptualisation of a new candle scent is a creative process in itself. It often begins with a vision or inspiration, whether it’s a place, a memory, or a particular mood we want to evoke. We consider the notes and elements that will best capture that concept, creating a unique and harmonious blend.

Aduwham candles are described as transforming homes into havens of peace. How do you envision people incorporating your candles into their daily routines to create a serene and calming atmosphere?

At Aduwham, we believe our candles serve as more than just decorative items; they are instruments for creating moments of tranquility and serenity in the midst of our daily lives. We envision people incorporating our candles into their daily routines to cultivate a serene and calming atmosphere in several meaningful ways.

After a long and often hectic day, lighting an Aduwham candle can signify the transition from work or school to relaxation. It’s simple yet powerful and helps individuals unwind and leave behind the stresses of the day. Our candles are versatile companions for various activities.

Whether it’s morning meditation, an evening bath, or a quiet moment of reflection, they set the mood and create a peaceful atmosphere, enhancing the experience of these moments. For those seeking solace and relaxation while indulging in personal pastimes, such as reading a book, watching a movie, or simply unwinding, our candles contribute to an increased sense of peace and tranquility.

Beyond daily routines, our candles are perfect for creating a serene ambiance during special occasions. They add an extra layer of charm and intimacy to gatherings like dinner parties or romantic evenings, making these moments more memorable and cherished.

Our candles make thoughtful gifts, allowing you to share the experience of transforming one’s home into a haven of peace with loved ones. It’s a meaningful way to introduce someone to the serenity and comfort that our candles bring.

Africa’s diversity is beautifully represented in your candle scents. How important was it for you to showcase this diversity, and in what ways do you believe your candles contribute to a broader understanding and appreciation of African culture and heritage?

Showcasing Africa’s incredible diversity in our candle scents is a fundamental aspect of our mission at Aduwham. It’s highly important to us as it allows us to share the richness of African culture and heritage with the world. Our candles serve as aromatic ambassadors, helping people connect with Africa’s unique traditions, landscapes, and stories, thereby fostering a deeper understanding and greater appreciation for such a remarkable continent.

The aesthetic containers of Aduwham candles are designed to be elegant and refined. How do you balance functionality with aesthetics in your designs, ensuring that the containers not only look beautiful but also enhance the overall candle experience?

The balance between functionality and aesthetics is a core principle in the design of Aduwham candle containers, and it’s a balance I cherish. I believe that beauty and utility should complement each other to create a harmonious candle experience. Our containers are designed to not only be visually elegant and refined but also to enhance the overall candle experience.

Functionality ensures that our candles are easy to use, with features like secure lids to preserve the fragrance and protect the candle when not in use. At the same time, the aesthetics of our containers are carefully crafted to make a statement and evoke a sense of beauty and luxury.

Our goal is for customers to feel a sense of exclusivity and specialness when they engage with our candles. Each container is a reflection of our commitment to providing a product that’s meticulously curated with honest standards. The combination of functionality and aesthetics ensures that our candles are not only pleasing to the eye but also a joy to use, creating a complete and memorable experience for our customers.

Sustainability is a growing concern for consumers. How does Aduwham approach eco-friendly practices, both in terms of sourcing materials and packaging, and what steps do you take to minimize the environmental impact of your products?

Sustainability is a paramount concern, and we’re deeply committed to eco-friendly practices. We approach sustainability from multiple angles, both in terms of sourcing materials and packaging, to minimize the environmental impact of our products.

We carefully select our materials, prioritizing those that are eco-friendly and responsibly sourced. For instance, our candles are made from natural soy wax, which is a renewable resource and biodegradable. We also use premium fragrance oils that meet stringent safety and environmental standards.

Our packaging is designed with sustainability in mind. We opt for recyclable and biodegradable materials for our packaging whenever possible. We aim to minimise excess packaging and utilize minimalist design to reduce waste.

We strive to minimise waste at every stage of our production process. This includes efficient wax usage, conceptualizing refills so that our customers can reuse their jars. We aim to reduce our environmental footprint and contribute to a more sustainable future.

We’re dedicated to continuously seeking ways to improve and innovate, ensuring that our products align with our commitment to both quality and the well-being of our planet.

Creating a sensory experience through candles is an art. How do you believe scents and fragrances influence our mood and emotions, and how do you tailor your candles to enhance specific feelings or environments?

Scents and fragrances have a profound impact on our mood and emotions, and we believe in the art of tailoring candles to enhance specific feelings and environments. Scent has the unique ability to evoke memories, trigger emotions, and create a sense of well-being.

We consider the purpose of the candle and the emotions it should evoke, whether it’s tranquility, inspiration, romance, or any other sentiment. Our goal is to provide our customers with candles that enhance the atmosphere and experience of their surroundings.

Aduwham candles seem to capture the essence of Africa. Are there specific regions, cultures, or traditions within Africa that have inspired your candle scents, and if so, could you share some examples and the stories behind them?

Aduwham candles are indeed inspired by the essence of Africa, and we draw from a rich tapestry of regions, cultures, and traditions across the continent to craft our candle scents.

The Kente Candle is a testament to the captivating inspiration drawn from the lands of Ghana and the rich cultural heritage of the Akan tribe. Kente is one of the most iconic fabrics in Africa, deeply woven into the history and traditions of the Akan people.

The name “Kente” itself is derived from the word ‘Kenten’ or ‘Kita,’ which means “basket,” symbolising the intricate weaving of this cloth. Its vibrant patterns and colors hold deep significance, conveying messages related to spirituality, philosophy, and daily life, often associated with royalty and special occasions.

Our Kente Candle is a sensory journey to the heart of West Africa. The alluring and sensual scent of night-blooming jasmine transports you to the enchanting landscapes and vibrant cultures of this region. The freshness of bergamot and the character of tonka bean combine to create an aromatic narrative that mirrors the grandeur and history of West Africa.

The Bogolan Candle invites you on a journey to the captivating lands of Mali, celebrating the time-honored textile tradition of the Bambara people. Bogolan, also known as Bogolanfini, is a fabric that carries the essence of Mali’s rich culture, dyed and woven with great care and significance. Adorned with symbols believed to possess therapeutic and protective virtues based on their shape and color, Bogolan fabric is a profound symbol in Malian culture.

It represents not only the artistic expression of the Bambara people but also the deep connection to their heritage. With our Bogolan Candle, you can experience the warmth and vitality of the Malian sun through the comforting notes of styrax and the honeyed fragrance of tobacco leaves.

The sweet aroma of cocoa butter adds an extra layer of softness and richness to the olfactory experience. As you light the Bogolan Candle, you embark on a sensory expedition that immerses you in the culture and traditions of Mali. The candle’s fragrance is a tribute to the intricate artistry and history of this remarkable region, allowing you to feel, smell, and savor the beauty of Mali from the comfort of your own space.

Running a business often involves overcoming challenges. Can you recall a particular obstacle you faced in the journey of building Aduwham, and how did you navigate through it to emerge stronger and more resilient as a brand?

Running a business, especially as a one-woman band, can indeed be a challenging journey. Your story reflects the resilience and determination it takes to overcome obstacles and build a brand like Aduwham.

The absence of prior entrepreneurial knowledge was a challenge, but the willingness to learn and adapt, viewing mistakes as valuable lessons, is a testament to my dedication. It’s in those moments when you faced adversity and contemplated quitting that your inner strength and vision prevailed.

The support and encouragement from my circle is invaluable, serving as a reminder of your potential and the person you’re becoming. Such unwavering support can make all the difference during tough times. Your journey exemplifies the spirit of entrepreneurship – one marked by perseverance, the courage to learn from setbacks, and the power of a strong support system.

It’s these qualities that have not only allowed you to navigate through challenges but have also made Aduwham stronger and more resilient as a brand. Your story is an inspiration to aspiring entrepreneurs and a testament to the rewards of determination and self-belief.

The concept of transforming a space with a simple candle is powerful. What feedback or stories have you received from customers that truly encapsulate the impact your candles have had on their lives or homes?

The feedback and stories we receive from our customers are truly heartwarming and affirm the power of scents to transform spaces and touch lives. These anecdotes reflect the deep impact our candles have had: One customer shared that our candles added a new layer of intimacy to her relationship with her husband.

The alluring fragrance created a special ambiance that led to more dinner nights by candlelight, strengthening their connection and creating memorable moments. Another customer’s gift of our candle to her grandmother for her birthday brought immense joy. The scent transported the grandmother back to her youth, reminiscent of summer nights by Tofo beach in Mozambique.

It was a heartfelt and cherished connection to her past. For a grieving customer, our candle served as a comforting reminder of his mother. The scent held a special significance, offering solace and a way to keep his mother’s memory alive.

These stories, among many others, are incredibly special and meaningful to me. They highlight the profound impact our candles have in enhancing lives, creating memories, and forging connections. It’s these personal experiences that motivate us to continue crafting candles that not only delight the senses but also touch the hearts of our customers in unique and powerful ways.

Candles have a timeless appeal. How do you keep your designs and fragrances contemporary and relevant, especially considering evolving trends and consumer preferences in the home fragrance industry? Maintaining a timeless and relevant appeal in the world of candles is a priority for me.

While we cherish the classic aspects of our craft, we also understand the importance of evolution in the dynamic home fragrance industry. We keep our designs and fragrances contemporary by embracing a spirit of continuous research and innovation. This means staying curious, always seeking new ideas, and exploring the latest trends in the industry. We actively engage with our customers and collaborate with fellow creatives to stay in tune with changing preferences.

However, it’s equally important to us not to chase every trend that emerges. We take a deliberate approach, ensuring that our brand remains true to its core values of timelessness and minimalism.

This dedication to simplicity and elegance allows us to stand apart in a world that is often driven by fleeting fads. In the end, our commitment to research, thoughtful design, and maintaining an open dialogue with our audience helps us strike the right balance between tradition and modernity.

It’s this approach that allows us to create candles that are not only relevant but also enduring, making them a timeless addition to any home.

Aduwham’s candles are an embodiment of craftsmanship and culture.

What legacy do you aspire to leave through your candles and the experiences they create for those who use them?

I hope that people remember us as a brand that not only created exquisite candles but also played a significant role in preserving and celebrating African culture. Our legacy should stand as a testament to the richness and diversity of Africa, offering a unique and sensory journey for generations to come.

Aduwham should be recognised not just for the logo or the elegance of our candle jars but especially for the unforgettable scents that have the power to transport people to the heart of Africa. Furthermore, we aspire to be a brand that leaves a mark in terms of social impact.

Aduwham should be synonymous with ethical and sustainable practices, creating positive change in the communities we engage with. We want our legacy to include a commitment to social responsibility that benefits both the environment and the people involved in our journey.

We aspire to create a brand that resonates with people’s hearts, minds, and senses, leaving an indelible mark on their lives.

As Wendy and the Aduwham team continue to craft not just candles but stories that touch the soul, we eagerly anticipate the next chapter in this fragrant journey.

Aduwham isn’t just a brand; it’s an invitation to experience Africa through the artistry of scent, leaving an indelible mark on every corner of your life.

Until our senses meet again, let the scented tales of Aduwham linger in the air, a testament to the power of fragrance to transcend time and create lasting memories.

Follow their journey here.

Patric is the brainchild behind Santa Ana, a sports and streetwear brand that is set to make waves in the industry. Founded because of his love of sports, Patric has used social media to his advantage and here he tells us more…

Tell us about the journey that lead you to launching Santa Ana…

I have been interested in sports and streetwear from a young age. When I grew up, it was crucial to wear trainers from one of the big sportswear brands. Then there was the rise of skate and streetwear, followed by premium lifestyle brands, and the sportswear industry shifted towards more technical fabrics. Focusing on social media, we then saw another generation of streetwear brands and over the last couple of years also the athleisure trend. So, after playing around with the idea for quite a while now, I thought it might be fun to join the industry as a side hustle, which is why SANTA ANA ultimately entered the arena. SANTA ANA combines streetwear design elements with highly functional sportswear fabrics. This is what we stand for.

Who is your ideal client?

Our ideal client is a person that dreams big and then takes continued massive action to reach his or her goal. For example, this goal could be a fitness goal or a creative goal, like becoming a DJ or an actor. We want to encourage as many people as possible to believe in themselves and start doing. Dream big, guys! And who knows? Maybe you start as a customer and turn into a collaboration partner! We have seen this a few times in the past already.

You’re targeted towards urban, athletic males. Do you plan on launching new products in the future?

We plan to increase our product range step by step. We are also going to restock some of our most wanted classics. In addition, we are working on a little special series of items that will be offered during 2020 via selected distribution channels. If you want to learn more about the special series, send an email to sales@santa-ana.co.uk. First come, first serve guys.

What does a day in your life go like…

Running a start-up means every day is different – it never gets boring. Often times, you plan A, but then B happens and then you have to prioritize. So, I usually start with a look at my prioritized to-do list, and then try to execute as much as possible. A start-up entrepreneur has 3 roles: you must be a CEO creating visions, a manager that can break down the vision into prioritized packages and then motivate, delegate and keep track, and last but not least you must be a busy worker, executing the managed vision in a pragmatic way. During the week I am like 80% worker and 20% manager. Towards the end of the week, I try to reduce the execution part to ideate and update the vision.

What sets your label apart from your competitors?

Our competitors are legion, in perfect shape, and many of them get up at 5 am. So it’s definitely a tough challenge to stand out. On the other hand: I think we have quite a competitive team. And with Knight, Wilson and Plank some fat cats have retired – so let’s see what we can pull off

In 2020, what are your plans for the brand?

To switch off marketing mode for a second, we are currently still more or less at “family and friends” stage, and preparing the next stage. Our main focus remains on truly understanding the business and the clients. In parallel, we will try to further build our cross-industry-network. My personal background is banking and consulting, and we also have quite good connections to some advertising companies. We hope to leverage this at a later stage, with the help of our media partners. But first we must gain a bit more local experience and distribution traction. After that, we are going to selectively scale. This might not happen in 2020, but as soon as we feel ready, based on our metrics.

For anyone wanting to launch a label, what advice would you offer?

Dream big. Hustle hard, do more than necessary. Take ownership, blame yourself first. Fail cheap. Practice makes perfect. Create value, never stop. Challenge everything, don’t buy at face value. Build a great team. Be a Sherpa for your developing team members. Trust your stars, give them freedom and they will go above and beyond. Put clients and business partners first. Be as agile as possible and as structured as necessary. Do not embrace change, only embrace improvements. Risk is not sexy. A positive expected value is. Hedge where necessary. Know the odds and how to bend them. Be known for being tight aggressive. Success won’t come linear. You will have to make sacrifices. I think Lionel Messi once stated: I would play football even if I was not paid for it. You must have this attitude at a start-up.

Looking back, is there anything you would do differently?

Nobody is perfect, so we continue to learn. There are three ways to learn: by reflection, by imitation and by pain. We try to avoid the last one as best we can.

Do you have a mentor?

I try to learn from a broad range of people and encourage the team to do the same. For example, I really like Patrick Bet-David’s content. I also follow Dan S. Kennedy, and try to learn from guys like Jordan Kensington or Karim Djeriou. From time to time I also take a closer look at sportswear giants like Chip Wilson. Please note that I do not know all these guys personally, of course. They are great to learn from though.

Our readers love to travel, what destination is at the top of your bucket list?

My personal top destination is SANTA ANA athletic apparel

Where can people find out more?

Take a look at santa-ana.co.uk and follow “santaanaathleticapparel” on Facebook and Instagram!

And last but not least: many thanks for this great interview opportunity. Really highly appreciate it!

House of Coco were recently lucky enough to be invited down to Breddos Tacos’ one weekend only collaborations with LA’s taco truck legends Guerrilla Tacos. We grabbed five minutes with Wes Avila, the man behind the best sweet potato taco we’ve ever had. (EDITOR’S NOTE: If you’d seen the movie ‘Chef’, this is it IRL!)

HOC: We’re increasingly seeing food becoming a very important component for choosing a holiday destination. We know we do it all the time! Do you see this a lot in L.A.?

WA: Yes very much. Even on my own trips, a huge influence is if the destination is known for a great food scene. L.A. continues to offer one of the best and most diverse culinary scenes in the world which appeals to young travellers. From the relaxed offering at our food trucks to innovative fine dining by the world leading chefs, to chef-driven, fast-casual cuisine, Los Angeles has it all.

HOC: As this is your first time in London we know you’ve been checking out the food scene. What are the differences between the L.A./London food scenes?

WA: The London food scene seemed more relaxed – the food was fantastic and service was great. A lot of times in L.A. people are clamouring to find the new hot thing and I didn’t feel that was the case in London.

HOC: This collab seems made in heaven, how did it come about?

WA: I met Nud Dudhia and Chris Whitney from Breddos Tacos on a trip to Tijuana, Baja California. On that same group of people was Ray Garcia of Broken Spanish, Carlos Salgado of Taco Maria, Eddie Ruiz of Corazon Y Miel and myself. It was arranged by Bill Esparza so Breddos being in that same group of people already opened a door to across the pond collaboration possibilities. I have never visited London so when we had a chance to collaborate on an event I jumped at it!

HOC: You’ve wanted to be a top taquero for years but when you look at other food movements that are taking off, if it hadn’t had been tacos, what would you have like to be a master in?

WA: I probably would have gravitated toward producing food rather than cooking. I’ve always found the art of cheese making as super interesting. Maybe I would have become a cheese maker….

HOC: Everyone can get on board with a good cheese! Finally, what’s your favourite food place in L.A. right now?

My favourite food place is probably Baroo (5706 Santa Monica Blvd) . There are a ton of great places here but that place stood out. Fantastic food!

House of Coco will be heading out to Los Angeles in early March and will bring you some more amazing food from the sunshine state. If you’re heading out there check out guerrillatacos.com for their locations!

For more information, visit the official visitor information website of Los Angeles at DiscoverLosAngeles.com , join the more than one million people who follow L.A. Tourism’s Facebook page at Facebook.com/LosAngelesFan, or follow @discoverLA on Twitter, Instagram and Pinterest.

Everyone knows we love a Girl Boss here at House of Coco so this week we caught up with The Bulb a creative production agency that produces sustainable events. We wanted to know more about the event agency and of course Selina Donald and Ruth Weldon the driving force behind the The Bulb!

They bring creativity and passion ensuring that every event they design and deliver is good for their client, and the clients budget, the community and most importantly the planet.

Tell us a little bit about you – how did you meet?

Ruth We have known each other for over ten years and first met in Leeds. We have the same circle of friends and had been bumping into each other at parties and social gatherings for a while. When I moved to London, I got in touch with Selina as she was looking for a freelancer to work with her at ITV as well as to fill a room at her house. At one point we were living together, working together and planning our business together!

How important is sustainability to you?

Ruth We don’t see sustainability as a separate entity to The Bulb, us or our work. It runs through everything we do – all of our decisions are made based on our values and ethos.

This year has been a momentous year for sustainability and climate change. The creation of the UN’s Sustainable Development Goals and the ratification of the Paris Agreement with 112 countries agreeing to do everything in their power to fight climate change. Climate change is a bigger risk to the world than terrorism but yet people just don’t know about it which is worrying.

Selina At the moment we are busy working with a team of experts to finalise our manifesto and reporting and metric system. We have chosen five key areas that we know we can have an impact, reducing food waste, choosing production materials responsibly and setting three year targets that will result in measurable positive social, environmental, economic and community impact.

We are building innovative partnerships with people from different industries, taking findings and understanding how we can be better

Ruth Transparency is one of our core values, and setting clear targets and reporting regularly on them keeps us accountable, drives us and allows us to share what we’ve learned and inspire others to head the same direction. Our approach will develop, grow and adapt as new information and trends shape them, and as our business matures over the years.

How did The Bulb begin? Tell us more about your ethos and what you stand for

Selina Sustainability has always been an interest for me, from an early age I have been following the news on climate change, sustainability development and animal rights. Working on the London 2012 Ceremonies, I was part of the sustainability committee and it was the first time that I realised that events are notoriously wasteful but yet don’t need to be. I’m really proud that we delivered the most sustainable Ceremonies in Olympic and Paralympic history.

Ruth We’ve both worked in the events industry for over ten years, have had brilliant experiences working with huge brands and knew the market was saturated with great agencies. We looked at our passions and expertise as well as what was missing in the market and decided that we wanted to create an innovative and forward thinking agency. Deliver on our passions and expertise.

We spent three months researching, identifying our strengths, weaknesses and meeting key people in the industry and from potential clients to put the concept in front of them and see what they thought. It gave us the confidence to know that it there was a gap and we were the right people to fill it.

We are all about the #girlboss here at HoC tell us what motivates you?

Selina That’s one of our favourite hashtags to use! Other successful women motivate us. We are so lucky to have a group of fantastic and inspirational female friends, mentors and colleagues that we can bounce ideas off, talk through the emotional rollercoaster of running your own business and just encourage and instill confidence in each other.

We went to the recent TEDX Covent Garden Women and it was fantastic – some of the women have been through things that you can’t even imagine and to hear them talk so positively and discuss their achievements was incredible. I guess the other motivation are the young girls that we mentor, we want to succeed so we can inspire them to succeed – if we can do it then so can they.

Favourite holiday destination and why

Ruth As well as The Bulb, we also have another business called Ruth Alexander Weddings which is a wedding planning agency based in Ibiza. Ibiza is an island that has been special to us for a long time and we decided that we wanted a work-life balance from the mania in London and set up over there too. We have ten clients at the moment and all the weddings are beautiful, high-end and creative set everywhere from a beach, to private villas and even one wedding in a woods! It gives us the opportunity to work but also get out of London and get some head space, do some yoga and relax in the Balearic countryside.

ruthalexanderweddings.com

What do you like doing to relax?

Selina Ha! – erm…aside from the time out in Ibiza, I really love to read and have to have a book on the go that is nothing to do with work in order to switch off. Recent brilliant recommended reads are When Breathe Becomes Air by Paul Kalanithi and Men Explain Things To Me by Rebecca Solnit – both completely different but brilliant reads.

Ruth I have a puppy, Rafferty. He is absolutely nuts and keeps me on my toes! I love going out for long walks with him and having that time out.

Selina you have an extensive background in events – what makes The Bulb different?

Selina The Bulb is set up differently to any other agency in London. We’ve taken all of our experience and passion and put it into one agency that delivers brilliant, creative events using digital technology and innovations but with the added bonus of being responsible to the environment and society.

We know that the businesses who will thrive in the future – including events companies and those who commission events – are those who can do great things with less. We have done away with the ‘old fashioned’ approach to events with the past legacy of food waste, unconscious energy use, throwaway sets and short-term focus. We also have a particular passion for social sustainability and how we can use events as platforms to empower, educate and engage an audience.

It’s a mans world – have you faced any issues being women in the events industry and how do you tackle them?

We disagree that it’s a man’s world. It’s a scary time but it’s also an exciting time – women are coming together to revolt again patriarchy and rising the profile of women’s rights across the world. Look at the #HeforShe campaign lead by the fantastic Emma Watson, the WOW festival run by Jude Kelly at the Southbank Centre, the rise in feminism across the board – people are talking and making a difference.

Yes, somehow the most powerful position in the world has been filled by a misogynistic predatory man but this should just encourage more shouting and more action. It means that we have to come together as people to highlight and unite against wrongdoings. People are finally talking about rape culture, the gender pay gap, the impact of porn and social media and encouraging women to ‘lean in’ and stand up for themselves and we have to make sure that those conversations do not stop. We certainly won’t be silenced and will shouting from the rooftops, using our events as platforms to further encourage social change.

If you could change one thing about the world today – what would it be?

Selina The current deforestation and impact on the oceans. There are one third less wildlife in the world today since 1970. There are so many species of animals on the brink of being extinct because we, humans, are cutting down their homes, making way for palm oil and the like, filling the oceans with plastic which kills over one million sea animals a year. Every time you use that plastic straw in the pub, it stays on the planet for over 500 years and ends up floating around in the sea. Imagine the world without us, or the world without animals – pretty powerful stark contrast isn’t it?

We are loving Planet Earth Sundays at the minute – how do you spend your days off?

RuthWe LOVE Planet Earth too! There was a great interview with David Attenborough where he was asked what should we do about Donald Trump and he replied, ‘perhaps we should shoot him’. Brilliant! David Attenborough for Prime Minster and World Leader we say!!

Back to the question though… we spend our days off (which are minimal at the moment) with our loved ones, we have the same brilliant circle of friends who are incredibly supportive of what we are doing and we love nothing more than a fun, boozy Sunday roast in an East London pub – red wine, Yorkshire Puddings and lots of laughs!

Your company values are wonderful! How important are they to you to maintain – even in the toughest of situations?

SelinaThe creative concept and sustainability of our events are intertwined. We will not ever deliver an event without the impact of the environment at the forefront of our planning. These are our passions as well as our work so we know that we will maintain them and keep credible.

Name a place in the world where you’d love to organise an event?

Selina I was talking about this last night! Our dream brief would be to organise the an event on the Virgin Galactic Spaceflight. How incredible to organise an event in space, looking back on the Planet. I think it would be a life affirming and changing moment, you would realise just how insignificant we all are.

Richard – if you are reading this – get in touch!

What can we expect from The Bulb in the future?

Ruth BIG things! We are releasing our manifesto and reporting targets in January on our year anniversary. We’ll be starting the year in Las Vegas working on a huge project for Redken. Then we’re working with Vivienne Westwood’s Climate Revolution to produce an 800 people event to start Fashion Week off with a bang in February as well as working on International Parity Day – the day celebrating and promoting equality between everyone. There’s lots of exciting conversations taking place and we absolutely can’t wait to see what 2017 brings.

Who inspires you?

Selina We were incredibly moved by Michelle Obama’s speech on women, education and Donald Trump. It was so powerful, you could have heard a pin drop in our office. Michelle for President 2020 we say!

Ruth Both of us are lucky enough to have fantastic mentors who have supported us along the way and provide objective advice to help us move forward and which we are incredibly grateful for.

Selina We’re also inspired by the younger generation. We keep meetingso many amazing people in their early 20’s who have start-up’s and are absolutely smashing it! It’s so inspiring to see someone young, confident in their abilities and not afraid of failure.

Thank you for taking the time to speak to us Selina and Ruth! we are so excited to hear more from The Bulb – and you can keep up with their journey and adventures

Instagram: @thebulbldnTwitter: @thebulbldnFacebook: The Bulb – https://www.facebook.com/The-Bulb-1243086739085171/

Question! (say it like Beyonce, go on) …. On a Taco Tuesday in central Los Angeles are you going to settle for the local bar’s offering of limp, soggy excuses for tacos or go on a quest to hit not just one, but two of LA’s most gossiped about food trucks?!

Answer: Of course you are going to scour twitter to find these beacons of tortilla joy and take that all important ‘food against the sky’ shot your social media followers are dying to see.

Last week the wonderful team at Discover Los Angeles tipped us off about the trucks we had to visit and so we found ourselves heading up the queue at Korean BBQ dreamland, Kogiat their Downtown LA spot, which is just across from the incredible The Broad (seriously, go!) and the MOCA.

The truck itself looks like something out of the skateboard movies of our teenage dreams, fully metal, covered in stickers and manned by a very efficient team of chefs.

We kicked off Taco Tuesday with a short rib Taco at Kogi BBQ which, at the bargain price of $2.50 was a two bite piece of meaty BBQ heaven. The warming spice of the meat is balanced by the griddled corn tortilla and we’d wager is probably the best thing you can get change on three dollars for.

Our appetites whetted we hunted down our next taco stop; Guerrilla Tacos. You might remember these guys from our interview with head chef, Wes Avila, when he teamed up with Breddos Tacos here in London (see here for more on that). This time we’re visiting him on his home turf, in the iconic, spray painted taco mothership. You’ll always find the Guerrilla Taco truck pitching up outside a coffee shop or wine bar; marrying the street food deity perfectly with a little pick me up.

An aqua fresca and innovative sweet potato taco set us up perfectly for an afternoon of adventuring. Just full enough to trek up to the Griffith Observatory but not too full that we couldn’t entertain indulging in a sneaky little donut on the way!

If you are planning a trip stateside we’d wholeheartedly recommend checking out www.discoverlosangeles.com for all your foodie delights…you can thank us later!

We love hearing stories about how travel sparks new ideas and passions. For Gloria, founder of Melon & Starfish , a ‘brave decision’ to head to Korea to sharpen her languages skills left her with a burning desire to bring the K-Beauty market to the UK…

HOC: Hey, Gloria! Tell us about your journey to being an entrepreneur?

Gloria: I guess, when people talk about their entrepreneur stories, most of the time, it starts with a passion, a dream, or an idea. For me, it’s more of a journey of discovery.

I started my career as a management consultant at McKinsey & Co. in London and Singapore. During my time there, I had a real privilege to work with many people who were actually entrepreneurs. The thought of setting up my own business never occurred to me at the time but this probably planted the seed.

On weekends, I enjoyed watching Korean dramas. Initially, it was just for fun, and relaxation. Then, I thought it might be a good idea to pick up a new language skill so I began taking evening classes to learn Korean.

One thing led to another. After spending two years in Singapore, before returning to the UK, I made a ‘brave’ decision to go to Korea to sharpen my language skill and experience the Korean culture.I enrolled into a university language programme and spent 8 months in Seoul where I discovered, in addition to K-pop and K-dramas, there is this huge K-beauty industry.

After returning back to London, I started my research of K-beauty in the European market. After six-month preparation, we set up our online store with the hope to bring the Korean skin care philosophy to the UK and spark some joy in people’s skincare journeys.

HOC: Such an exciting journey! When did Melon & Starfish come into being? And what’s the meaning behind the name?

Gloria: We started preparing our online store around September 2017 and it went live in January 2018.

Our name, Melon & Starfish, symbolises our mission – to bring you high quality skincare products because we want you to have the best skin possible.

Melons are smooth, supple and resilient; Starfish are one of the only animals that can regenerate itself. We always have this imagery in mind when we select our products.

HOC: And how do you go about selecting your products, there must be tonnes of great ones out there!

Gloria: We purposefully seek out products that are natural, plant-based and packed with unique ingredients that are difficult to find anywhere else. We personally test all the products and learn what we love about these products before bringing them to our website.

HOC: I have to admit, I’m new to Korean beauty products! Where should I start?

Gloria: When I told my friends that I am now running an online K-beauty store, the first thing they reply: ah, I’ve heard of the 10-step routine! True, K-beauty made its name with the ’10-step’ routine. But the truth is, it’s much simpler than it sounds. If you ask me how many steps it should really be. I would say it’s really up you and how your skin feels. It should be adjusted to your own skin type, the climate you’re in or how busy your life is.

The essence of Korean Beauty is “skincare always comes first”. Start with taking care of your skin beforeeverything else. A classic Korean skin care routine includes: double-cleansing (both oil-based and water-based cleansers), toner, essence, moisturiser, and SPF.

The most essential steps out of all? Double-cleansing for the night and SFP for the day (and, yes! You need to wear SPF even on the rainy days).

After all, skincare should be fun; not a burden or a chore. It’s all about experimenting and finding out what’s best for you.

HOC: So interesting. As an expert, what is your favourite ingredient / product?

Gloria: My favourite product is Lan’s Tamanu Cream from the newest curation LANBELLE. It’s like a miracle cream that work for all skin types and it has the softest texture that I’ve ever encountered for a cream. The smell is quite unique, probably not for everyone’s taste but it grows on you.

The key ingredient of Lan’s Tamanu Cream is Tamanu oil (Calophyllum Inophyllum Seed Oil). The precious Tamanu oil is extracted from the kernel of Tamanu fruit. Approximately only 5L of oil can be extracted from one tree of Tamanu.

Tamanu tree also has unique nickname: God’s tree, and Tamanu fruit is known as miraculously omnipotent fruit among natives who live in Pacific Islands area such as India, Vietnam, Southern Pacific Area, and it is known to promote wound healing and skin cell regeneration.

HOC: For our entrepreneurial readers, what advice do you have for them to start their own thing?

Gloria: I would say, just be brave and go ahead!

Many say you need to have a well-laid plan before you start. However, the reality is things always change, so does your plan. One of the most important things I learnt so far is to start with a small step, and then one step at the time. Many things can be learnt along the way.

Sometimes, the longer you wait, the less willing you become to take that first step.

HOC: What product you’ve brought to the UK means the most to you and why?

Gloria: The brand Olivarrier means the most to us. The name Olivarrier is the combination of ‘Oliva (latin for Olive)’ + ‘Skin Barrier’.

It is the very first brand we curated for our ‘clean beauty’ collection. The brand’s philosophy 100% matches with what we believe and look for in a skincare brand – i.e. with natural, plant-based ingredients, hypoallergenic, dermatologist-tested, vegan-certified, free of toxins, EWG-verified and cruelty-free. What more to ask?

Their star ingredients are the plant-based triple hyaluronic acid and 100% pure olive squalene. The ‘dual moist’ line is named with these two ingredients in mind.

HOC: How do you keep yourself motivated and on track?

Gloria: The Korean beauty industry is relatively fast moving – there are always new brands, new technology and innovationscoming out each year – so it never gets boring.We all love shopping.

Researching brands and products is like you get to go window shopping every day!

It is also quite fun to learn about those new, unique ingredients. For example, you probably heard of snail mucin which is great for moisturising; also, pearls for brightening, centella for soothing and calming, etc.Plus, we regularly travel to Korea to see what’s hot in their local market and, you get to eat amazing food there too!

HOC: Finally, if you ever have a creative block / funk; how do you get yourself out of it?

Gloria: Probably hit the gym or grab a coffee with my friends.

HOC:What does 2019 look like for Melon & Starfish? What plans do you have for the brand?

Gloria: In 2019 we have seen that consumers are becoming more considered when making their purchasing choices. People become more aware of topics such as climate change, food waste, etc.The once-a-niche concept of ‘clean beauty’ also has moved to the mainstream – we often hear that our customers are actively searching for skin care products that are vegan, natural, organic…

As people, we also care about this ‘one strange rock’ that we are living on. As a business, we will continue focusing on our ‘organic and natural’ collection this year – we are not only hunting for the brands/products with ‘clean’ ingredients but also ‘clean’ in packaging and manufacturing processes.

What an honourable mission!

To find out more about Melon & Starfish head over to MelonAndStarfish.com

Follow the brand on instagram @MelonAndStarfish